scholarly journals To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival

2018 ◽  
Vol 6 (1) ◽  
pp. 21-46
Author(s):  
Margaret S. M. Chui
Keyword(s):  
Hong Kong ◽  
Customer Satisfaction ◽  
Search Engine ◽  
Word Of Mouth ◽  
Strong Relationship ◽  
Customer Participation ◽  
Future Research ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
Experiential Marketing

Abstract The purpose of this study is to explore the effectiveness of digital and experiential marketing in attracting customer participation in the Hong Kong Wine and Dine Festival. This study explores the evolution of theories and models of digital and experiential marketing, and how they account for participation in a specific event. Findings show that variables related to media have moderate to strong relationship to customer satisfaction: owned media - HKTB Facebook, paid media - search engine, earned media - word-of-mouth, experiential marketing - escapist, experiential marketing - entertainment. Customer satisfaction also has a moderate relationship to customer loyalty. To boost the number of visitors, it is critical to better utilize the owned media – HKTB Facebook, paid media - search engine, and earned media – word-of-mouth to provide information and get positive feedback from visitors. The experiential marketing seems to be equally important and the marketer/organizer should consider providing escapist and entertainment experiences for visitors. A major limitation is the cross-sectional nature of this study. Future research could adopt a longitudinal approach by exploring issues related to promotional tools and types of experience over say three consecutive years. Another limitation is the sample size and type. Numbers are moderate and the snowball sampling adopted is non-probabilistic, which means that findings are suggestive rather than generalizable to all similar events.

scholarly journals The Impact of Diurnal Preferences on Customer Satisfaction, Word of Mouth and Repurchasing: A Study in Indian College Online Shoppers

2020 ◽  
Vol 16 (1) ◽  
pp. 21-30 ◽  
Author(s):  
Larry Sau Kei Leung
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Snowball Sampling ◽  
Online Retail ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Positive Word Of Mouth ◽  
The Impact

The importance of positive word of mouth (WOM) and repurchasing in competitive online retail environments demands their further study. Although customer satisfaction has been found to drive positive WOM and repurchasing, limited research has explored what type of customers feel more satisfied with online shopping. It was anticipated that the convenient nature of online shopping would better match the conscientious personality traits of customers with earlier sleep and wake times. Data collected from 334 Indian college students participating in this study using a snowball sampling method were analysed by multiple regression. As hypothesised, based on self-congruency theory, customers with earlier sleep and wake times were found to feel more satisfied with online shopping, which in turn enhanced their positive WOM and increased repurchase intention. Theoretical and managerial implications are discussed.

Perceived cultural distance in intercultural service encounters: does customer participation matter?

2018 ◽  
Vol 32 (5) ◽  
pp. 547-558 ◽  
Author(s):  
Tyson Ang ◽  
Ru-Shiun Liou ◽  
Shuqin Wei
Keyword(s):  
Weight Loss ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Service Providers ◽  
Cultural Distance ◽  
Customer Participation ◽  
Future Research ◽  
Service Encounters ◽  
Content Type ◽  
Perceived Cultural Distance

PurposeThis paper aims to investigate if perceived cultural distance (PCD) negatively affects service quality and customer satisfaction through customers’ social judgements of the service providers’ warmth and competence in intercultural service encounters (ICSE), and if this negative effect can be mitigated through customer participation (CP).Design/methodology/approachA 2 × 2 between-subjects experimental design with an online consumer panel was conducted using a series of intercultural service encounter scenarios (in the weight loss service context) to manipulate CP (high vs low) and pictures of service providers to induce PCD (high vs low).FindingsAs hypothesized, in the context of ICSE, PCD negatively impacts customers’ social judgements of the service providers’ warmth and competence, which in turn influence service quality and customer satisfaction. However, the negative impact of PCD is alleviated when the level of CP is high.Research limitations/implicationsUsing a single service context (weight loss services) may restrict the generalizability of findings. Future research may explore other service contexts.Practical implicationsTo improve customers’ experience, managers in service firms with multicultural customers may create more engagement opportunities by designing the service delivery process in ways in which more CP and involvement is allowed.Originality/valueThis research is among the first to highlight the importance of consumers’ social judgements about culturally dissimilar service providers, which at baseline come with disadvantages but that can be altered through marketing actions (e.g. enhanced CP).

