scholarly journals “ORANG KAMPUNG”, PEMASARAN DIGITAL, DAN KEBIJAKAN PUBLIK: SEBUAH TINJAUAN DAN AGENDA PENELITIAN. STUDI KASUS : PEMASARAN TRADISIONAL SONGKO RECCA

2021 ◽  
Vol 5 (1) ◽  
pp. 575
Author(s):  
Rulinawaty Rulinawaty ◽  
Risnashari Risnashari ◽  
Ranak Lince
Keyword(s):  
Rural Areas ◽  
Digital Technology ◽  
Consumer Adoption ◽  
Digital Communities ◽  
Generational Groups ◽  
Geographical Group ◽  
Digital Gap ◽  
Urban And Rural Areas ◽  
Digital Channels ◽  
Society Research

ABSTRAKMengatasi tantangan yang ditimbulkan oleh penduduk pedesaan adalah topik yang sangat menarik bagi pemasar, pembuat kebijakan, dan peneliti. Namun, hanya ada sedikit penelitian tentang bagaimana penduduk pedesaan menerima atau menolak teknologi digital baru. Dengan perubahan kekuatan ekonomi dan tingkat adopsi ketika komunitas digital tumbuh antara daerah perkotaan dan pedesaan, menjadi semakin penting bagi pemasar untuk memahami bagaimana mereka menggunakan teknologi dan bagaimana mereka menggunakan saluran digital. Agar pemasar dan pembuat kebijakan memahami sepenuhnya bentuk masa depan masyarakat digital berbasis data, penelitian perlu lebih mempertimbangkan dampaknya terhadap kelompok generasi yang berbeda dalam hal adopsi dan penggunaan teknologi digital oleh konsumen di daerah pedesaan.Melalui tinjauan multidisiplin literatur tentang orang-orang tradisional menggunakan lensa teoritis kelompok geografis, penulis mengidentifikasi tantangan penelitian utama, peluang, dan dampak bagi pemasar dan pembuat kebijakan. Kata Kunci : pemasaran digital; kebijakan publik; kesenjangan demografis; generasi; kesenjangan digital ABSTRACTAddressing the challenges posed by rural populations is a topic of great interest to marketers, policymakers, and researchers. However, there is little research on how rural residents accept or reject new digital technologies. With changing economic power and adoption rates as digital communities grow between urban and rural areas, it is becoming increasingly important for marketers to understand how they use technology and digital channels. For marketers and policymakers to fully understand the future shape of a data-driven digital society, research needs to consider its impact on different generational groups in terms of consumer adoption and use of digital technology in rural areas. Through a multidisciplinary review of the literature on traditional people using a theoretical lens geographical group, the authors identify key research challenges, opportunities, and impacts for marketers and policymakers. Keywords : digital marketing; public policy; demographic gap; generation; digital gap

scholarly journals Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

2019 ◽  
Vol 38 (4) ◽  
pp. 469-483 ◽  
Author(s):  
Daniel Nunan ◽  
MariaLaura Di Domenico
Keyword(s):  
Digital Technology ◽  
Data Driven ◽  
Digital Marketing ◽  
Generational Cohorts ◽  
Research Gaps ◽  
Policy Makers ◽  
Older Consumers ◽  
Aging Populations ◽  
Digital Channels ◽  
Society Research

Addressing the challenges created by rapidly aging populations is a topic of intense interest for marketers, policy makers, and researchers. However, relatively little research has been undertaken into the ways older consumers are adopting or rejecting new digital technologies. Given the shifting economic power and growing digital adoption rates among older consumers, understanding how they adopt technology and use digital channels is becoming increasingly important to marketers. For marketers and policy makers to fully understand the future shape of a data-driven digital society, research must take more account of its influence across different older generational cohorts. This article focuses on identifying research gaps across key digital marketing areas in relation to older-age consumers’ adoption and use of digital technology. Through a multidisciplinary review of the literature on aging, using the theoretical lens of generational cohorts, the authors identify key research challenges, opportunities, and implications for both marketers and policy makers.

