scholarly journals ANALYTICAL STUDY OF THE MARKETING COMMUNICATIONS MARKET IN UKRAINE FOR 2016–2020

2020 ◽  
Author(s):  
Iryna Ivanenko ◽  
Keyword(s):  
Negative Impact ◽  
Marketing Communications ◽  
Market Segment ◽  
Growth Trend ◽  
Progressive Development ◽  
Lack Of Information ◽  
Literary Sources ◽  
Active Processes ◽  
The Impact ◽  
The Given

The article is devoted to substantiation of theoretical and methodical bases of formulation of essence of definition “market of marketing communications”, the analysis of definitions available in literary sources is carried out and that which in the opinion of the author is the most complete and adequate modern market conditions is chosen. The general and specific factors of influence on the market of marketing communications are defined. Due to the lack of information on the results of the marketing communications market in official sources, economic diagnostics was conducted on the basis of data from the All-Ukrainian Advertising Coalition. The development of the marketing communications market for 2016–2020 is analyzed in terms of its separate segments: the advertising media market, the marketing communications service and digital advertising. It is established that as a result of declining incomes and purchasing power of the population and due to the introduction of quarantine restrictions, the market of marketing communications showed a negative growth trend for 2019–2020 by consumers and its transformation into a commercial platform. It is determined that the impact of quarantine restrictions had a negative impact on the dynamics of the market of marketing communications in Ukraine. The impact of COVID-19 has had a particular impact on cinema advertising: this segment has shrunk by more than half in 2020. Based on the analysis of statistical information, the main trends in the development of the marketing communications market are identified, as well as a forecast for this market segment for 2021. The progressive development of the marketing communications market in 2021 will depend on changes in the level of income and the epidemiological situation in the country. Most reputable experts and organizations have optimistic forecasts for the development of the marketing communications market. Active processes of development of the market of marketing communications cause constant revision and improvement of a methodology of an estimation of the given market segment by experts.

scholarly journals THE STUDY OF IMPACT OF FACTORS ON PROFITABILITY INDEX OF RECONSTRUCTION OF THE DWELLINGS

2020 ◽  
Vol 1 (154) ◽  
pp. 178-184
Author(s):  
T. Dubelt
Keyword(s):  
Graphical Models ◽  
Mathematical Analysis ◽  
Efficient Solutions ◽  
Graphical Modeling ◽  
Mathematical Formula ◽  
Technological Factors ◽  
Simultaneous Impact ◽  
Lack Of Information ◽  
The Impact ◽  
The Given

The article deals with the study of impact of organizational and technological factors on the index of recon-struction profitability of dwellings of first mass series on condition of habitants’ eviction while doing operations. We find lack of information on the methodology of the study of such objects in informative sources . Factual dwellings’ reconstruction has an incidental character and does not allow to define the impact of factors on the indexes of reconstruction because it takes place by fixed values of factors and limited quantities of objects. And as a consequence we find investors’ unwillingness to put money into the reconstruction of the dwellings of typical series. The purpose of the study is to define the efficient solutions of reconstruction of the dwelling of typical series 1-4382.5-7. The given task is solved by making abstract models of the series imitating reconstruction’s operations by simultaneous impact of organizational and technological factors. While conducting the investigation we defined the factors and the levels of their variation that have impact on the dwellings’ reconstruction. The plan of multiple experiment was elaborated considering the simultaneous effect of the given factors on reconstruction indexes. On the basis of the given series of dwelling we made informative and graphical models, and we also got the indexes of reconstruction. Graphical modeling allowed to obtain numerical values of operations’ durability. Simultaneous impact of factors and the conditions of habitants’ eviction defined numerical value of operations’ cost. With the help of formula we obtained the value of profitability index. We defined the dependency of profitability index on varying factors using the methods of mathematical analysis. It is shown in the form of dependency charts and is described by mathematical formula. We substantiated the admissible numerical values of profitability index of reconstruction of the dwellings of first mass series. The conclusions about effective solutions on reconstruction of such dwellings are made by graphical image and the areas of effective solutions are defined Keywords: factors, reconstruction indexes, reconstruction models, mathematical analysis, charts of dependency.

