scholarly journals The usage of social media in marketing communication of Croatian institutions of higher education

2018 ◽  
Vol 6 (1) ◽  
pp. 99-112
Author(s):  
Ivana Jadrić ◽  
Sandra Kovačević
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Online Survey ◽  
New Technologies ◽  
Internal Communication ◽  
Virtual Space ◽  
Main Role ◽  
Institutions Of Higher Education ◽  
Marketing Communication ◽  
Private Institutions

The importance and frequency of social media in marketing communication is undeniable today, especially when the target of such communication are young people (and the puropse is advertising and overall improvement of internal communication). Social media are the main source of information for youth as well as virtual space where they can express and present themselves in the best possible way. The significant role of using social media in everyday communication has been recognized by institutions of higher education and they have become an essential part of their marketing mix. Ultimately, the students are the ones who have the main role in acquiring new communication technologies and their communication networks have tendency to be dense and layered (Quan-Haase, 2007). That is the reason why new technologies like social media are mostly accepted and used by high school and university students. In this paper authors analyse the meaning, influence and usage of social media in the context of institutions of higher education and present the findings of an online survey conducted among teachers in such institutions in Croatia. By analysing the results, authors got 104 replies who helped them to get an insight into activities of institutions of higher education on social media as well as the usage of certain social media by private institutions compared with the public ones. This research confirmed that private institutions of higher education are on the overall more active in the usage of social media. However, Chi-squared test showed almost no difference in usage of the most popular social media Facebook and Instagram in private and public institutions of higher education, whereas there is a difference in usage of other social media. In this research, the intensity of certain social media usage in general in Croatia was also compared with the level of their usage in institutions of higher education.

Brand Anthropomorphism

2018 ◽  
pp. 39-61
Author(s):  
Tamara L. Wandel
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Online Survey ◽  
Entertainment Industry ◽  
Marketing Communication ◽  
Promising Tool ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Brand Attributes

This chapter addresses brand anthropomorphism, in particular how sports mascots can be utilized on social media to increase emotional connectivity with fans and their affiliated teams. The history and role of mascots and present day usage encourages understanding of how narratives are a positive and promising tool for marketing communication professionals and those in the sports and entertainment industry. Interviews were conducted with personnel associated with mascots to gain insights into the concept of brand anthropomorphism. Also, an online survey was conducted on mascot brand attributes and results were presented. The ability to personify a brand has significant managerial implications, and this chapter demonstrates how social media platforms may drive brand loyalty.

scholarly journals Ups and Downs across Central and Eastern Europe

2015 ◽  
Author(s):  
Snejana Slantcheva-Durst
Keyword(s):  
Higher Education ◽  
Eastern Europe ◽  
Central And Eastern Europe ◽  
Private Higher Education ◽  
Institutions Of Higher Education ◽  
Private Institutions ◽  
Recent Trends ◽  
The University

Larger private higher education sectors are much more common across central and eastern Europe. After the fall of the communist regimes in 1989, private institutions of higher education multiplied to varying degrees in central and eastern Europe. The most recent trends reveal slow private growth in most of these countries. Declines in the number of people served by private institutions have been limited in range and time, yet have occurred in both the university and nonuniversity private sectors.

scholarly journals Venezuelan Higher Education: The Chavez Revolution

2015 ◽  
Author(s):  
Daniel Levy
Keyword(s):  
Higher Education ◽  
Latin America ◽  
Public Sector ◽  
Private Universities ◽  
Institutions Of Higher Education ◽  
Private Institutions ◽  
Public And Private ◽  
The Public ◽  
History Of

Hugo Chavez's clash with Venezuelan higher education is a vivid present-day example of a history of confrontation between leftist, populist regimes and higher education in Latin America. Chavez has transformed the public sector through creation and expansion of new universities. Chavez's policies have alienated the country's private institutions of higher education. Both public and private universities are reduced in importance.

scholarly journals Libraries of pedagogical institutions of higher education on social media

