scholarly journals Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia

2021 ◽  
Vol 21 (3) ◽  
pp. 1058-1067
Author(s):  
Kah-Boon Lim ◽  
Sook-Fern Yeo ◽  
Jin-Chee Wong
Keyword(s):  
Business Plan ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Independent Variables ◽  
Perceived Trust ◽  
Mobile Shopping ◽  
Purchasing Intention ◽  
Five Factors

The increasing use of a smartphone to shop which is known as mobile commerce has become a new trend in the market. Majority of people have at least one smartphone in their hand due to the convenience of a smartphone. With the smartphone, smartphone users can easily download the mobile shopping applications and used the applications in their daily life. The main objective of this study is to investigate the factors affecting consumers’ purchasing intention with the use of mobile shopping applications in Malaysia. The five factors that included in this study are perceived enjoyment, perceived usefulness, perceived ease of use, perceived trust and social influence while purchasing intention is the dependent variable. A set of selfadministered questionnaires has been circulated to 200 target respondents in Malaysia for data collection purpose. The major findings of this research showed that all the five independent variables have a significant relationship with purchasing intention. In conclusion, this research may help the mobile shopping applications marketers deeply developed better strategies to improve their business plan.

An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

2014 ◽  
Vol 10 (1) ◽  
pp. 19-30 ◽  
Author(s):  
Yi-Fen Chen ◽  
Yu-Chen Lan
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Structural Equation Models ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Mobile Shopping

Mobile commerce has already become one of the trends in future developments. Therefore, mobile shopping in application of mobile commerce will become one of the services with a vast development potential. A technology acceptance model (TAM) with trust is utilized to explore influence of perceived ease of use and perceived usefulness in mobile shopping on customers' attitudes and behavioral intention to use, mobility, convenience and information richness, characterized by mobile commerce. An online survey was performed on a sample of 600 mobile users in Taiwan. Structural equation models (SEM) are used to examine hypotheses within the theoretical framework.

scholarly journals Factors affecting satisfaction and reuse intention of customers using online motorbike service

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Nguyen Thuy Quynh Loan ◽  
Ngo Quang Hung
Keyword(s):  
Service Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Model ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Service Quality ◽  
Five Factors ◽  
Two Factors ◽  
Managerial Implications

The paper's objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenience, perceived ease of use and perceived usefulness as well as two factors affecting reuse intention such as satisfaction and habit. The study analyzed data of 269 suitable questionnaires collected from customers aged 18 and older who have used the online motorbike service in HCM city. The results indicated that all the five factors affected customers’ satisfaction and that reuse intention was impacted by satisfaction and habit. The research also proposed managerial implications for enhancing online motorbike service quality.

scholarly journals Factors Affecting Online Purchasing Of Local Food

Agro Ekonomi ◽  
2017 ◽  
Vol 28 (2) ◽  
pp. 189
Author(s):  
Avivah Rahmaningtyas ◽  
Slamet Hartono ◽  
Any Suryantini
Keyword(s):  
Perceived Risk ◽  
Local Food ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Perceived Trust ◽  
Dependent Variables ◽  
Perceived Price

The purpose of this research are to analyze which factors can influence Indonesia’s consumer intention to buy local food by online and whether the intention can affect to purchasing decision or not. This research used Partial Least Square (PLS) as data analysis with significance level 5%. There are several requirements to fulfil the criteria of data anlaysis, they are convergent validity, discriminant validity, and composite reliability. The result is all of three requirement is achieved. Bootstrapping analysis was used to examine the significance and verify the hypotheses. There were five independent variables and two dependent variables. The independent variables were perceived usefulness, perceived ease of use, perceived trust, perceived risk, and perceived price. The dependent variables were intention to buy and purchasing decision. There are two variables which are significance towards intention to buy, they are perceived risk and perceived price. Perceived risk is significance and consistent with the theory which has negative effect towards intention to buy, while perceived price is significance and has positive effect towards intention to buy. Perceived usefulness, perceived ease of use, and perceived trust are not significant toward intention to buy. Variables intention to buy is intervention variable which affect significantly towards purchasing decision. R-square score for intention to buy is 30.5% while r-square score for purchasing decision is 25.9%.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT WAJIB PAJAK ORANG PRIBADI DALAM MENGGUNAKAN E-FILING SEBAGAI SARANA PELAPORAN SPT PADA KPP PRATAMA POSO