The Gendered Analysis of Self-Control on Theft and Violent Delinquency

2016 ◽  
Vol 62 (12) ◽  
pp. 1648-1677 ◽  
Author(s):  
Wing Hong Chui ◽  
Heng Choon (Oliver) Chan
Keyword(s):  
Gender Differences ◽  
Hong Kong ◽  
Control Level ◽  
Western Hemisphere ◽  
Self Control ◽  
Future Research ◽  
Cross Sectional ◽  
Violent Delinquency ◽  
National Boundaries ◽  
Gender Based

Despite previous gender-based studies of Gottfredson and Hirschi’s self-control theory, limited empirical attempts have been made outside of the Western hemisphere. This study is set to examine the cross-cultural and/or national boundaries generalizability of the self-control concepts in predicting gender differences on theft and violent delinquency in a rarely examined Hong Kong adolescent population. In addition, this study is among the first to investigate the age-effect gender differences on delinquency in the East. Using a cross-sectional design, 1,377 randomly selected native-Chinese secondary school–aged male and female adolescents of nine stratified randomly selected schools were surveyed. Multivariate analyses were used to examine gender differences, with and without controlling for the adolescent age, aside from the general offending propensity among Hong Kong adolescents with respect to their self-control level. Overall findings suggest that the relationship between low self-control indicators and types of delinquency differs across gender. Hence, findings of previous gender-based self-control studies conducted in the West are generally supported in this study. Implications, limitations, and future research directions are outlined.

Gradual escalation of use-of-force reduces police officer injury

2017 ◽  
Vol 24 (1) ◽  
pp. 35-40 ◽  
Author(s):  
Katelyn K Jetelina ◽  
Jennifer M Reingle Gonzalez ◽  
Stephen A Bishopp
Keyword(s):  
Police Officer ◽  
Use Of Force ◽  
Reliability And Validity ◽  
Police Department ◽  
Strong Relationship ◽  
Situational Factors ◽  
Future Research ◽  
P Value ◽  
Cross Sectional ◽  
Logistic Regression Models

ObjectiveTo examine how escalation through the force continuum predicts officer injury in the presence of citizen aggression, while controlling for extraneous factors, like citizen and officer characteristics.MethodsCross-sectional data were extracted from 2244 use-of-force reports from the Dallas Police Department in 2015. Multilevel, mixed logistic regression models were used to evaluate the relationship between use of force and officer injury. Multilevel path analysis tested indirect and direct relationships between citizen aggression and officer injury.ResultsResults suggest that gradual escalation through the force continuum significantly decreases officer injury when a citizen is actively aggressive (β=−1.06, p value <0.001). Further, non-Hispanic black officers (β=−0.22, p value <0.001) and Hispanic officers (β=−0.08, p value <0.05) are less likely to gradually escalate through the force continuum, due to lower odds of verbal commands (black: OR=0.51, 95% CI 0.39 to 0.68; Hispanic: OR=0.77, 95% CI 0.60 to 0.99) and hard-empty hand control (black: OR=0.58, 95% CI 0.43 to 0.77) compared with white officers. Finally, officers with higher tenure (β=−0.01, p value <0.001) are less likely to gradually escalate through the force continuum.ConclusionsEscalation through the force continuum significantly reduces police officer injury. Future research should assess whether further environmental or situational factors contribute to the strong relationship between use of force and officer injury. Also, reliability and validity testing of use-of-force reports is an imperative direction for future research.

scholarly journals Leisure participation amongst Hong Kong Chinese older adults

2004 ◽  
Vol 24 (4) ◽  
pp. 617-629 ◽  
Author(s):  
KEE-LEE CHOU ◽  
NELSON W. S. CHOW ◽  
IRIS CHI
Keyword(s):  
Older Adults ◽  
Hong Kong ◽  
Leisure Activities ◽  
Leisure Activity ◽  
Future Research ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Chinese Older Adults ◽  
Welfare Benefits ◽  
Gender Education

