The Effects of Social Tourism Information Platform on Tourism Information on Acceptance Attitude and Platform Word-of-Mouth Intention in Travel Agency Customer

2020 ◽  
Vol 32 (2) ◽  
pp. 139-156
Author(s):  
Byeong-Ju Jang ◽  
Kyong-Sook Choi ◽  
Kum-Young Kim
Keyword(s):  
Word Of Mouth ◽  
Travel Agency ◽  
Information Platform ◽  
Tourism Information

The Effects of Social Tourism Information Platform on E-Loyalty and Continued Usage Intention in Travel Agency Customer

2020 ◽  
Vol 32 (1) ◽  
pp. 163-182
Author(s):  
Byeong-Ju Jang ◽  
Kyong-Sook Choi ◽  
Wan-Jun An ◽  
Kum-Young Kim
Keyword(s):  
Travel Agency ◽  
Information Platform ◽  
Tourism Information

Electronic-word-of-mouth performance in different psychological distances and familiarity

2015 ◽  
Vol 39 (4) ◽  
pp. 449-465 ◽  
Author(s):  
Wee-Kheng Tan ◽  
Yun-Ghang Chang
Keyword(s):  
Information Search ◽  
Web Site ◽  
Word Of Mouth ◽  
Information Source ◽  
Psychological Distance ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Marketing Organisation ◽  
Complex Picture ◽  
Tourism Information

Purpose – The purpose of this paper is to use a familiarity and psychological distance framework to investigate the effects of psychological distance (responsibility distance and temporal distance) and destination familiarity on electronic-word-of-mouth (eWOM) consumption in the tourism context. The performance of eWOM is compared with that of traditional-word-of-mouth (tWOM) and the web site of the destination marketing organisation (DMO). Design/methodology/approach – An experiment approach was used to collect the relevant data. For each of the eight scenarios generated by varying psychological distance dimensions and destination familiarity levels, 200 participants rated the extent that they would use eWOM, tWOM and the DMO web site to search for attraction and local transport information. The data were analysed using 2×2×2 within-subject ANOVA and t-test. Findings – The analysis highlighted the versatility of eWOM in different psychological distances and familiarity levels. By and large, eWOM performs better than the DMO web site but is on par with tWOM. The advantages of eWOM over tWOM are meaningful under certain circumstances. Despite sharing a common psychological basis, psychological distance dimensions affect information search differently, and the effects are shaped by the types of tourism products being searched. When psychological distance, destination familiarity, tourism products and information sources are considered in totality, a complex picture of their relationship with intensity of information search is shown. Originality/value – This study bridged the research gap by increasing our understanding of the performance of eWOM under different psychological distances and familiarity levels. The study also provides some suggestions for DMOs to leverage on eWOM and to improve the standing of DMO web site as a tourism information source.

Understanding Sustained Participation in Virtual Travel Communities from the Perspectives of is Success Model and Flow Theory

2014 ◽  
Vol 41 (4) ◽  
pp. 475-509 ◽  
Author(s):  
Lingling Gao ◽  
Xuesong Bai ◽  
Anthony (Tony) Park
Keyword(s):  
Information Quality ◽  
Word Of Mouth ◽  
Flow Theory ◽  
System Quality ◽  
Is Success ◽  
Research Attention ◽  
Success Model ◽  
Information System Success Model ◽  
Tourism Information ◽  
Virtual Domain

Virtual travel communities (VTCs) are now popular and influential venues for tourism information sharing. With the increasing number of VTCs and low switching cost, it is challenging to retain existing users and encourage their continued participation. Despite the importance of user retention to VTCs survival, little research attention has been devoted to understanding the members’ continued participation behavior. The purpose of this study is to test a new model of VTC beliefs, attitudes, and continuance behaviors, by integrating information system success model and flow theory. The model integrates measures proven in traditional consumer behavior theory, such as word-of-mouth and satisfaction, with behavioral measures unique to the virtual domain, such as stickiness. The results of a field survey of members of QYER, a Chinese VTC, indicate that system quality and information quality directly affect flow experience and member satisfaction, which ultimately determine site stickiness and word-of-mouth behavior. Furthermore, by modeling system quality and information quality as multifaceted constructs, the results reveal key quality concerns in VTCs. The findings will help academics as well as practitioners gain insights into member retention in VTCs.

scholarly journals Understanding Tourism Information Sources: Textual Communication, Efficiency, and Information Gaps

2020 ◽  
Vol 25 (1) ◽  
pp. 91-105
Author(s):  
Aureli Lojo ◽  
Dallen J. Timothy
Keyword(s):  
Information Sources ◽  
Structural Characteristics ◽  
Travel Agency ◽  
Mainland Chinese ◽  
Communication Efficiency ◽  
Lower Entropy ◽  
Tourism Information ◽  
Lexical Density ◽  
Online Travel ◽  
Information Gaps

