scholarly journals Are commercials able to give you wings? The impact of risk-glorifying commercials on risk behavior.

2019 ◽  
Author(s):  
David F Urschler ◽  
Hanna Heinrich ◽  
Stefanie Hechler ◽  
Peter Fischer ◽  
Thomas Kessler
Keyword(s):  
Risk Assessment ◽  
Risk Behavior ◽  
Positive Emotions ◽  
Experimental Studies ◽  
Mediating Effect ◽  
Media Content ◽  
Actual Risk ◽  
Increase Risk ◽  
Positive Cognitions ◽  
The Impact

Previous research on risk-glorifying media has provided encompassing evidence for a positive connection between risk-glorifying contents and (a) risk-positive emotions, (b) risk-positive cognitions and attitudes, and (c) risk-positive behavioral inclinations. Nevertheless, little evidence shows whether risk-glorifying content increases actual risk behavior. We conducted three experimental studies to assess whether risk-glorifying commercials increase risk behavior. In all studies, participants were randomly assigned to a risk-glorifying or a neutral commercial. Additionally, in Study 2 participants were randomly assigned to an additional arousal or a non-arousal condition to test the mediating effect of arousal. In Study 3, we tested the mediating effect of the accessibility to risk-positive cognitions. We measured participants’ risk behavior via the risk assessment ramp. Our results revealed that participants who watched the risk-glorifying commercial walked faster to the jumping-off point (Study 1, 2, & 3) and jumped from a higher level (Study 2 & 3), thus, indicating the exposure to risk-glorifying media content increases people’s risk behavior. Neither arousal, nor the accessibility to risk-positive cognition mediated the effect of risk-glorifying media content. Beyond our findings, we offer a new tool to assess risk behavior that is effective and easy to apply.

Displays of emotion and citizen support for Merkel and Gysi

2017 ◽  
Vol 36 (2) ◽  
pp. 80-103 ◽  
Author(s):  
Oscar W. Gabriel ◽  
Lena Masch
Keyword(s):  
United States ◽  
Positive Emotions ◽  
Individual Recognition ◽  
Negative Emotions ◽  
Experimental Studies ◽  
The United States ◽  
Political Support ◽  
The Public ◽  
Positive Effects ◽  
The Impact

Emotional appeals have always been an important instrument in the mobilization of political support in modern societies. As found in several experimental studies from the United States, the emotions displayed by leading politicians in their televised public appearances have an impact on the political attitudes and behaviors of the public. Positive emotions such as joy or happiness, pride, and amusement elicit a more positive assessment of politicians, whereas showing negative emotions such as anger or outrage often diminishes the public’s support. This transfer of emotions from sender to recipient has been described as “emotional contagion.” However, under specific circumstances, emotions expressed by politicians can result in counter-empathic reactions among recipients. To examine the role of emotions between political leaders and the public in an institutional and cultural setting outside the United States, this article presents experimental findings on the impact of emotions expressed by two leading German politicians on the German public. The study used emotional displays by Chancellor Angela Merkel and former parliamentary leader of the Left Party, Gregor Gysi, observing how their assessments by the German public changed in response to these displays. Consistent with existing research, we discovered positive effects on the evaluation of both politicians when they displayed positive emotions. However, the impact of negative emotions is different for Merkel and Gysi and can be described as contagion in the former and counter-contagion in the latter case. Furthermore, we found that individual recognition of the expressed emotions modified the effect they had on the evaluation of some leadership characteristics.

scholarly journals The mediating effect of consumers’ price level perception and emotions towards supermarkets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
A. Celil Cakici ◽  
Sena Tekeli
Keyword(s):  
Purchase Intention ◽  
Positive Emotions ◽  
Price Level ◽  
Negative Emotions ◽  
Mediating Effect ◽  
Price Sensitivity ◽  
Theoretical Construct ◽  
Content Type ◽  
Price Perception ◽  
The Impact

PurposeThis study aims to reveal the impact of consumers’ price sensitivity on their purchase intention within the scope of supermarkets. Besides, the study aims to examine the impact of consumers’ price sensitivity on their price perception level and emotions and the impact of consumers’ price level perception and emotions toward supermarkets on their purchase intention. It also aims to detect the mediating effects of consumers’ price level perception and emotions toward supermarkets between their price sensitivity and purchase intention.Design/methodology/approachThe quota sampling method was used to form the study sample. The population was 20–69-year-old consumers. The study sample included 513 consumers, 276 of whom were men, and 237 of whom were women. Data were collected via a questionnaire by the researchers in Mersin’s (Turkey) five central counties. Explanatory and confirmatory factor analyses and structural equation models were used to analyze data.FindingsConsumers’ price sensitivity, perception of cheapness, perception of expensiveness and positive emotions toward supermarkets affect their purchase intention. Besides, price sensitivity affects their perception of cheapness while it does not affect their perception of expensiveness. It influences negative emotions, but not on positive emotions. Consumers’ perception of cheapness and perception of expensiveness have impacts on positive emotions toward supermarkets. It was additionally discovered that perception of cheapness and perception of expensiveness affected negative emotions toward supermarkets. A contributed finding was that perception of cheapness had a partial mediating role between price sensitivity and purchase intention.Practical implicationsThe study provides managerial implications in terms of understanding consumers’ behavioral changes, developing effective pricing strategies and achieving competitive advantages over the other retailing companies.Originality/valueThe study illustrates that consumer behavior can be explained by a theoretical construct considering the price perception levels and emotions toward supermarkets in examining the effect of consumers’ price sensitivity on their purchase intention. Therefore, it contributes to explain consumers’ behavior by bringing the stimulus–organism–response (SOR) model into a theoretical construct.