scholarly journals Digital rheumatology in the era of COVID-19: results of a national patient and physician survey

RMD Open ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. e001548
Author(s):  
Anna Kernder ◽  
Harriet Morf ◽  
Philipp Klemm ◽  
Diana Vossen ◽  
Isabell Haase ◽  
...  
Keyword(s):  
Negative Impact ◽  
Musculoskeletal Diseases ◽  
Digital Health ◽  
German Society ◽  
Web Based ◽  
Lack Of Information ◽  
National Patient ◽  
Virtual Visits ◽  
The Impact

ObjectiveTo analyse the impact of the COVID-19 pandemic on rheumatic patients’ and rheumatologists’ usage, preferences and perception of digital health applications (DHAs).MethodsA web-based national survey was developed by the Working Group Young Rheumatology of the German Society for Rheumatology and the German League against Rheumatism. The prospective survey was distributed via social media (Twitter, Instagram and Facebook), QR code and email. Descriptive statistics were calculated, and regression analyses were performed to show correlations.ResultsWe analysed the responses of 299 patients and 129 rheumatologists. Most patients (74%) and rheumatologists (76%) believed that DHAs are useful in the management of rheumatic and musculoskeletal diseases (RMDs) and felt confident in their own usage thereof (90%; 86%). 38% of patients and 71% of rheumatologists reported that their attitude had changed positively towards DHAs and that their usage had increased due to COVID-19 (29%; 48%). The majority in both groups agreed on implementing virtual visits for follow-up appointments in stable disease conditions. The most reported advantages of DHAs were usage independent of time and place (76.6%; 77.5%). The main barriers were a lack of information on suitable, available DHAs (58.5%; 41.9%), poor usability (42.1% of patients) and a lack of evidence supporting the effectiveness of DHAs (23.2% of rheumatologists). Only a minority (<10% in both groups) believed that digitalisation has a negative impact on the patient–doctor relationship.ConclusionThe COVID-19 pandemic instigated an increase in patients’ and rheumatologists’ acceptance and usage of DHAs, possibly introducing a permanent paradigm shift in the management of RMDs.

scholarly journals Special Tribunal for Lebanon and progressive development of international criminal law

2022 ◽  
Vol 5 (4) ◽  
pp. 226-236
Author(s):  
I. I. Sinyakin ◽  
A. Yu. Skuratova
Keyword(s):  
Criminal Justice ◽  
Criminal Law ◽  
International Criminal ◽  
Negative Impact ◽  
Terrorist Attack ◽  
International Crime ◽  
International Criminal Law ◽  
International Criminal Justice ◽  
Progressive Development ◽  
The Impact

The subject. The article analyses the practice of the Special Tribunal for Lebanon and its Judgement of 18 August 2020, rendered against those found guilty of a terrorist act and the impact on the progressive development of international criminal law.The purpose. This article seeks to define what goal the international community pursued in establishing the Special Tribunal for Lebanon from the perspective of international security law, international criminal justice, and counter-terrorism cooperation. The legal nature of the terrorist attack of 14 October 2005 is essential in this regard: is the crime is comparable in its gravity and consequences to the crimes of genocide or war crimes in the territory of the former Yugoslavia or Rwanda, which predetermined the subsequent establishment of ad hoc international criminal tribunals? Further, was the establishment of the Special Tribunal for Lebanon an attempt to make the crimes of terrorism an international crime in practice? Finally, was the establishment of the Tribunal an attempt to lay the groundwork for a new type of international judicial bodies with jurisdiction over crimes of terrorism? The methodology. The authors use such general theoretical and specific scientific methods as comparative analysis, generalization, interpretation and classification as well as systemic analysis and formal logical methods.The main results. The legal qualification and analysis of the circumstances of the terrorist attack do not enable the conclusion that the bomb explosion in Beirut was comparable in danger and consequences to any international crimes or was a threat to international peace and security. In its turn, the involvement of the Security Council in the establishment of the Tribunal does not unequivocally evidence its alleged attempt to create a purely international criminal structure.The choice of applicable law granted to Lebanon and the fact that the crime committed solely affected the interests of that State would qualify the Tribunal as an internationalized judicial body, whose work would focus on defining the crime of terrorism through a broader lens of interpreting national legislation. In other words, the impetus for development has been given not to international but national criminal law.The Tribunal was created neither to progressively develop international criminal law with regard to defining terrorism as an international crime nor to advance the international criminal justice system. Rather, it was an attempt to address Lebanon’s specific political and legal challenges.Conclusions. The outcome of the Tribunal’s work could have a rather negative impact on the development of international criminal law, discrediting the very idea of enabling “peace through justice” and uniform, consistent application and interpretation of international criminal law.

