scholarly journals ASSOCIATION INTERESTS OF SOCIETY, BUSINESSES AND CONSUMERS AS THE RESULT OF SOCIALIZATION MARKETING ACTIVITY

2021 ◽  
Author(s):  
T. Mostenska ◽  
T. Mostenska ◽  
V. Novak ◽  
E. Danilova
Keyword(s):  
Marketing Activity

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

The effects of health literacy and information seeking behaviour towards health marketing activity in pandemic time

2021 ◽  
Author(s):  
Julinawati Suanda ◽  
Mohamad Rezal Hamzah ◽  
Zamzaliza A. Mulud ◽  
Suffian Hadi Ayub ◽  
Husna Afifi Mohd Yusoff
Keyword(s):  
Health Literacy ◽  
Information Seeking ◽  
Marketing Activity ◽  
Health Marketing ◽  
Information Seeking Behaviour

scholarly journals ANALISIS JARINGAN KOMUNIKASI UNTUK MENUNJANG KEGIATAN PEMASARAN PADA INDUSTRI KECIL (COMMUNICATION NETWORK ANALYSIS TO SUPPORT SMALL INDUSTRY MARKETING)

IQTISHODUNA ◽  
2011 ◽  
Vol 2 (1) ◽  
Author(s):  
Hamidah Nayati Utami
Keyword(s):  
Communication Network ◽  
Network Analysis ◽  
Simple Random Sampling ◽  
Situational Factors ◽  
Communication Process ◽  
Marketing Activity ◽  
Industry Group ◽  
Medium Level ◽  
Small Industry ◽  
Individual Integration

Small industry marketing corelated with comunication process. There are communication process between consumer and producer. The situational factors are support the communication process in group. This situations are comnunication network, comnunication behavior, group cohessivity, size of group.  This research aimed to describe communication process and marketing activity on small industry group of ceramics, and to examine the correlation of communication process and marketing activity on small industry group of ceramics. This study was conducted the craftsmen of ceramics at Dau district, Malang Regency. Sample taken with simple random sampling method. Survey and interview technique were implemented among 25 craftsmen. Data was analyzed by using communication network analysis and tau Kendall. The results indicated that the craftsmen had a high level of individual connectedness, a medium level of Individual Integration, but Individual Diversity was low. The level of intensity of craftsman marketing activity was low. The results indicated that of individual connectedness, a medium level of Individual Integration, but Individual Diversity were low were correlated with craftsmen’s activity in promotion, product determining, placement, and pricing.

scholarly journals Narrative Analysis of Marketing Communication Y2K Music School and Studio on Social Media

InterKomunika ◽  
2017 ◽  
Vol 2 (2) ◽  
pp. 160
Author(s):  
Tuti Widiastuti ◽  
Poppy Ruliana
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Narrative Analysis ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Literature Study ◽  
Online Data ◽  
Music School ◽  
Data Tracking ◽  
Depth Interviews

This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio. This research would like to examine more deeply related to marketing activity such as what applied Y2K Music School and Studio in building brand Y2K Music School and Studio as a music school through its official Instagram. There is also a method used in this research is a method of narrative analysis which is a method in the field of qualitative research. The data were collected using literature study on textbooks, online data tracking, and in-depth interviews on key informants related to the study. The results of this study states that the form of branding activities conducted by Y2K Music School and Studio through social media accounts Instagram @ y2kstudio is a marketing communication in the form of delivering information with positive ambiance related Y2K Music School and Studio and also in the form of information delivery activities related promotions which is currently running at Y2K Music School and Studio.

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