scholarly journals Analisis Pengaruh Kinerja Bauran Pemasaran Jasa Kesehatan Terhadap Kesetian Pelanggan Bidan Praktek Swasta (BPS) di Kecamatan Martapura Kota

2019 ◽  
pp. 122-134
Author(s):  
Isti Qamah
Keyword(s):  
Customer Loyalty ◽  
Private Practice ◽  
Qualitative Method ◽  
Health Problems ◽  
Marketing Mix ◽  
Mother And Child Health ◽  
Mother And Child ◽  
Place Promotion ◽  
Simultaneous Influence ◽  
And Child Health

Latar Belakang: Masalah kesehatan pokok di Indonesia adalah masalah kesehatan ibu dan anak. Untuk mengatasi masalah ibu dan anak tidak terlepas dari keberadaan bidan sebagai sumber daya manusia pemberi jasa pelayanan yang berkualitas. Pelanggan yang setia yaitu pasien yang bersalin dua kali atau lebih di bidan yang sama hanya 40% saja.Tujuan: Tujuan penelitian ini untuk menganalisis kinerja bauran pemasaran dari segi produk, harga/tarif, lokasi dan promosi terhadap kesetian pelanggan Bidan Praktik Swasta di wilayah Martapura.Metode: Metode yang yang digunakan adalah metode kualitatif dengan penentuan sampel adalah accidental sampling yaitu 80 orang, dan uji hubungan menggunakan uji spearman.Hasil:  Hasil penelitian ini menunjukkan Ada pengaruh secara simultan dari produk/jasa, tarif/harga, lokasi/tempat, promosi dengan nilai r = 0,774. Hanya satu unsur yang paling berpengaruh terhadap kesetian pelanggan bidan praktik swasta yaitu promosi dengan nilai r = 0,790. Simpulan : Bidan praktek swasta harus memperhatikan kinerja dari unsur-unsur bauran pemasaran jasa yang digunakan yaitu menawarkan produk yang mempunyai manfaat yang tinggi untuk pelanggan, tarif yang terjangkau dengan pelayanan yang berkualitas, lokasi yang strategis, melakukan program publikasi/promosi untuk memperkenalkan diri,Kata kunci : Kinerja bauran pemasaran, kesetian pelanggan ABSTRACT Background: The main health problems in Indonesia are mother and child health problems. To overcome the problem of mother and child can not be separated from the existence of midwives as human resources providing quality services. Loyal customers, namely patients who give birth twice or more in the same midwife, only 40%.Objective: The purpose of this study was to analyze the performance of the marketing mix in terms of product, rates/ price, location and promotion towards the customers loyalty of Midwives Private Practice in the Martapura.Methods: The method used is a qualitative method with the sample definitions is accidental sampling which is 80 people, and the correlartion test using the spearman test.Result: The results of this study indicate that there is a simultaneous influence of products / services, rates / prices, location / place, promotion with a score of r = 0,774. Only one of the most influential elements of customer loyalty of midwife private practice is promotion with a score of r = 0.790.Conclusion: Midwives privat practice must pay attention to the performance of the service marketing mix elements used, namely offering products that have high benefits for customers, affordable price with services quality, strategic locations, and hold publication / promotion programs to introduce themselves,Keywords: Marketing mix performance, customer loyalty

scholarly journals Mothers’ perceptions on and learning from infant and young child feeding videos displayed in Mother and Child Health Centers in Kenya - a qualitative and quantitative approach

2021 ◽  
pp. 1-38
Author(s):  
Lauriina Schneider ◽  
Mikko Kosola ◽  
Kerttu Uusimäki ◽  
Sari Ollila ◽  
Crippina Lubeka ◽  
...  
Keyword(s):  
Young Child ◽  
Complementary Feeding ◽  
Health Centers ◽  
Child Feeding ◽  
Young Child Feeding ◽  
Infant And Young Child ◽  
Mother And Child Health ◽  
Mother And Child ◽  
And Child Health ◽  
Child Health Centers