Post-fire seismic performance of precast reinforced concrete columns

PCI Journal ◽  
2020 ◽  
Vol 65 (6) ◽  
pp. 62-80
Author(s):  
Ugur Demir ◽  
Mark F. Green ◽  
Alper Ilki
Keyword(s):  
Reinforced Concrete ◽  
Failure Modes ◽  
Precast Concrete ◽  
Concrete Columns ◽  
Fire Exposure ◽  
Residual Displacements ◽  
Lack Of Information ◽  
Seismic Tests ◽  
The Impact ◽  
The Given

Quantifying the seismic resistance of reinforced concrete buildings after fire is difficult because of the lack of information regarding their strength and ductility under earthquake loads. In this study, four full-scale flexure-controlled reinforced precast concrete columns were subjected to quasi-static reversed cyclic lateral loading under constant axial load to examine the seismic response of reinforced precast concrete columns damaged by 30, 60, and 90 minutes of fire. For the first time, the impact of fire damage on force-displacement behavior, moment-curvature relationship, stiffness, energy dissipation capacity, and residual displacements was investigated through postfire seismic tests. Test results clearly indicated that the fire exposure did not significantly affect the lateral-load-bearing capacity, failure modes, and ductility of the columns, with the exception of the specimen subjected to 90 minutes of fire exposure. The analytical study consisting of thermal and fiber-based structural analysis demonstrated that conventional principles of structural mechanics are valid for estimation of the postfire seismic behavior of reinforced precast concrete columns when the deteriorations in materials are realistically taken into account and the given algorithm is followed.

scholarly journals Medical and social features of covid-19 in ukraine

2021 ◽  
Vol 9 (6) ◽  
pp. 219-224
Author(s):  
O.G. Shekera ◽  
V.I. Tkachenko
Keyword(s):  
Negative Impact ◽  
Clinical Manifestations ◽  
World Health ◽  
Social Significance ◽  
Respiratory Problems ◽  
Object A ◽  
Literary Sources ◽  
Significant Negative Impact ◽  
Health Organization ◽  
The Impact

