scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

Small Retail Strategy to Improve Performance and Sustainable Competitive Advantage in Makassar, South Sulawesi, Indonesia

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Saban Echdar
Keyword(s):  
Competitive Advantage ◽  
Analysis Data ◽  
Sem Analysis ◽  
Service Orientation ◽  
Sustainable Competitive Advantage ◽  
Product Selection ◽  
South Sulawesi ◽  
Retail Strategy ◽  
Retail Business ◽  
Market Location

Small retail business is more sustainable compared with the large business. In Makassar, South Sulawesi, Indonesia, there are some retail businesses, and they need to be more competitive to survive. The study intended to analyze the influence of service orientation, entrepreneurial, market, location and product selection on the performance of small retail businesses and their influence on the performance of small retail businesses on competitive advantage. This is a descriptive study. The researcher collected data by interview and questionnaire using a sample of 120 respondents. Using SEM analysis, data were treated through the AMOS program. The results showed that the service orientation, market orientation, location and selection of products had a significant positive effect on the performance of small retail businesses. Besides that, this study showed that the performance of small retail businesses significantly and positively affected the retail businesses’ competitive advantage.

scholarly journals Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise

2017 ◽  
Vol 2017 ◽  
pp. 1-17 ◽  
Author(s):  
Hyunwoo Hwangbo ◽  
Yang Sok Kim ◽  
Kyung Jin Cha
Keyword(s):  
Augmented Reality ◽  
New Technologies ◽  
New Technology ◽  
Business Environment ◽  
Interactive Systems ◽  
Online Retailing ◽  
Online Retail ◽  
Doing Business ◽  
Retail Business

Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems. Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops. Marketing studies also address immersive marketing that employs these technologies in order to change ways of doing offline retail business. Even though there is much discussion concerning new trends, technologies, and marketing concepts, there is, as of yet, no investigation that comprehensively explains how they can be combined together seamlessly in the real world retail environment. This paper employs the term “smart store” to indicate retail stores equipped with these new technologies and modern marketing concepts. This paper aims to summarize discussions related to smart stores and their possible applications in a real business environment. Furthermore, we present a case study of a business that applies the smart store concept to its fashion retail shops in Korea.

HYBRID MODELING APPROACH TO COMPETITIVENESS THROUGH FAST STRATEGY

2013 ◽  
Vol 10 (05) ◽  
pp. 1340016 ◽  
Author(s):  
SAMULI KORTELAINEN ◽  
LAURI LÄTTILÄ
Keyword(s):  
Simulation Model ◽  
Competitive Advantage ◽  
Business Environment ◽  
External Factors ◽  
Hybrid Modeling ◽  
Modeling Technique ◽  
Management Research ◽  
Sustained Competitive Advantage ◽  
Theoretical Finding ◽  
Internal And External Factors

Understanding the sources of sustained competitive advantage is the fundamental task of strategic management research. An interesting concept of fast strategy has emerged, which builds a firm's competitiveness from its ability to react to change more rapidly than its competitors. We approach this concept with a simulation model based on a hybrid modeling technique. The simulation model is used to test the profitability of the fast strategy concept in different business environment conditions. The theoretical finding of our study supports the fast strategy concept and shows that there are some internal and external factors that control the value of agility. The methodological finding of this work is that the hybrid modeling technique offers an interesting platform for understanding the effects of environmental dynamics in strategic and technology management research.

scholarly journals Interdisciplinary groups perception on impact of technology: A study in Petro-Chemical sector

2019 ◽  
Vol 10 (2) ◽  
pp. 69-82
Author(s):  
Amit Kundu ◽  
Ramanuj Majumdar
Keyword(s):  
Product Development ◽  
Competitive Advantage ◽  
Business Environment ◽  
Medium Size ◽  
Adoption Of Technology ◽  
Chemical Company ◽  
Continuous Innovation ◽  
Doing Business ◽  
Petrochemical Company ◽  
Impact Of Technology

