scholarly journals Future of Mobile Commerce: An Exploratory Study on Factors affecting Mobile Users’ Behaviour Intention

2019 ◽  
Vol 4 (1) ◽  
pp. 245-258 ◽  
Author(s):  
Arshan Bhullar ◽  
Pushpinder Singh Gill
Keyword(s):  
New Technology ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Users ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Business Opportunity ◽  
Self Administered Questionnaire ◽  
Research Show

Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the mobile users’ intend to adopt this new technology induced business model. With the success of e-commerce in India, there is a huge potential for m-commerce growth. As m-commerce technologies grow and mature, it is the users’ experience and adoption of m-commerce that will drive its growth. The users’ acceptance of m-commerce depends upon various factors, which influence his/her behaviour towards m-commerce. The current research is an effort to identify such antecedents that affects behavioural intention of mobile users towards m-commerce. A survey was conducted among 150 internet mobile users in Chandigarh city using structured self-administered questionnaire to identify such factors. The results show that perceived enjoyment and perceived usefulness are the most important factors followed by trust and perceived cost, which affects mobile users’ behaviour intention to use m-commerce. Perceived ease of use and social influence was not found to have significant influence on mobile users’ behaviour intention. The findings of this research show strong empirical base for all marketers and strategists who are looking to take full advantage of the strength of m-commerce.

scholarly journals Analysis Of Factors Affecting Adoption Of Financial Technology Application

SENTRALISASI ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 57
Author(s):  
Chalimatuz Sa'diyah
Keyword(s):  
New Technology ◽  
Data Interpretation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Technology Application ◽  
Behavior Intention ◽  
Global Science ◽  
Financial Technology

Financial technology has been an invaluable instructional material in the global science and technology trend and is the target of new technology applications of great business potential. This study aims to analyze the influence of brand and service trust, perceived usefulness, perceived ease of use on behaviour intention through attitude on fintech users. This research method uses purposive sampling method with the criteria of entrepreneurs using financial technology and located in Malang city. The number of samples used in this study was 160 respondents. Data interpretation using the Smart PLS3 system for analysis. The results showed that brand and service trust affects attitude. Perceived usefulness affects attitude. Perceived ease of use affects attitude. Attitude affects to Behavior Intention. Attitude variable can mediate the influence of Brand and Service Trust, Perceived Usefulness and Perceived Ease of Use on Behavior Intention. The Sobel test results show that the bigger indirect effect is the influence of Brand and Service Trust on Behavior Intention through Attitude.

Intention to Use Mobile Commerce

2021 ◽  
pp. 488-520
Author(s):  
Nhuong Bui ◽  
Long Pham ◽  
Stan Williamson ◽  
Cyrus Mohebbi ◽  
Hanh Le
Keyword(s):  
Rapid Development ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Technologies ◽  
Intention To Use ◽  
Sustainable Competitive Advantage ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Practical Implications

With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.

Intention to Use Mobile Commerce

2020 ◽  
Vol 16 (1) ◽  
pp. 1-30
Author(s):  
Nhuong Bui ◽  
Long Pham ◽  
Stan Williamson ◽  
Cyrus Mohebbi ◽  
Hanh Le
Keyword(s):  
Rapid Development ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Technologies ◽  
Intention To Use ◽  
Sustainable Competitive Advantage ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Practical Implications

With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.

An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

2014 ◽  
Vol 10 (1) ◽  
pp. 19-30 ◽  
Author(s):  
Yi-Fen Chen ◽  
Yu-Chen Lan
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Structural Equation Models ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Mobile Shopping

Mobile commerce has already become one of the trends in future developments. Therefore, mobile shopping in application of mobile commerce will become one of the services with a vast development potential. A technology acceptance model (TAM) with trust is utilized to explore influence of perceived ease of use and perceived usefulness in mobile shopping on customers' attitudes and behavioral intention to use, mobility, convenience and information richness, characterized by mobile commerce. An online survey was performed on a sample of 600 mobile users in Taiwan. Structural equation models (SEM) are used to examine hypotheses within the theoretical framework.

scholarly journals A Studying on Factors Affecting Decision to Use Smart Tourism Applications using extended TAM

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Social Impact ◽  
New Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Self Control ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Regression Methods ◽  
Control Information ◽  
Spss Software

The paper presented the theoretical extended accept new technology model (TAM), based on this theory and the results of previous studies, the research has built a model to study the factors impact the decision to use the smart travel applications in Vietnam. The study identified the following factors: Perceived ease of use, Perceived usefulness, Social impact, Self-control, Information security concerns and Service quality affecting the decision to use smart travel applications. The Hypothesis is tested through EFA discovery factor analysis, regression methods performed on SPSS software. From the results, the study proposes solutions to promote smart applications in Vietnam.

