scholarly journals Instagram and female celebrity: exploring gender performances through social visual semiotics, feminist theory and framing analysis

2021 ◽  
Author(s):  
Jill Kolb
Keyword(s):  
Social Media ◽  
Feminist Theory ◽  
Professional Communication ◽  
Framing Analysis ◽  
Research Project ◽  
Digital Platforms ◽  
The Public ◽  
Social Media Networks ◽  
Visual Semiotics ◽  
Gender Performances

With the advent of social media, and specifically Instagram, individuals now have the ability to instantly communicate their moods, thoughts, and ideas through personally created visual messages. Instagram is designed to communicate ideas through self-generated digital images uploaded to the platform and network in real time from mobile devices, especially smartphones. This has had an impact on what is accepted as important media content, with fans, publics, and popular culture having a seemingly insatiable appetite for the personal details proffered by celebrities’ online profiles (Marwick & Boyd, 2011). These images are redefining our understanding of celebrity, reformatting fans’ expectations of reality, and helping to define emerging modes of subjectivity in a world dominated and increasingly defined by social media networks. This Masters of Professional Communication Major Research Project examines how social media networks are changing the way female celebrities portray themselves to the public and how these digital platforms are assisting in the cultivation of celebrity personas. Informed by social visual semiotics, postmodern feminist theory, and framing analysis this research project will analyze: 1) the Instagram accounts of three prominent female celebrities: Ellie Goulding, Kat Dennings, and Beyonce; 2) how these celebrities’ self-portrayal assists in their ability to create an accessible persona for their fans; and 3) what these prominent female celebrities’ social media performances reveal about female empowerment and self-representation in our social media saturated era.

scholarly journals Instagram and female celebrity: exploring gender performances through social visual semiotics, feminist theory and framing analysis

2021 ◽  
Author(s):  
Jill Kolb
Keyword(s):  
Social Media ◽  
Feminist Theory ◽  
Professional Communication ◽  
Framing Analysis ◽  
Research Project ◽  
Digital Platforms ◽  
The Public ◽  
Social Media Networks ◽  
Visual Semiotics ◽  
Gender Performances

With the advent of social media, and specifically Instagram, individuals now have the ability to instantly communicate their moods, thoughts, and ideas through personally created visual messages. Instagram is designed to communicate ideas through self-generated digital images uploaded to the platform and network in real time from mobile devices, especially smartphones. This has had an impact on what is accepted as important media content, with fans, publics, and popular culture having a seemingly insatiable appetite for the personal details proffered by celebrities’ online profiles (Marwick & Boyd, 2011). These images are redefining our understanding of celebrity, reformatting fans’ expectations of reality, and helping to define emerging modes of subjectivity in a world dominated and increasingly defined by social media networks. This Masters of Professional Communication Major Research Project examines how social media networks are changing the way female celebrities portray themselves to the public and how these digital platforms are assisting in the cultivation of celebrity personas. Informed by social visual semiotics, postmodern feminist theory, and framing analysis this research project will analyze: 1) the Instagram accounts of three prominent female celebrities: Ellie Goulding, Kat Dennings, and Beyonce; 2) how these celebrities’ self-portrayal assists in their ability to create an accessible persona for their fans; and 3) what these prominent female celebrities’ social media performances reveal about female empowerment and self-representation in our social media saturated era.

The Politics of Immersive Storytelling

2020 ◽  
pp. 175-190
Author(s):  
Christian Stiegler
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Mass Media ◽  
Public Sphere ◽  
20Th Century ◽  
21St Century ◽  
Digital Platforms ◽  
The Public ◽  
Media Logic ◽  
The Public Sphere

This article applies and extends the concept of social media logic to assess the politics of immersive storytelling on digital platforms. These politics are considered in the light of what has been identified as mass media logic, which argues that mass media in the 20th century gained power by developing a commanding discourse that guides the organization of the public sphere. The shift to social media logic in the 21st century, with its grounding principles of programmability, popularity, connectivity, and datafication, influenced a new discourse on the logics of digital ecosystems. Digital platforms such as Facebook are offering all-surrounding mediated environments to communicate in Virtual Reality (‘Facebook Spaces') as well as immersive narratives such as Mr. Robot VR. This article provides an understanding of the politics of immersive storytelling and of its underlying principles of programmability, user experience, popularity, and platform sociality, which define immersive technologies in the 21st century.