Abstract In today’s competitive business environment firms who can afford to invest on superior technology are in general found to be more efficient. In technology driven industries companies tend to encash upon the benefits of the superior technology, engage in continuous innovation and invest in R&D to gain competitive advantage. Notwithstanding this phenomenon, adoption of superior technology by any industry is extremely challenging. Even, Small and Medium size Enterprises (SMEs) in a developing country are often incapable of adopting the latest technology. Because they are expensive and moreover it leads to disruption to the traditional way of doing business and even different managerial functions differ on the adoption of technology. This research paper collected perception regarding impact of technology by three broad managerial functions such as Operations, Marketing, Product development & Innovation of a large Petrochemical company. With the help of Conjoint Analysis, Part worth and Ideal Achievement Index (AI) have been estimated. These estimates enable us to assess the perception of three inter disciplinary managerial groups regarding impact of technology on the downstream units (nearly 500 companies) of a Petro-Chemical Company in India.

scholarly journals Innovation as an important element of creating a competitive advantage for modern enterprises

2020 ◽  
Vol 66 (5) ◽  
pp. 38-48
Author(s):  
L. Endzejczyk ◽  
S. Schmitka
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Innovation Policy ◽  
Fast Response ◽  
Business Environment ◽  
Successful Operation ◽  
Company Strategy ◽  
Doing Business ◽  
Survival And Development ◽  
Creative Workers

Innovation has always been the subject of research by many scientists in different countries. Innovations are influenced by the external and internal environment of enterprises operation. In the countries with transition economies and underdeveloped ones, innovations are the engine of gross domestic product development and growth. Business environment is changing rapidly, so creating a competitive advantage based on innovations provides businesses with better market position, gives chances and opportunities to form a strategy for survival and development. The enterprise innovations are influenced by the potential of its development, material resources and, perhaps, the most important is the capital in the form of creative workers. Human capital, its structure and its impact on economic development and innovation are underinvestigated. Today's transient and changing market requires from businesses, small and large companies their constant adaptation to new conditions and fast response to changes. In order to meet the market requirements, companies should significantly increase the efficiency of their activities and introduce new, innovative services and products, as innovation is an important factor determining the competitiveness level. This fact requires significant own financial resources and borrowed funds. Therefore, the way of managing the enterprise human resources and human capital, undoubtedly, has significant influence on the innovation level. The introduction of innovations makes it possible for companies to achieve significant competitive advantage in the market and is an important factor in their development and successful operation. In this paper, the authors describe some theoretical conditions for doing business and substantiate the importance of innovation as a factor determining the competitiveness level in the 21st century. Considerable attention is paid to the sources of innovation, types of innovation, the importance of creativity in innovation, innovation as a factor in enterprise development, company strategy, innovation as a tool for competitive advantage creation, national innovation policy and enterprise competitiveness.

The Importance of Knowledge Transfer to Industry

2016 ◽  
Vol 4 (1) ◽  
pp. 1-6
Author(s):  
Emília Madudová ◽  
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Divergent Thinking ◽  
Business Environment ◽  
Point Of View ◽  
Creative Industry ◽  
Specific Knowledge ◽  
Creative People ◽  
Industry Needs ◽  
Firm Owners

The paper examines the specific knowledge universities transfer to industry, reflecting to creative industry needs. As results shows, the most asked alumni competences should be tacit knowledge and divergent thinking. Divergent thinking influence the creativity. Creativity is often defined as the ability to develop new and useful ideas, but in deep literature review, we can see few irregularities and different definitions of creativity. The paper also evaluates the importance of creativity from business environment point of view and from the creative industry perspective and creative firm owners. As point of view. Another key finding is, that to educate creative people will be one of the key competitive advantage, because mainly the ability to create and disseminate knowledge is often at the heart of the organization's competitive advantage not only in creative industry, but in transport industry as well.

