scholarly journals Igniting social commerce: using instagram for mobile retail shopping

2021 ◽  
Author(s):  
Ryan Christopher Perez
Keyword(s):  
Social Media ◽  
South Korea ◽  
Social Commerce ◽  
South Korean ◽  
Online Marketplace ◽  
Invaluable Tool ◽  
The Usa ◽  
Social Media Platforms ◽  
Retail Shopping ◽  
Potential Customers

Social media can act as an invaluable tool that businesses can use as a means of reaching out and engaging with current and potential customers. Instagram, a Social Network Service known for its predominance as a photo-and-video focused sharing platform, is often used and even presented by the company as a tool to drive awareness about a business and pique interest in the products or services that they offer to its over 700 million users. However, this particular platform is being employed as more than just an advertising and marketing agent outside of Canada and the USA. In particular, Instagram in South Korea has transformed into an even more multifaceted experience, from being used as a product catalogue for retail startups to operating as a mobile online marketplace where direct, transactional exchange occurs. While social media platforms are continually being modified to suit the behaviours and attitudes of this technologically advancing world, Instagram has evolved into a more dynamic online forum for commercial exchange, further expanding the capacities of Social Commerce. This major research paper engages in qualitative observations on how Instagram is being utilized in South Korea for the purposes of marketing, advertising and mobile commerce. Furthermore, several best practices are outlined on how Instagram can be organized for businesses, particularly startup companies, through the use of case studies on current South Korean company.

scholarly journals Igniting social commerce: using instagram for mobile retail shopping

2021 ◽  
Author(s):  
Ryan Christopher Perez
Keyword(s):  
Social Media ◽  
South Korea ◽  
Social Commerce ◽  
South Korean ◽  
Online Marketplace ◽  
Invaluable Tool ◽  
The Usa ◽  
Social Media Platforms ◽  
Retail Shopping ◽  
Potential Customers

Social media can act as an invaluable tool that businesses can use as a means of reaching out and engaging with current and potential customers. Instagram, a Social Network Service known for its predominance as a photo-and-video focused sharing platform, is often used and even presented by the company as a tool to drive awareness about a business and pique interest in the products or services that they offer to its over 700 million users. However, this particular platform is being employed as more than just an advertising and marketing agent outside of Canada and the USA. In particular, Instagram in South Korea has transformed into an even more multifaceted experience, from being used as a product catalogue for retail startups to operating as a mobile online marketplace where direct, transactional exchange occurs. While social media platforms are continually being modified to suit the behaviours and attitudes of this technologically advancing world, Instagram has evolved into a more dynamic online forum for commercial exchange, further expanding the capacities of Social Commerce. This major research paper engages in qualitative observations on how Instagram is being utilized in South Korea for the purposes of marketing, advertising and mobile commerce. Furthermore, several best practices are outlined on how Instagram can be organized for businesses, particularly startup companies, through the use of case studies on current South Korean company.

scholarly journals Music Community, Improvisation, and Social Technologies in COVID-Era Música Huasteca

2021 ◽  
Vol 12 ◽  
Author(s):  
Daniel S. Margolies ◽  
J. A. Strub
Keyword(s):  
Social Media ◽  
Ad Hoc ◽  
Virtual Community ◽  
Community Response ◽  
Cultural Participation ◽  
Music Community ◽  
The Usa ◽  
Social Media Platforms ◽  
Do It Yourself ◽  
Regional Music

This article examines two interrelated aspects of Mexican regional music response to the coronavirus crisis in the música huasteca community: the growth of interactive huapango livestreams as a preexisting but newly significant space for informal community gathering and cultural participation at the onset of the coronavirus pandemic, and the composition of original verses by son huasteco performers addressing the pandemic. Both the livestreams and the newly created coronavirus disease (COVID) verses reflect critical improvisatory approaches to the pandemic in música huasteca. The interactive livestreams signaled an ad hoc community infrastructure facilitated by social media and an emerging community space fostered by Do-It-Yourself (DIY) activists. Improvised COVID-related verses presented resonant local and regional themes as a community response to a global crisis. Digital ethnography conducted since March 2020 revealed a regional burst of musical creativity coupled with DIY intentionality, a leveling of access to virtual community spaces, and enhanced digital intimacies established across a wide cultural diaspora in Mexico and the USA. These responses were musically, poetically, and organizationally improvisational, as was the overall outpouring of the son huasteco music inspired by the coronavirus outbreak. Son huasteco is a folk music tradition from the Huasteca, a geo-cultural region spanning the intersection of six states in central Mexico. This study examines a selection of musical responses by discussing improvisational examples in both Spanish and the indigenous language Nahuatl, and in the virtual musical communities of the Huasteca migrant diaspora in digital events such as “Encuentro Virtual de Tríos Huastecos,” the “Huapangos Sin Fronteras” festival and competition, and in the nightly gatherings on social media platforms developed during the pandemic to sustain the Huastecan cultural expression. These phenomena have served as vibrant points of transnational connection and identity in a time where physical gatherings were untenable.

