scholarly journals Female Entrepreneurial Intentions in Pakistan: A Theory of Planned Behavior Perspective

2021 ◽  
Vol 12 ◽  
Author(s):  
Ambreen Sarwar ◽  
Qurratulain Ahsan ◽  
Nazia Rafiq
Keyword(s):  
Social Support ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Psychological Capital ◽  
Constant Pressure ◽  
Female Students ◽  
Multiple Roles ◽  
Entrepreneurial Intentions ◽  
High Social Support ◽  
Untapped Resource

With theoretical underpinnings in the theory of planned behavior, this research aims at investigating how women's entrepreneurial intentions might develop in Pakistan. The survey of 216 female students revealed that psychological capital plays an important role in shaping women's entrepreneurial commitment which in turn results in increased intentions to opt for entrepreneurship as a career. Additionally, it was observed that social support moderates the indirect relation in such a way that in the presence of high social support, the association between psychological capital and intentions via commitment is further strengthened. Because women face comparatively more barriers in paid career, therefore it was necessary to study the mechanism and driver that can improve their entrepreneurial intentions, since they represent an untapped resource that might be utilized to improve the economic prospects of a country. The study bridges a significant knowledge gap in utilizing psychological capital to enhance female's entrepreneurial intentions, who are under constant pressure of juggling multiple roles at work and home.

scholarly journals Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions

2013 ◽  
Vol 39 (3) ◽  
pp. 655-674 ◽  
Author(s):  
Teemu Kautonen ◽  
Marco van Gelderen ◽  
Matthias Fink
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Entrepreneurial Intentions

scholarly journals Pengaruh Pendidikan Gizi Berbasis Theory of Planned Behavior untuk Mempromosikan Pembatasan Konsumsi Fast Food pada Siswi

2017 ◽  
Vol 1 (4) ◽  
pp. 351
Author(s):  
Wuri Rizki Handarbeny ◽  
Trias Mahmudiono
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Food Consumption ◽  
Fast Food ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Female Students ◽  
Perceived Behavioral Control ◽  
Nutritional Education ◽  
Fast Food Consumption

 Background: The incessant promotion of fast food make a perception that fast food is a trend among teenager.  Fast food consumption habits that have high calorie but low nutrients will causes nutritional problems in adolescents. Objectives: The purpose of this study aimed to determine effect of nutritional education based on theory of planned behavior to change knowledge, attitude, subjective norms, perceived behavioral control, intention, and limited fast food consumption among female students in Sidoarjo. Methods: This study was interventional quasi-experimental research. 32 female students (each 16 female students for interventional group and 16 female students for control group), were selected by simple random sampling. The education was provided based on theory of planned behavior in four sessions. The researcher-made questionnaire based on theory of planned behavior used for data collection.The questionnaire was completed by the students twice, before and three weeks after the implementation of nutritional education. Data were analyze using descriptive statistics, Mann-Whitney, and Wilcoxon Signed Ranks. Result: The results of this study show nutrition education based on theory of planned behavior influence knowledge (p<0.001), attitude (p<0.001), subjective norms (p=0.002), perceived behavioral control (p<0.001),intention (p<0.001), but doesn’t influence limited fast food consumption (p=0.570). Conclusion: Nutritional education based on the theory of planned behavior influence knowledge, attitude, subjective norms, perceived behavioral control, and intention, but not effect to limited fast food consumption. So, nutrition education designed based on TPB effective to be implementation of health promotion.ABSTRAK Latarbelakang: Gencarnya promosi fast food  menimbulkan persepsi bahwa makanan cepat saji merupakan tren dikalangan remaja. Kebiasaan konsumsi makanan cepat saji yang mempunyai tinggi kalori namun rendah zat gizi menimbulkan masalah gizi lebih dan defisiensi zat gizi mikro pada remaja.Tujuan: Tujuan penelitian ini dilakukan untuk mengetahui pengaruh pendidikan gizi berbasis Theory of Planned Behavior terhadap perubahan pengetahuan, sikap, norma subyektif, perceived behavioral control, intensi, dan konsumsi membatasi fast food pada siswi di SMA Negeri 2 Sidoarjo.  Metode: Penelitian ini dilaksanakan dengan metode quasy experimental pada 32 siswi (16 siswi kelompok kontrol dan 16 siswi kelompok perlakuan) dipilih menggunakan simple random sampling. Pendidikan gizi berbasis TPB dilakukan selama 4 sesi yiatu sesi sikap, norma subyektif, PBC, dan intensi. Kuesioner penelitian yang digunakan untuk meneliti berbasis TPB. Penilaian dilakukan dua kali, yaitu sebelum dan 3 minggu setelah edukasi. Data dianalisis secara deskriptif, uji Mann Whitney dan Wilcoxon Signed Ranks.Hasil: Berdasarkan hasil penelitian bahwa pendidikan gizi berbasis theory of planned behavior mempengaruhi pengetahuan (p<0,001), sikap (p<0,001), norma subyektif (p<0,002),  perceived behavioral control (p<0,001), dan intensi (p<0,001) tetapi tidak mempengaruhi perilaku siswi untuk membatasi fast food (p=0,570).Kesimpulan: Pendidikan gizi berbasis TPB dapat mempengaruhi sikap, norma subyektif, PBC, dan intensi tetapi tidak merubah perilaku membatasi fast food. Dengan demikian maka diperlukan pendidikan gizi yang berkelanjutan agar dapat merubah suatu perilaku pembatasan fast food.