PENGELOLAAN MODAL MANUSIA DALAM KAITANNYA DENGAN MANAJEMEN KINERJA

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Amanda Setiorini,MM.
Keyword(s):  
Human Capital ◽  
Resource Management ◽  
Human Resource Management ◽  
Competitive Advantage ◽  
Performance Management ◽  
Human Resource ◽  
Business Environment ◽  
Business Organization

Globalization changes the business environment, which demands change from every business organization involved, to succeed in the new environment. For that purpose, human resource management needs to be directed to the development of human capital, which assumes employees as assets, not costs, for the company. The implication is that management needs to recognize each of its employees in order to maximize their potential and manage it to be a competitive advantage. This is where performance management plays a very important role.

scholarly journals The Effects of External and Internal Factors on Competitive Advantage—Moderation of Market Dynamism and Mediation of Customer Relationship Building

2021 ◽  
Vol 13 (7) ◽  
pp. 4066
Author(s):  
Romina Cheraghalizadeh ◽  
Hossein Olya ◽  
Mustafa Tumer
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Capabilities Approach ◽  
Relationship Building ◽  
Customer Relationship ◽  
Mediation Effect ◽  
Organizational Capabilities ◽  
Validity And Reliability ◽  
Internal And External Factors ◽  
The Relationship

Using a resource-based view and dynamic capabilities approach, this study investigates both the internal and external factors influencing competitive advantage in the hotel industry. For this purpose, we examine how organizational capabilities may lead to customer relationship building and in turn to competitive advantage. We further test the moderation role of market dynamism on the relationship between organizational capabilities and customer relationship building, and also investigate the mediation effect of customer relationship building on the association between organizational capabilities and competitive advantage. A questionnaire-based study was conducted among hotel employees in Northern Cyprus to test the conceptual model. A set of approaches was applied to detect common method bias and test the validity and reliability of the questionnaire. Correlation and regression analyses were conducted to evaluate the relationships between the variables, and bootstrapping analysis was applied to assess the mediation and moderation effects. The results revealed that organizational capabilities enhance customer relationship building and competitive advantage. Market dynamism as an external factor moderates the relationship between organizational capabilities and customer relationship building. There is also an indirect association between organizational capabilities and competitive advantage through the mediation of customer relationship building. The theoretical and practical implications of the findings are discussed.

scholarly journals Extraction of Peppermint Essential Oils and Lipophilic Compounds: Assessment of Process Kinetics and Environmental Impacts with Multiple Techniques

Molecules ◽  
2021 ◽  
Vol 26 (10) ◽  
pp. 2879
Author(s):  
Aleksandar Radivojac ◽  
Oskar Bera ◽  
Zoran Zeković ◽  
Nemanja Teslić ◽  
Živan Mrkonjić ◽  
...  
Keyword(s):  
Co2 Emissions ◽  
Electricity Consumption ◽  
Well Being ◽  
Extraction Methods ◽  
Ultrasound Assisted Extraction ◽  
Statistical Parameters ◽  
Microwave Assisted ◽  
Assisted Extraction ◽  
The Many ◽  
Product Sales

Consumers are becoming more mindful of their well-being. Increasing awareness of the many beneficial properties of peppermint essential oil (EO) has significantly increased product sales in recent years. Hydrodistillation (HD), a proven conventional method, and a possible alternative in the form of microwave-assisted hydrodistillation (MWHD) have been used to isolate peppermint EO. Standard Soxhlet and alternatively supercritical fluid (SFE), microwave-assisted, and ultrasound-assisted extraction separated the lipid extracts. The distillations employed various power settings, and the EO yield varied from 0.15 to 0.80%. The estimated environmental impact in terms of electricity consumption and CO2 emissions suggested that MWHD is an energy efficient way to reduce CO2 emissions. Different extraction methods and solvent properties affected the lipid extract yield, which ranged from 2.55 to 5.36%. According to the corresponding values of statistical parameters, empiric mathematical models were successfully applied to model the kinetics of MWHD and SFE processes.

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