Networked Collective Actions

2021 ◽  
Author(s):  
Hyunjin Seo
Keyword(s):  
Social Media ◽  
Social Change ◽  
South Korea ◽  
Empirical Support ◽  
Right Wing ◽  
Collective Actions ◽  
South Korean ◽  
History Of ◽  
Media Reports ◽  
Key Participants

Massive and sustained candlelight vigils in 2016–2017, the most significant citizen-led protests in the history of democratic South Korea, led to the impeachment and removal of then President Park Geun-hye. These protests took place in a South Korean media environment characterized by polarization and low public trust, and where conspiracy theories and false claims by those opposing impeachment were frequently amplified by extreme right-wing media outlets. How then was it possible for pro-impeachment protests seeking major social change to succeed? And why did pro-Park protesters and government efforts to defend Park ultimately fail? An agent-affordance framework is introduced to explain how key participants (agents), including journalists, citizens, social media influencers, bots, and civic organizations, together produced a broad citizen consensus that Park should be removed from office. This was accomplished by creatively employing affordances made available by South Korea’s history, legal system, and technologies. New empirical evidence illustrates the ongoing significant roles of both traditional and nontraditional agents as they continue to co-adapt to affordances provided by changing information environments. Interviews with key players yield firsthand descriptions of events. The interviews, original content analyses of media reports, and examination of social media posts combine to provide strong empirical support for the agent-affordance framework. Lessons drawn from citizen-led protests surrounding Park Geun-hye’s removal from office in South Korea are used to offer suggestions for how technology-enabled affordances may support and constrain movements for social change elsewhere in the world.

scholarly journals Prevalence and source analysis of COVID-19 misinformation in 138 countries

IFLA Journal ◽  
2021 ◽  
pp. 034003522110411
Author(s):  
Md. Sayeed Al-Zaman
Keyword(s):  
Social Media ◽  
Penetration Rate ◽  
Positive Association ◽  
Source Analysis ◽  
The Internet ◽  
Media Consumption ◽  
The Usa ◽  
Social Media Platforms ◽  
Internet Penetration ◽  
Internet Literacy

This study analysed 9657 pieces of misinformation that originated in 138 countries and were fact-checked by 94 organizations to understand the prevalence and sources of misinformation in different countries. The results show that India (15.94%), the USA (9.74%), Brazil (8.57%) and Spain (8.03%) are the four most misinformation-affected countries. Based on the results, it is presumed that the prevalence of COVID-19 misinformation can have a positive association with the COVID-19 situation. Social media (84.94%) produces the largest amount of misinformation, and the Internet (90.5%) as a whole is responsible for most of the COVID-19 misinformation. Moreover, Facebook alone produces 66.87% of the misinformation among all social media platforms. Of all the countries, India (18.07%) produced the largest amount of social media misinformation, perhaps thanks to the country’s higher Internet penetration rate, increasing social media consumption and users’ lack of Internet literacy.

scholarly journals The Making of Microcelebrity: AfreecaTV and the Younger Generation in Neoliberal South Korea

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511881490
Author(s):  
Hojin Song
Keyword(s):  
Social Media ◽  
South Korea ◽  
Self Care ◽  
Live Streaming ◽  
Aggressive Interaction ◽  
Chat Rooms ◽  
South Korean ◽  
Branding Strategies ◽  
Media Platform ◽  
Personal Success

This article follows a recent thread of work on microcelebrity on social media and examines live streaming broadcasting jockeys (BJs) on AfreecaTV and their self-branding strategies in the South Korean context. As the nature of media platform influences self-branding tactics of microcelebrity, this article focuses on analyzing the text of popular live streaming and the chats among the viewers and BJs. Using the framework of authenticity, I argue that popular microcelebrities of AfreecaTV present a self-branding tactic of staged personae that are often exaggerated and aggressive rather than presenting self as intimate and ordinary figures who interact immediately with their fans. Staged personae are presented in conjunction with the viewer as the aggressive interaction in the chat rooms between the BJ and the audience strengthens exaggeration and aggressiveness. In the context of neoliberal self-care, I also argue that the making of microcelebrity on AfreecaTV is distinctly shaped by the larger generational culture of yingyŏ. The focus on unproductive work, idleness, and momentary entertainment among BJs and the viewer represents their rejection to neoliberal self-care, which has long been a key tool of personal success and prosperity in the context of neoliberal Korea.

scholarly journals The Association Between Social Media Use and Hazardous Alcohol Use Among Youths: A Four-Country Study

2019 ◽  
Vol 55 (1) ◽  
pp. 86-95 ◽  
Author(s):  
Iina Savolainen ◽  
Atte Oksanen ◽  
Markus Kaakinen ◽  
Anu Sirola ◽  
Bryan Lee Miller ◽  
...  
Keyword(s):  
Social Media ◽  
Alcohol Use ◽  
South Korea ◽  
Media Use ◽  
Hazardous Drinking ◽  
Social Media Use ◽  
Hazardous Alcohol Use ◽  
Mediation Analyses ◽  
Hazardous Alcohol ◽  
The Usa

