review the development of digitaleconomyin indonesia
The current number of internet users in Indonesia has exceeded50% of the total population, with an average expenditure ofIDR 6.5 million per annum for online shopping. The value ofe-commerce has reached US$ 87.8 or 52% of the e-commercemarket in Southeast Asia. On the one hand, the development ofdigital lifestyle and digital technology-based industries has becomea necessity, but on the other hand, it will become “a serious threat”for traditional and conventional businesses as a result of changesin consumer shopping characteristics, that is, fast, practical, andinexpensive. Millennial generation is very familiar with digitaltechnology and becomes potential target to increase market share.This research is categorized as qualitative research with positiveparadigm. This research uses primary data and secondary datawith the focus on Micro Small and Medium Enterprises (MSMEs)and the behavior of consumers as internet (smartphone) users. Theresults show that there are still some problems with regulation,collaboration, and infrastructure that need to be addressed so asnot to hamper the growth of the digital economy and the stabilityof the financial system in Indonesia.