Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study

Jenny N. Kaligis

doi:10.32535/ijabim.v5i3.977

Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study

International Journal of Applied Business and International Management ◽

10.32535/ijabim.v5i3.977 ◽

2020 ◽

Vol 5 (3) ◽

pp. 23-29

Author(s):

Jenny N. Kaligis

Keyword(s):

Empirical Study ◽

Complete Information ◽

Way Of Life ◽

Shopping Behaviour

Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual’s way of life, use of money and time, expressed in activities, interests, and opinions. Therefore, those partaking in this business need to understand their consumers’ lifestyle, for complete information on what products to offer, innovate, and promote. This study was conducted in Malalayang, Paal 2, Boulevard, and the areas surrounding Sam Ratulangi Airport, the central areas of modern laundry businesses in Manado. The findings suggest that lifestyle simultaneously conferred a positive and significant effect on consumer’s laundry service preference. Therefore, every related dimension, including activities, interests, and opinions, also significantly affects the parameter under investigation.

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Crisis Learning Games

American Political Science Review ◽

10.2307/1958064 ◽

1988 ◽

Vol 82 (1) ◽

pp. 179-194 ◽

Cited By ~ 20

Author(s):

Russell J. Leng

Keyword(s):

Empirical Study ◽

Complete Information ◽

Cooperative Strategy ◽

Learning Games ◽

Sequential Games ◽

Initial Strategy ◽

Tit For Tat

Findings from a data-based study of bargaining in recurrent crises between evenly matched states provide the foundation for the construction of four crisis-learning games. Symmetrical and asymmetrical nuclear and nonnuclear sequential three-by-three games assuming complete information and nonmyopic play are presented and analyzed. The empirical study indicated that states that were unsuccessful in one crisis were likely to move to more coercive bargaining strategies in the next crisis. The four sequential games offer insights as to why this is likely to produce unwanted consequences, while demonstrating the importance of the participants' initial strategy choices. With the realpolitik lessons suggested by the earlier study removed, the dynamics of the games present a case for beginning with a cooperative strategy and moving to reciprocating, or tit-for-tat, bargaining.

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The mediating effect of mood on in-store behaviour among Muslim shoppers

Journal of Islamic Marketing ◽

10.1108/jima-01-2013-0005 ◽

2014 ◽

Vol 5 (2) ◽

pp. 178-197 ◽

Cited By ~ 4

Author(s):

Syuhaily Osman ◽

Fon Sim Ong ◽

Md Nor Othman ◽

Kok Wei Khong

Keyword(s):

Structural Equation ◽

Age Groups ◽

Positive Influence ◽

Mediating Effect ◽

Quantitative Methodology ◽

Way Of Life ◽

Content Type ◽

Shopping Behaviour ◽

Country Specific ◽

Two Age Groups

Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay Muslim shoppers in Malaysia. The effect of age on shopping behaviour is tested using two age groups: 18-25 years and 50 years or older. Design/methodology/approach – Quantitative methodology was employed, using structural equation modelling for testing the hypotheses developed. Purposive sampling was applied. Findings – Results of the present study show that positive perceptions of atmospherics exerted a positive influence on mood, which, in turn, affected in-store behaviour. Based on stimulus–organism–response theory, Muslim shoppers who were positive about the atmospherics tend to spend more time and money, and they exhibited intention to patronize the store again. Originality/value – Although past studies suggest that Muslim consumers are different due to their Islamic way of life, guided by the Islamic principles, by controlling for country-specific influences such as socio-economic factors, the results of this study provide support that modern marketing concepts are as relevant for the Muslim market as they are relevant for other market segments. Using the Mehrabian–Russell framework, Malay Muslims are found to be influenced by store atmospherics which, in turn, affect their in-store shopping behaviour. When comparing younger and older Muslims, results show no evidence of significant differences between these two age groups.

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A self-congruence and impulse buying effect on user’s shopping behaviour over social networking sites: an empirical study

International Journal of Pervasive Computing and Communications ◽

10.1108/ijpcc-01-2021-0013 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Shaifali Chauhan ◽

Richa Banerjee ◽

Chinmay Chakraborty ◽

Mohit Mittal ◽

Atul Shiva ◽

...

