Multiple mediated effects of perceived usefulness, control and experiential evaluation on the relation between technology readiness and behavioral intention toward technology-based self-service

2020 ◽  
Vol 22 (3) ◽  
pp. 235-248
Author(s):  
Hyeyoung Moon ◽  
Young-Soo Kim
Keyword(s):  
Behavioral Intention ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Mediated Effects ◽  
Self Service

scholarly journals Technology Readiness and Likelihood to Use Self-Checkout Services Using Smartphone in Retail Grocery Stores: Empirical Evidences from Hyderabad, India

2018 ◽  
Vol 7 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Hory Sankar Mukerjee ◽  
G. K. Deshmukh ◽  
U. Devi Prasad
Keyword(s):  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Grocery Stores ◽  
Perceived Ease Of Use ◽  
Self Service ◽  
Positive Correlations ◽  
Self Service Technology ◽  
Retail Grocery

Present study is an attempt to measure technology readiness of Indian customers towards self checkout service (SCS) through mobile app at retail stores at Hyderabad, India. Self-checkout services (SCS), a key offering of self service technology (SST), ‘is the technological enablement of customers to make payments and complete a checkout, after shopping, with little or no interaction with a service employee.’ Researchers also studied correlations between technology readiness, perceived usefulness, perceived ease of use, and likelihood to use SCS. For the purpose of the study TRI 2.0 developed by Parasuraman and Colby (2015) was used along with items of perceived usefulness and perceived ease of use, adapted from Davis (1989) , and items of ‘likelihood to use’ adapted from Bitner, Ostrom and Meuter (2002) . The findings of the study reveal that respondents’ technology readiness was moderate with respect to mobile based SCS. Significant positive correlations were found between: technology readiness and perceived ease of use, perceived ease of use and perceived usefulness, perceived ease of use and likelihood to use, perceived usefulness and likelihood to use. Further the respondents were categorised in to five technology segments as sceptics, explorers, pioneers, avoiders and hesitators.

A model of adoption of AR-based self-service technologies: a two country comparison

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Jose Castillo S. ◽  
Enrique Bigne
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Personal Interaction ◽  
Self Service

PurposeThis paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting in the Augmented Reality in Retail Model (ARiR Model).Design/methodology/approachThis study is based on an online questionnaire responded to by 284 makeup-using women from Nicaragua and the USA. It is based on an AR mobile app used to shop in retail stores. Partial least squares-structural equation modelling was used to validate the ARiR model and test the hypotheses.FindingsAesthetics and navigation are significant predictors of perceived usefulness and perceived ease of use (PEOU), and self-efficacy also explains perceived ease of use. Technology readiness and the need for personal interaction were not found to be influencing factors. A cross-cultural comparison indicated that both countries have similar overall attitudes towards AR-based SSTs.Research limitations/implicationsThis paper provides insights into the perceived value of, and motives for customer acceptance of, AR-based SSTs, which can serve as guidelines for their future implementation. Furthermore, it validates and confirms the application of the proposed ARiR model for technology acceptance in both developed and developing countries.Practical implicationsThe paper provides new insights for retailers on the implementation of AR at the point of sale.Originality/valueThe model extends the original TAM to AR and introduces five new constructs: need for personal interaction, aesthetics, navigation, self-efficacy and technology readiness. It was tested in both a developing and a developed country.

Exploring the Degree of Consumer Readiness for Self Service Technologies

2015 ◽  
Vol 7 (2) ◽  
pp. 25-42
Author(s):  
Maria Tsourela ◽  
Manos Roumeliotis
Keyword(s):  
Empirical Study ◽  
Survey Instrument ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
Labor Costs ◽  
Self Service ◽  
And Behavior ◽  
The Relationship

Constant developments of technology and increases in labor costs are the two major reasons for the creation and continuous evolvement of technology-based self services. Consumers' technology readiness should be taken into account in predicting the perception and behavior of potential consumers towards Self Service Technologies. An empirical study of consumers' readiness to use technology based self-services was undertaken in Greece. A survey instrument was developed to investigate the relationship between technology readiness, attitude, perceived ease of use, usefulness and consumers readiness towards adoption of Self Service Technologies. The results showed that population's technology readiness, the attitude of potential consumers towards and perceived usefulness of Self Service Technologies, are the factors that mostly affect their final success, since they define the level of readiness towards these services on behalf of potential consumers.