Background. The COVID-19 pandemic, caused by the SARS-CoV-2 coronavirus, was announced by the World Health Organization on March 11, 2020 and identified as having a significant negative impact on the functioning of health systems and the economic development of countries. To date, we know the impact of the pandemic on the decrease in the availability of medical care, difficulties with the annual monitoring and screening of socially significant diseases. But we will be able to fully assess the medical, clinical and psychosocial consequences of the pandemic, which are just beginning to manifest themselves, only in the coming years. The purpose was to study and analyze the features of clinical manifestations, diagnosis, treatment, immunity and social significance of the COVID-19 pandemic in Ukraine. Materials methods. The available current normative and literary sources were investigated. Methods: bibliosemantic - for studying the lokal and world science and information space on the problem under study; a systematic approach and analysis - for a comprehensive study of an object, a subject in a systemic relationship, for analyzing problematic issues, ways to solve them. Results. The medical feature of COVID-19 in Ukraine is the two-stage course of the disease 1-10 days - active replication of the virus; 8-14 days or longer - immune dysfunction (eg, respiratory problems, other serious conditions). Often recorded injury of the lungs in the form of pneumonitis, although it is mainly the disease of mild or moderate severity. Diagnostic is based on the detection of the RNA of the virus using PCR or immunoglobulins by ELISA. Treatment is mostly symptomatic. The social significance of the COVID-19 pandemic was reflected in the increase in patients with mental disorders, victims of domestic violence, deterioration in the health of the population due to the limited availability of many types of medical services, increased workload and housework, decreased income and a deterioration in the quality of life. Conclusions. The COVID-19 pandemic over the year of its existence has caused changes in many spheres of life of the world's population, and Ukraine is not an exception. Disease COVID-19 has nonspecific symptoms, can proceed under the mask of many pathological conditions. especially in the presence of comorbid diseases. The pathogenetic features of the course of COVID-19 are poorly understood, which limits the possibilities of effective etiopathogenetic therapy. The virus constantly mutates and leaves an unstable and short-lived immunity, which explains its diversity of the clinical symproms in different populations. In addition to a direct increase in morbidity and mortality due to COVID-19, the virus can affect the psychoemotional state of people, reduce income and deterioration in nutrition, especially among the most vulnerable segments of the population, which requires taking these aspects into account when making decisions at the legislative level with an emphasis on addressing gender and social inequality.

scholarly journals Corruption as a Threat to the Economic Security of the Country

2019 ◽  
pp. 995-1004
Author(s):  
Irina V. Chistnikova ◽  
Marina V. Antonova ◽  
Elizaveta G. Serova ◽  
Igor A. Sklyarenko ◽  
Elena S. Alyokhina
Keyword(s):  
Russian Federation ◽  
Negative Impact ◽  
Economic Security ◽  
Transparency International ◽  
State Institutions ◽  
Progressive Development ◽  
The Russian Federation ◽  
Security Indicators ◽  
High Level ◽  
The Impact

The article analyzes the current level of corruption as a threat to Russia’s economic security. By the method of generalization of the provisions of the legislation, the features of corruption in Russia in the context of economic security are studied, the characteristic of corruption crimes is given. The dynamics of the corruption perception Index in the Russian Federation for 2015-2017 published by Transparency International is studied. Economic and statistical methods of data processing and analysis studied the indicators of corruption in Russia in 2015-2017 on the basis of official data. The value of damage to the country’s economy from corruption is revealed. The dynamics and structure of penalties for corruption crimes in Russia in 2015-2017 are studied on the basis of the generalization of data of the General Prosecutor’s office and Judicial Department at the Supreme court of Russia. Based on the calculation and analysis of the economic security indicators of the Russian Federation for 2015-2017, the impact of corruption on the economic security of the country is assessed. The level of economic security in the country under the influence of the mechanism of corruption is revealed. Methods of positive and normative approaches, abstract-logical and systemic approaches have revealed the directions of the negative impact of corruption on the economic security of the country. The mechanism of influence of corruption on economic security of Russia is presented by graphic method. The social danger of corruption in Russia is that it has a destructive, destabilizing effect on all state institutions and impedes the progressive development of the global legal order. The public danger of corruption is also linked to its latent nature. Corruption has a significant scale that threatens the economic security of Russia, but its real level is almost impossible to establish. Data on corruption in cases registered in the Prosecutor’s office and the judiciary, as well as international expert agencies, allow us to state a high level of corruption in Russia.