Abstract Aims To examine the continuing role of daily popular social media use in youth hazardous alcohol consumption in four countries across continents. Methods A web-based survey was given to youths aged 15–25 in the USA (n = 1212), South Korea (n = 1192), Finland (n = 1200) and Spain (n = 1212). Hazardous alcohol use (alcohol use disorders identification test-C) was the dependent variable. Main independent variables measured daily use of different social media services. Controls included compulsive Internet use, offline belonging, psychological distress, impulsivity, risk-taking, age and gender. Linear regression models and mediation analyses with bootstrapping were done for each country. Results Daily use of Facebook and Instagram was associated with higher hazardous alcohol use among youths in Finland, South Korea and Spain. Daily instant messaging was related to higher hazardous alcohol use among South Korean and Finnish youths. Daily YouTube use was associated with higher hazardous alcohol use among youths in South Korea, but lower hazardous alcohol use among youths in the USA and Finland. Daily Twitter use was related to lower hazardous drinking among youths in Finland but higher hazardous drinking among youths in Spain. The mediation analyses revealed that uploading pictures to social media is a possible facilitator of social media-related hazardous alcohol use among youths in the USA and Spain. Conclusion Certain social media platforms might inspire and/or attract hazardously drinking youths, contributing to the growing opportunities for social media interventions.

Bilingual brand communities? Strategies for targeting Hispanics on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dino A. Villegas ◽  
Alejandra Marin Marin
Keyword(s):  
Social Media ◽  
Cultural Identity ◽  
Customer Engagement ◽  
Content Type ◽  
Online Spaces ◽  
The Usa ◽  
Social Media Platforms ◽  
Four Levels ◽  
Facebook Pages ◽  
The Impact

Purpose This paper aims to explore different strategies used by brands to target the Hispanic market via social media from the lens of the Spanish language in a multicultural country like the USA. Design/methodology/approach This study uses a netnographic approach by drawing information from a study of the Facebook pages of 11 brands belonging to different industries. Findings Companies engage in four levels of cultural identity adaptation using different strategies based on ethnicity: language adaptation, identity elements, identity matching and Latino persona. The study also shows that merely translating Facebook pages do not generate high levels of communitarian interaction. Practical implications This study examines different strategies used by brands in the USA to target the Hispanic audience on social media to provide insights for brand managers to develop online engagement. Originality/value With the increase in cultural diversity in different countries and the rise of social media platforms, brand researchers need to better understand how cultural identity permeates marketing strategies in online spaces. Social media platforms such as Facebook offer flexible environments where strategies beyond product- and brand-related aspects can be used. This study extends the literature by showing the heterogeneity of cultural identity-based strategies used by companies to ensure customer engagement and brand loyalty and the impact of such strategies on users.

Beyond #WithYou: The New Generation of Feminists and the #MeToo Movement in South Korea

2021 ◽  
pp. 1-8
Author(s):  
Ki-young Shin
Keyword(s):  
Social Media ◽  
Sexual Harassment ◽  
South Korea ◽  
Sexual Violence ◽  
Sexually Abused ◽  
Korean Women ◽  
Government Action ◽  
Social Media Platforms ◽  
New Generation

The #MeToo movement has shaken Korea over the last two years (Hasunuma and Shin 2019). Prosecutor Seo Ji-hyun's public testimony in January 2018 charged a former Ministry of Justice official with sexual harassment and catalyzed the #MeToo movement. Hundreds of Korean women came forward and spoke up about being sexually abused by powerful men. Social media platforms were flooded with hashtags such as #WithYou to support the movement and to express solidarity with victims of sexual violence. Women have taken to the streets for months demanding government action to prevent and punish sexual violence.

scholarly journals South Korean Teachers’ Perceptions of Integrating Information and Communication Technologies into Literacy Instruction

2015 ◽  
Vol 2015 ◽  
pp. 1-13 ◽  
Author(s):  
Sangho Pang ◽  
David Reinking ◽  
Amy Hutchison ◽  
Deanna Ramey
Keyword(s):  
South Korea ◽  
Information And Communication Technologies ◽  
Literacy Instruction ◽  
Technical Assistance ◽  
National Level ◽  
Communication Technologies ◽  
Technological Support ◽  
Teachers Perceptions ◽  
South Korean ◽  
The Usa

We investigated South Korean literacy and language arts teachers’ perceptions about integrating interactive communication technologies (ICTs) into instruction. The survey addressed their access to various applications and technologies associated with ICTs, access to technological support, frequency and importance of use, and obstacles to and conceptions of integrating ICTs. Descriptive and correlational data are reported suggesting that although classroom use of ICTs is mandated at the national level, South Korean teachers perceive access to some tools and applications, as well as the availability of technical assistance at both the school and district level, to be limited. We compare data from this study to our findings from a similar study conducted in the USA and discuss what the findings reveal about integration of ICTs into literacy instruction in South Korea. The implications for education policy in South Korea and for continued research to clarify findings across national and cultural boundaries are discussed. For example, despite reporting greater impact of obstacles and less technical support than their US counterparts, South Korean teachers reported using ICTs more frequently than teachers from the USA.

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