scholarly journals Evidence for effective conservation fundraising: Comparing social media with traditional mailshot field experiments

2021 ◽  
Author(s):  
Takahiro KUBO ◽  
Hide-Fumi Yokoo ◽  
Diogo Veríssimo
Keyword(s):  
Social Media ◽  
Threatened Species ◽  
Real World ◽  
Field Experiments ◽  
Relative Reduction ◽  
Message Frames ◽  
Behavioral Evidence ◽  
Facebook Advertising ◽  
Effective Conservation ◽  
Seed Money

Funding shortage limits conservation impact, making it vital to find effective fundraising methods. To explore how traditional and digital conservation fundraising methods perform, we conducted real-world field experiments by using mailshot and Facebook advertisements. We compare three types of message frames (Simple, Seed money, and Ecological) and found that the Seed money frame, which emphasizes the amount already donated, increased the number of donors, whereas the Ecological frame, which focuses on the fact that the fundraiser benefits threatened species, led to a relative reduction in this number. We also found that while on Facebook advertising costs were higher than donations, the opposite was true for the traditional mailshot experiment. Our findings illustrate some of the challenges associated with online fundraising, and importance of behavioral evidence to enhance effective fundraising in conservation.

DERADICALISATION IDEAS IN SOCIAL MEDIA THROUGH THE RELIGIOUS-MULTICULTURAL THERAPY APPROACH TO THE DA'WAH CULTURE

2020 ◽  
Vol 24 (1) ◽  
pp. 58
Author(s):  
Anwar Hafidzi
Keyword(s):  
Social Media ◽  
Real World ◽  
Environmental Conditions ◽  
Islamic Law ◽  
Research Tool ◽  
Therapy Approach ◽  
The Real ◽  
Multicultural Therapy ◽  
Online Social Media ◽  
Library Research

This research begins with an understanding of the endemic radicalism of society, not only of the real world, but also of various online social media. This study showed that the avoidance of online radicalism can be stopped as soon as possible by accusing those influenced by the radical radicality of a secular religious approach. The methods used must be assisted in order to achieve balanced understanding (wasathiyah) under the different environmental conditions of the culture through recognizing the meaning of religion. The research tool used is primarily library work and the journal writings by Abu Rokhmad, a terrorist and radicalise specialist. The results of this study are that an approach that supports inclusive ism will avoid the awareness of radicalization through a heart-to-heart approach. This study also shows that radical actors will never cease to argue dramatically until they are able to grasp different views from Islamic law, culture, and families.Keywords: radicalism, deradicalization, multiculturalism, culture, religion, moderate.Penelitian ini berawal dari paham radikalisme yang telah mewabah di masyarakat, bukan hanya di dunia nyata, bahkan sudah menyusup di berbagai media sosial online. Penelitian ini menemukan bahwa cara menangkal radikalisme online dapat dilakukan pencegahan sedini mungkin melalui pendekatan konseling religius multikultural terhadap mereka yang terkena paham radikal radikal. Diantara teknik yang digunakan adalah melalui pemahaman tentang konsep agama juga perlu digalakkan agar memunculkan pemahaman yang moderat (wasathiyah) diberbagai keadaan lingkungan masyarakat. Metode yang digunakan untuk penelitian ini adalah library research dengan sumber utama adalah karya dan jurnal karya Abu Rokhmad seorang pakar dalam masalah terorisme dan radikalisme. Temuan penelitian ini adalah paham radikalisasi itu dapat dihentikan dengan pendekatan hati ke hati dengan mengedepankan budaya yang multikultural. Kajian ini juga membuktikan bahwa pelaku paham radikal tidak akan pernah berhenti memberikan argumen radikal kecuali mampu memahami perbedaan pendapat yang bersumber dari syariat Islam, lingkungan sosial, dan keluarga.Kata kunci: radikalisme, deradikalisasi, multikultural, budaya, agama, moderat.

scholarly journals COVID-19, Social Media, and the Role of the Public Physician

2021 ◽  
pp. 1-7
Author(s):  
Joel M. Topf ◽  
Paul N. Williams
Keyword(s):  
Social Media ◽  
Real World ◽  
The Public ◽  
Large Segment ◽  
Core Part ◽  
Audience Size

The COVID-19 pandemic has resulted in an avalanche of information, much of it false or misleading. Social media posts with misleading or dangerous opinions and analyses are often amplified by celebrities and social media influencers; these posts have contributed substantially to this avalanche of information. An emerging force in this information infodemic is public physicians, doctors who view a public presence as a large segment of their mission. These physicians bring authority and real-world experience to the COVID-19 discussion. To investigate the role of public physicians, we interviewed a convenience cohort of physicians who have played a role in the infodemic. We asked the physicians about how their roles have changed, how their audience has changed, what role politics plays, and how they address misinformation. The physicians noted increased audience size with an increased focus on the pandemic. Most avoided confronting politics, but others found it unavoidable or that even if they tried to avoide it, it would be brought up by their audience. The physicians felt that confronting and correcting misinformation was a core part of their mission. Public physicians on social media are a new occurrence and are an important part of fighting online misinformation.

scholarly journals Classification of unlabeled online media

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Sakthi Kumar Arul Prakash ◽  
Conrad Tucker
Keyword(s):  
Social Media ◽  
Real World ◽  
Graphical Model ◽  
Ground Truth ◽  
Classification Problem ◽  
Machine Learning Algorithms ◽  
Social Media Networks ◽  
Online Social Media ◽  
Wide Range