An analysis of growth trend, instability and determinants of rice production in Assam

2017 ◽  
Vol 51 (04) ◽  
Author(s):  
Annesha Mech
Keyword(s):  
Linear Model ◽  
Negative Impact ◽  
Rice Production ◽  
Rice Cultivation ◽  
Growth Trend ◽  
Function Coefficient ◽  
Rice Area ◽  
Yearly Average ◽  
Log Linear ◽  
The Impact

Rice is one of the most dominant crop in Assam occupying about 70 per cent of the net cultivated area. It accounts for about 6 per cent of the national rice area and 4 per cent of production of India. This paper makes an attempt to examine the growth trend, instability and factors influencing rice production in Assam over the period 1972-73 to 2014-15. Annual Compound Growth Rates of area, production and yield is calculated using log-linear function. Coefficient of Variation is employed to assess the instability of rice production in Assam. To estimate the impact of various factors on rice production in Assam, three types of models are used namely linear model, log-linear model and a log-linear model with autocorrelation corrections. In all the models, the dependent variable is rice yield and the independent variables are yearly average rainfall, yearly average temperature of the state; area of rice cultivation in hectare; area covered by HYV seeds in hectare; area covered by irrigation in hectare; fertilizer used in kg per hectare. The estimated result of log-linear model with autocorrelation corrections shows that among the various determinants influencing rice production during the period 1972 to 2014, area under rice cultivation in hectares; area covered by HYV seeds in hectare; fertilizer used in kg per hectare were found to have a positive significant impact on rice production in Assam. Temperature is found to have a negative impact on rice production.

Coming-of-Age Cinema in New Zealand

2017 ◽  
Author(s):  
Alistair Fox
Keyword(s):  
Coming Of Age ◽  
Belief Systems ◽  
Time Frame ◽  
New Wave ◽  
Art Cinema ◽  
Literary Sources ◽  
French New Wave ◽  
Significant Phenomenon ◽  
The Impact ◽  
New Zealanders

This book investigates the coming-of-age genre as a significant phenomenon in New Zealand’s national cinema, tracing its development from the 1970s to the present day. A preliminary chapter identifies the characteristics of the coming-of-age film as a genre, tracing its evolution and the influence of the French New Wave and European Art Cinema, and speculating on the role of the genre in the output of national cinemas. Through case studies of fifteen significant films, including The God Boy, Sleeping Dogs, The Scarecrow, Vigil, Mauri, An Angel at My Table, Heavenly Creatures, Once Were Warriors, Rain, Whale Rider, In My Father’s Den, 50 Ways of Saying Fabulous, Boy, Mahana, and Hunt for the Wilderpeople, subsequent chapters examine thematic preoccupations of filmmakers such as the impact of repressive belief systems and social codes, the experience of cultural dislocation, the expression of a Māori perspective through an indigenous “Fourth Cinema,” bicultural relationships, and issues of sexual identity, arguing that these films provide a unique insight into the cultural formation of New Zealanders. Given that the majority of films are adaptations of literary sources, the book also explores the dialogue each film conducts with the nation’s literature, showing how the time frame of each film is updated in a way that allows these films to be considered as a register of important cultural shifts that have occurred as New Zealanders have sought to discover their emerging national identity.

The Role of Threat and Economic Uncertainty in Support for Scottish Independence

2014 ◽  
Vol 23 (1) ◽  
pp. 103-124 ◽  
Author(s):  
Daniel Kopasker
Keyword(s):  
Economic Consequences ◽  
Perceived Threat ◽  
Constitutional Change ◽  
Lack Of Information ◽  
Economic Expectations ◽  
Scottish Independence ◽  
The Individual ◽  
The Impact ◽  
Levels Of Support

Existing research has consistently shown that perceptions of the potential economic consequences of Scottish independence are vital to levels of support for constitutional change. This paper attempts to investigate the mechanism by which expectations of the economic consequences of independence are formed. A hypothesised causal micro-level mechanism is tested that relates constitutional preferences to the existing skill investments of the individual. Evidence is presented that larger skill investments are associated with a greater likelihood of perceiving economic threats from independence. Additionally, greater perceived threat results in lower support for independence. The impact of uncertainty on both positive and negative economic expectations is also examined. While uncertainty has little effect on negative expectations, it significantly reduces the likelihood of those with positive expectations supporting independence. Overall, it appears that a general economy-wide threat is most significant, and it is conjectured that this stems a lack of information on macroeconomic governance credentials.

