Self-presentation moderates correspondence between implicit and explicit attitudes
It is a psychological truism that some elements of the mind are unavailable to conscious introspection. Recent research suggests that attitudes exist as entities that one can reflect upon and self-report (explicit attitudes), and also as entities that exist outside of conscious awareness or control (implicit attitudes). The nature of the relationship between implicit and explicit attitudes is not understood. One factor thought to distinguish implicit and explicit attitudes is the latter’s greater vulnerability to self-presentation demands. Specifically, relationships between implicit and explicit attitudes may be maximized when self-presentational demands are low (private reporting) versus high (public reporting). In a single session, participants reported attitudes in both a private and public context and completed implicit attitude measures. A mediational test showed that correspondence between implicit attitudes and public attitudes was completely mediated by private attitudes. These data suggest that self-presentation is one factor involved in the prediction of implicit-explicit correspondence.