scholarly journals What Do Consumers Like to See in a Cause-Related Marketing Campaign Board?

2021 ◽  
Vol 22 (1) ◽  
pp. 346-364
Author(s):  
Kay-Tze Hong ◽  
Siew-Imm Ng ◽  
Raja Nerina Raja Yusof ◽  
Shivee Ranjanee Kaliappan
Keyword(s):  
Qualitative Approach ◽  
Analysis Method ◽  
Focus Group Interviews ◽  
Cause Related Marketing ◽  
Content Analysis Method ◽  
Social Cause ◽  
Group Interviews ◽  
Social Causes ◽  
Practical Implications ◽  
Communication Board

The purpose of this study is to discover elements or contents of a Cause-Related Marketing (CRM) campaign’s communication board that may attract consumers to participate in the CRM program. This study focuses on the design of a CRM campaign communication board exclusively based on the perceptions of Malaysian consumers in the hypermarket context. Besides that, this study also identifies social causes applicable for hypermarkets in Malaysia. Employing a qualitative approach, the data in this study were obtained through focus group interviews and were analysed using a content analysis method. The study has identified seven themes that Malaysian consumers would like to see in a communication board, which were hypermarket initiative, communication, tagline and logos, timeframe, types of support (funds handled by NGOs), company-cause fit, and CRM products that are not limited to local products. These elements, if incorporated into a CRM communication board, will appeal to Malaysian consumers. The findings provide insights into the study of CRM communication board content that appeals to hypermarket consumers in Malaysia. This study also contributed to the CRM literature by exploring the applicability of a fairly new social cause (e.g. supporting underprivileged individuals) that can be championed and supported by the hypermarket. This research also offers practical implications for hypermarket managers. Hypermarkets can incorporate the seven elements (hypermarket initiative, communication, tagline and logos, timeframe, types of support, company-cause fit, and CRM products that are not limited to local products) while designing a CRM communication board.

scholarly journals Multi-Children Parents’ Experiences of Parental Support by Attending Parental Group for Multi-Children Parents in Sweden

2020 ◽  
Vol 7 ◽  
pp. 2333794X2090876
Author(s):  
Kerstin Ohlauson ◽  
Stefan Nilsson
Keyword(s):  
Parental Support ◽  
Clinical Implications ◽  
Parental Role ◽  
Analysis Method ◽  
Focus Group Interviews ◽  
Number Of Children ◽  
Internal Development ◽  
Content Analysis Method ◽  
Group Interviews ◽  
Parents Experiences

This study investigated multi-children parents’ (MCPs) experiences of support in their parental role by participating in parental group for MCPs. Focus group interviews were performed with 20 MCPs consisting of 9 mothers and 11 fathers, with a mean number of children of 2.35 per family. Each interview lasted about 1 hour, and it was analyzed by content analysis method. One theme was revealed: parental group for MCPs gives access to reflection and development on MCP issues. This related to 2 categories: support in the MCPs’ role through internal development and support in the MCPs’ role through external influences. The study’s conclusion highlights the support of MCPs in their parental role by attending a parental group for MCPs and should be offered to achieve empowerment. Clinical implications are that a mix of men and women with different numbers of children of various ages of siblings should compose parental groups for MCPs.

scholarly journals A paradigm shift: Adoption of disruptive learning innovations in an ODL environment: The case of the University of South Africa

2015 ◽  
Vol 16 (3) ◽  
Author(s):  
Blessing Mbatha
Keyword(s):  
Paradigm Shift ◽  
Teaching And Learning ◽  
Qualitative Approach ◽  
Transactional Distance ◽  
Focus Group Interviews ◽  
Disruptive Innovations ◽  
Different Types ◽  
Group Interviews ◽  
Axial Coding ◽  
The University

