scholarly journals Narrative Analysis of Marketing Communication Y2K Music School and Studio on Social Media

InterKomunika ◽  
2017 ◽  
Vol 2 (2) ◽  
pp. 160
Author(s):  
Tuti Widiastuti ◽  
Poppy Ruliana
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Narrative Analysis ◽  
Marketing Communication ◽  
Marketing Activity ◽  
Literature Study ◽  
Online Data ◽  
Music School ◽  
Data Tracking ◽  
Depth Interviews

This research was conducted to find out how the branding activity done by Y2K Music School and Studio through social media account Instagram @ y2kstudio. This research would like to examine more deeply related to marketing activity such as what applied Y2K Music School and Studio in building brand Y2K Music School and Studio as a music school through its official Instagram. There is also a method used in this research is a method of narrative analysis which is a method in the field of qualitative research. The data were collected using literature study on textbooks, online data tracking, and in-depth interviews on key informants related to the study. The results of this study states that the form of branding activities conducted by Y2K Music School and Studio through social media accounts Instagram @ y2kstudio is a marketing communication in the form of delivering information with positive ambiance related Y2K Music School and Studio and also in the form of information delivery activities related promotions which is currently running at Y2K Music School and Studio.

STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Nikon Andalas Putra Nuryadin ◽  
Sri Andayani ◽  
Ute Chairus Nasution
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Communication Strategies ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Business World ◽  
Place Promotion ◽  
Depth Interviews

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer

scholarly journals Nana Diana

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Qualitative Research ◽  
Community Participation ◽  
Research Method ◽  
Research Approach ◽  
Literature Study ◽  
District Government ◽  
The Village ◽  
Depth Interviews ◽  
Research Show

This study aims to see the community participation in the satellite area in the construction and maintenance of Drainage in the Village Marindal II District Patumbak Deli Serdang. The research method used to answer the problem in this research is the method of qualitative research approach. Data obtained through in-depth interviews, literature study and documentation. Informant research comes from the elements of sub-district government and community. The results of the research show that the participation, involvement and utilization of drainage facilities are running well.

Digitalisation as a Strategic Opportunity and Co-Creation Value With Users

2018 ◽  
pp. 50-71 ◽  
Author(s):  
Maria Giovanna Tongiani ◽  
Fontana Luca
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Additional Analysis ◽  
Marketing Activity ◽  
Depth Interviews ◽  
The Web

This work focuses attention on the area of the smaller grocery retailers and their digitalisation strategy. The information will be acquired through in-depth interviews with two smaller grocery retailers that have implemented a social media marketing activity by joining an online cashback website. This information help to understand the underlying reasons and the results that entrepreneurs have achieved and which they expect to achieve through use of the Web. An additional analysis will also be conducted via implementation of a questionnaire to be filled out by consumer customers of the two smaller retailers in order to obtain data about the reasons, expectations and results gained by the same in terms of satisfaction and greater value achieved.

scholarly journals Tiktokers: Studi Kasus Tentang Penerimaan Konsep Diri Yang Positif Pada Mahasiswa ITBK Bukit Pengharapan Tawangmangu

2021 ◽  
Vol 2 (1) ◽  
pp. 18-33
Author(s):  
David Setiawan ◽  
Jonathan Hizkia Hosea Salendur
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Young People ◽  
External Factors ◽  
The Self ◽  
Self Concept ◽  
Literature Study ◽  
Field Surveys ◽  
Study Approach ◽  
The Many

This article aims to look at the self-concept that is formed in Christian youth today with the lively development of TikTok social media. Informing a positive self-concept of young people, external factors are very influential. Of the many studies that have been conducted, many have found that a positive self-concept is influenced by the TikTok social media application for TikTokers. Based on these facts, it is necessary to conduct research on the causes of positive self-concept for today's youth, especially Christian youth. Through descriptive qualitative research with a literature study approach and field surveys, it can describe the causes of positive self-concept TikTokers ITBK Bukit Pengharapan Tawangmangu to be implemented for today's Christian youth. From this research, it was found that the positive self-concept of TikTokers ITBK Bukit Pengharapan is not affected by TikTok social media, but because TikTokers ITBK Bukit Pengharapan Tawangmangu is young people who have accepted Christ and live life to be like Christ.

scholarly journals Jlamprang Batik Motive : Representation of the Natural and Cultural Environment of Pekalongan City

2021 ◽  
Vol 317 ◽  
pp. 01005
Author(s):  
Siti Maziyah ◽  
Alamsyah Alamsyah ◽  
Dina Tri Lestari
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Creative Industry ◽  
Cultural Environment ◽  
Port City ◽  
Literature Study ◽  
Qualitative Research Method ◽  
Direct Observations ◽  
Arab Muslim ◽  
Depth Interviews

