scholarly journals Libraries of pedagogical institutions of higher education on social media

2021 ◽  
Vol 10 (47) ◽  
pp. 197-206
Author(s):  
Anna Shelestova ◽  
Alla Solianyk ◽  
Nadiia Bachynska ◽  
Tetyana Novalska ◽  
Oleksii Kobieliev
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Library Services ◽  
Institutions Of Higher Education ◽  
Current State ◽  
Information Products ◽  
Maximum Content

The article aims to explore nowadays promoting conditions of libraries of pedagogical institutions of higher education on social media and define effectiveness criteria of this process. Content analysis of official accounts of 19 libraries of pedagogical institutions of higher education in Ukraine is provided. Based on the results of content analysis the authors explore the current state of representing their information products and services on social networks, specify the factors that contribute to the effectiveness of promoting library services among users. The authors indicate the following factors which influence the followers number: correct use of hashtags, authenticity and frequency of content updating, maximum content synchronization of the library profiles on various social networks for uniform information and involvement of their target audiences; insight and successful use of functionality of various social networks by librarians.

scholarly journals Preliminary Qualitative Analysis and Implications of Wood Products Perception on Social Media

2020 ◽  
Vol 71 (3) ◽  
pp. 295-300
Author(s):  
Jana Šujanová ◽  
Renata Nováková ◽  
Gabriela Pavlendová ◽  
Dagmar Cagáňová ◽  
Natália Canet
Keyword(s):  
Qualitative Research ◽  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Civil Society ◽  
Automotive Industry ◽  
Wood Products ◽  
Furniture Industry ◽  
Current Management ◽  
University Of Technology

The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.

scholarly journals INSTAGRAM-ASSISTED LANGUAGE LEARNING IN ISLAMIC HIGHER EDUCATION: TOWARD ONLINE COLLABORATION

2019 ◽  
Vol 5 (2) ◽  
pp. 189-210
Author(s):  
Rully Agung Yudhiantara ◽  
Ade Yeti Nuryantini
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Content Analysis ◽  
Language Learning ◽  
21St Century ◽  
Media Use ◽  
Language Skills ◽  
Online Collaboration ◽  
Phonetic Transcription ◽  
Research Questions

The purpose of this study is to investigate instagram use among English pre-service teachers (EPST) to support their language learning in a particular course. This study sought to explore the following research questions: (1) How do EPST explore instagram to accomplish Online Task-Based Language Learning (OTBLL)? (2) What contents are created and shared by EPST to accomplish OTBLL? To collect the data, this study applied observation and content analysis. In addition several tasks were designed to be accomplished by EPST. The findings shows that EPST were able to integrate both the ability to use instagram and the ability to integrate it for OTBLL. The contents that EPST created and shared met the requirement of OTBLL. The contents included several types: creating video to explain topic assigned, writing phonetic transcription, and other tasks. The results of this study are expected to contribute in improving EPST language skills and their ability to explore social media use for language learning. Being able to seize social media to support language learning is a necessary skill to be nurtured for future language teacher in the 21st century.

scholarly journals Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model

DYNA ◽  
2016 ◽  
Vol 83 (195) ◽  
pp. 138-146 ◽  
Author(s):  
Alexander Lacayo Mendoza ◽  
Carmen De Pablos Heredero
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Relationship Marketing ◽  
Institutions Of Higher Education ◽  
Relational Coordination ◽  
Coordination Model ◽  
Efficient Communication ◽  
Great Support ◽  
Productivity And Competitiveness ◽  
Satisfaction Relationship

Digital social networks have proven to be of great support for organizations that are increasingly using new forms of social communication every day, seeking to improve their productivity and competitiveness. The main objective of this study is to explain how organizations, particularly Institutions of Higher Education, can improve their competitive position through the use of digital social networks from the perspective of relationship management and management of communications, in order to achieve better results in terms of teamwork satisfaction, relationship marketing and educational excellence. For this objective, the application of a relational coordination model, based on the sharing of objectives, optimal knowledge management, mutual respect and efficient communication mechanisms, is suggested.

Using enterprise social networks as a knowledge management tool in higher education

2017 ◽  
Vol 47 (4) ◽  
pp. 555-570 ◽  
Author(s):  
Niall Corcoran ◽  
Aidan Duane
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Higher Education Institutions ◽  
Management Tool ◽  
Content Type ◽  
Enterprise Social Networks ◽  
Practical Implications

Purpose The management of organisational knowledge and the promotion of staff knowledge sharing are largely neglected in higher education institutions. The purpose of this study is to examine how enterprise social networks can enable staff knowledge sharing in communities of practice in that context. Design/methodology/approach The study is framed as an Action Research project, covering three cycles over a 12-month period. During the Diagnosing phase, a conceptual model was developed for empirical testing. Data were collected through 30 semi-structured interviews and a number of focus groups. This was supplemented by content analysis and reflective journaling. Findings The findings support the conceptual model and provide insight into the antecedents necessary for the creation of an enterprise social network-enabled knowledge-sharing environment, the motivators for and barriers to participation, and the perceived organisational and individual benefits of increased staff knowledge-sharing activity. Research limitations/implications As the study has a higher education focus, all of the findings may not be generalizable to other types of organisation. Further development of the conceptual model and testing in other contextual settings will yield greater generalizability. Practical implications A number of findings have practical implications for the management of higher education institutions, such as the evidence of a divide between faculty and other staff. In general, the study findings provide an opportunity for educationalists to better understand the scope and impact of employing social media platforms for knowledge sharing. Originality/value This paper adds to the growing body of work on organisational implementations of social media, and should be of interest to practitioners and researchers undertaking similar projects.

