Intention to Use Mobile Commerce

Author(s):  
Nhuong Bui ◽  
Long Pham ◽  
Stan Williamson ◽  
Cyrus Mohebbi ◽  
Hanh Le

With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.

2020 ◽  
Vol 16 (1) ◽  
pp. 1-30
Author(s):  
Nhuong Bui ◽  
Long Pham ◽  
Stan Williamson ◽  
Cyrus Mohebbi ◽  
Hanh Le

With mobile technologies' rapid development involving wireless networks and internet infrastructure, e-commerce has been evolving into a new, more significant phase: mobile commerce. Businesses throughout the world are highly motivated to invest in mobile commerce infrastructure and deploy their mobile commerce strategies as a source of sustainable competitive advantage to maintain existing and attract new customers. As probably the first systematic and comprehensive effort to date, this study analyzes the factors affecting customers' intention to use mobile commerce in Vietnam. The results show that perceived ease of use, perceived usefulness, variety of services, and trialability have both direct and indirect positive (via perceived usefulness) impacts on intention to use mobile commerce, while trust and social influence have indirect positive impacts on intention to use mobile commerce in Vietnam. Cost does not have any impact on intention to use mobile commerce in Vietnam. The results of this study are also compared with that of studies on mobile commerce conducted in China and Malaixia by Chong et al. Theoretical and practical implications, especially for helping businesses understand how to capture more customers in a rapidly developing country, Vietnam, are discussed.


2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.


IJAcc ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 53-59
Author(s):  
Mardiana Mardiana ◽  
Pipit Nursaputri ◽  
Ria Dwi I’zzaty

The purpose of this research is to examine the factors affecting interests of taxpayers in using efiling facility. The independent variables of this research are perceived usefulness, perceived ease of use, security and privacy, complexity, readiness technology taxpayers information and human resources. Data used in this research is primary data by using questionnaires. Respondent are the Individual Taxpayers who used e-filing.This research used multiple linear regression analysis that involved 108 respondents. The results show that: (1) perceived usefulness affects positively the intention to use E-filing, (2) perceived ease of use affects positively the intention to use E-Filing, (3) security and privacy affects positively the intention to use E-Filing, (4) complexity affects negatively the intention to use E-filing, (5) Readiness Technology Taxpayers Information affects positively the intention to use E-Filing (6) Human Resources affects positively the intention to use E-Filing


Author(s):  
Richman Tumpal Micael Pakpahan, Nilo Legowo

The rapid development of technology in Indonesia today resulted in very tight competition in the industrial world, where industry players are required to be able to provide faster and efficient services to keep their consumers from turning to competitors. PT. XYZ Bank In 2014 launched a mobile banking service called SimobiPlus. However, based on the data obtained from the number of internal SimobiPlus users, it is still below 15% of the total customers and it can be concluded that the use intention between customers is still very low, so the authors want to find out the factors that influence the user's intention to use. These research analysts used the method of the previous research UTAUT Extend, where this method has been proven on conducting research of intended use and modify it by adding a variable perception of usefulness, ease of use, trust, and security. In collecting the data, questionnaires with 400 respondents also use for the analysis of this research. Based on the results, the variable Perceived Ease of Use, Trust, Security, Social Influence has a positive effect on behavioral intention, where the Perceived Usefulness variable has the top influence among the variables used in this research.


Author(s):  
Arshan Bhullar ◽  
Pushpinder Singh Gill

Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the mobile users’ intend to adopt this new technology induced business model. With the success of e-commerce in India, there is a huge potential for m-commerce growth. As m-commerce technologies grow and mature, it is the users’ experience and adoption of m-commerce that will drive its growth. The users’ acceptance of m-commerce depends upon various factors, which influence his/her behaviour towards m-commerce. The current research is an effort to identify such antecedents that affects behavioural intention of mobile users towards m-commerce. A survey was conducted among 150 internet mobile users in Chandigarh city using structured self-administered questionnaire to identify such factors. The results show that perceived enjoyment and perceived usefulness are the most important factors followed by trust and perceived cost, which affects mobile users’ behaviour intention to use m-commerce. Perceived ease of use and social influence was not found to have significant influence on mobile users’ behaviour intention. The findings of this research show strong empirical base for all marketers and strategists who are looking to take full advantage of the strength of m-commerce.