AbstractThis work investigates the ability to classify misinformation in online social media networks in a manner that avoids the need for ground truth labels. Rather than approach the classification problem as a task for humans or machine learning algorithms, this work leverages user–user and user–media (i.e.,media likes) interactions to infer the type of information (fake vs. authentic) being spread, without needing to know the actual details of the information itself. To study the inception and evolution of user–user and user–media interactions over time, we create an experimental platform that mimics the functionality of real-world social media networks. We develop a graphical model that considers the evolution of this network topology to model the uncertainty (entropy) propagation when fake and authentic media disseminates across the network. The creation of a real-world social media network enables a wide range of hypotheses to be tested pertaining to users, their interactions with other users, and with media content. The discovery that the entropy of user–user and user–media interactions approximate fake and authentic media likes, enables us to classify fake media in an unsupervised learning manner.

scholarly journals Framing of visual content shown on popular social media may affect viewers’ attitudes to threatened species

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Fernando Ballejo ◽  
Pablo Ignacio Plaza ◽  
Sergio Agustín Lambertucci
Keyword(s):  
Social Media ◽  
Threatened Species ◽  
Social Medium ◽  
Visual Content ◽  
Wildlife Species ◽  
Mammalian Predators ◽  
Negative Comments ◽  
Over Time ◽  
The Way

AbstractContent published on social media may affect user’s attitudes toward wildlife species. We evaluated viewers’ responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We analyzed videos posted on YouTube that showed vultures interacting with livestock. The videos were negatively or positively framed, and we evaluated viewers’ opinions of these birds through the comments posted. We also analyzed negatively framed videos of mammalian predators interacting with livestock, to evaluate whether comments on this content were similar to those on vultures. We found that the framing of the information influenced the tone of the comments. Videos showing farmers talking about their livestock losses were more likely to provoke negative comments than videos not including farmer testimonies. The probability of negative comments being posted on videos about vultures was higher than for mammalian predators. Finally, negatively framed videos on vultures had more views over time than positive ones. Our results call for caution in the presentation of wildlife species online, and highlight the need for regulations to prevent the spread of misinformed videos that could magnify existing human-wildlife conflicts.

Facebook Chat Application to Prompt and Assist Smoking Cessation Among Spanish-Speaking Young Adults in South Texas

2021 ◽  
pp. 152483992110262
Author(s):  
Patricia Chalela ◽  
Alfred L. McAlister ◽  
David Akopian ◽  
Edgar Munoz ◽  
Cliff Despres ◽  
...  
Keyword(s):  
Social Media ◽  
Smoking Cessation ◽  
Young Adults ◽  
South Texas ◽  
Spanish Speaking ◽  
Quit Attempt ◽  
Quit Attempts ◽  
Facebook Advertising

Given how smart phones, internet services, and social media have shown great potential for assisting smoking cessation, we constructed a Facebook chat application based on our previous work with SMS texting services. This report summarizes findings from 2,364 Spanish-speaking young adults recruited through Facebook advertising in South Texas during the 2020 New Year holiday season. Among these service users, 926 (39%) were ready to make a quit attempt, and 26 (3.1%) of those users reported that they were tobacco free 1 month later. There were no responses to a chat question survey 72 days after the dates selected for quitting. Although more research with longer follow up is needed, these findings show that social media chat applications may be helpful for at least prompting quit attempts and short-term cessation among young adult Spanish-speaking smokers. There is no evidence of an impact on long-term cessation, and more research is clearly needed.

Social media as sensor in real world: movement trajectory detection with microblog

2015 ◽  
Vol 21 (3) ◽  
pp. 765-779 ◽  
Author(s):  
Xueqin Sui ◽  
Zhumin Chen ◽  
Lei Guo ◽  
Kai Wu ◽  
Jun Ma ◽  
...  
Keyword(s):  
Social Media ◽  
Real World ◽  
Movement Trajectory

scholarly journals Study of Automotive Brands Popularity in Indonesia Using Twitter Data

2016 ◽  
Vol 3 (1) ◽  
pp. 23-33
Author(s):  
Stevent Efendi ◽  
Alva Erwin ◽  
Kho I Eng
Keyword(s):  
Social Media ◽  
Social Network ◽  
Sentiment Analysis ◽  
Automotive Industry ◽  
Real World ◽  
The Internet ◽  
Brand Preference ◽  
Twitter Data ◽  
Wide Range ◽  
Widespread Phenomenon

Social media has been a widespread phenomenon in the recent years. People shared a lot of thought in social media, and these data posted on the internet could be used for study and researches. As one of the fastest growing social network, Twitter is a particularly popular social media to be studied because it allows researchers to access their data. This research will look the correlation between Twitter chatter of a brand and the sales of brands in Indonesia. Factors such as sentiment and tweet rate are expected to be able to predict the popularity of a brand. Being one of the biggest industries in Indonesia, automotive industry is an interesting subject to study. A wide range of people buys vehicles, and even gather as communities based on their car or motorcycle brand preference. The Twitter results of sentiment analysis and tweet rate will be compared with real world sales results published by GAIKINDO and AISI.

scholarly journals #ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

2020 ◽  
Vol 1 ◽  
pp. 18-35
Author(s):  
Brendan O'Hallarn ◽  
James Strode
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Real World ◽  
Sport Management ◽  
Media Use ◽  
Academic Research ◽  
Perceived Benefits ◽  
Media Technologies ◽  
Social Media Site ◽  
The Social

As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

Sign in / Sign up

Export Citation Format

Share Document