ASSESSING CONSUMERS ADOPTION OF SELF SERVICE BANKING IN INDIA: GENDER DIFFERENCES

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
Purva Kansal ◽  
Sandeep Walia
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Perceived Usefulness ◽  
Tier 2 ◽  
Sampling Frame ◽  
Banking Services ◽  
Adoption Of Technology ◽  
Self Service ◽  
Acceptance Model

Rate of adoption of technology based banking services has not been as per expectations of the marketers. Research indicates that individual differences like demographics, gender, age could offer plausible insights into slow rate of adoption of technology based banking services in India. It is within this background that the current study was undertaken to study the effect of gender on TAM (technology acceptance model). To test the proposed hypotheses, a survey was done and data were collected from 314 respondents. The sampling frame was defined as 26 Tier 2 cities of India. The results indicated that there were significant differences across gender in terms of technology discomfort which influenced the perceived usefulness and behavioral intention in terms of attitude to use self service banking decreased. Therefore, marketers need to address the aspect of technology discomfort especially in respect to females

scholarly journals Technology readiness and mobile self-service technology adoption in the airline industry: An emerging market perspective

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Cameron Smit ◽  
Mornay Roberts-Lombard ◽  
Mercy Mpinganjira
Keyword(s):  
Mobile Applications ◽  
Airline Industry ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
Self Service ◽  
Readiness To Adopt

Orientation: While mobile applications are seen as the way forward for airlines and airports alike, not much is known about consumers’ readiness to adopt such self-service technologies. This is important because of lower than expected adoption rates of traditional self-service technologies (online websites and check-in kiosks) in the airline industry.Research purpose: The purpose of this study was to determine passengers’ level of technology readiness and its influence on their adoption of mobile self-service technologies in the airline industry of South Africa.Motivation for the study: To ensure the adoption of mobile self-service technologies in the airline industry, it is necessary to uncover consumers’ readiness and adoption behaviours towards such technologies.Research design, approach and method: Primary data were collected from 315 respondents using a structured questionnaire. The sample comprised South African citizens who had travelled using an airline either domestically or internationally within the previous 12 months. Regression analysis was used to test hypotheses posited in the study.Main findings: The findings showed that airline self-service mobile application adoption is influenced by technology readiness, perceived ease of use and perceived usefulness; both perceived ease of use and perceived usefulness are influenced by technology readiness; and perceived ease of use strongly influences perceived usefulness regarding airline mobile self-service application adoption.Practical/managerial implications: Effective communication aimed at enhancing the perception that airline self-service mobile applications are easy to use is essential to increase the adoption of mobile applications in the airline industry.Contribution/value-add: The article contributed by applying the TRAM construct to the use and adoption of self-service mobile applications in the airline industry. In addition, the study also integrated the recently refined TRI 2.0 into the TRAM construct (TRAM 2.0).