Author(s):  
Khalid Ali Rababah ◽  
Mohammad Khasawneh ◽  
Bilal Nassar

The aim of this study is to examine the factors affecting students' intention to use cloud computing in the Jordanian universities. To achieve this purpose, a quantitative research approach which is a survey-based was deployed. Around 400 questionnaires were distributed randomly to Information Technology (IT) students at four universities in Jordan and only 236 valid questionnaires were received. Using multiple regression technique, the results revealed that perceived usefulness, perceived ease of use, perceived security, perceived speed of access, and perceived cost of usage were significantly influencing the students' intention to accept and use cloud computing while the Affect was not. Furthermore, the results indicated that the developed model explains 50.4% of the variance in the students' intention to use cloud computing. Practically, the results of this study are considered fruitful for the universities and students to increase the usage of cloud computing in the educational settings.


2015 ◽  
Vol 7 (3) ◽  
pp. 1-17 ◽  
Author(s):  
Jung Won Hur ◽  
Ying W. Shen ◽  
Ugur Kale ◽  
Theresa A. Cullen

Teachers in the US have been increasingly adopting mobile devices for teaching, but little research has examined how pre-service teachers perceive mobile device integration in classrooms. To address this issue, the study developed a research model that explained factors affecting pre-service teachers' intention to use mobile devices and the relationship among the factors. A total of 386 pre-service teachers participated in an online survey, and the model was tested using structural equation modeling. The results showed that 72.5% of variances in pre-service teachers' intention to use mobile devices were explained by perceived usefulness and self-efficacy for technology integration jointly, where perceived usefulness was the strongest predictor. The findings also demonstrated that constructivist beliefs and perceived ease of use indirectly influenced pre-service teachers' intention to use mobile devices for teaching.


2019 ◽  
Vol 9 (2) ◽  
pp. 28-42
Author(s):  
Fatheia Hassan Abdulfattah

The adoption of mobile cloud computing (MCC) in education systems still faces several obstacles due to technical, environmental, psychological, and individual issues. Considering numerous advantages associated with the adoption of MCC, this article evaluates the frequency of using MCC by students at King Abdul-Aziz University (KAU) and investigates the factors that influence student intention to use MCC. A survey approach has been used to include 163 students of KAU through a random sampling. Results showed that the attitude towards MCC, perceived ease of use, perceived usefulness, social influence, accessibility of technology, individual characteristics, perceived privacy, and security are all important determinants of intention to use MCC. Findings contribute towards research and practice by revealing crucial factors that impact student intention to adopt mobile cloud computing in developing countries.


2018 ◽  
Vol 7 (2.29) ◽  
pp. 511
Author(s):  
Moamar Elyazgi

The purpose of this study was to develop and validate a new learning environments instrument designed to aid investigators and practitioners in measuring and researching the pupils’ behaviour intention to use e-book technology. The use of e-book technology in schools is now ubiquitous, but the effectiveness on the learning environment has mixed results. This study intends to investigate factors affecting pupils’ behavioural intentions to use the e-book technology. Integrating Child Computer Interaction (CCI) factors such as usability and interface with the Technology Acceptance Model (TAM) factors such as Perceived Enjoyment (PE),  Perceived Ease of Use (PEOU), Perceived Usefulness (PU) and Behaviour Intention (BI). Using e-book technology acceptance survey was developed, field-tested with 40 pupils from school aged 10-17 years  and then validated. The proposed questionnaire has 33 items allocated to six scales: (1) Usability; (2) interface; (3) Perceived Enjoyment; (4) Perceived Ease of Use; (5) Perceived Usefulness and (6) Behaviour Intention. The proposed questionnaire was administered to pupils in the schools. Six experts in the field of computer science, information system and technology to justify it, especially in relation to the elements of each concept, assessed content validity or face validity of the questionnaire. Then alpha reliability, convergent validity and discernment validity have been calculated in this study.   The questionnaire of e-book technology acceptance has strong evaluative and discriminative properties and can be used with confidence to measure the e-book acceptance for pupils.  


2021 ◽  
Vol 14 (1) ◽  
pp. 55-69
Author(s):  
Mousa Ahmed Albashrawi

User satisfaction is crucial to reinforce continued usage intention of mobile banking (MB). Since IS literature has overlooked continued usage intention of MB and its significance to reflect the success of MB system, it would be important to further the research in this area. This study employs both customization and security, two concerned factors among customers, to examine their impact on satisfaction and MB continuance intention. Extended expectation-confirmation model in IT domain (ECM-IT), developed from TAM and ECM, is used to evaluate the factors affecting satisfaction which in turn affects MB continuance intention. With a sample of a mid-sized US bank customers, regression results reveal that efficiency quality with its underlying factors of perceived usefulness and perceived ease of use are significant predictors of satisfaction. The interaction effect is significant for customization, but not for security. Theoretical and practical implications are communicated.


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