This study compares the contents of different online tourism information sources. In addition to developing a quantitative linguistic framework for comparing heterogeneous tourism information sources, a case study of the city of Barcelona in Chinese sources is presented. To understand the structural characteristics of textual communication, efficiency, and information gaps, this research examines texts not only from the websites of the Barcelona Tourism Office (local DMO) and a set of Mainland Chinese travel agencies, but also from Chinese online travel guidebooks and Chinese travel blogs. The findings reveal that the local DMO website texts are, overall, lower in lexical density and keyword density while higher in entropy. Chinese travel agency texts have lower entropy values while keyword and lexical densities are higher. Travel blogs are the most diverse and richest sources. The results explain the easiness of comprehension as well as the concentration, distribution, and repetition of information among the different sources. The findings also identify descriptive– subjective and procedural–propositional knowledge as the main semantic dimensions that affect the information gaps. Lastly, theoretical and practical contributions are discussed.

scholarly journals THE IMPACT OF EXPERIENTIAL MARKETING ON WORD OF MOUTH WITH CUSTOMER SATISFACTION AS A INTERVENING VARIABLE

2016 ◽  
Vol 7 (2) ◽  
Author(s):  
Muhammad Muhammad ◽  
Yessy Artanti
Keyword(s):  
Customer Satisfaction ◽  
Hypothesis Testing ◽  
Research Design ◽  
Word Of Mouth ◽  
Travel Agency ◽  
Sampling Techniques ◽  
Experiential Marketing ◽  
Purposive Sampling ◽  
The Impact

<pre><em>PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah  organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM. </em></pre>

scholarly journals Website Quality and Purchase Intention: The Role of Participation, E-Wom, and Trust

2020 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Suresh Kumar ◽  
Jessica Cindy Stacia ◽  
Yuyus Suriana ◽  
Diana Sari ◽  
Meydia Hasan
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Travel Agency ◽  
Electronic Word Of Mouth ◽  
Validity And Reliability ◽  
Website Quality ◽  
Tourist Attractions ◽  
Body Of Knowledge ◽  
Online Travel ◽  
Online Travel Agency

The purpose of this study is to find out the relationship between website quality, participation, electronic word of mouth, and trust to purchase intention in hospitality industry, particularly in the hotel industry. As far as the authors knowledge, the study about booking intention directly from hotel website based on website quality, participation, e-wom, and trust, has never been conducted before. In addition, most authors conducted booking intention based on online travel agent application leaving alone the hotel website. Thus, the loyalty of customers moves to online travel agency instead of the hotel itself.  Quantitative method has been conducted in this research. There were 68 item statements distributed to 380 respondents and 357 valid responses were received from respondents who stayed at any hotels for the past 6 months and booked a room directly from the hotel website. Data were checked for normality, model fit, construct validity and reliability. By applying some modifications, data were adequate for hypothesis analysis. This research reveals that website quality influences participation and trust, while participation influences e-wom on the online website, leading to customer’s trust which finally lead to customer’s purchase intention. This study contributes to the development of body of knowledge regarding purchase intention to book a room in a hotel directly from the hotel website based on website quality, participation, electronic word of mouth, and trust. Some recommendations were added to give more options for managers to increase the purchase intention to book a room from the hotel website. This study also recommends to add culture, location based advertising, social media marketing, and search engine optimization to increase the purchase intention to book a room directly from hotel website. Limitation of this study is on the scope where only Greater Jakarta was included, whereas there are other major cities in Indonesia that provide tourist attractions.

scholarly journals E-Word Of Mouth For Tourism Futures: A Case in Travel Agency

2021 ◽  
Vol 1 (2) ◽  
pp. 1-8
Author(s):  
Dinarsiah Chendraningrum
Keyword(s):  
Digital Media ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Online Reviews ◽  
Research Data ◽  
Travel Agency ◽  
Tourist Attractions ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Method

The development of technology, especially digital media, has encouraged one of the tourism business industries, namely Jacktour, to use the Tripadvisor website to introduce and sell tour packages. Online reviews on websites are crucial to form an e-word mouth that is easy to access by future tourists. This study aims to determine both positive and negative tourist reviews regarding tour packages purchased from Jack Tour. The attributes of the tour packages include tourist attractions, people in charge (PIC), accessibility, transportation, accommodation, restaurants, prices, and final impressions. A qualitative descriptive method was applied to this research; data was collected from Jacktour on the Tripadvisor website. The sampling technique used purposive sampling. From 431 tourist populations, 325 tourists became the sample. From the results of the research, PIC (Person in Charge) is very important and is often reviewed positively or negatively. At the same time, in the impression aspect, tourists are satisfied with the services provided by Jacktour and will recommend it to others.

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