MANAGEMENT OF MARKETING ACTIVITY TAKING INTO ACCOUNT THE EXPEDIENCY OF USING COMMUNICATION TOOLS OF THE ENTERPRISE IN THE INTERNET

2019 ◽  
Author(s):  
Lesya Taraevskaya
Keyword(s):  
The Internet ◽  
Marketing Activity ◽  
Communication Tools

scholarly journals Teaching and Learning in Higher Education: E-Learning as a Tool

2019 ◽  
Vol 9 (1) ◽  
pp. 458-463 ◽  
Keyword(s):  
Higher Education ◽  
Teaching And Learning ◽  
The Internet ◽  
Full Time ◽  
Online Classes ◽  
New Paradigm ◽  
Education Students ◽  
Communication Tools ◽  
Modern Education ◽  
E Learning

Recently, the market of E-Learning is soaring and is known as a new paradigm in modern education. E-Learning acts as a medium, consisting of several types of computers and electronic media that are communication tools as well as the Internet, which provides training and informative access on certain subjects. By using E-Learning students can attend online classes anywhere, regardless of time and place. Generally, E-Learning is more geared towards self-training and is ideal for individuals who work full-time but desire to further their studies. Thus, this study has been developed and integrated with factors leading towards the effectiveness of E-Learning as a tool in Teaching and Learning (T&L) approach. A quantitative approach was applied by using a self-administered distribution of questionnaire targeted at higher education students. Therefore, the outcomes of this research will help to provide insightful information to the current education system in Malaysia, particularly in crafting strategies to enhance the learning education for the country in general.

Mail Filtering Algorithm Based on the Feedback Correction Probability Learning

2013 ◽  
Vol 756-759 ◽  
pp. 1013-1016
Author(s):  
Xiao Yun Zou
Keyword(s):  
Probability Learning ◽  
The Internet ◽  
Communication Tools ◽  
Filtering Algorithm ◽  
Feedback Learning ◽  
Public Resources ◽  
Feedback Correction ◽  
E Mail ◽  
Learning Data

With the popularity of the Internet, e-mail with its fast and convenient advantages has gradually developed into one of the important communication tools in people's lives. However, the problem of followed spam is increasingly severe, it is not only the dissemination of harmful information, but also waste of public resources. To solve this problem, the author proposed a mail filtering algorithm based on the feedback correction probability learning. The feedback correction probability training has less feedback learning data and use error-driven training in order to achieve a high classification effect. The experiment also tested the idea.

Development of Digital Communication Technologies and the New Media

2019 ◽  
pp. 164-175
Author(s):  
Elif Ulker-Demirel
Keyword(s):  
New Media ◽  
Essential Role ◽  
Digital Communication ◽  
Focal Point ◽  
Communication Technologies ◽  
Location Based Services ◽  
The Internet ◽  
Communication Tools ◽  
Web 3.0 ◽  
Technological Structure

From day to day, an ever-changing and differentiated technological structure has played an essential role in the change of relations between businesses, people, and society in general. Along with the technological innovations being a part of everyday life, besides the traditional communication tools used, many different mechanisms have become a necessity in our lives. However, this change has become a focal point for brands in the way of communicating with their target consumers. In addition to the use of traditional communication tools such as television, radio, and print media, many different aspects of advertising, along with the power of the internet and social media, exist in various forms such as mobile advertising, location-based services, advergames, blogs, online content, viral advertising, and virtual reality. At this point, it is aimed to examine the transformation of communication tools from Web 1.0 to Web 3.0 and to focus new media tools.

Changing Generations, Changing Consumers and Transformation of Advertising Narrative

2019 ◽  
pp. 130-140
Author(s):  
Elif Ulker-Demirel
Keyword(s):  
Social Structure ◽  
Reference Point ◽  
Social Dynamics ◽  
The Internet ◽  
Historical Period ◽  
Communication Tools ◽  
Cultural Changes ◽  
Social Transformations ◽  
The Social ◽  
The Right

Socio-economic, political, and socio-cultural changes that occur in specific periods over the years cause changes in social dynamics and social transformations. Generations, who are living in the same historical period and are expected to have similar consumption and lifestyle habits, are now a reference point for the companies and brands to correctly identify target consumers and choose the right communication tools. At this point, the changing technology has influenced the social structure, people and the way companies do business. Besides, the development and diversification of the means of communication by the influence of the internet technologies have caused the differentiation of the consumption behaviors and changed the connections and the ways of reaching the information. In the frame of these changes, the primary purpose is to examine consumption habits in the context of changing lifestyles and priorities of people with the effect of social transformations, as well as to explain the transformation of these changes regarding businesses, brands and communication tools.

Relationships of Smartphone Dependence With Chronotype and Gender in Adolescence

2019 ◽  
pp. 39-59 ◽  
Author(s):  
Satoko Ezoe ◽  
Masahiro Toda
Keyword(s):  
Circadian Rhythm ◽  
Sleep Disturbances ◽  
Daily Life ◽  
The Internet ◽  
Communication Tools ◽  
Smartphone Use ◽  
And Performance ◽  
And Gender

Smartphone use has rapidly developed in recent years and become an established part of daily life in many countries. As various applications have been developed as communication tools for use with smartphones, allowing the internet to become more accessible, patterns of dependence have been routinely reported particularly among adolescents. In this chapter, the authors reviewed the previous studies about the relationships of smartphone dependence to chronotype and gender among adolescents. Chronotype refers to preference for sleep-wake timing: for example, morning types go to bed, get up, and experience peak alertness and performance earlier in the day than do evening types. It was found that the light emitted from media screen in the evening before bedtime may delay the circadian rhythm. In addition, excessive smartphone use may lead to sleep disturbances. Recent studies suggested that evening types and females may be more prone to become smartphone dependent.

