scholarly journals THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM

2018 ◽  
Vol 74 (2) ◽  
pp. 99-107
Author(s):  
Asnawati ◽  
S. Wahyuni
Keyword(s):  
Online Shopping ◽  
Impulse Buying ◽  
Shopping Motivation ◽  
Hedonic Shopping

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

scholarly journals Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria

2016 ◽  
Vol 8 (1) ◽  
pp. 150 ◽  
Author(s):  
Bukola Olamidun Falode ◽  
Adetoun Adedotun Amubode ◽  
Mojisola Olanike Adegunwa ◽  
Sunday Roberts Ogunduyile
Keyword(s):  
Online Shopping ◽  
Developed Countries ◽  
Sampling Techniques ◽  
Motivating Factors ◽  
Apparel Shopping ◽  
Multi Stage ◽  
Convenience Sampling ◽  
Almost All ◽  
Shopping Motivation ◽  
Hedonic Shopping

<p class="Default">Shopping today is much more than just buying, it is an experience itself. Consumers now value convenience and choice as well as getting value for their hard-earned money. Motivation is where consumption starts, where it all begins, with the acknowledgement of a need. Online shopping has shown to provide more satisfaction to modern consumers seeking convenience and speed, however, in a country like Nigeria, consumers still buy a lot from shops and malls thereby still making offline shopping very relevant. This research made use of multi-stage sampling; using purposive, simple random and convenience sampling techniques. A four point Likert Scale was used to measure consumers’ shopping motivation and preferred shopping platform.</p><p class="Default">Most of the research on online shopping focuses on consumers in developed countries with little or none among Nigerian consumers. Consequently, this study provides information on apparel shopping motivation (utilitarian and hedonic) of the average Nigerian; such information is beneficial for online and offline Fashion merchants that seek to retain customers.</p><p class="Default">Consumers of this study were affected by all the utilitarian motivating factors as well as almost all the hedonic shopping motivations measured. It was revealed that the respondents preferred to shop offline than online shopping platforms.</p><p class="Default">In conclusion, the consumers of this study are fashion conscious, utilitarian and hedonic shoppers, however, they prefer the offline shopping platforms.</p>

scholarly journals Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.

2018 ◽  
Vol 7 (4) ◽  
pp. 448-457
Author(s):  
Kiki Andani ◽  
Wahyono Wahyono
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Positive Emotion ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Questionnaire Data ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Fashion Involvement

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.

scholarly journals Hedonic Shopping Motivation Terhadap Impulse Buying

2018 ◽  
Vol 11 (2) ◽  
pp. 9
Author(s):  
DESIANTY FITHRI WAHYUNI ◽  
Indira Rachmawati
Keyword(s):  
Impulse Buying ◽  
Shopping Motivation ◽  
Hedonic Shopping

scholarly journals MOTIVASI PEMBELIAN IMPULSIF ONLINE SHOPPING PADA INSTAGRAM (Analisis Deskriptif Motivasi Konsumen Dalam Melakukan Pembelian Online Pada Instagram)

Jurnal Signal ◽  
2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Dewa Ayu Cistaning Astari ◽  
Catur Nugroho
Keyword(s):  
Qualitative Method ◽  
Online Shopping ◽  
Self Esteem ◽  
Consumer Perception ◽  
Impulse Buying ◽  
Interview Technique ◽  
Depth Interview ◽  
Impulsive Buying ◽  
Self Actualization ◽  
Shopping Motivation

AbstrakPenelitian ini bertujuan untuk mengetahui motivasi konsumen dalam melakukan aktivitasonline shopping yang berdampak langsung terhadap tingginya pembelian impulsif padainstagram. Sampel dari penelitian ini adalah mahasiswi dari beragam universitas di KotaBandung. Peneliti menggunakan metode deskriptif kualitiatif guna mendeskripsikan secaramenyeluruh dan mendalam mengenai motivasi pembelian impulsif dalam aktivitas onlineshopping pada instagram. Penelitian ini menggunakan paradigma konstruktivis danmenggunakan tehnik wawancara mendalam serta observasi dalam proses pengumpulan hasilpenelitan. Hasil penelitian menunjukan adanya motif utilitarian atau motif irrasional yangmendominasi argumentasi para informan yang kerap melakukan pembelian impulsif.Karakteristik pribadi yang mempengaruhi adalah umur dan daur hidup, pekerjaan, situasiekonomi, gaya hidup dan konsep diri. Sedangkan, faktor eksternal yang paling mempengaruhiadalah faktor lingkungan. Oleh karena itu, peneliti menyimpulkan motivasi pembelianimpulsif dalam kegiatan online shopping adalah hadirnya hasrat hedonistik, kebutuhan selfesteem dan self actualization, persepsi konsumen terhadap pengambilan keputusan danpersepsi konsumen terhadap keputusan. Selain itu, peneliti menemukan keberalihan carapandang setiap konsumen terhadap suatu produk. Para konsumen tidak hanya melihat darifungsinya saja sebagai suatu kebutuhan, namun, melihatnya sebagai alat pemenuhankepuasaan dan pengaktualisasian diri.Kata kunci: motivasi belanja, online shopping, pembelian impulsif, instagramAbstractThis study aims to determine the motivation of consumers in conducting online shoppingactivities that have a direct impact on the high impulsive purchases on Instagram. The sampleof this research is a student from various universities in Bandung. Researchers use adescriptive qualitative method to describe thoroughly and deeply about the motivation ofimpulsive purchases in online shopping activities on Instagram. This research usesconstructivist paradigm and uses in-depth interview technique also observation in process ofcollecting research result.The results showed the existence of utilitarian motives or irrationalmotives that dominate the argument of informants who often make impulsive purchases. Thepersonal characteristics that affect are age and life cycle, occupation, economic situation,lifestyle, and self-concept. Meanwhile, the most influencing external factors areenvironmental factors. Therefore, the researcher concludes impulsive buying motivation inonline shopping activity is the presence of hedonistic desire, self-esteem requirement, and selfactualization, consumer perception toward decision making and consumer perception to adecision. In addition, researchers found in the way consumers perceive a product. Consumers2not only see from function only as needs, however, see it as a means of fulfillment ofsatisfaction and self-actualization.Keywords: shopping motivation, online shopping, impulse buying, Instagram

scholarly journals Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)