2021 ◽  
Vol 10 (47) ◽  
pp. 197-206
Author(s):  
Anna Shelestova ◽  
Alla Solianyk ◽  
Nadiia Bachynska ◽  
Tetyana Novalska ◽  
Oleksii Kobieliev
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Library Services ◽  
Institutions Of Higher Education ◽  
Current State ◽  
Information Products ◽  
Maximum Content

The article aims to explore nowadays promoting conditions of libraries of pedagogical institutions of higher education on social media and define effectiveness criteria of this process. Content analysis of official accounts of 19 libraries of pedagogical institutions of higher education in Ukraine is provided. Based on the results of content analysis the authors explore the current state of representing their information products and services on social networks, specify the factors that contribute to the effectiveness of promoting library services among users. The authors indicate the following factors which influence the followers number: correct use of hashtags, authenticity and frequency of content updating, maximum content synchronization of the library profiles on various social networks for uniform information and involvement of their target audiences; insight and successful use of functionality of various social networks by librarians.

scholarly journals Role of Social Media in Shaping Local Youth Tourists' Behaviour Across the Sri Lankan Tourism Industry

2020 ◽  
pp. 15-22
Author(s):  
H. Shamini
Keyword(s):  
Social Media ◽  
Sri Lanka ◽  
Online Survey ◽  
New Technologies ◽  
Online Reviews ◽  
Tourism Industry ◽  
Sri Lankan ◽  
The People ◽  
Social Media Platforms ◽  
The Mind

The integration of social networking and new technologies has changed the way of communication and information sharing among the people, especially of young people is a fact. As well as, the development of Social Media (SM) has conveyed important changes in the behavioural pattern of tourists. Therefore, it is very essential to understand this new influential trending among the youth tourists, in order to accelerate the tourists’ arrival and contribute to the development of Sri Lanka tourism. Therefore, this research aims at providing an insight to the Tourism Industry in Sri Lanka with regards to how social media platforms influence youth tourists’ behavior. A sample of 103 youth tourists’ response attained through online. The data obtained from the online survey were analyzed with descriptive, reliability test, mean and regression analysis. Results from the survey have identified that Social Media does influence in the youth tourists’ behaviour.  In detail, eWOM and Online reviews/comments significantly influence in the behavior of youth tourists.  And also the study confirmed that in order to attract tourists to a destination mainly revolves in the ability to convey the information to create positive images in the mind of youth tourists via social media. Thereby this study has recommended many suggestions for the Tourism and authorities. Including tourist authority should make its social media pages more interesting, appealing, informative and interactive so the customers can enjoy their social media experiences and they could spread eWOM and online reviews. And also they need to focus on how to create a positive and satisfactory image to their social media users in many other ways.

scholarly journals Designing a learning analytics dashboard for Twitter-facilitated teaching

2021 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Nadia Conroy
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Best Practices ◽  
Informal Learning ◽  
Learning Analytics ◽  
Teaching And Learning ◽  
Online Survey ◽  
Teaching Practice ◽  
Formal And Informal Learning ◽  
Course Material

Social media sites are increasingly being adopted to support teaching practice in higher education. Learning Analytics (LA) dashboards can be used to reveal how students engage with course material and others in the class. However, research on the best practices of designing, developing, and evaluating such dashboards to support teaching and learning with social media has been limited. Considering the increasing use of Twitter for both formal and informal learning processes, this paper presents our design process and a LA prototype dashboard developed based on a comprehensive literature review and an online survey among 54 higher education instructors who have used Twitter in their teaching. Keywords : Learning analytics, teaching, dashboards, survey

scholarly journals Teaching in higher education during COVID 19 pandemic – Empirical findings and assumptions based on results of an online-survey in a European context

2021 ◽  
Author(s):  
Patricia M. Schütte ◽  
Gert Van der Sypt ◽  
Alexander Gabriel ◽  
Saskia Kretschmer
Keyword(s):  
Higher Education ◽  
Teaching And Learning ◽  
Online Survey ◽  
Point Of View ◽  
Virtual Space ◽  
Universities Of Applied Sciences ◽  
Cooperation Network ◽  
Worldwide Phenomenon ◽  
The One ◽  
Teaching In Higher Education

