The Effect of Customers Word-of-mouth Recommendation Intentions for Restaurants in Bangkok, Hong Kong, and Sydney

2019 ◽  
Vol 41 (1) ◽  
pp. 1005-1034
Author(s):  
Seung-yon Lee
Keyword(s):  
Hong Kong ◽  
Word Of Mouth

Identifying core determinants of tourism demand in Hong Kong inbound markets

2016 ◽  
Vol 2 (1) ◽  
pp. 17-28 ◽  
Author(s):  
Elizabeth Agyeiwaah ◽  
Raymond Adongo
Keyword(s):  
Decision Making ◽  
Hong Kong ◽  
Design Methodology ◽  
Word Of Mouth ◽  
Business Owners ◽  
Tourism Demand ◽  
Content Type ◽  
Specific Approach ◽  
The Core ◽  
Destination Management Organizations

Purpose – The purpose of this paper is to identify the core factors that determine tourism demand in four inbound markets of Hong Kong. Design/methodology/approach – The general-to-specific approach was adopted as a step-by-step approach to identify the major determinants of tourism demand in Hong Kong. Findings – The study revealed word of mouth and income of source market are core determinants of tourism demand in all four inbound markets. Originality/value – Knowledge of core determinants of tourism demand is useful to destination management organizations and tourism business owners for strategic planning and decision making to increase total revenues.

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

2020 ◽  
Vol 32 (3) ◽  
pp. 695-720 ◽  
Author(s):  
Man Lai Cheung ◽  
Guilherme Pires ◽  
Philip J. Rosenberger
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Brand Knowledge ◽  
Brand Engagement ◽  
Brand Building ◽  
Building Process

PurposeThis paper investigates the impact of social-media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on consumer–brand engagement and brand knowledge.Design/methodology/approachUsing an online survey, the study collects data in Hong Kong from 214 experienced social-media users, as indicated by their consumption of a durable technology product, a smartphone. We used partial least squares structural equation modelling (PLS–SEM) to test the links between social-media marketing elements, consumer–brand engagement and brand knowledge.FindingsThe results reveal that interaction, electronic word-of-mouth and trendiness are the key elements directly influencing consumer brand engagement, then strengthening brand awareness and brand knowledge. This contrasts with the non-significant results found for the influence of entertainment and customisation on consumer–brand engagement.Research limitations/implicationsHaving cross-sectional nature, the study focuses on one single product, smartphones, at one location, Hong Kong. Future research may enhance the generalisability of the findings by replication in other countries with diverse cultures, such as countries in Latin America and Africa and examine other industries and other products, such as the service sector and convenience products with a low involvement level.Practical implicationsMarketers may strengthen consumer–brand engagement by using content that is trendy, along with encouraging interaction and positive EWOM on social-media platforms, in order to build strong and positive brand knowledge in consumers' minds.Originality/valueThis study contributes to the branding literature by providing an understanding of the role of social-media marketing elements in the brand-building process. Social media is a marketing channel recognised by its effectiveness in communicating brand-related information and its role as a means to stimulate consumers' brand engagement and brand knowledge. However, how effective these elements are for these purposes remains to be established. By empirically testing a theoretical model, this study confirms that specific social-media marketing elements, namely interaction, EWOM and trendiness, are critical drivers in the brand-building process in Hong Kong.

scholarly journals Word of Mouth Communication Influence of Online Hotel Room Reservation Confirmation: Case Study of Individual Travelers in Hong Kong

2017 ◽  
Vol 9 (3) ◽  
pp. 76 ◽  
Author(s):  
Grace Suk Ha Chan ◽  
Anna Chun-Hsuan Hsiao ◽  
Irini Lai Fun Tang
Keyword(s):  
Hong Kong ◽  
Word Of Mouth ◽  
Low Cost ◽  
The Public ◽  
Descriptive Research ◽  
New Findings ◽  
The Individual ◽  
Word Of Mouth Communication ◽  
Depth Interviews

Hong Kong residents tend to spend their holidays by traveling overseas; hence, they reserve hotels online. Moreover, low-cost carriers have become popular and common, thereby resulting in an increase in the number of individual travelers. Accordingly, the online hotel industry can no longer ignore the potential segment of individual travelers. In addition, word of mouth (WOM) is significant in the decision-making process because of the development of Web 2.0. and Travel 3.0. Furthermore, previous studies were analyzed and only a few focus on the individual traveler perspectives on purchasing hotel reservations online. However, individual travelers have different culture and values compared with the public; the former has its own lifestyle, consumer behavior, and ego. Therefore, the investigation of individual travelers when purchasing hotel reservations online is a valuable research topic. Under all situations, WOM has become one of the crucial factors upon which individual travelers base their travel planning and decision. This study used the interpretivist approach to investigate the respondents’ experiences and views for exploring and understanding individual traveler’s perception. The current study adopted qualitative research toward the effects of WOM communication on purchasing hotel reservations online. To investigate the topic, in-depth interviews were conducted on 15 respondents who are individual travelers and travel alone. The interviews followed a semi-structured format using open-ended questions. Descriptive research was designed to gather the findings. In addition, this study provided the effects of WOM communication on purchasing hotel reservations online from the perspective of an individual traveler. New findings, effects of WOM from an individual traveler’s perspective, and recommendations are provided, thereby providing significant guidance to industrial practitioners to improve and formulate marketing strategies.

scholarly journals To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival

2018 ◽  
Vol 6 (1) ◽  
pp. 21-46
Author(s):  
Margaret S. M. Chui
Keyword(s):  
Hong Kong ◽  
Customer Satisfaction ◽  
Search Engine ◽  
Word Of Mouth ◽  
Strong Relationship ◽  
Customer Participation ◽  
Future Research ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
Experiential Marketing

Abstract The purpose of this study is to explore the effectiveness of digital and experiential marketing in attracting customer participation in the Hong Kong Wine and Dine Festival. This study explores the evolution of theories and models of digital and experiential marketing, and how they account for participation in a specific event. Findings show that variables related to media have moderate to strong relationship to customer satisfaction: owned media - HKTB Facebook, paid media - search engine, earned media - word-of-mouth, experiential marketing - escapist, experiential marketing - entertainment. Customer satisfaction also has a moderate relationship to customer loyalty. To boost the number of visitors, it is critical to better utilize the owned media – HKTB Facebook, paid media - search engine, and earned media – word-of-mouth to provide information and get positive feedback from visitors. The experiential marketing seems to be equally important and the marketer/organizer should consider providing escapist and entertainment experiences for visitors. A major limitation is the cross-sectional nature of this study. Future research could adopt a longitudinal approach by exploring issues related to promotional tools and types of experience over say three consecutive years. Another limitation is the sample size and type. Numbers are moderate and the snowball sampling adopted is non-probabilistic, which means that findings are suggestive rather than generalizable to all similar events.

Verocytotoxin-producing Escherichia coli infection: The Hong Kong experience

1998 ◽  
Vol 13 (11-s4) ◽  
pp. S289-S293 ◽  
Author(s):  
SSY WONG ◽  
WC YAM ◽  
PHM LEUNG ◽  
PCY WOO ◽  
KY YUEN
Keyword(s):  
Escherichia Coli ◽  
Hong Kong ◽  
Escherichia Coli Infection
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