The purpose of this study was to determine the environment and culture of Pekalongan City through the jlamprang batik motif as one of the icons of Pekalongan batik motif. The problem of this research is related to the causes of the emergence of jlamprang batik motifs in Pekalongan as well as the environment and culture that shape this culture. The method used in this study is a qualitative research method, beginning with a literature study, followed by in-depth interviews with craftsmen, batik makers, and observers of Pekalongan batik, as well as direct observations at the production site. The results showed that Pekalongan is a port city that allows multicultural trade to occur as well as a city that has a batik creative industry. The cultural environment of Pekalongan was shaped by Arab Muslim traders, among others, indicated by the jlamprang motif as a flower-shaped and brightly colored batik motif.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MARKET SHARE SEGMEN REMAJA PT TELKOMSEL DI KOTA SURABAYA

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Deliana Putri Agustin
Keyword(s):  
Qualitative Research ◽  
Market Share ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Product Price ◽  
Descriptive Research ◽  
Key Informant ◽  
Depth Interviews ◽  
Descriptive Qualitative

Deliana Putri Agustin, Marketing Communication Strategy In Improving Market Share YouthSegment PT Telkomsel in Surabaya City. This study aims to describe the marketing communicationstrategy conducted by PT Telkomsel in increasing the market share in Segment Youth based on kotlertheory (1976: 46) which is Marketing Mix consisting of Four P (4P) ie product, price, place, place),and promotion (promotion) and AIDDA Theory (Attention, Interest, Desire, Decision, Action). Thetype of this research is descriptive qualitative, that is descriptive research which describes factfactually and meticulously as well as qualitative research which yields findings that can not beobtained by statistic or measurement. This research describes marketing communication strategyconducted by PT Telkomsel assisted by SPV Youth and Community Telkomsel Branch Surabya,covering product (product), price (price), place (place), and promotion (promotion). Data collectedthrough in-depth interviews SPV Youth and Community Branch Surabaya as representative of PTTelkomsel as Key Informant and some staff as informant as well as to test the validity of data. Theresult of the research shows that the fourth communication strategy conducted by PT Telkomsel inincreasing the market share of youth segment is by promotion.Keywords : Marketing Communication Strategy

scholarly journals Influencers as a Means of Marketing Communications Strategy Digital Marketing Little PEP Jaya

2021 ◽  
Vol 1 (4) ◽  
pp. 357-368
Author(s):  
Hasim Hasim ◽  
Dinna Nurdiani Hapsari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Communication Strategies ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Literature Study

creative economic field production of clothing in the city is currently experiencing a significant increase, various Various methods and sales promotion strategies are carried out by them to introduce their products to the wider community through digital media including social media, Instagram, company web. Business competition is also very tight, this company tries to attract consumers to buy its products by carrying out promotional strategies through the role of an influencer, such as artists, fashion bloggers, fashion stylish, and others, in this way is expected to increase sales. This study aims to see an overview of digital marketing communication strategies through the role of an influencer applied by Little PEP Jaya. Based on the research theme, a suitable research method for digging up the data or information needed uses qualitative research methods with a descriptive approach. Data collection techniques in research are through semi-structured interviews conducted with informants who are closely related to the theme of this research, including influencers and management staff at Little PEP Jaya. research findings the researcher also conducted a literature study, either through communication books or through online sources relevant to this research. The results of this study are Little PEP Jaya's digital marketing communication strategy planning through influencers using Instagram social media as a medium for disseminating information. In planning the marketing communication strategy, Little PEP Jaya has communicators, namely influencers according to the character of the product, they have an age segmentation that is in accordance with the Little PEP Jaya brand image, namely children's and young parents' clothing, In the implementation of marketing communication strategies through influencers, Little PEP publicity Jaya asked for a message to be conveyed by communicators, namely influencers, those who designed it by adjusting the personality of the Influencers, but did not have a deadline.

scholarly journals MEMORI KOLEKTIF, REKONSTRUKSI, DAN REVITALISASI: STUDI KASUS WAYANG CECAK

Widyaparwa ◽  
2020 ◽  
Vol 48 (1) ◽  
pp. 92-105
Author(s):  
NFN Mu'jizah ◽  
NFN Purwaningsih
Keyword(s):  
Qualitative Research ◽  
Positive Impact ◽  
Oral Traditions ◽  
Primary Sources ◽  
Literature Study ◽  
Context Analysis ◽  
Living Tradition ◽  
Village Leader ◽  
Traditional Artists ◽  
Depth Interviews