The COVID 19 pandemic is a worldwide phenomenon: On the one hand, it poses challenges to all social subsystems, on the other, it tests the extent to which they can cope with such situations. This is also the case in higher education. In this context, digitization, which has been driven forward in the field for years, provides approaches and instruments for adapting to such situations by converting the system as far as possible to operation in virtual space. This has been done in many places in universities and universities of applied sciences. It remains to be seen how this is perceived by those involved. Therefore, the following article addresses the question: To what extent has the conversion of teaching and learning as a result of the restrictions on teaching caused by COVID 19 worked from the point of view of the teachers? To answer it, this paper presents empirical results of an online survey among teachers of the Cooperation Network for Risk, Safety & Security Studies (CONRIS). The results indicate a broad use of various digital tools for teaching and communication with students, but also deficits in the area of crisis structures as well as in social regards.

scholarly journals Reflexive Skills in Teacher Education: A Tweet a Week

2020 ◽  
Vol 12 (8) ◽  
pp. 3161
Author(s):  
Adolfina Pérez Garcias ◽  
Gemma Tur ◽  
Antònia Darder Mesquida ◽  
Victoria I. Marín
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Teacher Education ◽  
Content Analysis ◽  
Online Survey ◽  
Research Process ◽  
Design Based Research ◽  
Perceptions Of Students ◽  
Fourth Cycle ◽  
Research Gap

Social media has been broadly used in the context of higher education for educational purposes due to students’ familiarity with this type of communication. As one of the most interesting cases, Twitter has often been used in teacher education for many purposes. One of the most unexplored themes is using Twitter for reflexive aims, in which discussions featuring ambiguous and contradictory results about whether the characteristics of such a short format can promote reflexive writing. This study is aimed at contributing to this research gap and explores the possibilities of using Twitter for reflective aims in teacher education, considering the reflective level of students’ tweets and students’ perceptions after engaging on Twitter. For the evaluation of this reflection, a content analysis of tweets texts and emojis has been carried out by coding their content and developing an instrument to assess their reflective level. Additionally, perceptions of students have been collected through an online survey. This study is embedded in a design-based research process that is already in its fourth cycle. Findings show that most tweets are descriptive or analytical, and that tweets are mainly text-based. Furthermore, the data show that low-level reflective tweets may include emojis, which are mainly positive and located at the end of a tweet. The conclusions suggest that Twitter could be more useful when reflections are made during learning rather than on learning.

Survey on onboarding practices in Carnegie research institutions

2021 ◽  
Vol 42 (1/2) ◽  
pp. 109-118
Author(s):  
Jenny Lynne Semenza ◽  
Tania Harden ◽  
Regina Koury
Keyword(s):  
Higher Education ◽  
Online Survey ◽  
Institutions Of Higher Education ◽  
Research Institutions ◽  
Content Type ◽  
New Employees ◽  
Doctoral Research ◽  
Diversity And Inclusion ◽  
Policies And Procedures ◽  
Survey Responses

PurposeThe purpose of this paper is to describe survey findings on onboarding initiatives at the Carnegie Doctoral Research Institutions of Higher Education libraries. The findings would be helpful to libraries that are at the beginning of their own onboarding initiatives or that wish to compare ongoing efforts.Design/methodology/approachThe authors conducted a survey of Carnegie Doctoral Research Institutions of Higher Education libraries using Qualtrics, an online survey software. Link to the survey with a short explanation was e-mailed to the 319 identified contacts and 111 responses were received at the end of the survey.FindingsSurvey responses revealed that the most prevalent types of onboarding initiatives are an orientation to campus policies and procedures and meeting with human resources. Half of the respondents introduce new employees to the social/cultural norms of the library informally, with responsibility for onboarding falling on the supervisor. Surprisingly, diversity and inclusion have not been identified as formal components of the onboarding by those who engage in it.Originality/valueSpecific research into the onboarding initiatives of Carnegie Doctoral Research Institutions of Higher Education libraries does not exist.

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