Keyword(s):

Empirical Study ◽

Consumer Satisfaction ◽

Mediating Effect ◽

Impulse Buying ◽

Fashion Industry ◽

Content Type ◽

Hedonic Value ◽

Indian Context ◽

Shopping Behaviour ◽

Fashion Apparel

Purpose This study aims to investigate the shopping behaviour of consumers, mainly in fashion apparels, and intends to understand consumer buying patterns in Indian context. The study was designed to determine the level of consumer's sense of belonging towards apparel shopping by applying the concept of self-congruence. Design/methodology/approach The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 569 consumers. The study was conducted by using questionnaire to collect the responses from the central zone of India. The results support most of the projected hypotheses. Findings The study focused on the shopping behaviour of consumer such as self-congruence, impulse buying, hedonic values and consumer satisfaction. The results of the study highlight the association of constructs and analysed the mediation relation of hedonic and impulse buying constructs. The results revealed a positive association among the constructs and also found a partial mediation effect in their relation with constructs. Research limitations/implications The findings are outcomes of an empirical study conducted in the fashion apparel industry of India based on the sample set of urban consumers. The study is restricted to the direct and indirect relationship of constructs. Further, research can examine by using moderating constructs like demographic factors (gender, age, income, etc.) and other shopping behaviours (like brand loyalty, brand love, brand attachment) for more clarity in results. Moreover, the study limited is with fashion apparel, whereas there are many categories in the fashion industry like accessories, perfumes, cosmetic products, footwear and also other products industry. Practical implications The study provided valuable inputs to the literature of marketing where self-congruence affects consumer shopping behaviour such as impulse buying, hedonic values and consumer satisfaction. The study proposes a practical approach that can help the marketing professionals and product developers to have a deep understanding about consumer shopping behaviour for facilitating consumer-oriented goods in the Indian fashion industry. Originality/value This is one of the first studies in the fashion industry to test the association of self-congruence with hedonic value and consumer satisfaction. This relation is not tested in context of fashion apparel. Additionally, this study also examined the mediating effect of hedonic value and impulse buying in relation with self-congruence and consumer satisfaction in the Indian context.

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Factors Influencing Online Shopping Behaviour: An Empirical Study of Bangalore

10.1007/978-981-16-4486-3_31 ◽

2021 ◽

pp. 285-294

Author(s):

Hemlata Joshi ◽

Anubin Binoy ◽

Fathimath Safna ◽

Maria David

Keyword(s):

Empirical Study ◽

Online Shopping ◽

Factors Influencing ◽

Shopping Behaviour

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Consumer Shopping Behaviour in the New Era of Retailing: An Empirical Study on Food and Grocery and Apparel Purchase in East India

Indian Journal of Marketing ◽

10.17010/ijom/2013/v43/i12/80513 ◽

2013 ◽

Vol 43 (12) ◽

pp. 47

Author(s):

Ayan Chattopadhyay

Keyword(s):

Empirical Study ◽

New Era ◽

Shopping Behaviour

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Ecological Discourse Analysis of an UN Environmental Story in Terms of Transitivity Process

Advances in Language and Literary Studies ◽

10.7575/aiac.alls.v.9n.3p.67 ◽

2018 ◽

Vol 9 (3) ◽

pp. 67

Author(s):

Heng Gong ◽

Lingling Liu

Keyword(s):

Empirical Study ◽

Rapid Development ◽

United Nations Environment Programme ◽

Human Beings ◽

Way Of Life ◽

Ecological Awareness ◽

Verbal Process ◽

Material Process ◽

Nations Environment ◽

Environment Programme

With the rapid development of our economy, the ecology issues are becoming more and more important. In order to raise people’s ecological awareness, I conducted this empirical study on the transitivity analysis of a story (Our Way of Life Is Piling Pressure on Ecosystems) from the website of the United Nations Environment Programme. By analysing and comparing the distribution and percentage of different transitivity process in this story, what we can find are:1) the main processes are material process (60.9%) and relational process (21.7%), followed by the behavioural process (8.7%), verbal process (4.3%), and existential process (4.3%); 2) most of the more-than-human beings influenced by human beings are in the passive position, and few of them are in the positive position; 3) no matter what position the more-than-human beings are in, they are always the victims of human beings’ activity. Based on the above findings, this story can be regarded as a beneficial discourse, and we should promote and spread it as it can encourage people to protect environment.

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