scholarly journals Study on the Influencing Factors and Marketing Strategies of Purchase Intention of Children's Theme Publications

2021 ◽  
Vol 2 (5) ◽  
Author(s):  
Wenting Wang
Keyword(s):  
Purchase Intention ◽  
Publishing House ◽  
Economic Value ◽  
Marketing Strategies ◽  
Social Value ◽  
Social Benefits ◽  
Key Factors ◽  
Factors Influencing ◽  
Functional Value ◽  
Consumption Model

Children's themed publishing is the key work of children's publishing house. With the support of policy, children's themed publications have prominent social benefits, but at the same time, some children's themed publications are also facing the dilemma of "popular but not popular". In order to find the key factors influencing the development of consumers' purchase of children's themed publications, this paper empirically analyzes the factors of readers' preference for children's themed publications based on the Sheth-Newman-Gross value consumption model theory. The results show that functional value, social value and economic value are positively correlated with consumers' attitudes towards children's themed books. On the basis of empirical analysis, this paper puts forward some suggestions for marketing strategies of children themed publications. 

scholarly journals Purchase Intention of Korean Beauty Products among Undergradaute Students

2020 ◽  
Vol 12 (3) ◽  
pp. 19
Author(s):  
Chui Seong Lim ◽  
Jia Leng Loo ◽  
Siew Chin Wong ◽  
Kay Tze Hong
Keyword(s):  
Purchase Intention ◽  
Study Data ◽  
Social Value ◽  
Asia Pacific ◽  
Epistemic Value ◽  
Epistemic Values ◽  
Functional Value ◽  
Performance Matrix ◽  
Purchase Behaviors ◽  
Beauty Products

As one of the most growing sector, the market size of cosmetics in the Asia Pacific region and was forecasted to reach around USD 126.86 billion by 2020, accounting for 32% of sales worldwide (Statista 2019). The prestige cosmetics segment in Malaysia has reached USD 198 million in 2019 with expected yearly growth of 5% (Statista 2019). The influence of  K-Pop and K-Drama have stimulated interests  towards Korean products, especially Korean beauty products which is very popular amongst the young consumers. The purpose of present study is to investigate the influence of value factors on purchase intention among undergraduates. The study grounding on Theory of Consumption Value (TCV) of Functional Value, Social Value and Epistemic Value is to examine undergraduates purchase intention towards Korean beauty products. A sample of 351 undergraduates who aged between 18 to 26 responded to the study. Data analysis using SmartPLS reveals that Functional Value, Social Value and Epistemic Value are significant predictors of Korean beauty products purchase intention in Klang Valley Malaysia. Importance and Performance Matrix (IPMA) analysis reveals that social values having the importance performance and with more room for improvement as compared to the functional and epistemic values. This study contributes to both marketing literature and practical perspective in Korean beauty products purchase behaviors. 

scholarly journals Pengaruh Consumption Value dalam meningkatkan purchase intention layanan online food delivery pada Clay Craft Restaurant di Renaissance Bali Uluwatu Resort & Spa

2021 ◽  
Vol 9 (2) ◽  
pp. 58-67
Author(s):  
I Putu Satria Wirawan ◽  
I Nyoman Sukana Sabudi ◽  
Ni Luh Gde Sri Sadjuni
Keyword(s):  
Purchase Intention ◽  
Food Delivery ◽  
Social Value ◽  
Epistemic Value ◽  
Purposive Sampling ◽  
Functional Value ◽  
Value Functional ◽  
Consumption Value

Purchase Intention mengacu pada kemungkinan konsumen untuk membeli produk. Salah satu aspek yang mempengaruhi purchase intention adalah sejauh mana consumption value mendorongnya. Penelitian ini dilakukan untuk mengetahui pengaruh consumption value (functional value, social value, conditional value dan epistemic value) dalam meningkatkan purchase intention layanan online food delivery saat pandemi COVID-19 pada Clay Craft Restaurant di Renaissance Bali Uluwatu Resort & Spa. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara, studi dokumentasi dan observasi. Responden dalam penelitian ini berjumlah 100 responden dengan menggunakan purposive sampling. Teknik analisa data dalam penelitian ini adalah regresi linear berganda, Uji t, Uji F, uji koefisien determinasi dan sumbangan efektif. Hasil dari penelitian ini menunjukkan bahwa consumption value (functional value, social value, conditional value dan epistemic value) secara simultan berpengaruh signifikan terhadap Purchase Intention. Berdasarkan hasil uji koefisien determinasi menunjukan bahwa Variabel pembentuk Consumption Value (Functional Value, Social Value, Conditional Value dan Epistemic Value) memiliki kontribusi sebesar 61,9% dalam mempengaruhi Purchase Intention, sedangkan sisanya 38,1% dipengaruhi oleh variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: consumption value, purchase intention, online food delivery

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals Social Media Influencers Source Credibility and Product Fit Impact on Customers Purchasing Intentions, Under the Moderating Effect of Gender, Malaysian Context

2021 ◽  
Vol 9 (8) ◽  
pp. 108-124
Author(s):  
Mohammad Shadah
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Source Credibility ◽  
Marketing Strategies ◽  
Moderating Effect ◽  
Sampling Techniques ◽  
Key Factors ◽  
General Management ◽  
Research Findings ◽  
Convenience Sampling

