Marketing Communication Menggunakan Augmented Reality pada Mobile Platform

2015 ◽  
Vol 7 (1) ◽  
Author(s):  
Julio Cristian Young

Augmented Reality is a technology that can project objects from the virtual world to the real world. Augmented Reality continues to be developed so it can be easy to implement into various devices. However, the device must have a camera, VGA card, and the ability to process data that is high enough to be able to process and projecting graphical data that captured by the camera and displayed to the screen. Marker-based Augmented Reality is still better than Markerless Augmented Reality due to several issues such as disturbances in the geomagnetic sensor that is used to map the Y axis and Z device that belongs to the user.

Author(s):  
Yulia Fatma ◽  
Armen Salim ◽  
Regiolina Hayami

Along with the development, the application can be used as a medium for learning. Augmented Reality is a technology that combines two-dimensional’s virtual objects and three-dimensional’s virtual objects into a real three-dimensional’s  then projecting the virtual objects in real time and simultaneously. The introduction of Solar System’s material, students are invited to get to know the planets which are directly encourage students to imagine circumtances in the Solar System. Explenational of planets form and how the planets make the revolution and rotation in books are considered less material’s explanation because its only display objects in 2D. In addition, students can not practice directly in preparing the layout of the planets in the Solar System. By applying Augmented Reality Technology, information’s learning delivery can be clarified, because in these applications are combined the real world and the virtual world. Not only display the material, the application also display images of planets in 3D animation’s objects with audio.


AITI ◽  
2018 ◽  
Vol 15 (1) ◽  
pp. 27-37
Author(s):  
Feoh Feoh ◽  
Christina Purnama Yanti

The Bali museum is one of the museums in which objects of artistic, cultural and historical of Balinese against the invaders are kept. However, there are still few visitors coming to the museum. One way to increase a number of visitors is by using a technology in the form of interactive application for them. This research made visitors of Bali museum as subjects /user studies, while the designed application was aimed at knowing the users’ responses toward it. Previously, a study of mobile-based AR had been conducted to see the needs of the users. A guide in the form of text and sound were also added. Augmented Reality is a technology that combines virtual world and the real world simultaneously. AR technology requires a camera to capture the picture of marker whichwill display the 3D object from one of the Bali museum’s collections. The 3D object was created with software marker of 3D objects. In this study, both software blender and software unity were used to develop 3D object and the application of AR. The application runs on in 5 inch – screen Android devices and provide information in the form of Indonesian text and audio bilingual, both in Indonesian and English.


2021 ◽  
Vol 122 ◽  
pp. 423-436
Author(s):  
Jennifer Brannon Barhorst ◽  
Graeme McLean ◽  
Esta Shah ◽  
Rhonda Mack

2019 ◽  
Vol 2 (2) ◽  
pp. 118-123
Author(s):  
Fitria Ningsih ◽  
Lili Rusdiana ◽  
Rudini

Augmented Reality is one of technology that combines virtual world objects with the real world that allows it to be applied to Android-based smartphones because its users have penetrated into the realm of children. The need for analysis and design before building applications that later can help facilitate teachers in learning by displaying 3D objects and animations that make Students more interested in paying attention to the material provided and becoming more active in participating in the learning process. The purpose of this study is to analyze and design learning applications for Butterfly metamorphosis using Augmented Reality as an alternative learning media. Methods of collecting data are literature, observation, and interviews. The results of this study are in the form of application design regarding the metamorphosis phase of Butterflies ranging from caterpillars, larvae, pupae, to cocoons.


Author(s):  
Maribeth Gandy ◽  
Blair MacIntyre ◽  
Steven Dow ◽  
Jay David Bolter

In this chapter, we describe DART: The Designer’s Augmented Reality Toolkit an authoring environment for rapidly prototyping augmented reality experiences. We summarize the most significant problems faced by designers working with AR in the real world, and use DART as the example to guide a discussion of the AR design process which we have broken down into four stages (idea exploration, population of the virtual world, application development, and evaluation). The focus of our work with DART has been on supporting early design activities, especially a rapid transition from storyboards to working experience, so that the experiential part of a design can be tested early and often.


2019 ◽  
Author(s):  
Manuel Parente ◽  
Mark Stevens ◽  
Joao Ferreira ◽  
Rafael Simao ◽  
Mariana Dionisio

2021 ◽  
Vol 4 (2) ◽  
pp. 102-111
Author(s):  
Olivia Jean-Baptiste

Augmented reality (AR) refers to a type of technology in which a digital overlay can be added to the real world in order to present the viewer with aspects of both reality and a virtual world. Virtual reality (VR) environments consist of a computer-generated, three-dimensional, virtual world. However, in contrast to augmented reality technology these environments are self-contained, and do not allow users to interact directly with the real world around them. 1 This article will explore the current status of protection for AR and VR art in relation to moral rights drawing from three jurisdictions: France, the United Kingdom and the United States.