Transposition of the Public Events With Violent Visual

2021 ◽  
pp. 520-541
Author(s):  
Esra Çelebi
Keyword(s):  
Common Sense ◽  
Digital Platforms ◽  
The Public ◽  
Public Events ◽  
Visual Semiotics ◽  
Social Events ◽  
The Subject ◽  
Targeted Messages

People who are sensitive to the subject realize the seriousness of the situation and made an effort to raise awareness of the society. In order to increase the awareness, activism movements against social events have started and the organizastion of activist protests has become more visible with the use of digital platforms and spread to the large masses has accelerated. In this chapter the element of violence existing in the advertising poster works of People for the Ethical Treatment of Animals (PETA), activists, and artists are semantically analyzed by using the semiotic method. Indicators are a form of interpretation used to understand and explicate the truth behind what we see. The importance of image is rather important in visual semiotics. In addition, it will explain the targeted messages given to the public by using violence indicator and common sense, but contrarily, the situation projected innocent by drawing an aesthetic framework. Awareness will be raised to those messages that are shown innocently.

scholarly journals AN INFOTAINMENT FRAMING ANALYSIS: CELEBRITY DIVORCE PORTRAYAL IN INDONESIA

2021 ◽  
Vol 14 (1) ◽  
pp. 1
Author(s):  
Lambok Hermanto Sihombing ◽  
Angella Tiara Gabriella ◽  
Ivanna Maria Maria Eveline
Keyword(s):  
Social Media ◽  
Framing Theory ◽  
Framing Analysis ◽  
The Public ◽  
Mainstream Media ◽  
Long Time

Infotainment has been a part of Indonesian mainstream media segmentation for a long time. Celebrities Divorce cases are one example of a storyline that Infotainment often covers with certain framing to gain more reaction from the public. This study aimed to uncover the framing within  Aura Kasih divorce cases that are being reported by Insert, one  infotainment channel in Indonesia. The researchers used Framing theory by Robert Entman. The dataset was taken from television and social media such as @inserlive, Insert infotainment, Intens Investigasi, and Trans TV Official. The result of this study concluded in several usage of framing that drives people to their own conclusions outside the information that those infotainment offers and proves the effect of said framing to influence the viewers perception and opinion.

scholarly journals Bohemian Rhapsody: efeitos da atribuição de prémios cinematográficos no envolvimento no Facebook

2020 ◽  
Author(s):  
Sónia de Almeida Ferreira ◽  
Sara Santos ◽  
Pedro Manuel do Espírito Santo
Keyword(s):  
Social Media ◽  
Empirical Study ◽  
Production System ◽  
The Internet ◽  
Online Content ◽  
Release Date ◽  
Digital Platforms ◽  
The Public ◽  
Before And After

Nowadays, the importance of social media in the various sectors of our society is unquestionable. Furthermore, the investment that the cinematographic industry has been making in the use of new digital platforms that promote communication with the public is also undeniable. The trend is the cinema converge with the Internet, so it is imperative that the cinematographic industry creates an online content production system continuously and updated before, during and after the film’s debut in theatres. This empirical study aims to highlight the effects of the awarding of the best film and best actor in the 76th Golden Globe Award for the movie Bohemian Rhapsody. In this way, it was analysed the engagement of web users with the Facebook page before and after the attribution of the prizes to the film object of this analysis. The results show that as we move further from the release date of the movie, there will be a trend towards more “likes”, but less “shares” and “comments” by users that follows the movie page. Nevertheless, this trend changed in order to the Bohemian Rhapsody victory in the Golden Globes. Therefore, it is concluded that the awarding of premiums to the films modifies the engagement of the users in that pages of social media.

‘No Line on the Horizon'

2020 ◽  
pp. 53-68
Author(s):  
Christian Stiegler
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Mass Media ◽  
Public Sphere ◽  
20Th Century ◽  
21St Century ◽  
Digital Platforms ◽  
The Public ◽  
Media Logic ◽  
The Public Sphere

This chapter applies and extends the concept of social media logic to assess the politics of immersive storytelling on digital platforms. These politics are considered in the light of what has been identified as mass media logic, which argues that mass media in the 20th century gained power by developing a commanding discourse that guides the organization of the public sphere. The shift to social media logic in the 21st century, with its grounding principles of programmability, popularity, connectivity, and datafication, influenced a new discourse on the logics of digital ecosystems. Digital platforms such as Facebook are offering all-surrounding mediated environments to communicate in virtual reality (‘Horizon') as well as immersive narratives such as Mr. Robot VR. This chapter provides an overview of the changing dynamics within Facebook's VR strategy as well as an understanding of the politics of immersive storytelling and its underlying principles of programmability, user experience, popularity, and platform sociality, which define immersive technologies in the 21st century.

