scholarly journals MOTIVASI PEMBELIAN IMPULSIF ONLINE SHOPPING PADA INSTAGRAM (Analisis Deskriptif Motivasi Konsumen Dalam Melakukan Pembelian Online Pada Instagram)

Jurnal Signal ◽  
2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Dewa Ayu Cistaning Astari ◽  
Catur Nugroho
Keyword(s):  
Qualitative Method ◽  
Online Shopping ◽  
Self Esteem ◽  
Consumer Perception ◽  
Impulse Buying ◽  
Interview Technique ◽  
Depth Interview ◽  
Impulsive Buying ◽  
Self Actualization ◽  
Shopping Motivation

AbstrakPenelitian ini bertujuan untuk mengetahui motivasi konsumen dalam melakukan aktivitasonline shopping yang berdampak langsung terhadap tingginya pembelian impulsif padainstagram. Sampel dari penelitian ini adalah mahasiswi dari beragam universitas di KotaBandung. Peneliti menggunakan metode deskriptif kualitiatif guna mendeskripsikan secaramenyeluruh dan mendalam mengenai motivasi pembelian impulsif dalam aktivitas onlineshopping pada instagram. Penelitian ini menggunakan paradigma konstruktivis danmenggunakan tehnik wawancara mendalam serta observasi dalam proses pengumpulan hasilpenelitan. Hasil penelitian menunjukan adanya motif utilitarian atau motif irrasional yangmendominasi argumentasi para informan yang kerap melakukan pembelian impulsif.Karakteristik pribadi yang mempengaruhi adalah umur dan daur hidup, pekerjaan, situasiekonomi, gaya hidup dan konsep diri. Sedangkan, faktor eksternal yang paling mempengaruhiadalah faktor lingkungan. Oleh karena itu, peneliti menyimpulkan motivasi pembelianimpulsif dalam kegiatan online shopping adalah hadirnya hasrat hedonistik, kebutuhan selfesteem dan self actualization, persepsi konsumen terhadap pengambilan keputusan danpersepsi konsumen terhadap keputusan. Selain itu, peneliti menemukan keberalihan carapandang setiap konsumen terhadap suatu produk. Para konsumen tidak hanya melihat darifungsinya saja sebagai suatu kebutuhan, namun, melihatnya sebagai alat pemenuhankepuasaan dan pengaktualisasian diri.Kata kunci: motivasi belanja, online shopping, pembelian impulsif, instagramAbstractThis study aims to determine the motivation of consumers in conducting online shoppingactivities that have a direct impact on the high impulsive purchases on Instagram. The sampleof this research is a student from various universities in Bandung. Researchers use adescriptive qualitative method to describe thoroughly and deeply about the motivation ofimpulsive purchases in online shopping activities on Instagram. This research usesconstructivist paradigm and uses in-depth interview technique also observation in process ofcollecting research result.The results showed the existence of utilitarian motives or irrationalmotives that dominate the argument of informants who often make impulsive purchases. Thepersonal characteristics that affect are age and life cycle, occupation, economic situation,lifestyle, and self-concept. Meanwhile, the most influencing external factors areenvironmental factors. Therefore, the researcher concludes impulsive buying motivation inonline shopping activity is the presence of hedonistic desire, self-esteem requirement, and selfactualization, consumer perception toward decision making and consumer perception to adecision. In addition, researchers found in the way consumers perceive a product. Consumers2not only see from function only as needs, however, see it as a means of fulfillment ofsatisfaction and self-actualization.Keywords: shopping motivation, online shopping, impulse buying, Instagram

scholarly journals MEMBANGUN INTEGRATED TAKAFUL DAN WAKAF MODEL DALAM UPAYA MENINGKATKAN KEMANFAATAN PEMEGANG POLIS

2017 ◽  
Vol 1 (2) ◽  
pp. 139
Author(s):  
M. Lutfillah Habibi ◽  
Ana Toni Roby Candra Yudha
Keyword(s):  
Life Insurance ◽  
Qualitative Method ◽  
Insurance Policy ◽  
Insurance Claim ◽  
Study Strategy ◽  
Insurance Benefits ◽  
Interview Technique ◽  
Good Deed ◽  
Depth Interview