New technology in health education

2018 ◽  
Vol 15 (1) ◽  
pp. 46-58 ◽  
Author(s):  
Charles Buabeng-Andoh
Keyword(s):  
Nursing Education ◽  
Nursing Students ◽  
School Administrators ◽  
New Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Affecting ◽  
Use Of Technology

Purpose The purpose of this paper is to investigate undergraduate nursing students’ use of mobile learning (m-learning) and the factors contributing to their use of m-learning. Design/methodology/approach In total, 586 nursing students from three universities in Ghana participated in this study. Survey questionnaires were used to collect data. Descriptive statistics, sample t-test and multiple regression were used to analyze the data. Findings The research found that most students owned smartphones. Mobile technology was mainly used for doing homework. The result indicates that gender differences exist in terms of perceived usefulness of m-learning. In addition, age differences exist with regard to the perceived ease of use of m-learning. Furthermore, students showed positive attitudes toward the use of technology. Finally, perceived usefulness and attitudes toward the use of technology predicted students’ intention to use m-learning. Originality/value Despite the abundance of research on nursing education in other countries, there is a lack of research on nursing students’ use of m-learning and factors influencing their implementation of m-learning in higher learning institutions in Ghana. This study is important because it provides a clear description of nursing students’ use of m-learning and factors affecting their use in schools. Also, the author suggests that information from this study assists school administrators and nursing educators to understand students’ positions regarding m-learning in classroom.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

Exploring sectoral diversity in the timing of organizational blockchain adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cigdem Turhan ◽  
Ibrahim Akman
Keyword(s):  
New Technology ◽  
Organizational Factors ◽  
Ease Of Use ◽  
Least Square ◽  
Management Support ◽  
Perceived Ease Of Use ◽  
Organizational Strategies ◽  
Content Type ◽  
Factors Affecting ◽  
Blockchain Technology

PurposeBlockchain is a relatively new technology. Although it has a high potential to influence organizational strategies for adoption into respective operations, it has not been widely explored yet. This study aims to assess the sectoral diversity in the timing of organizational adoption of blockchain through selected organizational factors.Design/methodology/approachA survey was conducted based on a sample of 208 IT professionals. The data was collected using an instrument containing 17 questions. The existence of sector diversity was statistically analyzed using the Least Square Regression method.FindingsThe results indicate that, except for management support and perceived ease of use, all the other factors in the analysis significantly influence sector diversity in terms of blockchain adoption timing.Originality/valueAlthough blockchain has received attention from researchers, to the best of the authors' knowledge, there is no published work in the literature that explores the organizational factors influencing sectoral differences in the timing of blockchain technology adoption. Therefore, our work is unique in the related literature since we present analyses for the diversity between public and private sectors by modeling the factors affecting the intentions for the timing of blockchain adoption as part of the organizations' IT infrastructure.

scholarly journals Attitudinal Factors Affecting Wiki Group Collaboration for English Writing

2015 ◽  
Vol 18 (2) ◽  
pp. 22-35 ◽  
Author(s):  
Chwen Jen Chen ◽  
Kee Man Chuah ◽  
Jimmy Tho ◽  
Chee Siong Teh
Keyword(s):  
Language Learning ◽  
Foreign Language Learning ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Group Collaboration ◽  
Construction Joint ◽  
Attitudinal Factors ◽  
And Performance

Abstract Wikis, being one of the popular Web 2.0 tools, have impacted students’ engagement and performance particularly in the aspects of second and foreign language learning. While an increasing number of studies have focused on the effectiveness of wiki in improving students’ writing skills, this study was conducted to examine the attitudinal factors that influence English as a Second Language (ESL) students’ group collaboration in using wikis for a writing task that was divided into three phases: pre-writing, individual-construction, joint-constructions. Data collected from these students after completing this task was analyzed based on three attitudinal aspects: motivation, perceived usefulness, and perceived ease of use. The findings reveal high mean scores for all aspects. Further multiple regression analysis reveals that motivation is the most important factor associated with group collaboration, indicating the need to boost students’ motivation to encourage effective collaboration in completing wiki writing tasks.

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