scholarly journals Pengaruh Media Digital Interaktif terhadap Keputusan Pembelian

2020 ◽  
Vol 4 (2) ◽  
pp. 171-177
Author(s):  
Hanif Firmansyah Putra ◽  
Pitri Yandri
Keyword(s):  
Structural Equation Modeling ◽  
Digital Media ◽  
Structural Equation ◽  
Online Shopping ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique ◽  
Current Availability

The era of digitalization which is an era where everyone uses digital means as a medium of communication and a means of communication. The use of this media is considered very effective and has a tremendous impact on its users, the phenomenon of online shopping is growing rapidly. The current availability of a marketplace is very helpful in finding a product, such as Tokopedia, which is the largest online shopping marketplace in Indonesia. The purpose of this study was to determine the effect of interactive digital media on online product purchasing decisions. The population in this study are active users of the Tokopedia marketplace who have made purchases in the South Tangerang City area. The sampling technique in this study was to use purposive sampling technique. The sample in this study were as many as 64 respondents. The data analysis technique used in this research is Structural Equation Modeling using SmartPLS. The results of the study show that the existence of digital media can influence potential consumers to make purchase transactions, seen through each indicator of the digital media variable, namely the website and social networking Instagram, which shows significant positive results on the decision to purchase fashion products on the Tokopedia marketplace. Abstrak Era digitalisasi yang merupakan era di mana setiap orang menggunakan sarana digital sebagai media penghubung dan alat komunikasi. Penggunaan media ini dinilai sangat efektif dan memberikan dampak yang luar biasa kepada penggunanya, fenomena berbelanja secara daring semakin berkembang pesat. Ketersedian marketplace saat ini sangat membantu dalam pencarian suatu produk, seperti Tokopedia yang merupakan marketplace berbelanja daring terbesar di Indonesia. Tujuan penelitian ini adalah untuk mengetahui pengaruh media digital interaktif terhadap keputusan pembelian produk secara online. Populasi dalam penelitian ini adalah pengguna aktif marketplace Tokopedia yang pernah melakukan pembelian yang berada pada wilayah Kota Tangerang Selatan. Teknik pengambilan sampel dalam penelitian ini yaitu dengan menggunakan teknik purposive sampling. Sampel pada penelitian ini adalah sebanyak sebanyak 64 responden. Tekhnik analisis data yang di gunakan dalam penelitian ini adalah dengan Structural Equation Modeling menggunakan SmartPLS. Hasil penelitian dapat diketahui bahwa dengan adanya media digital dapat mempengaruhi calon konsumen untuk melakukan transaksi pembelian, dilihat melalui setiap indikator dari variabel media digital yaitu website dan jejaring sosial instagram menunjukan hasil positif signifikan terhadap keputusan pembelian produk fashion di marketplace Tokopedia. Kata Kunci : Media Digital, Website, Media Jejaring Sosial Instagram, Keputusan Pembelian Online, Model Persamaan Struktural

scholarly journals PENGARUH TEKANAN KOMPETISI TERHADAP KREATIVITAS INOVASI DAN KEUNGGULAN BERSAING UKM BATIK DI KOTA PEKALONGAN

2017 ◽  
Vol 19 (2) ◽  
pp. 280
Author(s):  
Meutia Meutia
Keyword(s):  
Structural Equation Modeling ◽  
Competitive Advantage ◽  
Product Innovation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Free Markets ◽  
Resource Based View ◽  
Purposive Sampling ◽  
Central Java