This study aims to build a model of sharia life insurance in Indonesia. A model that combines the functions of Takaful institutions (Sharia Insurance) with Indonesian Waqf Institutions to generate insurance benefits directly and indirectly to policyholders. The method used in this research using descriptive qualitative method with case study strategy about operational of Takaful which is compared with some literature of Al Qur'an and Hadith. The data were obtained from in-depth interview technique, book and literature as well as Hadith commentary study. The results of this study indicate that with the application of ITW model, the insurance claim of the deceased policyholder will be given to the heirs in the form of death funds, in addition to these benefits, the recipients of the policy are also indirectly get the good deeds of some of the funds invested into the waqf institutions. On the application of such a model, the owner of the life insurance policy gets worldly benefits and ukhrowi, namely the claim of death funds and the good deed of the investment of some premium funds to Waqf Institution.

scholarly journals The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce

2018 ◽  
Vol 14 (1) ◽  
pp. 32 ◽  
Author(s):  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Agustina Hanafi ◽  
Hera Febria Mavilinda
Keyword(s):  
Online Shopping ◽  
Social Commerce ◽  
Fashion Products ◽  
Impulsive Buying ◽  
Shopping Motivation

scholarly journals MEMBANGUN INTEGRATED TAKAFUL DAN WAKAF MODEL DALAM UPAYA MENINGKATKAN KEMANFAATAN PEMEGANG POLIS

2017 ◽  
Vol 1 (2) ◽  
pp. 139
Author(s):  
M. Lutfillah Habibi ◽  
Ana Toni Roby Candra Yudha
Keyword(s):  
Life Insurance ◽  
Qualitative Method ◽  
Insurance Policy ◽  
Insurance Claim ◽  
Study Strategy ◽  
Insurance Benefits ◽  
Interview Technique ◽  
Good Deed ◽  
Depth Interview

This study aims to build a model of sharia life insurance in Indonesia. A model that combines the functions of Takaful institutions (Sharia Insurance) with Indonesian Waqf Institutions to generate insurance benefits directly and indirectly to policyholders. The method used in this research using descriptive qualitative method with case study strategy about operational of Takaful which is compared with some literature of Al Qur'an and Hadith. The data were obtained from in-depth interview technique, book and literature as well as Hadith commentary study. The results of this study indicate that with the application of ITW model, the insurance claim of the deceased policyholder will be given to the heirs in the form of death funds, in addition to these benefits, the recipients of the policy are also indirectly get the good deeds of some of the funds invested into the waqf institutions. On the application of such a model, the owner of the life insurance policy gets worldly benefits and ukhrowi, namely the claim of death funds and the good deed of the investment of some premium funds to Waqf Institution.

The role of self-esteem, negative affect and normative influence in impulse buying

2016 ◽  
Vol 34 (4) ◽  
pp. 523-539 ◽  
Author(s):  
Nirmalya Bandyopadhyay
Keyword(s):  
Negative Affect ◽  
Structural Equation ◽  
Personal Selling ◽  
Self Esteem ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Normative Influence ◽  
Content Type ◽  
Impulsive Buying ◽  
Practical Implications

Purpose – The purpose of this paper is to empirically examine the roles of self-esteem (SE), negative affect (NA), and consumer susceptibility to normative influence in the enactment of impulse buying behavior. Design/methodology/approach – A theoretical model is developed through an extensive review of literature. Survey research is conducted to collect the data from respondents. Structural equation modeling is performed to test the model and the hypotheses. Findings – The outcome of the study reveals that the act of impulsive buying is preceded by buying impulse (BI). BI is positively influenced by consumer susceptibility to normative influence and impulsive buying tendency (IBT). SE influences the generation of BI partially mediated by IBT. Research limitations/implications – The study is limited in its generalizability in terms of its geographic location, culture, and the context of product categories. Practical implications – The findings of the study have practical implications in developing marketing communications, merchandising, and personal selling strategies. Originality/value – In view of the contradictory empirical evidences in extant literature regarding the role NA the present study re-examines whether NA influences impulse buying. The study, conducted in the field setting also ascertains the external validity of the findings not tested in the prior research. Furthermore, in light of psychology literature, the relationship between SE and IBT was hypothesized and empirically established in the present study.

scholarly journals Analyzing the Impact of Fashion Influencer on Online Impulsive Buying Behavior

2020 ◽  
Author(s):  
Najla Prihana Gunawan ◽  
Ir. Budi Permadi Iskandar
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
The Internet ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Diffusion Of Innovation Theory ◽  
Depth Interview ◽  
Impulsive Buying ◽  
Online Consumer ◽  
The Impact