Gerontologists have recognised the important influence of leisure activity on the mental and physical health of older adults. To date, however, there have been few studies of the patterns of participation in leisure activity among older adults in Hong Kong. This study examines a large representative sample of Hong Kong older adults and the associations between their socio-economic and health characteristics and their leisure activities. The data are from a cross-sectional survey of 2,180 respondents aged 60 or more years, conducted in 2000 by the Hong Kong Census and Statistics Department. There were full records for 2,144 respondents. Among the participation rates in the seven categories of leisure activities, watching television or listening to radio was the highest, while the lowest was for playing mahjong or cards. The characteristics that significantly correlated with the level of participation differed by the activity. Although no consistent pattern emerged, gender, education, employment status, receiving welfare benefits, self-rated health and functional impairment were the strongest correlates for most types of leisure activity. The paper is concluded by comparing the results with previous findings, and by discussing the service implications of the findings, the limitations of the study, and directions for future research.

Judging the book by the cover: consumer preferences of hospitality industry uniforms for destination brands

2014 ◽  
Vol 69 (2) ◽  
pp. 89-110 ◽  
Author(s):  
Asli D.A. Tasci ◽  
Basak Denizci Guillet ◽  
William C. Gartner
Keyword(s):  
Hong Kong ◽  
Hospitality Industry ◽  
Consumer Preferences ◽  
Asia Pacific ◽  
Future Research ◽  
Cross Sectional ◽  
Male And Female ◽  
Content Type ◽  
Western Group ◽  
Tourism And Hospitality

Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a destination; however, this has been a void in tourism and hospitality literature. Current visitors to Hong Kong were studied using intercept surveys in four different groups controlling for potential confounding factors. Although results reveal the common perception and preference for black-white-formal uniforms for Hong Kong’s hospitality industry across different treatment groups as well as different cultural groups, implications and discussions are provided as a call for further research in this venue of inquiry. Design/methodology/approach – This is a cross-sectional study using a site intercept survey with structured questionnaires on Chinese and international travelers in Hong Kong. Four different surveys were used as different treatments for four groups of respondents that were randomly assigned into each group. Each group was presented with a different default pair of male and female uniform pictures for the initial evaluation on the first page of the survey, followed by a list of uniforms with different colors and styles on the second page of the survey to select and evaluate their own pairs of male and female uniforms. Findings – Results revealed that consumers’ general favorite colors may not apply to their preferences for the employee uniforms for a destination they visit. Also, there were similarities in the favorite color and choice uniform color for the three general culture groups, such as Chinese, Asia-Pacific and Western consumers, included in the study. Besides, findings implied that Hong Kong may be a strong brand with a uniform color preference for hospitality uniforms for different consumer segments. Research limitations/implications – This study needs to be considered as an exploratory attempt to bring researchers’ attention to the several questions still to be answered by future research. The results and discussions provided in this study are beyond being robust or conclusive; insights about potential brand connotations with employee uniform colors need to be taken as potential leads for future studies because there is a need for further study in this area. Practical implications – The importance of hotel employee uniforms for quality hotel experience was the highest for the Chinese group, whereas it was the lowest for the Western group. Chinese and Asia-Pacific respondents placed more importance on uniforms as a cue for a quality hotel experience, which signal a higher level of involvement in visible cues in the consumption environment. Hence, hotels as well as destinations catering to these groups need to take their market segment preferences into consideration before making decisions about brand cues for their products. Originality/value – There is a lack of attention to the color aspect of service encounter in tourism and hospitality literature. Therefore, color needs attention from researchers as a new venue of research in tourism and hospitality, especially in the tourism destination context. This study is a spearhead to generate interest by intriguing questions for future attention from researchers.

scholarly journals The Mediating Effects of Nursing Professional Commitment on the Relationship between Social Support, Resilience, and Intention to Stay among Newly Graduated Male Nurses: A Cross-Sectional Questionnaire Survey

2021 ◽  
Vol 18 (14) ◽  
pp. 7546
Author(s):  
Hsingyi Yu ◽  
Chunhsia Huang ◽  
Yenfan Chin ◽  
Yungchao Shen ◽  
Yuehtao Chiang ◽  
...  
Keyword(s):  
Social Support ◽  
Mediating Effect ◽  
Male Nurses ◽  
Professional Commitment ◽  
Future Research ◽  
Snowball Sampling ◽  
Online Questionnaire ◽  
Intention To Stay ◽  
Cross Sectional ◽  
Nursing Professional

