Who tweets climate change papers? Investigating publics of research through users’ descriptions
As social issues like climate change become increasingly salient, digital traces left by scholarly documents can be used to assess the resonance of scientific knowledge outside academia. Our research describes a method to assess the publics of research on Twitter by focusing on perceived users who shared highly tweeted climate change papers. It examines users through eight categories (academia, communication, political, professional, personal, organization, bots and publishers) associated to specific expressions in Twitter profile descriptions. Results indicate how diverse publics may be represented in the communication of scholarly documents on Twitter. Supplementing our word detection analysis with qualitative assessments of the results, we highlight how the presence of unique or multiple categorizations in textual Twitter descriptions provides evidence of the publics of research in specific contexts. The notion of perceived users allows to circumvent some issues about the construction of profiles through specific identity markers. Furthermore, the flexibility of our method provide means for research assessment that take into account the contextuality and plurality of publics involved on Twitter.