scholarly journals Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities

2016 ◽  
Vol 7 ◽  
Author(s):  
Jorge Pelegrín-Borondo ◽  
Eva Reinares-Lara ◽  
Cristina Olarte-Pascual ◽  
Marta Garcia-Sierra
Keyword(s):  
Consumer Behavior ◽  
Moderating Effect ◽  
End User

scholarly journals A construal-level approach to hedonic and utilitarian shopping orientation

2021 ◽  
Author(s):  
Daniele Scarpi
Keyword(s):  
Consumer Behavior ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Construal Level ◽  
Shopping Orientation ◽  
Shopping Orientations ◽  
Construal Levels ◽  
The Relationship

AbstractSeveral studies in consumer behavior have focused on consumers’ shopping orientation in terms of hedonic and utilitarian shopping. The present research advances a different perspective examining hedonic and utilitarian shopping orientations with the theoretical lenses of construal-level theory. Results from two studies indicate that hedonism relates to higher and utilitarianism to lower construal levels (Study 1). Consequently, individuals tend to prefer desirability-related options when shopping hedonically, and feasibility-related options when shopping in a utilitarian way (Study 2). The findings further show a moderating effect of construal level on the relationship between shopping orientation and choice, consistent with construal-level theory.

Moral dynamics in consumer behavior: the moderating effect of ethical frameworks

2011 ◽  
Author(s):  
Gert Cornelissen ◽  
Michael Bashshur ◽  
Julian Rode ◽  
Marc Le Menestrel
Keyword(s):  
Consumer Behavior ◽  
Moderating Effect ◽  
Ethical Frameworks

scholarly journals Do product category and consumers’ motivations profiles matter regarding counterfeiting?

2019 ◽  
Vol 28 (6) ◽  
pp. 758-770
Author(s):  
André Le Roux ◽  
Marinette Thébault ◽  
Yves Roy
Keyword(s):  
Consumer Behavior ◽  
Mixed Model ◽  
Linear Mixed Model ◽  
Product Category ◽  
Purchase Intentions ◽  
Product Type ◽  
Moderating Effect ◽  
Convenience Sample ◽  
Content Type ◽  
The Impact

Purpose The purpose of this study is to explore the impact of product category and consumers’ motivations profiles on the determinants of consumers’ preferences and purchase intentions of counterfeits and genuine products, through manipulation of product attributes and purchase situations. Design/methodology/approach The study relies on an experimental design involving a questionnaire on a convenience sample with two parts: a tradeoff model manipulating three attributes, product type (genuine vs. counterfeit), price (high vs. low) and place of purchase (regular shop, Internet and market) in two product categories, and a scale measuring motivations to purchase counterfeits. Ranking and purchase intentions are analyzed using conjoint analysis and generalized linear mixed model (GLMM). Findings Ranking reveals a dominant pattern of consumer behavior regarding counterfeiting: product type, price and place of purchase. Product category has a moderating effect on choice criteria: relative importance of place of purchase and price varies according product category. Consumers’ motivations profiles have also a moderating effect on consumer behavior. Some profiles are more receptive to copies. Consumers’ profiles exhibit different hierarchies of purchase criteria and may change them depending upon product category. Originality/value Results challenge literature on the dominant role of price among choice criteria. Price alone cannot determine a counterfeit purchase. It is the interaction of price, place of purchase or product type that explains such a behavior. Product category matters: Price and place of purchase importance cannot be considered without accounting for product category. Consumers’ motivations profile matters. Consumers are not homogeneous face to counterfeits.

scholarly journals The Structural Relationship Between Organisational-Information System Related Support, Technology Self-Efficacy, And End-User Satisfaction With E-HRM

2019 ◽  
pp. 1111-1119
Author(s):  
Hadziroh Ibrahim ◽  
Faridahwati Mohd Shamsuddin ◽  
Yusliza Mohd Yusoff ◽  
Md. Lazim Mohd Zin
Keyword(s):  
Information System ◽  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
User Satisfaction ◽  
Self Efficacy ◽  
Sampling Technique ◽  
Moderating Effect ◽  
Government Agencies ◽  
End User

The study investigated the structural relationships between organisational information system (IS)-related support and end-user satisfaction with electronic human resource management (E-HRM) in government agencies in Malaysia, called human resource management information system (HRMIS). The moderating effect of technology self-efficacy on the relationships was also examined. A purposive sampling technique specifically judgment sampling was used to recruit participants in 14 state governments and ministries. To collect data, 990 questionnaires were distributed, of which 490 were used for data analysis. The results showed that of four dimensions of organisational IS-related support, only literacy support, technical support, and technology involvement support had significant and positive relationships with end-user satisfaction with HRMIS. Innovation support did not show any significant contribution. Unexpectedly, technology self-efficacy did not demonstrate any moderating effect, suggesting that organisational IS-related support is more crucial than prior computer skill to ensure the effective implementation of HRMIS in government agencies in Malaysia. The theoretical and managerial implications of the results are discussed.

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