The current shortage of nurses is an important global issue. Most male nurses leave nursing within four years of starting their nursing career. It is crucial to understand the influencing factors on newly graduated male nurses staying in nursing. Previous studies on intentions to stay as nurses were seldom based on theory and failed to consider the differences between genders. Based on the Job Demands-Resources (JD-R) model, this study tested the model that social support, resilience, and nursing professional commitment influence the intention to stay and the mediating effect of nursing professional commitment in the above relationship. This cross-sectional study adopted purposive and snowball sampling methods. Data were collected using online questionnaire, and 272 newly graduated male nurses completed it. The hypothetical model had a good fit with the data. Nursing professional commitment had a complete mediating effect between social support and intention to stay and between resilience and intention to stay. Nursing professional commitment was highly positively correlated to intention to stay. It is suggested that future research and practice should enhance male nurses’ professional commitment to increase their intention to stay. The findings can serve as reference for developing newly graduated male nurse retention programs.

Effective delegation among Hong Kong Chinese male managers: the mediating effects of LMX

2015 ◽  
Vol 36 (6) ◽  
pp. 728-743 ◽  
Author(s):  
Therese Anne Joiner ◽  
Lynne Leveson
Keyword(s):  
Job Satisfaction ◽  
Hong Kong ◽  
Work Outcomes ◽  
Future Research ◽  
Critical Examination ◽  
Cross Sectional ◽  
Content Type ◽  
Indirect Path ◽  
National Boundaries ◽  
And Performance

Purpose – With the continued expansion of Western organisations and their leadership personnel and practices across national boundaries there is a need for continued critical examination of assumptions about the transferability of these practices into other cultural settings. The purpose of this paper is to focus on one such practice, delegation, and explores its relationship to leader-member exchange (LMX) relationships and work outcomes in a non-Western organisation. Design/methodology/approach – Participants (186) were Chinese subordinate managers in a large transport company in Hong Kong. Data were collected via questionnaire and analysed using a path-analytic model. Findings – The data supported a direct and indirect path between delegation and job satisfaction and an indirect path only between delegation and job performance where LMX was the mediating variable. The results highlight the importance of LMX in the delegation-work outcomes relationship. Research limitations/implications – The limitations of using a single site for investigation, cross-sectional data and common method bias are discussed in relation to suggestions for future research. Practical implications – For the company in question, quality LMX relationships are seen as key for improving delegation-work outcome relationships particularly in terms of the potential to “soften” the autonomy requirements of the delegation process for Chinese subordinate managers. Originality/value – This research adds new knowledge to the literature about the conditions under which delegation may be effective in improving subordinate job satisfaction and performance through the agency of enhanced LMX relationships in a Chinese work context.

scholarly journals Perangkap Loyalitas Pelanggan: Sebuah Pemahaman Terhadap Noncomplainers Pada Seting Jasa

2009 ◽  
Vol 2 (1) ◽  
Author(s):  
Titik Desi Harsoyo
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Service Providers ◽  
Strong Relationship ◽  
Future Research ◽  
Service Setting ◽  
Marketing Area ◽  
Loyal Customers ◽  
Customer Satisfaction And Loyalty

It has been agreed by practitioners and academicians in marketing area, that there is a strong relationship between customer satisfaction and loyalty. Customer loyalty is a subsequent of customer satisfaction. It means that satisfied customers are more likely to be loyal, or in other words, the loyal customers are the satisfied ones. Due to the uniqueness of service, it is likely more difficult to predict and analyze customer satisfaction and loyalty. Therefore, this paper aims at reminding us to rethink about this relationship in service setting. Are loyal customers always the satisfied ones? Had not they ever been disappointed, even just once, with the service providers performance? If they had, why do they still intend to repurchase service to the same service providers? Exploring noncomplainers will tell us the story behind the scene of the two mysterious variables. It is hoped that this paper will be able to help service providers to improve their performance in order to build pure loyalty and also to provide further insight for future research.

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