2018 ◽  
Vol 13 (04) ◽  
Author(s):  
Sofyarifani Pu’o ◽  
Jullie J. Sondakh ◽  
Novi S. Budiarso
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Independent Variables ◽  
Tax Payers

The purpose of this research is to examine the factors affecting interests of taxpayers in using e-Filing facility. The dependent variable used in this research is the interest of tax payers, while the independent variables are perceived usefulness, perceived ease of use, security and privacy, complexity, and readiness technology taxpayers information. The respondents are individual taxpayers who used e-Filing that are listed in Poso, Tax Office. This research used multiple linear regression analysis that involved 100 respondents. The results show that: (1) perceived usefulness affects positively the intention to use e-Filing, (2) perceived ease of use affects positively the intention to use e-Filing, (3) security and privacy affects positively the intention to use e-Filing, (4) complexity affects negatively the intention to use e-Filing, (5) readiness technology taxpayers information affects positively the intention to use e-Filing. Keywords: Perceived Usefulness, Perceived Ease Of Use, Security and Privacy, Complexity, Readiness Technology Taxpayers Information, e-Filing.

scholarly journals Factors Affecting the Adoption of Mobile Payment Systems: An Empirical Analysis

2016 ◽  
Vol 6 (1) ◽  
pp. 17-24 ◽  
Author(s):  
İkram Daştan ◽  
Cem Gürler
Keyword(s):  
Structural Equation ◽  
Trading Volume ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Payment Systems ◽  
Factors Affecting ◽  
Perceived Trust

The world witnessed a rapid growth in the e-commerce in the recent years. Widespread use of mobile devices in the e-commerce has a role in this augmentation. Associated with growth of trading volume and the introduction of new devices, new products and solutions emerge and they diversify concerning online payments. Consumer attitudes and behaviors may change according to these developments. The purpose of this study is to investigate the factors effecting adoption of mobile payment systems by the consumer. 225 individuals were surveyed online through convenience sampling method. A research model was developed and proposed relationships were tested using structural equation modeling. The empirical findings point out that perceived trust, perceived mobility and attitudes positively affect the adoption of MPS; perceived usefulness and perceived ease of use have no effect on adoption of MPS. Furthermore perceived reputation positively related to perceived trust and finally environmental risk negatively related to perceived trust.

scholarly journals Predicting m-shopping in the two largest m-commerce markets: The United States and China

2021 ◽  
pp. 147078532110230
Author(s):  
Myriam Ertz ◽  
Myung-Soo Jo ◽  
Ying Kong ◽  
Emine Sarigöllü
Keyword(s):  
United States ◽  
The United States ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Chinese Consumers ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Mobile Shopping ◽  
And Control

This research examines the factors affecting consumers’ mobile shopping (m-shopping) intentions in China and the United States. Drawing on the hedonic-motivation system adoption model (HMSAM), it is proposed that perceived ease of use affects m-shopping intentions; furthermore, this relationship is mediated by perceived usefulness, perceived enjoyment, and control. A survey-based cross-sectional analysis involving a total of 720 respondents constitutes the methodology of this study. In the United States, 409 responses from American citizens or residents were obtained from surveys administered online by MTurk. In China, 311 responses from Chinese consumers were obtained from surveys administered online by Sojump. Perceived usefulness, an extrinsic motive, directly affects behavioral intentions, especially for Chinese consumers, and this effect is also much stronger and complemented by an indirect effect for the Chinese (relative to American) consumers. In contrast, intrinsic motives of joy and control, which are strongly affected by perceived ease of use, do not influence intentions in either market. However, joy exerts an indirect influence on m-shopping intentions, but only for Chinese consumers. These results pertain to the specific context of m-shopping and establish further the importance of distinguishing between utilitarian and hedonic factors, especially across different markets.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

scholarly journals Attitudinal Factors Affecting Wiki Group Collaboration for English Writing