This study seeks to identify the source credibility of social media influencers that impact customer's purchase intention under the moderating effect of gender. It adopts the Ohanian model of sources credibility and Kamins, Michael A.'s "match-up" hypothesis. The conceptual model includes (purchase intention” source credibility” trustworthiness” attractiveness” expertise “gender and product match-up). The researchers employed online surveys to collect responses on the criteria in the current study, which took a quantitative approach, using convenience sampling techniques. A total of 231 responses were received after data cleaning, 209 responses were accepted. SmartPLS 3, were used for data analysis. The research findings show that expertise, attractiveness, and match-up are the key factors that influence customers' purchase intention and describe the customer's perception of influencers, except for trustworthiness, which suggests that Malaysian customers are aware of the authenticity issues of social media influencers. This study also revealed that there is no moderating effect across gender regarding social media influencers except for trustworthiness. The study has implications for general management as social media influencer has a powerful impact on effective communication and marketing strategies.

scholarly journals Who Decides to Give a Gift of Fresh Flowers? The Effects of Givers and Receivers on the Likelihood of Buying Fresh Flowers for Gifts

HortScience ◽  
2015 ◽  
Vol 50 (7) ◽  
pp. 1028-1034 ◽  
Author(s):  
Li-Chun Huang ◽  
Yen-Chun Lin
Keyword(s):  
Economic Value ◽  
Romantic Partners ◽  
Social Value ◽  
Financial Capability ◽  
Market Sector ◽  
Functional Value ◽  
Study Results ◽  
The Gift ◽  
Self Administered Questionnaire ◽  
Value Functional

As gifts are an important market sector for selling fresh flowers, this study investigated the effects of the characteristics associated with the dyads of givers and receivers on the probability of buying fresh flowers as gifts. Based on the theory of gift giving, several factors were hypothesized to influence the probability of buying fresh flowers as gifts, including givers’ financial capability and the perceived gift values of flowers, as well as knowledge of receiver’s needs, preferences, and difficulty to please. A self-administered questionnaire survey was conducted to test the hypotheses. Results of the statistical analysis based on 394 valid questionnaires revealed that the perceived gift values of flowers, i.e., the economic value, functional value, social value, and expressive value, were the most important factors for the consumer decision of whether to buy fresh flowers as gifts. However, different gift values were emphasized for fresh flowers across different relational ties. For example, economic value was the key value when the receivers were parents, whereas social value and expressive value were emphasized when the receivers were romantic partners. Different from many previous studies, this study revealed that financial capability did not influence the likelihood of givers deciding to purchase fresh flowers for gifts. The study results implied that when promoting fresh flowers for gift use, the gift values of fresh flowers need to be emphasized to consumers.

Heterogeneity of luxury value perception: a generational comparison in China

2018 ◽  
Vol 35 (3) ◽  
pp. 458-474 ◽  
Author(s):  
Ling Jiang ◽  
Juan Shan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Social Value ◽  
Cultural Variation ◽  
Luxury Brands ◽  
Luxury Consumption ◽  
Content Type ◽  
Older Consumers ◽  
Value Perception ◽  
Functional Value

Purpose Despite the growing research regarding consumer luxury value perception and their influence on luxury consumption behavior in different cultural contexts, there is little research investigating the cultural variation toward luxury within different generations in a given society. The purpose of this paper is to assess the relationships among Confucian propriety, luxury value perception, and purchase intention of luxury brands, and especially how these relationships differ between young and older consumers in a Chinese context. Design/methodology/approach Data were collected through a questionnaire survey in China. A multi-group structural equation model was used to test the conceptual model and research hypotheses. Findings The results show that the effects of functional value and social value on purchase intention of luxury brands are stronger for older generations than younger ones, while the effects of self-identity and hedonic value on purchase intention are stronger for younger generations than older ones. The Confucian propriety relates positively to the functional value and social value; however, these effects are more salient for older consumers. Originality/value The results of this study reveal the evolution of luxury consumption values and behaviors of Chinese consumers, suggesting that marketers should no longer label Chinese luxury consumers with common behaviors. It is also recommended that marketers of luxury brands in China should adapt this shifting attitude and respond actively to the expectations of different generations.

scholarly journals THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS

2020 ◽  
Vol 5 (21) ◽  
pp. 01-12
Author(s):  
Mei Ling Goh ◽  
Seng Huat Tan ◽  
Sook Fern Yeo ◽  
Pui Yen Tan
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Social Value ◽  
Epistemic Value ◽  
Consumption Values ◽  
Functional Value ◽  
Buying Behaviour ◽  
Emotional Value ◽  
Grocery Products ◽  
The Impact

This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.

scholarly journals The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

2019 ◽  
Vol 9 (1) ◽  
pp. 88-100 ◽  
Author(s):  
Ayben Ceyhan
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Image ◽  
Social Value ◽  
Social Media Marketing ◽  
Survey Method ◽  
Hedonic Value ◽  
Functional Value ◽  
The Impact

Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing applications by turning these opportunities in their favor. In this study, it was aimed to measure the effect of consumer perception on marketing applications of brands on Instagram pages and their impact on brand loyalty as well as purchase intention. In this context, the research model developed was tested on Beykent University students. Data obtained by the survey method were analyzed using SPSS and Amos package programs. According to research findings, the functional value, hedonic value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected the purchase intention, whereas the social value and co-creation perceptions did not have a significant effect on purchase intention. The functional value, social value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected brand loyalty, whereas the hedonic value and co-creation value perceptions were found to be unrelated to brand loyalty. Furthermore, it was observed that brand loyalty mediates the whole effect of the functional value and co-creation perceptions towards the Instagram page of the brand in question on purchase intention.

Contemporary research in brand management

2018 ◽  
Author(s):  
Hasnizam Shaari ◽  
Salniza Md. Salleh
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Business Performance ◽  
Brand Management ◽  
Marketing Strategies ◽  
Brand Performance ◽  
Factors Influencing ◽  
Service Brand ◽  
Consumer Purchase Intention ◽  
Research Findings

This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

Sign in / Sign up

Export Citation Format

Share Document