A discussion on the user intention of golfers toward golf GPS navigation

2015 ◽  
Vol 6 (1) ◽  
pp. 26-39 ◽  
Author(s):  
Jen-Min Huang ◽  
Tu-Kuang Ho ◽  
Yen-Chun Liu ◽  
Yu-Hsiang Lin
Keyword(s):  
Technology Acceptance ◽  
Significant Influence ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Perceived Ease Of Use ◽  
User Intention ◽  
Content Type ◽  
Gps Navigation

Purpose – This paper aims to examine the user’s willingness of golfers toward the use of GPS navigation based on the technology readiness and acceptance models. Design/methodology/approach – This study developed the research structure based on the theory of the technology acceptance and readiness model to address the relationship between technology readiness, perceived usefulness, perceived ease of use, user’s attitude and behavioral intention. A purposive sampling questionnaire was used in this study to investigate golf participants in Central Taiwan. In all, 245 copies of the questionnaire were issued. About 240 copies were returned and after removing the invalid copies, there were 230 valid questionnaires for a valid response rate of 95.8 per cent. Findings – The research results indicated that technology readiness has a significant influence on perceived usefulness, technology readiness has a significant influence on perceived ease of use, perceived ease of use has a significant influence on perceived usefulness, perceived usefulness has no significant influence on user’s attitude, perceived ease of use has a significant influence on user’s attitude, user’s attitude has no significant influence on behavioral intention and perceived usefulness has a significant influence on behavioral intention. Originality/value – The technology acceptance model has been widely used to examine user's acceptance and willingness toward computer technology or an information product. This study, hence, is based on this model to investigate the user's willingness of golfers toward golf GPS and shall serve as a reference for future golf sports promotion and device R&D.

scholarly journals Using Blended Project-Based Learning for Students’ Behavioral Intention to Use and Academic Achievement in Higher Education

2021 ◽  
Vol 11 (5) ◽  
pp. 207
Author(s):  
Mahdi Mohammed Alamri
Keyword(s):  
Academic Achievement ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Project Based Learning ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Cross Point ◽  
Perceived Enjoyment ◽  
Behavioral Intention To Use

This research focused on the potential of project-based learning and blended learning, which offer a distinctive cross-point in regard to building 21st-century skills in the classroom. Specifically, this research hypothesized that using the BPBL approach has an effect on perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. To achieve the research goal, we employed a questionnaire as the main data collection method and dispensed it to 80 students, all of whom use the BPBL approach. The findings were obtained via a quantitative research method, structural equation modeling (SEM). We found a significant relationship between the BPBL approach and perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. Therefore, we believe that the BPBL approach enhances students’ behavioral intention to use and academic achievement in a blended project-based learning approach and allows sharing knowledge, information, and discussions. Thus, it is recommended that students use the BPBL approach for educational purposes, and they should also be encouraged to do so through their learning at university level.

An empirical investigation of tourist’s choice of service delivery options

2017 ◽  
Vol 29 (7) ◽  
pp. 1892-1913 ◽  
Author(s):  
Arun Kumar Kaushik ◽  
Zillur Rahman
Keyword(s):  
Service Delivery ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Extensive Literature ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Service Employees ◽  
Delivery Options

Purpose This paper aims to offer and examine a conceptual model of tourist innovativeness toward self-service technologies (SSTs) to confirm whether tourists prefer service delivery by SSTs over employees in an offline hospitality environment. Design/methodology/approach Tourists’ perceived usefulness (PU) of SSTs and need for interaction (NI) with service employees have been taken as crucial mediating variables to examine the effects of perceived ease of use and technology readiness index personality dimensions toward SST and employee-based service adoption. Findings Findings reveal that both “NI” and “PU” play significant roles in Technology Readiness and Acceptance Model (TRAM) when tourists select one of two service delivery options – SSTs and service employees. Research limitations/implications The foremost limitation of the study is its dependence on domestic tourist samples. However, such samples were chosen because tourists comprising these samples tend to use similar service delivery options more, in turn increasing their use of SSTs available in sample hotels. Practical implications The study gives a deeper understanding of TRAM with an extremely crucial mediating variable (NI) in an offline service context. It also provides useful insights to service providers and policy makers for developing new strategies and policies to enhance user experience. Social implications This study recommends the usage of numerous SSTs by tourists. Originality/value During extensive literature review carried out in this research, no study was found that proposed such an effective framework in an offline service context.

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