<p class="norm">The aim of this article is to shed some light on patterns of and major motives for the adoption of different types of disruptive learning innovations by Unisa academics. To realise the aim of the study, the following questions were addressed: What are the reasons for adopting disruptive learning innovations? What is the level of interaction with disruptive innovations? What training do Unisa academics require on disruptive innovations? A qualitative approach was adopted by conducting focus group interviews with 76 Unisa academics. The data was analysed using open and axial coding, where dominant themes from the discussions were identified and discussed in detail. The findings show that the interaction of Unisa lecturers with different technologies varied from technology to technology. The study also found that disruptive innovations play a pivotal role in opening avenues and collapsing the transactional distance in an ODL institution. Some lecturers lack skill in using some technology, which is a cause for concern. Therefore, lecturers need to be trained in using technology and develop a good understanding of it to improve teaching and learning.</p>

scholarly journals Perceptions of registered nurses regarding factors influencing service delivery in expanding programmes in a primary healthcare setting

2012 ◽  
Vol 17 (1) ◽  
Author(s):  
Nnoi. A. Xaba ◽  
Mmapheko D. Peu ◽  
Salaminah S. Phiri
Keyword(s):  
Service Delivery ◽  
Registered Nurses ◽  
Primary Healthcare ◽  
Healthcare Setting ◽  
Qualitative Approach ◽  
Focus Group Interviews ◽  
Enabling Factors ◽  
Related Factors ◽  
Factors Influencing ◽  
Group Interviews

The aim of this study was to explore and describe the perceptions of registered nurses regarding factors influencing service delivery regarding expansion programmes in a primary healthcare setting, using a qualitative approach. The registered nurses, who have been working in the clinics for more than two years and have been exposed to the expansion programmes there, were purposively sampled. Two focus group interviews were conducted in a neutral place and the data collected by the researcher Nnoi A. Xaba (N.A.X.). Data were analysed by the researcher and an independent co-coder using the Tesch method. Categories, subcategories and themes were identified; those that formed the basis of discussion were disabling factors, enabling factors, client-related factors, service-related factors and solutions to problems. It is recommended that integration of programmes and coordination be done at a provincial level and planned together with the training centres in order to alleviate problems in service delivery. Training on expansion programmes in the form of in-service education should be carried out continually in the region.Die doel van die studie was om die persepsie van geregistreerde verpleegkundiges met betrekking tot die  faktore wat dienslewering van die uitbreidingsprogramme in ‘n primêre gesondheid opset beinvloed; te eksploreer en te beskryf. ‘n Kwalitatiewe benadering is gevolg in die iutvoering van die studie. ‘n Doelgerigte steekproef is uitgevoer vanuit geregistreerde verpleegkundiges wat vir langer as twee jaar in die klinieke werksaam was en blootgestel is aan die uitbreiding programme. Twee fokus groep onderhoude is deur die navorser Nnoi A. Xaba (N.A.X.) in ‘n neutrale opset uitgevoer. Data is deur die navorser en ʼn onafhanklike kodeerder ontleed volgens Tesch se metode van analise. Kategorieë, sub-kategorieë en temas was geidentifiseer. Die kategorieë fundamenteel tot die bespreking behels: remmende faktore, bydraende faktore, kliënt-verwante faktore, diens-verwante faktore, en oplossing van probleme. Daar word aanbeveel dat die integrasie en koordinasie van programme op provisiale vlak beplan word in samewerking met opleidings instansies om die dienslewerings probleem te verlig. In die streek behoort opleiding met betrekking tot die uitbreidingsprogramme deurlopend deur middel van indiensopleiding gedoen word.

scholarly journals DEVIATION IN POETRY GUILLAUME APOLLINAIRE'S POETRY COLLECTION

2019 ◽  
Vol 5 (2) ◽  
pp. 173-179
Author(s):  
Fitra Maulidya ◽  
Ninuk Lustyantie
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Qualitative Approach ◽  
Historical Period ◽  
Analysis Method ◽  
Guillaume Apollinaire ◽  
Content Analysis Method ◽  
Data Collection Technique ◽  
Deviation Theory

