scholarly journals Dynamic Analysis of the Traffic of Vehicles Used in Car Sharing

2021 ◽  
Vol 6 (3) ◽  
pp. 847-859
Author(s):  
Sergey Sergeev ◽  
Svetlana Bozhuk ◽  
Natalia Pletneva ◽  
Konstantin Evdokimov ◽  
Yury Klochkov
Keyword(s):  
Dynamic Analysis ◽  
Competitive Advantage ◽  
Mobile Apps ◽  
Transport Service ◽  
Car Sharing ◽  
Math Model ◽  
Digital Platforms ◽  
Optimal Methods ◽  
Doing Business ◽  
Customer Identification

During digitalization of transport service segment people use modern facilities such as geolocation, M2M connectivity, online payments, customer identification. We can also see a high competition here. The task of car sharing managers is to search for the optimal methods of doing business. As the regulations of business, ecological standards and technology environment of the main players is almost similar because of using the same mobile and cloud resources, it is possible to get a competitive advantage by the development of mobile apps for the employee’s PCs and smartphones of customers. The math model shown in this article is developed for implementing in digital platforms of such kind of business. This gives the opportunity to offer customers more attractive car sharing services and to reduce costs by following the environmental restrictions at the same time.

scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

Forest Fire Scenarios in Digital Platforms

2021 ◽  
pp. 149-176
Author(s):  
Liliana Gonçalves ◽  
Lídia Oliveira
Keyword(s):  
Conceptual Framework ◽  
Forest Fire ◽  
Forest Fires ◽  
Mobile Apps ◽  
The Internet ◽  
Digital Platforms ◽  
Digital Platform ◽  
Fire Scenarios ◽  
Facebook Pages

Forest fires are widespread in Portugal, particularly in the summer. Recently, in 2017, Portugal had two great fires. As a result, more than 120 people died, hundreds suffered injuries and registered significant economic and environmental losses. Since then, and due to the evolution and democratization of the internet and technology devices, forest fire content is much more common in cyberspace. Thus, to understand this issue, the authors propose to outline a profile of the digital platforms used in forest fire situations. The goal is to understand the uses and commitment arising from forest fires' issues in digital platforms by presenting a conceptual framework in Portugal's specific case. The authors analyzed webpages, mobile apps, Facebook pages and groups, and YouTube channels, focusing on forest fires contents. By understanding the kind of digital platform, its contents, uses, and interaction, this chapter contributes to understanding digital platforms' role in crisis and disaster scenarios such as wildfires.

Dynalize: Dynamic Analysis of Mobile Apps in a Platform-as-a-Service Cloud

2015 ◽  
Author(s):  
Pablo Graubner ◽  
Lars Baumgartner ◽  
Patrick Heckmann ◽  
Marcel Muller ◽  
Bernd Freisleben
Keyword(s):  
Dynamic Analysis ◽  
Mobile Apps ◽  
Platform As A Service ◽  
Service Cloud

The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship

2019 ◽  
Vol 53 (7) ◽  
pp. 1278-1310 ◽  
Author(s):  
Rakhi Thakur
Keyword(s):  
Mobile Apps ◽  
Business Environment ◽  
Mobile App ◽  
Customer Engagement ◽  
Content Type ◽  
Digital Platforms ◽  
Quantitative Studies ◽  
Non Linear ◽  
Moderating Role

Purpose This study aims to examine the moderating role of customer engagement experiences in satisfaction–loyalty relationship in the digital business environment. This paper looks at mobile apps for shopping and travel planning to understand these relationships. Design/methodology/approach This paper includes the conceptualization and validation of the proposed relationship through multiple studies. An exploratory qualitative study was conducted to identify the relevant engagement experiences. Subsequently, multiple quantitative studies were conducted to examine the proposed relationships. Findings The effect of satisfaction on continuance intention is stronger among customers with higher levels of engagement. Further, the propensity to provide electronic word of mouth is non-linear in customers with higher levels of engagement and may not vary directly with satisfaction levels. Research limitations/implications The findings of this study contribute to the emerging literature on customer engagement and mobile app-usage domains. Future studies may examine such a relationship in different businesses and on varied digital platforms. Practical implications The findings of this paper may provide actionable insights to marketers, giving them a mechanism to segment customers based on engagement levels and using discretion while focusing on satisfaction levels among different segments. Originality/value This study validates the proposed moderating role of customer engagement in the satisfaction–loyalty relationship. The non-linear relationship between satisfaction and loyalty is also demonstrated.

scholarly journals The challenges of creating sustainable competitive advantage in large B2B multidivisional corporations