Kebijakan pemerintah untuk membuka pasar global akan berpengaruh terhadap tingkat kompetisi yang terjadi pada UKM. Salah satu industri yang terkena dampak adalah industri batik di Kota Pekalongan. Kebijakan pemerintah dengan adanya pasar bebas akan meningkatkan tekanan kompetisi yang terjadi dipasar. UKM batik merupakan salah satu indusrtri yang akan berdampak dari kebijakan ini. Tujuan penelitian ini adalah untuk mengkaji bagaimana pengaruh tekanan kompetisi terhadap kreativitas inovasi dan keunggulan bersaing UKM batik di Kota Pekalongan Propinsi Jawa Tengah. Persaingan yang ketat mendorong pengusaha terus berinovasi baik inovasi produk, desain, metode pewarnaan, teknologi maupun inovasi pelayanan supaya industri batik di minati dan mampu bersaing baik pasar lokal maupun ekspor. Lokasi penelitian dilakukan pada UKM industri batik di Kota Pekalongan. Teknik pengambilan sampel secara purposive sampling pada pemilik atau pengelola industri batik dengan kriteria pengelola atau pemilik minimal sudah di industri batik minimal 5 tahun. Analisis data menggunakan analisis Structural Equation Modeling (SEM) dengan program AMOS 16.0. Hasil hipotesis penelitian diduga tekanan kompetisi berpengaruh positif terhadap kemampuan pengusaha melalukan kreativitas inovasi produk, tekanan kompetisi dan kreativitas inovasi produk diduga berpengaruh signifikan terhadap keunggulan bersaing UKM industri batik. Dorongan pasar dan dorongan dari pengusaha membuat pengusaha terus menerus harus melakukan inovasi produk untuk mencapai keunggulan bersaing UKM. Hasil penelitian ini diharapkan akan memberikan kontribusi pada teori Resource Based view (RBV) yang menegaskan bahwa sebuah perusahaan berusaha mempertahankan keunggulan bersaing melalui inovasi produk. Tekanan kompetisi akan mendorong pengusaha untuk melakukan kreativitas inovasi sehingga mempunyai produk yang berkualitas dan bervariasi sesuai dengan keinginan konsumen.The government's policy to open up global markets will affect the level of competition is going to SMEs. One industry that is affected is the batik industry in Pekalongan. Government policies to free markets will increase competitive pressures that occur in the market. SMEs indusrtri batik is one that will have an impact of this policy. The purpose of this study was to examine how the effect of competitive pressure on the creativity and innovation of SMEs competitive advantage batik in Pekalongan Central Java Province. Intense competition encourages employers continue to innovate both product innovation, design, staining methods, technology and service innovations in the batik industry that are interested and able to compete both local and export markets. Location of the research done on the SME industry in Pekalongan batik. The sampling technique is purposive sampling on the owner or manager of the batik industry with the manager or owner minimal criteria already in the batik industry at least 5 years. Analyzed using Structural Equation Modeling (SEM) with AMOS 16.0. The results of the study hypothesis of competition pressure allegedly positive effect on the ability of employers put through the creativity of product innovation, the pressure of competition and product innovation creativity alleged significant effect on the competitive advantage of SMEs batik industry. Market forces and the encouragement of entrepreneurs make entrepreneurs constantly have to innovate products to achieve competitive advantage of SMEs. Results of this study are expected to contribute to the theory of Resource Based view (RBV) which confirms that a company trying to maintain a competitive advantage through product innovation. Competitive pressures will encourage employers to creativity innovation so as to have a quality product and varies according to the wishes of consumers.

scholarly journals Peran Kualitas Layanan dan Kepercayaan Dalam Membangun Kepuasan dan Loyalitas Pelanggan

KEBERLANJUTAN ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 157
Author(s):  
Zahra Fakhrana
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Customer Satisfaction And Loyalty

This study aims to understand the role of service quality and trust in developing customer satisfaction and loyalty at JNE Margonda, Depok. The research is used as a quantitative approach. Respondents are 127 people who were taken by purposive sampling technique. This study uses Structural Equation Modeling (SEM) with Lisrel 8.80 applications for analyzing the data. All three hypotheses are accepted, and the data supports the model. H1: service quality has a positive and significant effect on customer satisfaction. H2: Trust has a positive and significant impact on customer satisfaction. H3: Customer satisfaction has a positive and significant effect on customer loyalty. The Conclusion: (1) The high quality of service from JNE Margonda Depok increases customer satisfaction (2) If trust in JNE Margonda Depok is high, then higher customer satisfaction will be higher too; (3) Respondents who feel satisfied when using JNE Margonda services will be more loyal to JNE Margonda Depok ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepercayaan terhadap kepuasan dan loyalitas pelanggan JNE Margonda, Depok. Penelitian dilakukan dengan pendekatan kuantitatif. Responden sejumlah 127 orang yang diambil dengan teknik purposive sampling. Analisis data menggunakan Structural Equation Modeling (SEM) dengan aplikasi Lisrel 8.80. Tiga hipotesis penelitian ini diterima semua, data mendukung model. H1: Kualitas layanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. H2: Kepercayaan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. H3: Kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Kesimpulan : (1) Kualitas layanan yang tinggi dari JNE Margonda Depok meningkatkan kepuasan pelanggan; (2) Semakin percaya responden terhadap JNE Margonda Depok akan semakin tinggi pula  kepuasan pelanggannya; 3) Kepuasan yang tinggi dari pelanggan akan membuat pelanggan semakin loyal terhadap JNE Margonda Depok