Urbanization of fauna on the example of marsh frog (Pelophylax ridibundus)

2015 ◽  
Vol 26 (3-4) ◽  
pp. 116-123
Author(s):  
A. P. Korzh ◽  
T. V. Zahovalko
Keyword(s):  
Urban Areas ◽  
Cognitive Modeling ◽  
Negative Impact ◽  
Natural Populations ◽  
Cellular Level ◽  
Anthropogenic Factors ◽  
Migration Routes ◽  
Corrective Effect ◽  
The Impact ◽  
The City

Recently, the number of published works devoted to the processes of synanthropization of fauna, is growing like an avalanche, which indicates the extreme urgency of this theme. In our view, the process of forming devices to coexist with human and the results of his life reflects the general tandency of the modern nature evolution. Urbanization is characteristic for such a specific group of animals like amphibians, the evidence of which are numerous literature data. Many researchers use this group to assess the bioindicative quality of the environment. For this aim a variety of indicators are used: from the cellular level of life of organization up to the species composition of the group in different territories. At the same time, the interpretation of the results is not always comparable for different areas and often have significantly different interpretations by experts. Urban environment, primarily due to the contamination is extremely aggressive to amphibians. As a consequence, the urban populations of amphibians may be a change in the demographic structure, affecting the reproductive ability of the population, the disappearance of the most sensitive species or individuals, resizing animals, the appearance of abnormalities in the development, etc. At the same time play an important amphibians in the ecosystems of cities, and some species in these conditions even feel relatively comfortable. Therefore, it is interesting to understand the mechanisms of self-sustaining populations of amphibians in urban environments. To assess the impact of natural and anthropogenic factors on the development of amphibian populations were used cognitive modeling using the program Vensim PLE. Cognitive map of the model for urban and suburban habitat conditions were the same. The differences concerned the strength of connections between individual factors (migration, fertility, pollution) and their orientation. In general, factors like pollution, parasites, predators had negative impact on the population, reducing its number. The birth rate, food and migration contributed to raising number of individuals. Some of the factors affected on the strength to of each other as well: the majority of the factors affected the structure of the population, had an influence on the fertility. Thanks to it the model reflects the additive effect of complex of factors on the subsequent status of the population. Proposed and analyzed four scenarios differing strength and duration of exposure. In the first scenario, a one-time contamination occurs and not subsequently repeated. The second and third scenario assumes half board contamination, 1 year (2 scenario) and two years (scenario 3). In the fourth scenario, the pollution affected the population of amphibians constantly. In accordance with the results of simulation, much weaker than the natural populations respond to pollution - have them as an intensive population growth and its disappearance at constant pollution is slow. Changes to other parameters of the model showed that this pollution is the decisive factor -only the constant action leads to a lethal outcome for the populations. All other components of the model have a corrective effect on the population dynamics, without changing its underlying trand. In urban areas due to the heavy impact of pollution maintaining the population is only possible thanks to the migration process – the constant replenishment of diminishing micropopulations of natural reserves. This confirms the assumption that the form of existence metapopulations lake frog in the city. In order to maintain the number of amphibians in urban areas at a high level it is necessary to maintain existing migration routes and the creation of new ones. Insular nature of the placement of suitable habitats in urban areas causes the metapopulation structure of the types of urbanists. Therefore, the process of urbanization is much easier for those species whicht are capable of migration in conditions of city. In the initial stages of settling the city micropopulationis formed by selective mortality of the most susceptible individuals to adverse effects. In future, maintaining the categories of individuals is provided mainly due to migration processes metapopulisation form of the species of existence is supported). It should be noted that the changes in the previous levels are always saved in future. In the case of reorganizations of individuals we of morphology can assume the existence of extremely adverse environmental conditions that threaten the extinction of the micropopulations. 

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