scholarly journals The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

2021 ◽  
Vol 13 (16) ◽  
pp. 9249
Author(s):  
Nosheena Yasir ◽  
Nasir Mahmood ◽  
Hafiz Shakir Mehmood ◽  
Osama Rashid ◽  
An Liren
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Point Of View ◽  
Entrepreneurial Intentions ◽  
The Impact ◽  
Perceived Behavior

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

scholarly journals A Measure of Entrepreneurial Behavior of University Students: A Theory of Planned Behavior Approach

2019 ◽  
Vol 13 (2) ◽  
pp. 143-156
Author(s):  
Khasan Setiaji
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Self Efficacy ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
State University ◽  
Entrepreneurial Behavior ◽  
Student Entrepreneurship ◽  
Contextual Environment

Higher education institutions should be able to change the mindset of students who are not only as job seekers, but also job creators especially when educated unemployment in Indonesia increases every year. Entrepreneurship is one solution in tackling unemployment and poverty which will encourage national economic growth. This study examines the effect of self-efficacy and contextual environment on entrepreneurial behavior with entrepreneurial intention as an intervening variable using Theory of Planned Behavior. The subjects of this study were Semarang State University students who owned a business and joined the UNNES Student Entrepreneurship Center (UNSEC) and Himpunan Pengusaha Muda Indonesia Perguruan Tinggi (HIPMI PT) Semarang State University totaling 310 students. The results showed a direct relationship between self-efficacy and contextual environment towards entrepreneurial behavior and indirect relationships through entrepreneurial intentions. It was proved by the moderating role of entrepreneurial intention in facilitating the relationship of self-efficacy and contextual environment to student entrepreneurial behavior in accordance with the Theory of Planned Behavior. Future studies can use elements of social and demographic psychology that are more complete and involve a wider population.

An Investigation of Entrepreneurial Intention Among University Students Using the Theory of Planned Behavior and Parents' Occupation

2020 ◽  
pp. 149-166
Author(s):  
Panagiotis A. Tsaknis ◽  
Alexandros G. Sahinidis
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Latent Variables ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Policy Makers

The purpose of this paper is to investigate the entrepreneurial intention of university students using the Theory of Planned Behavior (TPB) and parents' occupation. A questionnaire based survey was employed for the data collection. A total of 1244 students participated in the survey. The sample was a convenience one given that the resources available were limited. The size of the sample allows us to proceed with reliable statistical analyses and produce valid conclusions. The findings of our research showed that perceived behavioral control, subjective norms, attitude and parents' occupation are important variables influencing entrepreneurial intention. The variable that affects entrepreneurial intention the most is attitude. The findings led support to the theory and the hypotheses proposed. These findings indicate that the recommended model can be used to explain a large part of variation in entrepreneurial intention. This study, contributes to the entrepreneurial intention literature providing empirical evidence to help formulate policies encouraging university students' entrepreneurship practices, attracting the interest of both educators and policy makers. This evidence will become increasingly important, as research in the field of entrepreneurship continues to place models of entrepreneurial intentions at the center of our understanding of the entrepreneurial process. Future studies could investigate the validity of the findings reported here, in different contexts using more variables, not included in this study and inquire the potential existence of latent variables which may be confounding the relationships discussed in this paper.

Women empowerment, attitude toward risk-taking and entrepreneurial intention in the hospitality industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chanin Yoopetch
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Risk Taking ◽  
Hospitality Industry ◽  
Positive Attitude ◽  
Entrepreneurial Intention ◽  
Influential Factors ◽  
Entrepreneurial Intentions ◽  
Content Type ◽  
Female Employees

Purpose First, this study aims to investigate the factors affecting entrepreneurial intentions. Second, it is to identify the influential factors with the highest influence on entrepreneurial intention. Design/methodology/approach The sample of the current study was female employees in various hospitality firms, including restaurants, hotels and wellness services. The questionnaire was developed based on past research studies and was tested for reliability prior to the full set of data collection. To represent the early to mid-level career women in hospitality, female employees with at least one-year experience from hospitality businesses, such as restaurants and hotels, participated in the study and total usable samples were 416. Findings The findings demonstrated that attitude toward risk-taking, self-efficacy, subjective norm and empowerment is significantly influential to the entrepreneurial intention of the women in the hospitality industry. Based on the data analysis, attitude toward risk-taking has the highest influence on entrepreneurial intention. In other words, with a positive attitude toward risk-taking, female employees showed the greatest tendency to start their own business. Research limitations/implications The current study extended the theory of planned behavior in that it can be used to explain the women’s entrepreneurial intention with subjective norms, attitudes and self-efficacy. The study also highlighted the flexibility of the theory in allowing the researchers to add external variables to help further investigate the relationships among all the factors in the models. Practical implications To highlight the opportunity to promote more equality and diversity in the business management environments, the results from the study promoted the roles of women entrepreneurs to support hospitality business development. One of the most influential factors is the attitude toward risk-taking. This suggested that with the positive attitude toward risk, the respondents have higher entrepreneurial intentions. Promoting and sharing the success stories of female entrepreneurs can affect the attitude of female employees and raise their interests toward becoming entrepreneurs. Originality/value The current study provided a unique investigation on the early to mid-level career hospitality female employees to explore their intention to be entrepreneurs. This research offered the extension of the theory of planned behavior in the context of entrepreneurship.

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