2021 ◽  
Vol 1 (1) ◽  
pp. 35
Author(s):  
Agnes Hidiani ◽  
Tri Septin Muji Rahayu
Keyword(s):  
Impulse Buying ◽  
Purposive Sampling ◽  
Visual Merchandising ◽  
Shopping Motivation ◽  
Hedonic Shopping

Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Visual Merchandising Terhadap Impulse Buying. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Purwokerto.Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini adalah sebesar 110 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi berganda. Hasil dari penelitian ini menunjukkan bahwa variabel Hedonic Shopping Motivation, Shopping Lifestyle, dan Visual Merchandising secara parsial dan simultan berpengaruh positif dan signifikan terhadap Impulse Buying.

scholarly journals PENGARUH KUALITAS WEBSITE TERHADAP HEDONIC SHOPPING MOTIVATION DAN IMPULSE BUYING

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Dwita Anggriani
Keyword(s):  
Equation Model ◽  
Impulse Buying ◽  
Shopping Motivation ◽  
Hedonic Shopping

Penelitian ini dilakukan atas dasar adanya peningkatan jumlah toko retail online yang ada diindonesia, hal ini membuat persaingan dalam pasar online semakin kompetitif. Perusahaan dituntut tidak hanya dapat menyediakan bermacam – macam produk yang dibutuhkan, namun perusahaan juga harus mampu menyediakan website yang baik dan dapat menarik perhatian konsumen. Kegiatan berbelanja tidak dapat terlepas dari motivasi yang mendasarinya dan satu motivasi itu adalah motivasi hedonic dimana motivasi merupakan motivasi belanja untuk mendapatkan kesenangan semata. Ketika seseorang berbelanja secara hedonic, tanpa sadar dia akan melakukan sikap impulse buying atau pembelian tidak terencana. Motivasi hedonik dan sikap impulse buying merupakan prilaku konsumen yang sangat menguntungkan perusahaan. tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas website terhadap motivasi hedonic dan sikap impulse buying pada website MatahariMall.com. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan questioner kepada 100 orang pelanggan MatahariMall.com. Analisis data menggunakan Struktural Equation Model ( SEM ). Hasil analisis data menyimpulkan bahwa terdapat pengaruh yang signifikan antara kualitas website terhadap hedonic shopping motivation dan impulse buying.

THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER)

2020 ◽  
Vol 25 (1) ◽  
pp. 45-54
Author(s):  
Nia Yusnia Sari ◽  
Sri Hermawati
Keyword(s):  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Internet Users ◽  
To Come ◽  
Shopping Motivation ◽  
Hedonic Shopping

Increasing internet users and the growing of e-commerce in Indonesia impact on consumer behaviour in terms of shopping. One of the models of shopping channels that are currently being the world's trend is replacing conventional shopping systems that require shoppers to come to shopping with a shopping system online. This research aims to determine whether there is a influence on shopping lifestyle, hedonic shopping motivation and sales promotion of impulse buying in Berrybenka consumer. The samples on this research are consumers who have ever shopped at Berrybenka e-commerce through websites or applications. The sampling method used in this study is non probability sampling using the purposive sampling technique. The data analysis used is a descriptive analysis and confirmatory factor analysis (CFA). The hypothesis test results show that shopping lifestyle variable affects impulse buying behavior, while hedonic shopping motivation and sales promotion have no effect on the impulse buying behavior.

scholarly journals Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee

2020 ◽  
Vol 2 (2) ◽  
pp. 144-154
Author(s):  
Reni Suci Wahyuni ◽  
Harini Abrilia Setyawati
Keyword(s):  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Shopping Motivation ◽  
Hedonic Shopping

Tujuan penelitian ini adalah untuk mengetahui pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle  terhadap Impulse Buying pada e-commerce Shopee sehingga nantinya dapat menjadi referensi dalam dunia e-commerce Penelitian dilakukan di Kebumen dengan sampel sebanyak 100 responden. Variabel yang digunakan dalam penelitian ini meliputi Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle sebagai variabel independen atau variabel bebas dan Impulse Buying sebagai variabel dependen atau variabel terikat. Data yang digunakan dalam penelitian ini adalah data primer, diperoleh dari hasil jawaban responden yang dikumpulkan dengan bantuan kuisioner. Metode pengambilan sampel menggunakan dengan Tehnik non probability sampling yang digunakan dalam penelitian ini yaitu dengan tehnik purposive sampling yaitu teknik untuk menentukan sampel dengan pertimbangan tertentu. Metode  analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, tahap analisa menggunakan Regresi Linear Berganda dan pengujian hipotesis. Dengan bantuan program SPSS 25 for windows. Hasil penelitian ini menunjukkan bahwa variabel Sales promotion, Hedonic Shopping Motivation dan Shopping Lifestyle  mempunyai pengaruh yang signifikan terhadap Impulse Buying pada e-commerce Shopee baik secara parsial atau simultan

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