2015 ◽  
Vol 18 (2) ◽  
pp. 22-35 ◽  
Author(s):  
Chwen Jen Chen ◽  
Kee Man Chuah ◽  
Jimmy Tho ◽  
Chee Siong Teh
Keyword(s):  
Language Learning ◽  
Foreign Language Learning ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Group Collaboration ◽  
Construction Joint ◽  
Attitudinal Factors ◽  
And Performance

Abstract Wikis, being one of the popular Web 2.0 tools, have impacted students’ engagement and performance particularly in the aspects of second and foreign language learning. While an increasing number of studies have focused on the effectiveness of wiki in improving students’ writing skills, this study was conducted to examine the attitudinal factors that influence English as a Second Language (ESL) students’ group collaboration in using wikis for a writing task that was divided into three phases: pre-writing, individual-construction, joint-constructions. Data collected from these students after completing this task was analyzed based on three attitudinal aspects: motivation, perceived usefulness, and perceived ease of use. The findings reveal high mean scores for all aspects. Further multiple regression analysis reveals that motivation is the most important factor associated with group collaboration, indicating the need to boost students’ motivation to encourage effective collaboration in completing wiki writing tasks.

scholarly journals FACTORS AFFECTING CUSTOMERS’ ACCEPTANCE OF THE ADOPTION OF BLOCKCHAIN TECHNOLOGY AT DONG A COMMERCIAL JOINT STOCK BANK, HUE BRANCH

2020 ◽  
Vol 129 (5A) ◽  
Author(s):  
Duong Dac Quang Hao ◽  
Tran Thai Hoa ◽  
Nguyen Huu Dung
Keyword(s):  
Structural Equation ◽  
Personal Characteristics ◽  
Influential Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Integrative Model ◽  
Perceived Ease Of Use ◽  
Systematic Random Sampling ◽  
Factors Affecting ◽  
Blockchain Technology

Abstract: This study aims to develop and test the integrative model of the factors affecting customers’ acceptance intention of the adoption of blockchain technology. Data were collected from a sample of 195 customers who have been conducting transactions at Dong A Bank – Hue branch. Samples are selected by using the systematic random sampling method. Structural equation modelling (SEM) is used to test the hypothesized relationships. The findings indicate that six out of eight tested relationships are supported. Perceived usefulness (PU) and Perceived ease of use (PEU) are the most critical factors affecting customers’ Attitude (AT). Attitude also has a direct and positive correlation to customers’ acceptance Intention (IN). Notably, Personal characteristics (PC) and Risk perception (RP) are the two most influential factors affecting Perceived usefulness. And, the Perceived ease of use factor is only affected by customers’ Self-command (SC). In general, this study contributes to enriching the existing knowledge of blockchain adoption in banks and helps banks figure out an efficient way to adopt blockchain technology.Keywords: customers’ acceptance, blockchain adoption, Dong A Bank, Hue branch

The Influencing Factors of Customer Satisfaction: A Case Study of Shopee in Malaysia

2021 ◽  
Vol 39 (12) ◽  
Author(s):  
Pei Woon Yo ◽  
Daisy Mui Hung Kee ◽  
Jia Wen Yu ◽  
Meng Kui Hu ◽  
Yen Ching Jong ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Competitive Advantages ◽  
Survey Questionnaire ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Successful Business ◽  
Total Orders

Shopee was the largest e-commerce platform in Southeast Asia in 2020 by gross merchandise value and total orders. It is currently one of the leading e-commerce platforms in Malaysia. Despite the intense competition in the e-commerce space, Shopee has expanded aggressively across the Southeast Asian region over the last few years. Its successful business expansion is likely attributed to its profound competitive advantages. This study aims to examine the primary factors influencing customer satisfaction towards using Shopee for online purchasing in Malaysia. A survey questionnaire was used for data collection. A total of 100 Shopee users from Malaysia responded to the survey. The findings revealed that perceived ease of use and perceived convenience had influenced the customer satisfaction toward online purchasing on Shopee in Malaysia. Meanwhile, perceived usefulness and perceived trust did not significantly influence customer satisfaction towards Shopee in Malaysia. This study provides Shopee with valuable insights and guidance on customers’ perception of Shopee, leading to improved customer satisfaction.

Sign in / Sign up

Export Citation Format

Share Document