FRIENDVERTISING

2014 ◽  
pp. 190-215
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

The Role of Social Media in Creating and Maintaining Social Networks Including its Impact on Enhancing Competitive Positioning within the Education Sector

2015 ◽  
pp. 212-230
Author(s):  
Adam Raman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Higher Education Institutions ◽  
Communication Strategies ◽  
Strategy Development ◽  
Interactive Communication ◽  
Strategic Goals ◽  
Future Strategy

Social media is being increasingly utilised within society as an interactive communication platform. It has revolutionised the manner in which organisations communicate with their stakeholders, from the old way of simply designing messages and transmitting them across a desired medium, described as a static, one-way communication channel. Communications are the means by which organisations achieve their strategic goals through influencing their stakeholders. Social media allows stakeholders to connect to one another in relational, interactional networks. This means that stakeholders can now interact with organisations and each other and have a greater influence on the outcomes of communication strategies, which was impossible with traditional media. Organisations have less power dictating communications to stakeholders who in turn have more power in co-creating communication with each other. Social media is likely to have a major competitive impact on higher education institutions and these institutions should be accounting for these changes in their future strategy development. This chapter explores how social media is being utilized in organisations.

How Web 3.0 Tourism Students See the 1.0 Higher Education System

2020 ◽  
pp. 252-268
Author(s):  
José Alexandre Martins ◽  
Romeu Lopes ◽  
Vitor Roque
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Education System ◽  
Cultural Resistance ◽  
Higher Education System ◽  
Web 3.0 ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
Portuguese Higher Education

Social media does not seem to easily fit in the higher education system. The Web 3.0 students use social networks on a daily basis, however, 1.0 higher education institutions are not taking advantage of these tools. There are some institutional constraints, pedagogical issues, and cultural resistance for its adoption. A survey directed to Portuguese Higher Education students was held, aiming to identify social networks' use either in a personal and academic context. Results show that social networks are under-exploited in the teaching-learning process, both by students and also their teachers. They are both aware of the platforms and applications but are rarely used for an academic purpose. The study raises important issues and gives practical examples for effective use of social media in education. In order to address these challenges and opportunities wisely, it is necessary an effective engagement in social media by students, professors, and all the academic staff.

Digital transparency and public accountability in Spanish universities in online media

2019 ◽  
Vol 20 (5) ◽  
pp. 701-732 ◽  
Author(s):  
Yolanda Ramírez ◽  
Ángel Tejada
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Content Analysis ◽  
Information Needs ◽  
Public Universities ◽  
Relational Capital ◽  
Content Type ◽  
Spanish Universities ◽  
Spanish Public Universities

Purpose The purpose of this paper is to investigate the extent and quality of online intellectual capital (IC) disclosure released via websites and social media in relation to university stakeholders’ information needs in Spanish public universities. In addition, this paper examines whether there are differences in the online IC disclosure according to the type of university. Design/methodology/approach The study applies content analysis and a survey. The content analysis was used to analyse the websites and social media (Twitter, Facebook, LinkedIn and Instagram) of all Spanish public universities in the year 2019, whereas the survey was submitted to all members of the Social Councils of Spanish public universities. Findings The findings indicate that university stakeholders attach great importance to online disclosure of specific information about IC. However, the findings emphasise that Spanish universities’ website and social media content are still in their infancy. Specifically, this study found that the quality of disclosed information on IC in public universities’ websites is of low level, particularly with regard to the disclosure of relational capital. The study found that the information provided by Spanish public universities via social media mainly concerns the structural and relational capital. Likewise, the results of this paper evidence that the larger and more internationally focused universities reveal more online information on IC. Practical implications The results of the research may be beneficial for managers of higher education institutions as a basis for developing adequate strategies addressing IC disclosure through the websites. In order to satisfy the information needs of university stakeholders, Spanish universities can be recommended to focus on reporting higher-quality information on financial relations, students’ satisfaction, quality standard, work-related knowledge/know-how and collaboration between universities and other organisations such as firms, local government and society as a whole. Originality/value This study explores two innovative tools to provide IC disclosure in the higher education institutions context, namely, websites and social media, whereas previous studies focused on traditional tools as annual report. Likewise, this study considers the quality of this information.

scholarly journals Social Exclusion and Inclusion in Higher Economic Education

2018 ◽  
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Content Analysis ◽  
Social Exclusion ◽  
Social Inclusion ◽  
Economic Education ◽  
Emotional Control ◽  
University Staff ◽  
Teacher Student ◽  
Successful Communication

Information in social networks is the main source that determines the choice of a profession by school leavers. The choice of higher economic education by school leavers in recent years is subjected to fluctuations, which cause concern not only for university staff, but also for scientists. We can observe social exclusion in higher economic education, which justifies the need for its study and the relevance of this article. The purpose of the article is to analyze the causes and consequences of social exclusion and determine the prospects for social inclusion in higher economic education. It is shown that social exclusion in higher economic education appears because of explicit and implicit reasons. The indicators of adaptation of students to two systems of relations are considered. Content analysis of the requirements of employers graduates shows that graduates of higher education institutions do not have enough skills of conducting negotiations, abilities to suggest scenarios of presentations, knowledge of emotional intellect, which secure emotional control in the process of communication. To get experience of successful communication, it is recommended to use W. Ury strategies. Depending on the situation, motivation and relationship system (teacher – student; graduate–employer) it is possible to apply various strategies of W. Ury to achieve inclusion in higher economic education and prevent social exclusion, poor motivation, lack of interest in economic education, which is necessary for organization of business and successful self realization. Stages of ensuring social inclusion in higher economic education, which are the prospects for social inclusion, are suggested.

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