Persepsi dan Minat Masyarakat Terhadap Konsumsi Susu

Indonesia has great potential in the development of the agribusiness sector. One of the sectors that can be developed is the livestock sector. Milk is one of the livestock products that are consumed daily by the community. In 2019, Indonesia's milk consumption was recorded at 16.23 liters/capita/year. Indonesia's milk consumption is still relatively low compared to Singapore and Malaysia. This study aims to determine public perception of milk and milk consumption, and public interest in milk consumption. Data were obtained from interviews through questionnaires and analyzed using descriptive analysis. The results showed that 65.6% of respondents chose a positive view of milk, 57.43% of respondents had a positive view of milk consumption and 74.16% of respondents had a positive opinion of the benefits of milk. There are 40% of respondents who have a moderate purchase frequency, 73.3% of respondents have a low consumption frequency and 61.7% of respondents have a low milk consumption measure.Keywords: Milk, Public Perception, Public Interest, Reason

Produktivitas Tenaga Kerja Keluarga Pada Usaha Sapi Bali Terintegrasi Perkebunan Kelapa Sawit Di Kecamatan Wiwirano Kabupaten Konawe Utara

The development of beef cattle farms can be done through an integrated system and the involvement of family labor. The objective of this study is to know the family labor productivity in the integrated Bali cattle business and palm oil plantations in Wiwirano District, North Konawe Regency. The research material is breeders in the District of Wiwirano who carry out the integration efforts of Bali cattle and palm oil, As many as 4 villages in Wiwirano district, that integrated the Bali cattle and oil palm were determined by stratified sampling. 60 respondents from 4 villages were selected using simple random sampling. The average allocation of family labor in the Bali cattle business reaches 5,635 hours/day or 0,653 HOK/day. While the allocation of family labor in the palm oil business reaches 10,121 hours/day or 1,151 HOK. The technical productivity of the Bali cattle business is 4,72 ST/HOK and economic productivity is Rp 83.983,43/HOK. While the technical productivity of the oil palm plantation business is 133,69 kg/HOK and economic productivity is Rp 120.772,75/HOK.Keywords: Labor, Bali Cattle, Palm Oil.

Faktor Yang Mempengaruhi Produksi Tembakau (Nicotiana tabacum) Di Kecamatan Sulang Kabupaten Rembang

This study aims to determine the factors that influence tobacco production and determine the level of efficient use of inputs on tobacco production factors. This research uses a stratified random sampling method with 63 farmers as respondents. The analysis used is multiple linear regression and calculation of economic efficiency. The results stated that the R2 value obtained through multiple linear regression analysis was 0.890, meaning that the contribution of independent variables (land area, number of laborers, number of seedlings, amount of TSP fertilizer, amount of ZA fertilizer, amount of ZK fertilizer, number of pesticides) to tobacco production was 89 percent, while 11 percent is influenced by other variables outside the model. The results of the F-test were jointly influential and the t-test showed variables that influenced tobacco production including land area, number of laborers, number of seeds, amount of ZA fertilizer, and amount of pesticides. Variables such as the amount of TSP fertilizer and the amount of ZK fertilizer had no significant effect. The use of production factors in tobacco farming has not been efficient. Keywords: Efficiency, Production, Tobacco.

Farmers Perception And Sustainability Strategy On Agricultural Development Program In Rural

This article aimed to describe the agricultural development program, to measure the farmers' perception of the agricultural development program, and to describe the strategy of the agricultural development program. This research was conducted in the Indralaya district of Muara Penimbung village Ogan Ilir Regency Indonesia by used a survey method. Involving 30 farmers as the samples by simple random sampling. Data processing is performed by scores and described in a descriptive. The results showed that the agricultural development program implemented were sufficiently varied to improve the well-being of farmers. These programs were Field School of Integrated Crop Management (SLPTT) and Village Irrigation Network. The farmers have good perceptions of the implementation of the agricultural development program. The socialization, implementation, and evaluation stage of the program is implemented involving key informants and a Field Agricultural Extension (PPL). The strategy of the agricultural development program is to conduct the internal assessment, group farmers together, rotate groups on the program and create high-quality, location-specific products.Keywords: agricultural, development, implementation, perception, strategy.

Faktor-Faktor yang Memengaruhi Niat UMKM Kuliner dalam Pemanfaatan Layanan Go-Food di Surakarta

This research aims to determine factors that influence the culinary MSMEs intention to use Go-Food in Surakarta using Technology Acceptance Model (TAM) modification. Factors are perceived resources, perceived usefulness, perceived ease of use, attitude towards using, and relative advantage. The basic research method is the descriptive method. The method of location determination is purposive. The method of sample determination is purposive sampling with many samples of 60 respondents. Data collection tools using questionnaires. The data analysis method is Structural Equation Modeling (SEM). Data analysis tools using Partial Least Square (PLS) with SmartPLS 3.0. software. The research results show that perceived resources have a positive effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use have positive effects on attitude towards using, perceived usefulness and perceived ease of use have positive effects on relative advantage, attitude towards using and relative advantage have positive effects on behavior intention to use Go-Food in Surakarta.Keywords: Culinary MSMEs, Go-Food, Modified Technology Acceptance Model, Structural Equation Modeling