scholarly journals Pengaruh Orientasi Kewirausahaan, Lingkungan dan Media Sosial terhadap Kinerja Usaha UMKM di Jakarta

2020 ◽  
Vol 2 (4) ◽  
pp. 1106
Author(s):  
Yohani Dwi Putri ◽  
Mei Ie
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study was to determine the effect of entrepreneurial orientation on business performance, to determine the effect of the environment on business performance, and to determine the effect of social media on business performance. The population in this study are all SMEs owners in Jakarta. Non-probability sampling method will be used in this study with the sampling technique used is purposive sampling. The determined sample is 50 entrepreneurs who are business owners in the culinary field in the Kelapa Gading area who have been in business for more than one year. Data processing uses Structural Equation Modeling (SEM) analysis with the help of the SmartPLS application. Overall results of this study are, entrepreneurial orientation affects business performance, the environment does not affect business performance, and social media influences business performance. Tujuan penelitian ini adalah untuk mengetahui, pengaruh orientasi kewirausahaan terhadap kinerja usaha, untuk mengetahui pengaruh lingkungan terhadap kinerja usaha, dan untuk mengetahui pengaruh media sosial terhadap kinerja usaha. Populasi dalam penelitian ini adalah seluruh pemilik UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel, yaitu purposive sampling. Sampel yang diambil sebanyak 50 wirausaha yang menjadi pemilik usaha dibidang kuliner di daerah Kelapa Gading yang menjalankan bisnisnya lebih dari satu tahun. Pengolahan data meenggunakan analisis Structural Equation Modeling (SEM) dengan bantuan aplikasi SmartPLS. Secara keseluruhan hasil dari penelitian ini adalah orientasi kewirausahaan berpengaruh terhadap kinerja usaha, lingkungan tidak berpengaruh terhadap kinerja usaha, dan media sosial berpengaruh terhadap kinerja usaha. 

Pilihan Konsumen Dalam Menggunakan Fitur Go-Food: Variabel Kegunaan sebagai Moderator

2021 ◽  
Vol 26 (1) ◽  
pp. 19
Author(s):  
Luh Erynayati, Made Ayu Desy Geriadi, Ni Putu Yuliana Ria Sawitri
Keyword(s):  
Structural Equation Modeling ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Equation Modeling ◽  
Intention To Use ◽  
Analysis Technique

The purpose of this study was to see the useful role in mediating the effect of choice on intention to use. This research was conducted at the Faculty of Economics and Business, Ngurah Rai University, located on Jalan Padma Penatih, Denpasar, Bali Province. The sample used in this study used a random sampling technique, where the respondents were students. The number of samples used was 100 people. The analysis technique used is the structural equation modeling (Structural Equation Modeling - SEM) based on the variant known as the Partial Least Square (PLS).The results showed that choice has a positive and significant effect on perceived benefits. The perceived usefulness has a positive and significant influence on the intention to use the Go-Food feature on the Gojek application. The choice of food variations has a positive and significant effect on the intention to use the Go-Food feature on the Gojek application. The perceived usefulness is able to mediate a positive and significant influence on the intention to use the Go-Food feature on the Gojek application.

scholarly journals KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP KEAMANAN KONSUMEN DAN IMPLIKASINYA TERHADAP MINAT BELI KONSUMEN DI MARKETPLACE SHOPEE KOTA JAMBI

2021 ◽  
Vol 10 (01) ◽  
pp. 29-41
Author(s):  
Ananda Dewi Wahyuni ◽  
Dahmiri Dahmiri
Keyword(s):  
Structural Equation Modeling ◽  
Risk Perception ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Consumer Safety ◽  
Positive Effect