Abstract Objective The objective was to explore mothers’ perceptions of educational videos on infant and young child feeding practices, and to assess whether viewing frequencies would influence maternal knowledge, attitudes and feeding practices (KAPs). Design A set of 47 videos were displayed in health centers for 6 months. At three months, we conducted focus group discussions (FGDs) with mothers and at six months, administered KAP-questionnaire-based interviews to mothers. Using a quasi-experimental design we compared groups according to video viewing frequencies. Setting The study was conducted in a slum in Nairobi and a rural area in Machakos, Kenya. We installed TV screens in waiting rooms of six Mother and Child Health Centers, where mothers could choose to watch them. Participants Forty-three mothers with children aged 0 to 48 months participated in six FGDs and 547 mothers of children aged 0 to 23 months in KAP interviews. Results The mothers from the FGDs found the videos acceptable and beneficial. Videos enhanced mothers’ learning and empowered them to support others in learning. The KAP data showed that after adjustments, breastfeeding (p=0.06) and complementary feeding knowledge (p=0.01), complementary feeding attitudes (p=0.08), as well as hygiene knowledge and practices (p=0.003) were better among mothers who had seen videos three to four times, or five or more times, compared to mothers who had seen the videos once or twice. Conclusions Videos were an accepted form of education and were beneficial when watched repeatedly. The videos could be a good addition to current IYCF education efforts in Kenya.

scholarly journals Cytogenetic diepoxybutane sensitivity in Serbian children with Fanconi anemia

2006 ◽  
Vol 58 (4) ◽  
pp. 215-219
Author(s):  
Sanja Cirkovic ◽  
Marija Guc-Scekic ◽  
Dragana Vujic ◽  
D. Micic
Keyword(s):  
Fanconi Anemia ◽  
Cancer Susceptibility ◽  
Bone Marrow Failure ◽  
Alkylating Agents ◽  
Chromosome Breakage ◽  
Child Health Care ◽  
Bone Marrow Failure Syndromes ◽  
Mother And Child Health ◽  
Mother And Child ◽  
And Child Health

Fanconi anemia (FA) is an inherited disorder with aplastic anemia, cancer susceptibility, and hypersensitivity to alkylating agents such as diepoxybutane (DEB). The DEB test is used to screen for FA among patients with bone marrow failure syndromes (BMFS). From February of 2004 to May of 2006, 29 children with BMFS were diagnosed and treated at the Mother and Child Health Care Institute of Serbia (MCHIS). In the examined group, five out of 29 patients (17.2%) were found to have increased DEB-induced chromosome breakage (0.58-2.15 vs. 0.00-0.20 breaks/cell; p<0.001) with no overlap. Our results suggest the importance of this analysis for differential diagnosis and adequate therapy of FA among patients with BMFS.

scholarly journals TO STUDY OF ASSOCIATION OF CLINICAL PROFILE WITH SERUM VITAMIN B12 AND FOLATE LEVEL IN CHILDREN WITH INFANTILE TREMOR SYNDROME

2021 ◽  
pp. 118-120
Author(s):  
Dinesh Kumar ◽  
Mahesh Kumar Gupta ◽  
Sunil Gothwal ◽  
Umesh Gurjar ◽  
Kailash Kumar Meena ◽  
...  
Keyword(s):  
Serum Vitamin ◽  
Psychomotor Retardation ◽  
Clinical Profile ◽  
Vitamin B ◽  
Folate Level ◽  
Cross Sectional ◽  
Medical College ◽  
Mother And Child Health ◽  
Mother And Child ◽  
And Child Health

Background-We planned the present study with objective of to find out correlation in vitamin B and folate levels with 12 clinical profile in children with ITS Methods- This Hospital based cross sectional observational study was conducted in, Sir Padampat Mother and Child Health Institute (SPMCHI),SMS Medical College,Jaipur. Results- Vitamin B and folate were reduced in children with generalized tremors, psychomotor retardation, delayed 12 milestones,presence of hepatomegaly and splenomegaly. Conclusion- All children with Infantile Tremor Syndrome should be screened for vitamin B and folate levels,high risk 12 children should be supplemented B and folic acid.

scholarly journals THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

2020 ◽  
Vol 4 (2) ◽  
pp. 83-103
Author(s):  
Primawati Hayuningtyas
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Water Industry ◽  
Product Price ◽  
Campus Environment ◽  
Bottled Drinking Water ◽  
Place Promotion ◽  
Water Companies ◽  
The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

scholarly journals Amendment of the “Acceptable Limit for Abortion” in Article 14 of the Mother and Child Health Law

2008 ◽  
Vol 11 (2) ◽  
pp. 163-182
Author(s):  
이은영 ◽  
김소윤 ◽  
KIM Yun Deok ◽  
Myong-Sei Sohn ◽  
강현희
Keyword(s):  
Child Health ◽  
Health Law ◽  
Acceptable Limit ◽  
Mother And Child Health ◽  
Mother And Child ◽  
And Child Health
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