As the internet has growth expeditiously, many people use the internet also for running their business and use one of the most powerful platforms on the internet, which is social media. To market their product, there are several ways to promote the product and to attract the customer such as by endorsing people that interested in fashion and can give influence to their followers, called Fashion Influencer. One of the main reason why people buy a product is because of the recommendation of fashion influencer on social media, people buy for something that they don’t intend to buy it. And the impulse buying behavior happens.This research aims to analyze and identify the impact of fashion influencer marketing on Instagram to customer impulsive buying behavior and related to the fashion style adopted by the online consumer using a diffusion of innovation theory. This research used a qualitative approach with a semi-structured and in-depth interview, and quantitative approach through a questionnaire to validate the data by knowing the percentage of consumer based on the sample was conducted. The result of coding interpretation and questionnaire shows that 80% of participants are adopting the fashion product and influenced by a purely specific influencer that leads to impulsive buying Results indicate that macro influencer affects the impulsive purchase of fashion product to early majority stage and self-updated stage. Micro influencer affects the impulsive purchase of fashion product to early adopter fashion adaptation stage and leads to pure impulsive buying of the consumer. Keywords: fashion influencer, fashion adaptation style, impulsive buying behavior, online shopping, diffusion of innovation

scholarly journals Social Responsibility: a look to the challenges faced by an university and a leather goods company, in Bogota, Colombia.

2021 ◽  
Vol 3 (5) ◽  
pp. 29-32
Author(s):  
Sandra P. Restrepo-Collazos ◽  
Camilo A. Castaño-Martínez
Keyword(s):  
Social Responsibility ◽  
Qualitative Method ◽  
Semantic Networks ◽  
Economic Sectors ◽  
Interview Technique ◽  
Theoretical Design ◽  
Depth Interview ◽  
Corporate Social ◽  
The University ◽  
The City

The objective of this research is to give a perception from social responsibility in two economic sectors: business and education, in terms of the challenges presented by leather companies and universities in the city of Bogota Colombia, relating both, corporate social responsibility and education. The following research was carried out using a qualitative method, based on a theoretical design, with an in-depth interview technique and sampling for convenience. For the analysis of qualitative data, the tool used was the Atlas ti software, where the categories of analysis and semantic networks emerge. The analysis units studied were: a nationally and internationally recognized leather company and the University. As a result, the two analysis units highlight the importance that CSR and RSU should have in the actions towards people, students, society and the environment

scholarly journals Analisis Penyebab Kerugian Pada PT Sumber Alfaria Trijaya Tbk Cabang Manado

2019 ◽  
Vol 10 (2) ◽  
pp. 14
Author(s):  
Siti Asmianti ◽  
Grace Nangoi ◽  
Jessy Warongan
Keyword(s):  
Internal Control ◽  
Qualitative Method ◽  
Narrative Form ◽  
Case Study Approach ◽  
Purposive Sampling ◽  
Study Approach ◽  
Interview Technique ◽  
Depth Interview ◽  
Improve Compliance

Abstract. This study aims to analyze the causes of losses at PT Sumber Alfaria Trijaya Tbk Branch Manado. This study was using qualitative method with case study approach. Data were obtained through in-depth interview technique, documentation study and observation. Key informants were determined by using purposive sampling that they meet the criteria set out to obtain accurate and precise information. Triangulation techniques were used to test the validity of data and data sources. The transcript data described from the interview results were analyzed using analytical methods consisting of the giving of themes/coding, conceptualizing scientific statements and interpreting them in a narrative form. The result of this research shows that there were 6 (six) causes of losses at PT Sumber Alfaria Trijaya Tbk Branch Manado, there were expansion, age of the company, fraud, insufficient internal control, human resource competency, and business competition among industries. The efforts made are reward and punishment strategies, improvement of human resources, and increasing sales by increasing franchise stores. Recommendations are to improve compliance, attitudes and responsibilities of employees for the work given to them, to improve the commitment of leaders to be more assertive and to improve supervision and internal control in order to enhance employee integrity to reduce the potential of fraud.Keywords: Retail, Compliance, Internal Control, FraudAbstrak. Penelitian ini bertujuan untuk menganalisis penyebab kerugian pada PT Sumber Alfaria Trijaya Tbk Cabang Manado. Penelitian ini adalah penelitian kualitatif dengan pendekatan studi kasus. Data diperoleh melalui teknik wawancara mendalam, observasi dan studi dokumentasi. Informan kunci ditetapkan secara purposive sampling dengan syarat memenuhi kriteria yang ditetapkan untuk mendapatkan informasi yang tepat dan akurat. Teknik triangulasi digunakan untuk menguji validitas data dan sumber data. Data transkrip yang diuraikan dari hasil wawancara dianalisis menggunakan metode analisis yang terdiri dari pemberian tema/coding, konseptualisasi pernyataan ilmiah dan menginterpretasikannya dalam bentuk narasi. Hasil penelitian menunjukkan bahwa terdapat 6 (enam) penyebab kerugian pada PT Sumber Alfaria Trijaya Tbk Cabang Manado, yaitu ekspansi, umur perusahaan, adanya fraud, pengendalian internal yang kurang memadai, kompetensi sumber daya manusia, serta persaingan usaha sesama industri. Upaya yang dilakukan yaitu adanya strategi reward dan punishment, perbaikan sumber daya manusia, serta meningkatkan penjualan dengan memperbanyak toko franchise. Saran yang diberikan adalah perlu adanya perbaikan dalam hal kepatuhan, sikap dan tanggung jawab karyawan terhadap pekerjaan yang diberikan, perlu memperbaiki komitmen pimpinan agar lebih tegas dan meningkatkan pengawasan serta pengendalian internal yang lebih terkontrol dalam hal meningkatkan integritas karyawan untuk mengurangi adanya potensi fraud.Kata Kunci: Ritel, Kepatuhan, Pengendalian Internal, Fraud.