ABSTRACTThe number of e-commerce companies in Indonesia causes intense competition toattract someone to visit and purchases through their site. Some of the factors that havean influence on a person's purchase intention are trust, risk perception and security.Therefore, this study aims to determine the relationship between trust and riskperception on consumer safety and its implications for consumer buying interest in theShopee marketplace, Jambi city. The sampling technique in this study used nonprobability sampling or rather purposive sampling with 100 respondents who wereresidents of Jambi City who used Shopee e-commerce. Data analysis was performedusing the PLS-based Structural Equation Modeling (SEM) method processed withSmartPLS 3.2.8 software. The results of this study indicate that consumer trust and riskperception have a significant positive effect on consumer safety. Meanwhile, consumersafety has a significant positive effect on consumer buying interest.Keywords: e-commerce, consumer buying interest, risk perception, trust consumers andconsumer safetyABSTRAKBanyaknya perusahaan e-commerce yang ada di Indonesia menyebabkan kompetisiyang ketat untuk menarik minat seseorang dalam berkunjung dan melakukan pembelianmelalui situs miliknya. Beberapa faktor yang memiliki pengaruh terhadap minat beliseseora ng adalah kepercayaan, persepsi risiko dan keamanan. Oleh karena itu,penelitian ini bertujuan untuk mengetahui hubungan kepercayaan dan persepsi resikoterhadap keamanan konsumen dan implikasinya terhadap minat beli konsumen dimarketplace Shopee kota Jambi. Teknik pengambilan sampel dalam penelitian inimenggunakan non-probability sampling atau tepatnya purposive sampling dengan 100responden yang merupakan warga Kota Jambi yang menggunakan e-commerce Shopee.Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling(SEM) berbasis PLS yang diolah dengan software Smart PLS 3.2.8. Hasil penelitian inimenunjukan bahwa kepercayaan konsumen dan Persepsi risiko memiliki pengaruhpositif signifikan terhadap keamanan konsumen. Sedangkan keamanan konsumenberpengaruh positif signifikan terhadap minat beli konsumen.Kata Kunci: e-commerce, Minat Beli Konsumen, Persepsi Risiko, kepercayaankonsumen dan keamanan konsumen.

scholarly journals PROMOSI APLIKASI “SAYURBABA” TERHADAP KEPUTUSAN PEMBELIAN MELALUI MEDIA DIGITAL DI PONTIANAK

2019 ◽  
Vol 8 (2) ◽  
pp. 44
Author(s):  
Putri Maylita Wiani
Keyword(s):  
Structural Equation Modeling ◽  
Digital Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Survey Method ◽  
Target Market ◽  
Purchasing Decisions ◽  
Purposive Sampling

Nowadays many emerging businesses use digital media accounts to advertise their products, therefore the competition in business becomes tougher. Businessman should pay attention to promotional components through digital media in accordance with their target market to make the message provided effective, efficient and meet the intended use.The purposes is to structure the promotion of application sayurbaba on purchasing decisions trough digital media in Pontianak city. Survey method with 100 respondents by purposive sampling. Data collected through online questionnaires via google form. The analysis using Structural Equation Modeling through LISREL 8.80 software. The results proved that promotion of application Sayurbaba on purchasing decisions trough digital media in Pontianak city was composed of collaboration and connection components which were measured by sharing posts, customer testimonials, useful content and promotions.Keywords: Context,Communication,Collaboration, Connection, SEM

scholarly journals The Effect of Benefits Offered and Customer Experience on Re-use Intention of Mobile Banking through Customer Satisfaction and Trust

2021 ◽  
Vol 25 (3) ◽  
pp. 551-569
Author(s):  
Defni Febrian ◽  
Megawati Simanjuntak ◽  
Nur Hasanah
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Sampling Technique ◽  
Customer Experience ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Managerial Implication ◽  
Purposive Sampling ◽  
Network Quality

This study analyzes the effect of benefits offered and customer experience on the re-use of mobile banking through customer satisfaction and trust as mediating variables. This study involved 280 respondents who were selected by purposive sampling technique with predetermined criteria. Data were collected through a questionnaire distributed online. The analysis used is Structural Equation Modeling with LISREL version 8.80. The results show that benefits offered and customer experience have a significant effect on satisfaction. Satisfaction has a significant impact on trust and re-use intention, and trust significantly affects re-use intention. The managerial implication that can be implemented in the company is to maintain deeper Islamic features and social, collaborate with fintech, Improved network quality, and capacity, and continue to innovate mobile banking features.