Renouvellement des formes langagières dans la communication sociale sur Twitter

2021 ◽  
Vol 9788879169776 ◽  
pp. 107-128
Author(s):  
Grégoire Lacaze
Keyword(s):  
Social Media ◽  
News Media ◽  
Political Leaders ◽  
Open Spaces ◽  
Digital Platforms ◽  
Social Media Networks ◽  
The Social ◽  
Geographical Distances ◽  
Twitter Users ◽  
Social Media Network

With the increasing development of social communication on social media networks, new linguistic forms have emerged thanks to the technological devices offered by digital platforms, which can be regarded as open spaces characterised by hypertextuality and polysemioticity. This research aims to analyse the typical features of the social media Twitter which is largely used by news media professionals and by political leaders for their official communication. As a sociotechnical digital communication platform, Twitter proves to be the most appropriate broadcast medium for live news since it tends to reduce social and geographical distances between Twitter users who can interact with each other by sending informal messages. Eventually, Twitter can often be viewed as the first social media network allowing transmedial quotations that circulate on other social networks.

The Politics of Immersive Storytelling

2017 ◽  
Vol 8 (3) ◽  
pp. 1-15 ◽  
Author(s):  
Christian Stiegler
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Mass Media ◽  
Public Sphere ◽  
20Th Century ◽  
21St Century ◽  
Digital Platforms ◽  
The Public ◽  
Media Logic ◽  
The Public Sphere

This article applies and extends the concept of social media logic to assess the politics of immersive storytelling on digital platforms. These politics are considered in the light of what has been identified as mass media logic, which argues that mass media in the 20th century gained power by developing a commanding discourse that guides the organization of the public sphere. The shift to social media logic in the 21st century, with its grounding principles of programmability, popularity, connectivity, and datafication, influenced a new discourse on the logics of digital ecosystems. Digital platforms such as Facebook are offering all-surrounding mediated environments to communicate in Virtual Reality (‘Facebook Spaces') as well as immersive narratives such as Mr. Robot VR. This article provides an understanding of the politics of immersive storytelling and of its underlying principles of programmability, user experience, popularity, and platform sociality, which define immersive technologies in the 21st century.

Social media networks and leadership ethics in healthcare

2019 ◽  
Vol 33 (3) ◽  
pp. 145-148
Author(s):  
Marie Ennis-O-Connor ◽  
Rosarii Mannion
Keyword(s):  
Social Media ◽  
Medical Profession ◽  
Professional Communication ◽  
Leadership Ethics ◽  
Social Media Networks ◽  
The Social ◽  
New Frontier ◽  
Digital Environments ◽  
Social Media Tools ◽  
Use Of Social Media

Social media has penetrated intrapersonal and professional communication, particularly among a younger generation of healthcare professionals and patients who have grown up in the digital age of communication. Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health leaders navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society. This article describes the changing parameters of professional conduct in digital environments and proposes a set of considerations and recommendations for health leaders to navigate this new frontier.

scholarly journals Discourses of Hindi film fandom and the confluence of the popular, the public, and the political

2020 ◽  
Vol 34 ◽  
Author(s):  
Sreya Mitra
Keyword(s):  
Social Media ◽  
Public Space ◽  
Digital Media ◽  
Social Networking Sites ◽  
Participatory Culture ◽  
Digital Platforms ◽  
The Public ◽  
New Type ◽  
Perceived Access ◽  
The Relationship

Indian fandom reconstituted as a more participatory culture with the emergence of online cyber communities in the late 1990s to early 2000s, a move accompanied by shifts in the Indian mediascape. With increasing synergy among film, television, and digital media, Bollywood stars were consequently remade as transmedia celebrities. Bollywood stars use digital media such as Twitter and Instagram for promotion and publicity, but such use has created a new type of Bollywood fan: the internet troll. As film personalities now actively engage with social media, incessantly tweeting and sharing pictures, the line has blurred between the reel and the real, the public and the private. Fans having perceived access to the private, off-screen personas of their film idols has further complicated both discourses of contemporary Bollywood stardom and fandom. Stars' and fan's engagement and interaction on social media reveals the so-called disrespectful troll to be not merely a more active participant but a fundamental reworking of the relationship between star and fan, which had been founded primarily on admiration and veneration. This reworking has provided a space for political mobilization in the Indian (online) public space offered by digital platforms and social networking sites.

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