scholarly journals Analisis Penyebab Kerugian Pada PT Sumber Alfaria Trijaya Tbk Cabang Manado

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Siti Asmianti ◽  
Grace Nangoi ◽  
Jessy Warongan
Keyword(s):  
Internal Control ◽  
Qualitative Method ◽  
Narrative Form ◽  
Case Study Approach ◽  
Purposive Sampling ◽  
Study Approach ◽  
Interview Technique ◽  
Depth Interview ◽  
Improve Compliance

Abstract. This study aims to analyze the causes of losses at PT Sumber Alfaria Trijaya Tbk Branch Manado. This study was using qualitative method with case study approach. Data were obtained through in-depth interview technique, documentation study and observation. Key informants were determined by using purposive sampling that they meet the criteria set out to obtain accurate and precise information. Triangulation techniques were used to test the validity of data and data sources. The transcript data described from the interview results were analyzed using analytical methods consisting of the giving of themes/coding, conceptualizing scientific statements and interpreting them in a narrative form. The result of this research shows that there were 6 (six) causes of losses at PT Sumber Alfaria Trijaya Tbk Branch Manado, there were expansion, age of the company, fraud, insufficient internal control, human resource competency, and business competition among industries. The efforts made are reward and punishment strategies, improvement of human resources, and increasing sales by increasing franchise stores. Recommendations are to improve compliance, attitudes and responsibilities of employees for the work given to them, to improve the commitment of leaders to be more assertive and to improve supervision and internal control in order to enhance employee integrity to reduce the potential of fraud.Keywords: Retail, Compliance, Internal Control, FraudAbstrak. Penelitian ini bertujuan untuk menganalisis penyebab kerugian pada PT Sumber Alfaria Trijaya Tbk Cabang Manado. Penelitian ini adalah penelitian kualitatif dengan pendekatan studi kasus. Data diperoleh melalui teknik wawancara mendalam, observasi dan studi dokumentasi. Informan kunci ditetapkan secara purposive sampling dengan syarat memenuhi kriteria yang ditetapkan untuk mendapatkan informasi yang tepat dan akurat. Teknik triangulasi digunakan untuk menguji validitas data dan sumber data. Data transkrip yang diuraikan dari hasil wawancara dianalisis menggunakan metode analisis yang terdiri dari pemberian tema/coding, konseptualisasi pernyataan ilmiah dan menginterpretasikannya dalam bentuk narasi. Hasil penelitian menunjukkan bahwa terdapat 6 (enam) penyebab kerugian pada PT Sumber Alfaria Trijaya Tbk Cabang Manado, yaitu ekspansi, umur perusahaan, adanya fraud, pengendalian internal yang kurang memadai, kompetensi sumber daya manusia, serta persaingan usaha sesama industri. Upaya yang dilakukan yaitu adanya strategi reward dan punishment, perbaikan sumber daya manusia, serta meningkatkan penjualan dengan memperbanyak toko franchise. Saran yang diberikan adalah perlu adanya perbaikan dalam hal kepatuhan, sikap dan tanggung jawab karyawan terhadap pekerjaan yang diberikan, perlu memperbaiki komitmen pimpinan agar lebih tegas dan meningkatkan pengawasan serta pengendalian internal yang lebih terkontrol dalam hal meningkatkan integritas karyawan untuk mengurangi adanya potensi fraud.Kata Kunci: Ritel, Kepatuhan, Pengendalian Internal, Fraud.

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