2020 ◽  
Vol 12 ◽  
pp. 1188
Author(s):  
Isis Cassia Vannucci de Oliveira Koelle ◽  
Cristiane De Paula Bueno ◽  
Daniel Estima de Carvalho ◽  
Leandro Fraga Guimaraes
Keyword(s):  
Competitive Advantage ◽  
Corporate Strategy ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Doing Business ◽  
Sustainable Competitive Advantages ◽  
The Way

It addresses the challenges that large multi-divisional B2B corporations face each day to take advantage of their corporate strategy and ensure sustainable competitive advantages. The synergies and interrelations that would give them such a position are not always simple to be achieved or even perceived by customers. The chosen approach was focused on B2B companies, because processes and communication tend to be more truncated, as they are usually more technical in the way of doing business. This can make the challenges of interrelation and synergy even greater.

scholarly journals The Price is (Not) Right: Comparing Privacy in Free and Paid Apps

2020 ◽  
Vol 2020 (3) ◽  
pp. 222-242 ◽  
Author(s):  
Catherine Han ◽  
Irwin Reyes ◽  
Álvaro Feal ◽  
Joel Reardon ◽  
Primal Wijesekera ◽  
...  
Keyword(s):  
Data Collection ◽  
Dynamic Analysis ◽  
Online Survey ◽  
Mobile Apps ◽  
Third Party ◽  
Security And Privacy ◽  
Consumer Privacy ◽  
Static And Dynamic Analysis ◽  
Android Apps ◽  
Collection Practices

AbstractIt is commonly assumed that “free” mobile apps come at the cost of consumer privacy and that paying for apps could offer consumers protection from behavioral advertising and long-term tracking. This work empirically evaluates the validity of this assumption by comparing the privacy practices of free apps and their paid premium versions, while also gauging consumer expectations surrounding free and paid apps. We use both static and dynamic analysis to examine 5,877 pairs of free Android apps and their paid counterparts for differences in data collection practices and privacy policies between pairs. To understand user expectations for paid apps, we conducted a 998-participant online survey and found that consumers expect paid apps to have better security and privacy behaviors. However, there is no clear evidence that paying for an app will actually guarantee protection from extensive data collection in practice. Given that the free version had at least one thirdparty library or dangerous permission, respectively, we discovered that 45% of the paid versions reused all of the same third-party libraries as their free versions, and 74% of the paid versions had all of the dangerous permissions held by the free app. Likewise, our dynamic analysis revealed that 32% of the paid apps exhibit all of the same data collection and transmission behaviors as their free counterparts. Finally, we found that 40% of apps did not have a privacy policy link in the Google Play Store and that only 3.7% of the pairs that did reflected differences between the free and paid versions.

scholarly journals The role of market segmentation in consumer behavior investigation

2021 ◽  
Vol 71 (4) ◽  
pp. 116-122
Author(s):  
V. Chevhanova ◽  
V. Vasiuta
Keyword(s):  
Consumer Behavior ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Market Segmentation ◽  
Grocery Stores ◽  
Target Groups ◽  
Doing Business ◽  
Improved Performance ◽  
Relationship Of

The essence of market segmentation is investigated and its role in consumer behavior investigation is defined in this paper. Market segmentation is an important element of the company's marketing strategy, where various methods and approaches are used in order to define customer segments. It can have various models that establish the relationship of consumer behavior with the main criteria. According to these models, consumers are divided into target groups (segments). As the result, we obtain description of the process of analyzing consumers in relation to the basis of market segmentation. The main criteria for the segmentation of the market are indicated. The analysis of consumers of the network of grocery stores «Ridne selo» is carried out. The segmentation of individual consumers of the network and its competitors is performed. Based on the segmentation, socio-demographic portrait of consumers is obtained. The analysis of consumers of the network of grocery stores «Ridne selo» make it possible to identify the main target groups that can be targeted when developing a marketing strategy in the future. It is proved that market segmentation allows us to solve the main problems in consumer behavior investigation, since each product can be successfully sold only in certain market segments. At the same time, the competitive advantage lies in more complete satisfaction of the needs of a certain segment of consumers with minimal resource costs for servicing this segment. It is noted that the principle of doing business of the world's leading companies is that they produce only those goods that are needed by the consumer. The likelihood of selling these products is confirmed by market research based on market segmentation. The need for continuous analysis of consumers, identification of target segments for making effective decisions on sales and production and for domestic enterprises is noted. This will express the essence of the formation of effective enterprise marketing strategy. Market segmentation in the development of marketing strategy will contribute to the constant search for strategic target groups of consumers and the concentration of the seller's (manufacturer's) activities precisely on meeting their needs. This will provide them with competitive advantage and improved performance in the long term.

Sign in / Sign up

Export Citation Format

Share Document