scholarly journals Etika Bisnis dan Perilaku Etis Manajer Pengaruhnya terhadap Tanggung Jawab Perusahaan pada Lingkungan Sosial

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
ANIK LESTARI ANDJARWATI ◽  
SETIJO BUDIADI
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Business Ethics ◽  
Social Responsibility ◽  
Ethical Behavior ◽  
Structural Equation ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Corporate Social

The purpose of this research is examine the manager busines ethics to manager ethical behavior, examining manager business ethics to corporate social responsibility; and examine the effect of manager ethical behavior to corporate social responsibility. To select the respondent researcher was used purposive sampling, the analysis technique uses is Structural Equation Modeling (SEM). The research behavior show that; (1) business ethics positevely effects to manager ethical behavior; (2) Manager ethical behavior positively affect to corporate social responsibility; (3) Business ethics positively affects to corparate social responsibility.

scholarly journals Pengaruh Family-Work Conflict Terhadap Job Satisfaction Dengan Variabel Mediasi Work Engagement

2020 ◽  
Vol 2 (2) ◽  
pp. 531
Author(s):  
Nabiilah Maulidania Fazliawan ◽  
Yanuar Yanuar
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Modeling ◽  
Work Engagement ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Family Work ◽  
Purposive Sampling ◽  
Work Conflict ◽  
Family Work Conflict

This study aims to determine the effect of family-work conflict on job satisfaction with work engagement as mediating variable on retail employees of one company in Indonesia. Several studies previously showed that family-work conflict has no relationship with job satisfaction. In handling this gap, researcher try to add work engagement variable as mediating variable to connect the relationship and influence between family-work conflict and job satisfaction. This research uses Structural Equation Modeling (SEM) analysis as research method. A total of 100 respondents were used as research samples and used purposive sampling as sampling technique. This study shows that there is no influence between family-work conflict on job satisfaction and work engagement variable can be used as mediating variable between family-work conflict on job satisfaction. Penelitian ini bertujuan untuk mengetahui pengaruh family-work conflict terhadap job satisfaction dengan work engagement sebagai variabel mediasi pada karyawan ritel salah satu perusahaan di Indonesia. Beberapa penelitian sebelumnya menunjukkan bahwa family-work conflict tidak memiliki hubungan dengan job satisfaction. Dalam menangani gap ini, peneliti mencoba untuk menambahkan variabel work engagement sebagai variabel mediasi untuk menjembatani hubungan serta pengaruh antara family-work conflict dengan job satisfaction. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) sebagai metode penelitian. Sebanyak 100 responden digunakan sebagai sampel penelitian dan menggunakan purposive sampling sebagai teknik sampling. Penelitian ini menunjukkan bahwa tidak terdapat pengaruh antara family-work conflict terhadap job satisfaction dan variabel work engagement dapat digunakan sebagai variabel mediasi antara family-work conflict terhadap job satisfaction.

scholarly journals Muslimpreneur Intentions: Analysis of Family Background

2020 ◽  
Vol 3 (1) ◽  
pp. 10-15
Author(s):  
Juliana Juliana ◽  
Agus Rahayu ◽  
Yuranita Pramudya Wardhani
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Structural Equation ◽  
Family Background ◽  
Sampling Technique ◽  
Least Square ◽  
Quantitative Approach ◽  
Equation Modeling ◽  
Analysis Technique ◽  
The City

This research is based on the phenomenon of the problem of high unemployment and low Muslim entrepreneurship in Indonesia. The purpose of this study was to analyze and predict the influence of family background on the intention of the muslimpreneur. The population in this study is students of MA / SMA boarding schools in the city of Bandung. The sampling technique used was a non-probability-accidental sampling technique of 100 people. The method used is causal with a quantitative approach. The data analysis technique used is Patrial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that family background had a positive and significant effect on Muslimpreneur intentions in students of MA / SMA Pesantren in Bandung. The implication in this study is the higher the influence of family background, it will affect the intentions of Islamic entrepreneurship on students.

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