This research intends to describe the types of deviations contained in the collection of poems Calligrammes by Guillaume Apollinaire. The approach used is a qualitative approach with content analysis method. The data collection technique used is Miles and Huberman. The theory used as the main reference is the deviation theory according to Geoffrey N. Leech which divides the deviation into eight types, namely lexical deviation, phonological deviation, grammatical deviation which includes morphological and syntactic, graphological deviation, semantic deviation, dialectal deviation, deviation of register, and deviation of historical period. The result of data analysis from 7 poems found 5 out of 8 types of deviation which are diffused in each poem, including 24 semantic deviations, 18 graphological deviations, 4 deviations of register, 3 syntactic deviations and 2 lexical deviations. While the types of phonological deviation, morphological deviation, dialectal deviation, and deviation of historical period are not found in any of the data in this collection of poems Calligrammes.

scholarly journals Unpacking differences in psychological contracts of organizational and self-initiated expatriates

2017 ◽  
Vol 5 (1) ◽  
pp. 93-108 ◽  
Author(s):  
Kate Yue Zhang ◽  
Bart Rienties
Keyword(s):  
Focus Group ◽  
Psychological Contract ◽  
Psychological Contracts ◽  
Focus Group Interviews ◽  
Cultural Training ◽  
Content Type ◽  
Group Interviews ◽  
Practical Implications

Purpose Global staffing has remained a main focus within the field of international human resource management (IHRM) since the 1970s. However, research in the psychological contract (PC) of expatriates is limited. The purpose of this paper is to explore the differences in PC breach and violation for organisational expatriates and self-initiated expatriates (SIEs). Design/methodology/approach A survey questionnaire was developed covering 52 organisational expatriates and 119 SIEs from 35 countries/regions working in China. Four follow-up focus group interviews including four organisational expatriates and 12 SIEs were conducted to further explain the findings of the survey. Findings The findings indicate that organisational expatriates experience significantly lower levels of PC breach and violation than SIEs. Three broad thematic areas arose from the triangulation of focus group interviews, including uncertainties in functioning of contracts, differences in job securities and career development opportunities, and cultural differences. Practical implications Employers should give a comprehensive orientation and cultural training to meet the needs of SIEs. Moreover, long-term career advancement paths should also be provided to SIEs to alleviate their vulnerability and insecurities working abroad. Originality/value The study contributes to the scholarship of self-initiated expatriation and PCs and give implications to IHRM strategies.

scholarly journals Caregiver’s perception about learning for home care

2017 ◽  
Vol 39 (2) ◽  
pp. 149 ◽  
Author(s):  
Saul Ferraz de Paula ◽  
Maria Helena Gehlen ◽  
Jeferson Ventura ◽  
Cláudia Zamberlan ◽  
Rosiane Filipin Rangel ◽  
...  
Keyword(s):  
Content Analysis ◽  
Rio Grande ◽  
Structured Interview ◽  
Qualitative Approach ◽  
Learning Needs ◽  
Analysis Method ◽  
Rio Grande Do Sul ◽  
Descriptive Research ◽  
Content Analysis Method ◽  
Santa Maria

  The objective was to know the perception of the caregiver about the learning needs of care to be performed at home. This is an exploratory descriptive research, with a qualitative approach. Data collection occurred through a semi-structured interview, from August to October 2014, with six caregivers of patients hospitalized in a medium-sized hospital in the municipality of Santa Maria, Rio Grande do Sul State. The data were analyzed by the content analysis method, identifying two categories: The caregiver's perception about the learning needs; The attendance of the caregiver's learning needs. The study showed that the learning based on empirical, instinctive and observational methodologies, without the participation of the nurse in the process. There is need to improve this learning. The participation of the nurse as an educator in the planning, organization and development of the educational action stands out, since he/she is part of the care; however, the caregivers did not visualize this professional. 