THE EFFECTS OF LIFE CYCLE AND FREE CASH FLOW ON DIVIDEND OF AGRICULTURAL COMPANIES THAT LISTED IN INDONESIA STOCK EXCHANGE

Company decision to give profits to their investors is based on several reasons including internal policy from the company. Therefore, this study discusses the effects of life cycle and free cash flow on dividend of agricultural companies that listed in Indonesia stock exchange. Independent variables; used are free cash flow, life cycle, firm size, leverage, assets growth, and investment opportunity set. The population in this study is Agricultural company listed on Indonesia Stock Exchange (BEI) in the period of 2015 - 2018. The sample collected using purposive sampling methods. Total of 21 companies were determined as samples. The method of analysis in this study is panel data regression with basis on fixed effect model. The result of this study indicate that the independent variables of free cashflow, life cycle, firm size, leverage, and investment opportunity set have positive impact toward dividend payout ratio while assets growth has negative impact on dividend payout ratio. The result of determination coefficient shows that the independent variables give affect 63.69% against dependent variable.Keywords: Free cash flow, Life cycle, Firm size, Leverage, Assets growth, Investment opportunity set, Dividend payout ratio, Dividend policy

ANALISIS EFISIENSI TEKNIS KARET PERKEBUNAN RAKYAT KABUPATEN BANYUASIN PROVINSI SUMATERA SELATAN

The average productivity of rubber smallholder in Banyuasin Regency is 0,89 ton/ha lower than its potential productivity 1,5 ton/ha. This study aims to analyze the factors affecting rubber productivity, the level of technical efficiency and factors affecting technical inefficiency in rubber plantation at several group of plant age. The research used purposive sampling which obtained 60 samples of farmers as respondent and was conducted in Banyuasin Regency, South Sumatera Province from April to June 2020. Data were analyzed using stochastic frontier Cobb Douglas analysis. The results showed that factors affecting rubber productivity were TSP, Fungicide, Herbicide, labour, numbers of plant (tree), plant age and clone. The level of rubber smallholder technical efficiency showed the various amount from 0.50 to 0.97 with average level 0.87. The highest average level of rubber smallholder technical efficiency was found at group of plant age 6-15 with TE 0.91. Factors affecting technical inefficiency were farmer’s education, training and farmers status. Keywords: Productivity, technical efficiency, rubber, stochastic frontier

Area Analysis of Commodity and Contribution of Coffee to Regional Development in Central Aceh Regency

Coffee is one of commodities that has important role in the national economy in generating foreign exchange, providing employment and industrial raw materials. This study aims to identify the base areas for coffee production and the role of coffee in supporting regional development in Central Aceh Regency. The data used are secondary data for the time period 2015-2019. The data analysis method used are the location quotient analysis, locality, specialization, basic service ratio analysis and regional multiplier. The results showed that the coffee base areas based on production indicators in Central Aceh Regency were all district in Central Aceh Regency except Silih Nara District. Arabica coffee commodity farming is not localized and concentrated in one particular district but spreads in several districts and does not specialize in coffee commodity farming. Coffee farming is able to support regional development activities in Central Aceh Regency.Keywords: Coffee, Location quotient, Localization, Specialization

PREFERENSI KONSUMEN BERAS DI PASAR KRIAN KABUPATEN SIDOARJO

Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency. This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.

PENINGKATAN DAYA SAING MELALUI STRATEGI PEMASARAN JAMUR TIRAM PUTIH (STUDI KASUS) DI DESA BEKUT

One of the food sources that contains high vegetable protein is oyster mushroom. An oyster mushroom cultivation business in Bekut Village, Tebas district, Sambas was run by Mr. Agustipar since 2016. However, the fresh packaging of oyster mushroom only can be stored in short period of time. Therefore, the appropriate packaging strategy plays an important role in succeeding the marketing of oyster mushroom. The marketing strategy of oyster mushroom is influenced by internal factors (strengths and weaknesses) and external factors (opportunities and strengths). As a result, it is necessary to conduct a study on the oyster mushroom marketing strategy run by Mr. Agustipar. SWOT analysis was performed to analyze the data. It was found the internal factors such as having: sufficient capital, skilled labors, non-chemical food products, good quality products, a stable, affordable selling price, permanent consumers, the production of oyster mushroom has not met the demand, short-period time of product storage, and no intense promotion. The external factors are: the marketing opportunity is high, increasing demand of the product, consumers’ loyalty, expanding marketing network, the existence of the similar business, increasing price of the raw material. Based on the result of SWOT analysis, there were oyster mushroom marketing strategies found. They are: maintaining the quality of oyster product and stable selling price, production and sales forecasting, print media, electronic media, and social media promotion, increasing product efficiency for competition, and establishing the cooperation with companies or UMKM processing oyster mushroom.Keywords: Marketing strategy, Oyster mushroom, SWOT analysis