2018 ◽  
Vol 7 (2) ◽  
pp. 129-142
Author(s):  
Randy Permana ◽  
Harkamysah Andrianof ◽  
Riandana Afira

This research is the development of one technology called Augmented Reality. Augmented Reality works by combining the real world with the virtual world to produce information to users. The tourism object of West Sumatra has quite promising potential, but the potential is still covered by weak management and promotion that are still not sufficient. This study seeks to create an Android-based Augmented Reality application to introduce tourism objects in West Sumatra with a focus on early development on tourism objects in the Clock Tower in Bukittinggi and Carocok Beach in the south coast. The results of this study make Augmented Reality technology a more innovative and attractive promotional media so that it can increase tourist interest to visit the tourism object.


2016 ◽  
Vol 7 (2) ◽  
pp. 86-93
Author(s):  
Bagus Setiadi ◽  
Eko Budi Setiawan

The guitar tablature is a guitar melody guitar used by professional guitarists when performing. Guitar tablature translator application is one of the media to help users especially novice guitarist to translate the guitar tablature. This application is built on android platform using Augmented Reality technology with Markerless Augmented Realty method to combine virtual world objects into the real world. In this application there are several functions such as displaying finger position information, 2D objects and audio. Index Terms—Tablatur Gitar, Augmented Reality, Android.


2019 ◽  
Vol 3 (2) ◽  
pp. 212
Author(s):  
Ayub Winatra ◽  
Sunardi Sunardi ◽  
Rizaldy Khair ◽  
Iswandi Idris ◽  
Asri Santosa

Abstract - Augmented Reality is a merger between two worlds, namely the virtual world to the real world, in other words, we can display objects in the virtual world into the real world. Augmented Reality has many opportunities to continue to be developed in any field. The Augmented Reality method also has the advantage of an interactive side because the makers to display certain videos that are directed to the webcam. Making an interactive learning media application using augmented reality technology will be applied to Android-based smartphones and is designed as a learning medium for cadets and prospective cadets of ATKP Medan to the general public. In this application, there are 3D objects in the shape of the plane and its parts created using the 3Dsmax and Blender applications, with Unity as the game engine and Vuforia as the library. The way to use it is by pointing the smartphone camera at the markers that have been provided. Then on the smartphone screen, an object will appear 3D aircraft and the inside. The making of this application will help increase the understanding and participation of the general public as well as the Medan ATKP cadets in learning to recognize the shapes and parts of the aircraft. The results of testing the introduction of an aircraft application can run on a variety of Android mobile devices. The normal distance that can be detected by the camera is 6cm to 4m with a marker size of 20 x 22cm. The slope that can be detected normally between 20 ͦ - 90 ͦ. Based on the percentage of markers that are blocked can run between 0-87%. Based on the results of the questionnaire, the material contained in the aircraft form and part recognition application using Android-based Augmented Reality is suitable for introducing aircraft shapes and parts to field ATKP cadets to the general public. There are still many shortcomings that can be developed, such as increasing 3D plane objects and making better animations, so that applications are more interesting, interactive, and easy to understand.Keywords - Augmented Reality, Android, Unity, Vuforia, 3D, Blender  Abstract - Augmented Reality merupakan penggabungan antara dua dunia, yaitu dunia maya ke dunia nyata, dalam kata lain benda dalam dunia maya dapat kita tampilkan ke dunia nyata. Augmented Reality memiliki banyak peluang untuk terus dikembangkan dalam bidang apapun.  Metode Augmented Reality juga memiliki kelebihan dari sisi interaktif karena pembuat untuk menampilkan video tertentu yang diarahkan ke webcam. Pembuatan aplikasi media pembelajaran interaktif menggunakan teknologi augmented reality ini akan diterapkan pada smartphone berbasis Android dan didesain sebagai media pembelajaran bagi taruna maupun calon taruna ATKP Medan hingga masyarakat umum. Di dalam aplikasi ini terdapat objek 3D bentuk pesawat dan bagian-bagiannya yang dibuat dengan menggunakan aplikasi 3Dsmax dan Blender, dengan Unity sebagai game engine dan Vuforia sebagai library. Cara penggunaanya adalah dengan mengarahkan kamera smartphone pada marker atau penanda yang telah tersedia. Kemudian dilayar smartphone akan muncul objek 3D Pesawat serta bagian sisi dalamnya. Pembuatan aplikasi ini akan membantu meningkatkan pemahaman dan partisipasi masyarakat umum maupun taruna ATKP Medan dalam belajar mengenal bentuk dan bagian dalam pesawat. Hasil dari pengujian  aplikasi Pengenalan pesawat terbang dapat berjalan pada berbagai perangkat mobile Android. Jarak normal yang dapat terdeteksi oleh kamera adalah 6cm sampai 4m dengan ukuran marker 20 x 22cm. Kemiringan yang dapat terdeteksi dengan normal antara 20 ͦ - 90 ͦ. Berdasarkan prosentase marker yang terhalang dapat berjalan antara 0-87%. Berdasarkan hasil kuesioner materi yang terdapat pada aplikasi pengenalan bentuk dan bagian pesawat menggunakan Augmented Reality berbasis android ini cocok untuk mengenalkan bentuk dan bagian pesawat kepada taruna ATKP medan hingga masyarakat umum. Masih banyak kekurangan  yang dapat dikembangkan, misalnya memperbanyak objek 3D pesawat dan membuat animasi yang lebih baik, agar aplikasi lebih menarik, interaktif, dan mudah dipahami. Kata kunci - Augmented Reality, Android, Unity, Vuforia, 3D, Blender


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