Exploring the bank selection criteria in India: scale development and validation

2019 ◽  
Vol 37 (3) ◽  
pp. 666-690
Author(s):  
Sangeeta Arora ◽  
Harpreet Kaur
Keyword(s):  
Scale Development ◽  
Marketing Strategies ◽  
Decision Makers ◽  
Focus Group Interviews ◽  
Content Type ◽  
Selection Decisions ◽  
Bank Managers ◽  
Group Interviews ◽  
Development And Validation ◽  
Practical Implications

Purpose The purpose of this paper is to develop, measure and empirically validate a scale that captures the full dimensionality of selection attributes considered by customers when choosing a bank. Design/methodology/approach Focus group interviews were conducted and a well-structured questionnaire was designed. The validity of this scale was tested in accordance with the psychometric scale development procedure. Findings Contrary to some assertions in past literature, the results suggested service delivery and cost/price as among the most important determinants of the bank selection decisions of consumers. Practical implications The practical implications drawn from this study involve the seven constructs which could be adopted by the bank managers, advertising executives and marketing experts in providing good quality services resulting in overall higher levels of customer satisfaction. These decision makers can apply the constructs from the study to identify factors most appealing to both potential and existing customers and build up effective marketing strategies to attract new customers and retain existing ones. Originality/value This research paper signifies the leading studies for advancing a validated tool to measure the customers’ selection decisions for banks. As a result, this valid and reliable scale would bring standardization to research conducted in the field of bank selection attributes.

Consumer reflections on post-ingestive sensations. A qualitative approach by means of focus group interviews

Appetite ◽  
2019 ◽  
Vol 142 ◽  
pp. 104350 ◽  
Author(s):  
Mette Duerlund ◽  
Barbara Vad Andersen ◽  
Marlene Schou Grønbeck ◽  
Derek Victor Byrne
Keyword(s):  
Focus Group ◽  
Qualitative Approach ◽  
Focus Group Interviews ◽  
Group Interviews

Green supply chain management

2014 ◽  
Vol 25 (8) ◽  
pp. 1105-1134 ◽  
Author(s):  
Everton Drohomeretski ◽  
Sergio Gouvea da Costa ◽  
Edson Pinheiro de Lima
Keyword(s):  
Supply Chain ◽  
Automotive Industry ◽  
Structured Interview ◽  
Green Supply Chain ◽  
Motivating Factors ◽  
Analysis Method ◽  
Content Type ◽  
Content Analysis Method ◽  
Data Collection Instrument ◽  
Practical Implications

Purpose – The purpose of this paper is to identify the main motivating factors and difficulties in implementing GSCM; and to describe and explain how GSCM is being adopted in the Brazilian automotive industry. Design/methodology/approach – To meet the proposed objectives three case studies will be carried out in a Brazilian automotive industry, performing a total of 13 interviews, based on a research protocol. As the data collection instrument, a semi-structured interview was used based on a pre-established script, direct observation and documents from the organization researched. For the analysis of the results, the content analysis method was used, applying a triangle analysis to the research data with the patterns presented in the theoretical reference. Findings – The paper orients the companies in the automotive sector to adopt GSCM practices and principally that internal actions of automakers can be transferred throughout the supply chain. Practical implications – Contributes in a more practical so that companies evaluate the level of application of their GSCM practices such that they may take more corrective actions to increase the level of GSCM practices. Originality/value – Proposition of one classification system to identify the level of adoption of GSCM practices.

Talking bodies – an embodied approach of service employees’ work

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiina-Kaisa Kuuru ◽  
Elina Närvänen
Keyword(s):  
Design Methodology ◽  
The Body ◽  
Service Encounters ◽  
Focus Group Interviews ◽  
Content Type ◽  
Service Employees ◽  
Interpretive Approach ◽  
Group Interviews ◽  
Practice Bundles ◽  
Practical Implications

Purpose This paper aims to study the embodied nature of service employees’ work in human touch contexts. Design/methodology/approach The paper adopts the practice theory as its interpretive approach, using focus group interviews with service employees from different industries. Findings The study identifies four practice bundles related to the embodied dimension of service employees’ work: orienting, attuning, connecting and wrapping up. The findings illustrate how employees’ knowledge, skills and capabilities are used via the body. Practical implications The study provides guidance for managers to use an embodied perspective in the management of service employees. Originality/value This study contributes to the discussion on embodiment in service encounters by highlighting the embodied nature of service employees’ work.

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