scholarly journals ANALISIS RESEPSI REMAJA KOTA SAMPIT MENGENAI KEBERAGAMAN DI MEDIA

2020 ◽  
Vol 19 (1) ◽  
pp. 51
Author(s):  
Anastasia Yuni Widyaningrum ◽  
Mateus Yumarnamto ◽  
V Luluk Prijambodo

The aim of the study is to reveal the viewpoints of adolescents as media audiences, how they interpret their lives in the midst of Indonesia's diversity. The method used is Reception Analysis using encoding and decoding models from Stuart Hall. The subjects of the study were 9 Sampit City teenagers aged 15-18 years with a diversity of sex, religion, and ethnicity. While the concept used is the study of Indonesian-ness, imagined communities, nation and state and identity. The results showed that adolescents in Sampit City were traumatized by stories of riots based on ethnic sentiment as told by parents, based on YouTube's content and also through the context of the 2017 local election reporting. Ethnic sentiments still exist because the content on YouTube allows them to reconnect with the 2001 conflict. So the dominant meaning of hegemonic is that they agree that Indonesia's diverse ethnic situation can lead to conflict and is easily used by irresponsible groups. The next meaning on the negotiating side is that prejudice and stereotyping occur in Sampit, respectively. To eliminate the trauma of ethnic conflict, they hope that more activities will involve cultural gatherings.

2018 ◽  
Vol 9 (2) ◽  
pp. 151
Author(s):  
Ahmad Ahmad Toni ◽  
Dwi Fajariko

This study seeks to reveal receptions university student broadcasting beacon globe on film journalism. The purpose of this study to determine the meaning construction contents journalism-themed films through the movie shows them. The relations of meaning to the theme of movies they watch give you an idea about their opinions on the meanings contained in the movie scene. This study uses analysis reception Stuart Hall stated on the three main elements of meaning that is, the dominant meaning, the opposition of meaning and significance negotiations conducted by the subject studied. Construction of meaning built by the subject of research conducted with data triangulation technique, namely written questionnaires, interviews and discussions after watching the film so we get a more comprehensive picture of signification. The results showed that there are different meanings in one scene to scene ten dominated the meaning opposition to the meanings that awakened nature did the film. Next is the meaning of meaning on meaning construction negotiations in the tenth scene. Meaning become dominant meaning that does not give meaning to the subject of study of journalism movie theme. Penelitian ini berupaya untuk mengungkapkan resepsi mahasiswa broadcasting universitas mercu buana pada film jurnalistik, tujuan penelitian ini untuk mengetahui konstruksi makna isi film bertema journalism melalui tayangan film yang ditonton mereka, relasi pemaknaan dengan tema film yang mereka tonton memberikan gambaran tentang pendapat mereka pada makna-makna yang terdapat di dalam scene film. Penelitian ini menggunakan metode analisis resepsi Stuart Hall yang dinyatakan pada tiga elemen utama pemaknaan yakni, dominan makna, oposisi makna dan negosiasi makna yang dilakukan oleh subjek yang diteliti, konstruksi makna yang dibangun oleh subjek penelitian dilakukan dengan teknik triangulasi data, yakni daftar pertanyaan tertulis, wawancara dan diskusi setelah menonton film sehingga didapatkan gambaran pemaknaan yang lebih menyeluruh. Hasil penelitian menunjukan bahwa terdapat perbedaan pemaknaan pada scene satu hingga scene sepuluh yang didominasi pada pemaknaan opisisi terhadap makna-makna yang terbangun did alam film, pemaknaan berikutnya ialah pemaknaan negosiasi terhadap makna yang dibanun di dalam kesepuluh scene, pemaknaan dominan menjadi pemaknaan yang tidak memberikan arti kepada subjek penelitian terhadap tema film journalism.


2019 ◽  
Vol 8 (1) ◽  
pp. 92-103
Author(s):  
Rahman Asri

The movement of the Power of Emak-Emak in the 2019 Presidential Election became significant considering a large number of female voters in the 2019 Presidential Election. Besides potential voters, women were also active social media users. This study aims to see the meaning of mothers towards the movement of The Power of Emak-Emak in relation to women's political participation in Indonesia. This study uses the Reception Analysis by Stuart Hall. The approach used is qualitative by conducting in-depth interviews with four active social media users. The results of the study showed that the dominant meaning of The Power of Emak-Emak Movement was part of the active role in women's political participation in the 2019 Presidential Election.


1998 ◽  
Vol 53 (7) ◽  
pp. 771-777 ◽  
Author(s):  
John D. Rogers ◽  
Jonathan Spencer ◽  
Jayadeva Uyangoda

2012 ◽  
Author(s):  
Susanne Gabrielsen ◽  
Rosita D. Albert ◽  
Dan Landis

Author(s):  
Aji Sulistyo

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.


Somatechnics ◽  
2012 ◽  
Vol 2 (1) ◽  
pp. 60-79 ◽  
Author(s):  
Jackie Wykes

When the Farrelly brothers' movie Shallow Hal (2001) was released, one reviewer suggested that the film ‘might have been more honest if [it] had simply made Hal have a thing about fat women’ ( Kerr 2002 : 44). In this paper, I argue that Kerr hits the mark but misses the point. While the film's treatment of fat is undoubtedly problematic, I propose a ‘queer’ reading of the film, borrowing the idea of ‘double coding’ to show a text about desire for fat (female) bodies. I am not, however, seeking to position Shallow Hal as a fat-positive text; rather, I use it as a starting point to explore the legibility of the fat female body as a sexual body. In contemporary mainstream Western culture, fat is regarded as the antithesis of desire. This meaning is so deeply ingrained that representations of fat women as sexual are typically framed as a joke because desire for fat bodies is unimaginable; this is the logic by which Shallow Hal operates. The dominant meaning of fatness precludes recognition of the fat body as a sexual body. What is at issue is therefore not simply the lack of certain images, but a question of intelligibility: if the meaning of fat is antithetical to desire, how can the desire for – and of – fat bodies be intelligible as desire? This question goes beyond the realm of representation and into the embodied experience of fat sexuality.


Asian Survey ◽  
1984 ◽  
Vol 24 (2) ◽  
pp. 250-256 ◽  
Author(s):  
S. W. R. de A. Samarasinghe
Keyword(s):  

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