IMAGE MANAGEMENT OF POLITICIANS ON FACEBOOK AND CITIZENS’ ELECTORAL ACTIVITY

2019 ◽  
Vol 20 (1) ◽  
pp. 273-291
Author(s):  
Krystian Dudek
Keyword(s):  
Social Media ◽  
Public Space ◽  
Direct Contact ◽  
Communication Channels ◽  
The Internet ◽  
Image Management ◽  
Communication Tools ◽  
The Public ◽  
Know How

The functioning of politicians in the public space is connected with the necessity of building and managing the image, presenting opinions, views, reporting activities and building relations with the electorate in order to mobilise it to electoral activity. The key to success is to reach voters effectively. Among many communication tools available, the importance of the Internet and social media in particular is constantly growing. It takes over other communication channels’ functions and enables direct contact with the voter. However, in order to use the potential of the most popular social media in Poland – Facebook – and effectively manage the image, one needs to know its character and rules governing this environment. Unfortunately, politicians’ knowledge on this subject proves to be rather poor, which translates into the quality of their communication with voters. Research has proved that politicians who know how to use this tool achieve much greater reaches (regardless of the number of those entitled to vote) and build stronger relationships with voters, which translates into the electorate’s behavior during the elections.

TRANSFORMATI ON OF FEEDBAC K IN THE IMPLEMENTATI ON OF MARKETING COMMUNICATIONS IN THE INTERNET

2016 ◽  
Vol 4 (2) ◽  
pp. 178-184
Author(s):  
Юлия Шурчкова ◽  
Yuliya Shurchkova
Keyword(s):  
Change Process ◽  
Consumer Response ◽  
The Internet ◽  
Marketing Communication ◽  
Digital Environment ◽  
Communication Tools ◽  
Performance Review ◽  
Consumer Reaction ◽  
And Performance ◽  
Marketing Information

The article discusses the change process of feedback received from customers, modern companies originating in the digital environment. It was analyzed the hierarchy of possible options of consumer reaction to information received from the company. The author identifies the reasons for the low level of consumer response to received marketing information. A typology of consumer response to the communicative impact the company was offered. The type of negative consumer reactions, as well as the reasons for which the consumer generally does not communicate its opinion to the company was analyzed. The tools by which feedback can be arranged on the Internet, especially the interaction with consumers was described. The main characteristics that distinguish communication support of the company were identified. The issue of evaluation and performance review feedback due to the integrated use of marketing communication tools was designated

scholarly journals Memotret Strategi Komunikasi Pemasaran Terintegrasi Pada Industri Fashion

2020 ◽  
Vol 17 (3) ◽  
pp. 360
Author(s):  
Andriansyah Bari
Keyword(s):  
Swot Analysis ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Integrated Marketing ◽  
Communication Tools ◽  
Potential Consumer ◽  
Library Research ◽  
Short And Long Term

ABSTRACTSaddap Leather Goods is a company which engaged in fashion especially leather products. As a newly established company, Saddap faces several problems from some divisions, particularly in the marketing division. It is found that brand awareness of Saddap is still considered low. This can be seen from the small number of follower on Instagram. This study aims to find the problem in Saddap by conducting the internal analysis. This analysis consists of SWOT Analysis and TOWS Analysis. The data in this study were obtained through interviews with six informants which consists of Saddap excisting consumer and potential consumer. The data were also obtained through observation, literature (library research), and documentation. From this study it can be concluded that Saddap was facing ineffectiveness of previous marketing activity. To fix this problem, Saddap uses marketing communication tools through the Integrated Marketing Communication. Marketing communication tools proposed by Saddap are Advertising, Sales promotion, Redesign of packaging, Personal Sales, Trade shows and Direct Marketing. This research proposed the short and long term marketing activity

scholarly journals Reviews

2003 ◽  
Vol 11 (2) ◽  
Author(s):  
Philip Barker ◽  
John Knight ◽  
Ray McAleese ◽  
Philip Barker
Keyword(s):  
World Wide Web ◽  
Teaching And Learning ◽  
World Wide ◽  
Online Communication ◽  
The Internet ◽  
Communication Tools ◽  
Online Communication Tools

The Internet and its many aspects, including the use of the increasingly media-rich World Wide Web and online communication tools is becoming increasingly central to teaching and learning across the whole educational spectrum. Nevertheless, despite directives such as the National Grid for Learning, which has led to near universal, if still uneven,DOI:10.1080/0968776030110208

Communication Systems for Semantic Work Environments

2011 ◽  
pp. 16-32
Author(s):  
Thomas Franz ◽  
Sergej Sizov
Keyword(s):  
Information Systems ◽  
Work Environment ◽  
Conceptual Design ◽  
Communication Systems ◽  
Automatic Generation ◽  
Work Environments ◽  
The Internet ◽  
Communication Tools ◽  
Long Time ◽  
Conceptual Work

The paradigm of a flexible environment that supports the user in producing, organizing, and browsing the knowledge originates in the early 1940s, a long time before the first personal computers and new communication tools like the Internet became available. The conceptual design of Vannevar Bush’s memex (Bush, 1945) (an acronym for Memory Extender) is probably the most cited (e.g., Gemmell, Bell, Leuder, Drucker, & Wong, 2002) and criticized (e.g., Buckland, 1992) representative of such early conceptual work. In his article, Bush described the integrated work environment that was electronically linked to a repository of microfilms and able to display stored contents and automatically follow references from one document to another. A number of visionary ideas from this early conceptual work can be recognized in state-of-the-art information systems (cross-references between documents, browsing, keyword-based annotation of documents using the personal “codebook,” automatic generation of associative trails for content summarization, etc.).

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