scholarly journals Age and gender features of the correlation between the emotional evaluation of commercials and the intelligence indicators of high school and university students

Author(s):  
Kolly-Shamne A.V. ◽  
Tokareva N.M.

The article is devoted to the empirical study of one of the dimensions of the problem of the relationship between intelligence and emotional evaluation of personality. Theaimof this article is to investigate the age and gender characteristics of verbal, mathematical, spatial intelligence in adolescence and youths, as well as to establish a correlation with the characteristics of emotional evaluation of commercials by high school and university students of different genders. The study focused on determining the age and gender characteristics of intelligence indices of high school students aged 15–17 (N = 47) and university students aged 19–21 (N = 49); and determining the relationship between the verbal, mathematical, and spatial intelligence of the two samples’ respondents (adolescents and young people, boys and girls), and their emotional evaluation of the commercials. Methods. In order to solve research questions, two approaches are used: R. Amthauer’s “Test of the Structure of Intelligence” and C. Osgood’s semantic differential method. Results.In contrast to high school students,universitystudents have a higherlevel of development of verbal and mathematical intelligence. A higher level of development of verbal intelligence in girls and a higher level of development of spatial intelligence in boys were stated. Significant correlations between the emotional evaluation of commercials and gender and age characteristics of intellectual abilities have been identified. The independent variable “gender” has a higher value than the independent variable “age”, according to the mathematical and spatial intelligence of boys and girls in their advertising evaluation. Music commercials with actors, a storyline, and elements of drama, as well as videos with computer special effects, were found to be the most entertaining to the respondents.Keywords: cognitive abilities, verbal intelligence, mathematical intelligence, spatial intelligence, advertising, semantic differential. Стаття присвячена емпіричному дослідженню одного з вимірів проблеми взаємозв’язку інтелекту та емоційної оцінки особистості. Метою статті є дослідження вікових та ґендерних особливостей вербального, математичного, просторового інтелекту в підлітковому та юнацькому віці, а також встановлення зв’язку з особливостями емоційноїоцінки рекламних роликів учнями та студентами різної статі. Означене зорієнтувало дослідження на такі проблемні напрямки: встановлення вікових та ґендерних особливостей індексів інтелекту учнів старших класів віком 15-17 років (N=47) та студентів закладу вищої освіти віком 19-21 років (N=49); визначення зв’язку вербального, математичного та просторового інтелекту респондентів двох вибірок (підлітки-юнаки, хлопці-дівчата) з емоційною оцінкою ними рекламних відеороликів. Методи. Розв’язування дослідницьких завдань передбачало використання двох методик: “Тесту структури інтелекту” Р.Амтхауера та методики семантичного диференціалу Ч.Осгуда.Р езультати. Встановлено більш високий рівень розвитку вербального та математичного інтелекту у студентів порівняно з учнями старших класів. Констатовано більш високий рівень розвитку вербального інтелекту у дівчат і більш високий рівень розвитку просторового інтелекту у хлопців. Виявлено значущі кореляційні взаємозв’язки емоційної оцінки рекламних роликів з ґендерними та віковими особливостями інтелектуальних здібностей. Значення незалежної змінної “стать” є більш сильним порівняно з незалежною змінною “вік”, що з’ясовано переважно у зв’язку математичного та просторового інтелекту хлопців і дівчат з оцінкою ними реклами. Визначено, що найбільш привабливими для респондентів є музичні рекламні ролики за участі акторів, наявністю сюжетної лінії та елементами драматургії, а також ролики з використанням комп’ютерних спецефектів.Ключовіслова:когнітивні здібності,вербальний інтелект, математичний інтелект, просторовий інтелект, реклама, семантичний диференціал.

2017 ◽  
pp. 125-130
Author(s):  
Minh Tam Nguyen ◽  
Phuc Thanh Nhan Nguyen ◽  
Thi Thuy Hang Nguyen

The increasing use of smartphone among young people is creating negative effects and is an important public health problem in many countries. Smartphone abuse and addiction may cause physical and psychological disorders among users. However, the awarenes on this issue has been inadequate due to lacking of evidence. Objectives: To describe the current situation of smartphone using among students at highschools and universities in Hue city and to examine the relationship between smartphone using and sleep disturbances and psychological disstress among participants. Methods: A cross-sectional study with a randomly selected sample of 1,150 students at highschools and universities in Hue city. SAS-SV scale was used to evaluate phone addiction status, K10 scale was used for psychological distress assessment and PSQI scale was used to examine the sleep quality. Results: The proportion of students at highschools and universities having smartphones was 78.0%. The rate of smartphone addiction among high school students was 49.1% and that among university students was 43.7%. There was 57.3% of high school students had poor sleep quality, and that of university students was 51.6%. There was a statistically significant association between smartphone addiction and sleep disturbances and psychological disstress among participants (p <0.05). Conclusion: The prevalence of smartphone addiction among students at highschools and universities is alarming and is related to sleep disturbances and psychological disstress among participants. There is a strong call to develop intervention to help students to aware and manage the use of smartphone effectively.


Psihologija ◽  
2021 ◽  
pp. 12-12
Author(s):  
Alexandra Maftei ◽  
Andrei-Corneliu Holman ◽  
Acnana-Maria Pătrăuşanu

In the present study, we explored the mediating effects of depression from COVID-19 (DEP-COVID) and self-esteem (S-EST) on the relationship between fear of COVID-19 (F-COVID) and future career anxiety (C-ANX) in high-school and university students (N = 470, M = 20.17, SD = 2.02, 63.04% females). We were interested in exploring these relationships in both the overall sample and high school students and university students, separately. Our findings suggested that DEP-COVID partially mediated the relationship between F-COVID and C-ANX in both groups (i.e., high-school and university students). Self-esteem was not significantly correlated to our primary variables in high-school students. In university students, as well as the overall sample, results suggested the partially mediating role of S-EST on the relationship between fear of COVID-19 and C-ANX. We discuss our findings concerning the practices that may foster students' career development in turbulent times and consider possible interventions for these specific groups following the COVID-19 pandemic.


2021 ◽  
Vol 07 (12) ◽  
Author(s):  
Tran Nguyen Chau Uyen ◽  

Gratitude is an extremely necessary spiritual element in our lives. Grateful people experience life in a more peaceful, and happy way. The study was conducted on 762 students from two clusters of gifted and non-specialized high schools in Da Nang city to describe the current situation, perception of gratitude and factors affecting the level of gratitude in high school students. Research results show that 79% of students are not grateful. A special thing is that the factors such as academic ability, age, and gender do not completely affect the gratitude level of high school students. Based on the findings, the study proposes a number of measures that partially affect the educational methods of schools and families, as well as directly affect the survey subjects.


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