scholarly journals Green Brand Products in Small and Medium Batik Industries with Pls-Sem Approach

2019 ◽  
Vol 18 (2) ◽  
pp. 126-143
Author(s):  
Naili Farida ◽  
Apriatni Endang Prihartini ◽  
Ngatno Ngatno
Keyword(s):  
Product Innovation ◽  
Brand Image ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Green Product ◽  
Market Penetration ◽  
Green Products ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Green Product Innovation

This study examines Regiocentric Image Capabilities and Market Penetration on Green Products and the effect of Green Products on Marketing Performance. The sample in this study were 58 entrepreneurs of Small and Medium Batik Industries, who used natural colouring. The sampling technique used was purposive sampling, and the analysis technique used was PLS-SEM. The study found that Regiocentric Image Capabilities and Market Penetration significantly influence the Green Products, and it has a significant effect on Marketing Performance. Moreover, Green Brand Image does not influence a significant increase in Marketing Performance. These results indicated that Regiocentric Image Capabilities can enhance the capability of green product innovation with environmentally friendly natural colouring. The product is also supported by a broad market penetration capability. Furthermore, Green Brand Image on batik colouring products has no significant effect on marketing performance. The focus on green products appears so that the SMIs can increase marketing of environmentally friendly batik products.

scholarly journals Institutional Pressure and Green Product Success: The Role of Green Transformational Leadership, Green Innovation, and Green Brand Image

2021 ◽  
Vol 12 ◽  
Author(s):  
Jian Zhou ◽  
Lucinda Sawyer ◽  
Adnan Safi
Keyword(s):  
Transformational Leadership ◽  
Product Innovation ◽  
Brand Image ◽  
Green Product ◽  
Product Success ◽  
Institutional Pressure ◽  
Green Product Innovation ◽  
Green Process Innovation ◽  
The Relationship

Rapid economic growth has led to economic activities which have caused extensive environmental damage to the planet. Companies have sought to adapt their business methods to reduce their carbon footprint in order to meet regulations, satisfy consumer preferences and keep up with changing societal expectations. The relationship between institutional pressure and green product performance will be an important issue in corporate green management. This article looked through the lens of green innovation and explored the moderating role of green brand image between green product innovation and new green product success. Utilising the data of 243 managers in Mainland China, structural equation modelling results found that institutional pressure is positively correlated to green transformational leadership, green transformational leadership is positively correlated to green process innovation, green process innovation is positively correlated to green product innovation, green product innovation is positively correlated with new green product success, green brand image moderates the relationship between green product innovation and new green product performance. The research results provide theoretical and practical implications for enterprises to relieve institutional pressure and build specific green competitive advantages.

scholarly journals Building the Attitude of Consumer Concern for Environmentally Friendly Products

2019 ◽  
Vol 15 (2) ◽  
pp. 201
Author(s):  
Renny Risqiani ◽  
Siti Maemunah
Keyword(s):  
Structural Equation ◽  
Environmentally Friendly ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Behavior Intention ◽  
Green Behavior

<p><em>This study aims to determine what factors can influence consumer attitudes on green products (attitude on green product). Furthermore, it will be analyzed whether consumer attitudes on green products have an effect on green behavior intention, the influence of green behavior intention towards the green purchase behavior. The sampling technique using purposive sampling of 220 students in the Jakarta area. The data analysis method used in this study is to use Structural Equation Modeling (SEM). The results of this study are consumer attitudes towards green product influenced by social influence and personal norms. While government roles, environmental emotion and cognition have no significant effect. The higher the consumer's attitude towards the green product, the more it increases consumer attitudes to care about the environment and will have an impact on purchasing behavior towards environmentally friendly products</em></p>

An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value

2020 ◽  
Vol 11 (3) ◽  
pp. 622 ◽  
Author(s):  
Murry Harmawan SAPUTRA ◽  
Bening KRISTYASSARI ◽  
Naili FARIDA ◽  
Elia ARDYAN
Keyword(s):  
Product Innovation ◽  
Customer Value ◽  
Critical Role ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Repurchase Intention ◽  
Green Products ◽  
Green Product Innovation

This study examines the critical role of green customer value in order to increase purchase intention based on green products. Data analysis techniques were carried out using Structural Equation Modeling with Partial Least Square (SEM-PLS). The respondents used in this study were the low-cost green car (LCGC) users in Central Java, Indonesia. The number of samples used was 240, with a purposive sampling technique. The findings of this study indicate that all hypotheses are supported. Green customer value is also proven to mediate (partial mediation) the relationship between green product innovation and repurchase intention. This explains that environmentally friendly product innovation by companies will be able to increase consumer buying interest if green customer value can be proven to be encouraged. The results also show that the consumer repurchase intention is influenced by consumer attitudes towards green brands and the quality perceived by consumers in the green products they use. This finding contributes theoretically and practically.

scholarly journals THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

2021 ◽  
Vol 19 (3) ◽  
pp. 535-546
Author(s):  
Asyhari Asyhari ◽  
◽  
Sitty Yuwalliatin ◽  
Keyword(s):  
Social Marketing ◽  
Product Innovation ◽  
Brand Image ◽  
Green Marketing ◽  
Analysis Tool ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Product Innovation ◽  
Corporate Social Marketing ◽  
Corporate Social

This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green products in central java. By using the purposive sampling technique, obtained a total sample of 140 respondents. The analysis tool is the analysis path, which was previously tested for validity, reliability, and the classic assumption test. The test results show that green marketing, corporate social marketing, and green product innovation have a positive influence on brand image. Green marketing, corporate social marketing, green product innovation, and brand image positively influence purchasing decisions. Brand image can be an intervening variable between green marketing and purchasing decisions, while brand image can be an intervening variable between corporate social marketing and purchasing decisions. Brand image can be an intervening variable between green product innovation on repurchase. The more the company can innovate on environmentally-friendly products, the more it will improve the positive image to increase consumers’ decisions. Future studies should consider green perceived quality, brand awareness, and brand trust to understand consumer purchasing decisions better.

scholarly journals Past, present, and future of green product innovation

2021 ◽  
Author(s):  
Sher Jahan Khan ◽  
Amandeep Dhir ◽  
Vinit Parida ◽  
Armando Papa
Keyword(s):  
Product Innovation ◽  
Green Product ◽  
Green Product Innovation

scholarly journals PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 270
Author(s):  
Tika Afriyanti ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Product Innovation ◽  
Purchase Intention ◽  
Sampling Method ◽  
Ice Cream ◽  
Sampling Technique ◽  
Primary Data ◽  
Product Packaging ◽  
Analysis Technique ◽  
Innovation Product

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

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