Effects of Digital Technologies on Zimbabwean Adolescent Lives During the COVID-19 Era

2022 ◽  
pp. 198-208
Author(s):  
Wilfreda I. Chawarura ◽  
Munyaradzi Zhou ◽  
Cyncia Matsika ◽  
Tinashe Gwendolyn Zhou
Keyword(s):  
Rural Areas ◽  
Digital Technology ◽  
Primary Schools ◽  
Digital Technologies ◽  
The Self ◽  
Digital Learning ◽  
Self Discovery ◽  
Urban And Rural Areas ◽  
Device Use ◽  
Effective Use

The chapter focuses on the effects of using digital technology amongst Zimbabwean adolescents. The research was necessitated by the fact that adolescents are a vulnerable group still in the self-discovery age. COVID-19 pandemic resulted in the widespread use of digital learning to facilitate learning, communication, and social interaction among adolescents. Focus groups and interviews were used to gather data in primary schools. There is a disparity in technological device use and access to the internet between urban and rural areas dwellers. Ninety percent of students in rural areas did not have access to technological devices, and during the pandemic, they hardly used them for learning purposes but mostly used them for communicating with relatives. In Zimbabwe, digital technology devices have not yet replaced social relationships as most adolescents are restricted to 2-3 hours on their devices. A model for effective use of digital technologies in adolescents can be developed and implemented.

Three hundred years of House Sparrow (Passer domesticus) persecution in Germany

2007 ◽  
Vol 34 (2) ◽  
pp. 307-317 ◽  
Author(s):  
J. SEITZ
Keyword(s):  
Rural Areas ◽  
House Sparrow ◽  
Bird Species ◽  
Passer Domesticus ◽  
Second World War ◽  
Population Increase ◽  
World War ◽  
Large Numbers ◽  
Urban And Rural Areas ◽  
Second World

Modernization of agriculture, economic development and population increase after the end of the Thirty Years' War caused authorities in many parts of Germany to decree the eradication of so-called pest animals, including the House Sparrow. Farmers were given targets, and had to deliver the heads of sparrows in proportion to the size of their farms or pay fines. At the end of the eighteenth century German ornithologists argued against the eradication of the sparrows. During the mid-nineteenth century, C. L. Gloger, the pioneer of bird protection in Germany, emphasized the value of the House Sparrow in controlling insect plagues. Many decrees were abolished because either they had not been obeyed, or had resulted in people protecting sparrows so that they always had enough for their “deliveries”. Surprisingly, various ornithologists, including Ernst Hartert and the most famous German bird conservationist Freiherr Berlepsch, joined in the war against sparrows at the beginning of the twentieth century, because sparrows were regarded as competitors of more useful bird species. After the Second World War, sparrows were poisoned in large numbers. Persecution of sparrows ended in Germany in the 1970s. The long period of persecution had a significant but not long-lasting impact on House Sparrow populations, and therefore cannot be regarded as a factor in the recent decline of this species in urban and rural areas of western and central Europe.

Association of Age, Birth order and Family Income with Psycho-social problems in Rural Adolescents

JMS SKIMS ◽  
2017 ◽  
Vol 20 (2) ◽  
pp. 90-95
Author(s):  
Noorul Amin
Keyword(s):  
Birth Order ◽  
Rural Areas ◽  
Sampling Method ◽  
Family Income ◽  
Psychosocial Problems ◽  
The Other ◽  
Self Report ◽  
Rural Adolescents ◽  
Youth Self Report ◽  
Urban And Rural Areas

Background: The present age is the age of stress. Everybody is disturbed due to one or the other reason irrespective of their age. However, adolescents are more prone to psychological and sociological disturbances.Objectives:To assess the psychosocial problems in adolescents.Methods: The study was conducted in selected schools of urban and rural areas taking 100 participants each for boys and girls using convenient sampling method. The tool used was youth self report. The data collected was analyzed using appropriate statistical methods.Results: The study revealed that 48.5% adolescents were well adjusted; 47% were having mild psychosocial problems; 4% had moderate psychosocial problems and 0.5% had severe psychosocial problems.Conclusion: Adolescents irrespective of their living places had varying degrees of psychosocial problems. JMS 2017; 20 (2):90-95

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