Wayang Cecak is a Malay oral traditions which is almost critically extinc. This puppet remains only in the memories collective. The problem is how to preserve wayang cecak from extinction? The aim is to preserve the wayang's vitality from extinction. The method is done by reconstructing and revitalizing of wayang cecak becomes a living tradition. This qualitative research used an oral literary approach with primary sources of wayang cecak with text and context analysis. The method used literature study and field study technic observations were carried out with in-depth interviews with traditional artists, the representative community, and stakeholders. According to the eye-witnesses, wayang cecak has its unique structures. Reconstruction of wayang cecak involved the researcher, village leader, and traditional artists. Revitalization were carried out by performing wayang cecak in the community. This revitalization has a positive impact the wayang cecak increase their vitality.Wayang cecak merupakan sastra lisan Melayu yang hampir punah dan hanya hidup dalam ingatan ma-syarakat. Permasalahan penelitian ini ialah bagaimana cara melindungi wayang cecak dari kepunahan? Penelitian ini bertujuan untuk melindungi dan meningkatkan daya hidup wayang itu dari kepunahan. Caranya dengan merekonstruksi dan merevitalisasinya sehingga wayang itu menjadi sebuah tradisi yang hidup kembali. Penelitian kualitatif ini menggunakan pendekatan sastra lisan dengan analisis teks dan konteks. Sumber data berupa data primer wayang cecak. Metode yang digunakan yakni studi pus-taka dan studi lapangan dengan teknik observasi melalui wawancara mendalam dengan seniman pelaku tradisi, tetua adat, dan para pengambil kebijakan. Dari hasil penelitian diketahui bahwa pewaris aktif sudah tidak ada. Pertunjukan wayang cecak mempunyai struktur yang khas dalam pertun-jukannya. Rekonstruksi pertunjukan wayang cecak dilakukan bersama peneliti, tetua adat, dan seniman pemilik tradisi di Pulau Penyengat. Dari rekonstruksi dilakukan revitalisasi dengan mempertunjukkan wayang cecak dalam  masyarakatnya. Revitalisasi ini berdampak positif, yakni meningkatnya daya hi-dup wayang cecak.  

scholarly journals Pola Komunikasi Antarbudaya Batak dan Jawa di Yogyakarta

2012 ◽  
Vol 1 (5) ◽  
pp. 403
Author(s):  
Adi Bagus Nugroho ◽  
Puji Lestari ◽  
Ida Wiendijarti
Keyword(s):  
Qualitative Research ◽  
Social Interaction ◽  
Intercultural Communication ◽  
Indigenous People ◽  
Social Phenomenon ◽  
Cultural Patterns ◽  
Literature Study ◽  
Descriptive Approach ◽  
Ethnic Students ◽  
Depth Interviews

This type of research is qualitative research, using the descriptive approach, which seeks to describe a social phenomenon. In other words, this study aims to describe the nature of something that is taking place at the time of the study. This research uses data collection techniques with in-depth interviews, observation and literature study. The results of this research is there are different cultural patterns between the Batak ethnic students in UPN “Veteran” Yogyakarta with the indigenous people of Yogyakarta. The Batak ethnic students in UPN “Veteran” Yogyakarta has a Low Context cultural patterns and masculinity, while the indigenous people of Yogyakarta has a High Context cultural patterns and Femininity. Communcation patern that exists between the Batak ethnic students in UPN “Veteran” Yogyakarta with the indigenous people of Yogyakarta has entered a stage of dynamic intercultural communication having been through an interactive stage and transactional. Intercultural communication that occurs, namely: the uses of language, perception, nonverbal forms of communication, food and social interaction. But both are able to interpret and understand the different forms of cultural

scholarly journals KRESEK MAN IN ACTION: MOTIVE OF ENVIRONMENT CARE ACTION ON CELEBRATION OF THE BLITAR DJADOEL

2019 ◽  
Vol 1 (2) ◽  
pp. 87
Author(s):  
Dadang Fredianto
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Phenomenological Approach ◽  
Alfred Schutz ◽  
The Public ◽  
Alfred Schütz ◽  
Depth Interviews

Blitar Djadoel Celebration always successful every year. But the success is inseparable from the classic problems that accompany it. In 2019, the trash phenomenon at Blitar Djadoel became viral on social media because of the bad behavior of visitors. Unexpectedly, the phenomenon was increasingly viral due to the action of Kresek Man who picked up trash in the Blitar Djadeol area. This study aims to determine the motive for the action of Kresek Man with the Motive Concept (because motive and in order to motive) introduced by Alfred Schutz. This qualitative research with a phenomenological approach takes data through observation techniques, in-depth interviews, observations on social media and documentation. This study found that there was a motive for Kresek Man actions that were seen in general and specifically. The action motives in general can be known through the reason Kresek Man performs the action as a whole. While special motives can be known through the reason of Kresek Man in selecting super hero costumes and figures, reasons for hiding identities, reasons for documenting the actions and reasons for making trash monuments. This research reveals that in each of these motives there are not always two types of motives, "because" and "in order to". In general, Kresek Man carried out the action caused by the trash phenomenon in Blitar Djadoel which was viral on social media. The action brings hope to educate the public about the importance of disposing of trash in its place.Keyword: Action, Blitar Djadoel, Kresek Man, Motive, Trash.

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