scholarly journals The Influence Mechanism of Supervisor Developmental Feedback on the Enactment of Employees’ Creative Ideas: A Moderated Chain Mediation Model Based on Psychological Empowerment

2021 ◽  
Vol 12 ◽  
Author(s):  
Haiman Liu ◽  
Jiancheng Long
Keyword(s):  
Work Engagement ◽  
Positive Emotions ◽  
Psychological Empowerment ◽  
Mediating Effect ◽  
Mediation Model ◽  
Time Data ◽  
Creative Idea ◽  
Developmental Feedback ◽  
The Impact ◽  
The Relationship

Employees’ creative idea enactment is critical for organizational creativity assessment and innovation implementation. In the paper, we want to develop and verify a moderated chain mediation model to explore the impact of supervisor developmental feedback on the enactment of employees’ creative ideas, and to investigate the moderating role of psychological empowerment further. Hierarchical regression analyses of the multi-time data from 375 employees in China indicate that positive emotions and work engagement, respectively mediate the relationship between supervisor developmental feedback and employees’ creative idea enactment. Simultaneously, positive emotions and work engagement form chain mediation between supervisor developmental feedback and creative idea enactment. Besides, we find that psychological empowerment negatively moderates the relationship between supervisor developmental feedback and employees’ positive emotions, as well as moderates the chain mediating effect of this paper. The present study not only contributes to the literature on feedback and innovation, but also provides practical guidance on how to seek remedies to facilitate employees’ creative idea enactment from the perspective of human resource management.

When Climate-Induced Change Reaches Social Media: How Realistic Travel Expectations Shape Consumers’ Attitudes toward the Destination

2019 ◽  
Vol 59 (8) ◽  
pp. 1413-1429 ◽  
Author(s):  
Ursula Scholl-Grissemann ◽  
Mike Peters ◽  
Karin Teichmann
Keyword(s):  
Social Media ◽  
Experimental Studies ◽  
Consumer Response ◽  
Mediating Effect ◽  
User Generated Content ◽  
Media Content ◽  
Marketing Communication ◽  
Online Content ◽  
Positive Attitudes ◽  
The Relationship

The Web 2.0 has significantly changed how consumers plan for and book trips. For example, online content showing climate-induced, unfavorable conditions at a destination might influence overall attitudes toward that destination. Two experimental studies confirm that when consumers learn of unfavorable conditions in a destination (e.g., snow deficiency) through online content, they develop more realistic travel expectations and ultimately more positive attitudes toward the destination, compared with when they review online content that ignores the unfavorable conditions. In addition, user-generated content influences the mediating effect of realistic expectations on the relationship between climate-induced, unfavorable conditions at a destination and attitudes toward the destination, whereas DMO-generated content does not. Implications underline the importance of realistic destination marketing communication strategies. The study contributes to the understanding of consumer response to realistic social media content in tourism.

Mediating Effect of Organizational Commitment Between Islamic Human Resource Practices and Organizational Performance Among Islamic Banks of Bangladesh

2018 ◽  
Vol 15 (2) ◽  
pp. 54-65
Author(s):  
Bablu Kumar Dhar ◽  
Rosnia Masruki ◽  
Mahazan Mutalib ◽  
Hatem Mohammed Rahouma ◽  
Farid A. Sobhani ◽  
...  
Keyword(s):  
Organizational Commitment ◽  
Organizational Performance ◽  
Human Resource ◽  
Structural Equation ◽  
Stock Exchange ◽  
Reliability And Validity ◽  
Mediating Effect ◽  
Islamic Banks ◽  
Hr Practices ◽  
The Impact

This paper aims at exploring the impact of Islamic human resource (HR) practices on organizational performance though organizational commitment. Data were collected from randomly selected 170 branch managers of six Islamic Banks listed on Dhaka Stock Exchange of Bangladesh. After collecting data, descriptive analysis and structural equation model were done to examine reliability and validity of the model. By analysis, the study finds that Islamic HR practices have more significant impact on organizational performance though organizational commitment rather than the direct effect of Islamic HR practices to organizational performance. The findings of the study advocate that Islamic banks should emphasize more on Islamic HR practices and organizational commitment to uphold their organizational performance.

Designing Risk Qualitative Assessment on Fiber Optic Instalation Project in Indonesia

2018 ◽  
Vol 2 (01) ◽  
Author(s):  
Devi Pratami
Keyword(s):  
Risk Assessment ◽  
Risk Analysis ◽  
Fiber Optic ◽  
Qualitative Assessment ◽  
Quality And Safety ◽  
Project Implementation ◽  
Cost Impact ◽  
Implementation Assessment ◽  
The Impact ◽  
Impact Cost

A project always has risks that can lead to project failure. In the project, a risk analysis is required to provide an evaluation for the project to proceed as planned. In the event of inadequate planning and ineffective control, it will result in irregularities identified as a risk to the project. This study aims to analyze the qualitative risk on Fiber Optic Installaion project in Sukabumi, West Java, Indonesia. In addition, risk assessment is undertaken on project implementation. Assessment of risk using the impact and probability to measure the impact of risk occurrence. The impacts are more detailed by classified by time impact, cost impact, quality impact, safety and security impact, proximity. The result is there are 36 risk that may occur and mostly risks are associaated by quality and safety&security impact.

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