scholarly journals Can Trust Motivate Farmers to Purchase Natural Disaster Insurance? Evidence from Earthquake-Stricken Areas of Sichuan, China

Agriculture ◽  
2021 ◽  
Vol 11 (8) ◽  
pp. 783
Author(s):  
Xueling Bao ◽  
Fengwan Zhang ◽  
Xin Deng ◽  
Dingde Xu
Keyword(s):  
Technology Acceptance ◽  
Natural Disaster ◽  
Three Dimensions ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Disaster Insurance ◽  
Pilot Programs ◽  
Collective Trust ◽  
Acceptance Model ◽  
Insurance Purchasing

Natural disasters cause great losses of property and life in many areas of China. However, rural residents do not always insure themselves against these losses. Measuring the correlation between trust and farmers’ behavior related to the purchasing of natural disaster insurance is of great significance to the implementation of natural disaster insurance pilot programs and insurance systems in China. This article analyzes data from a survey of 327 households in four districts and counties of Sichuan Province, China, that were affected by the Wenchuan and Lushan earthquakes. According to the relevant theories of trust, trust was divided into three dimensions: authority trust, collective trust, and relationship trust. Then a technology acceptance model was built, and PLS-SEM was used to comprehensively analyze the correlation between different dimensions of trust and farmers’ insurance purchase behavior. The results show that (1) only relationship trust was directly and significantly positively correlated with insurance purchasing behavior. Although there was no direct significant correlation between authoritative trust or collective trust and buying behavior, relationship trust was found to indirectly affect buying behavior. (2) Younger farmers and those with higher incomes are more likely to buy disaster insurance if they live in a disaster-threat zone, have experienced disasters, and are risk averse. We then discuss the correlations between farmers’ trust and natural disaster insurance purchasing in areas threatened by earthquake disasters. This provides a policy inspiration for the promotion of disaster insurance and the construction of insurance systems in China.

The Criteria of Websites Quality on Consumers' Buying Behavior

2019 ◽  
pp. 29-43
Author(s):  
Kemal Vatansever ◽  
Hatice Handan Öztemiz
Keyword(s):  
Decision Making ◽  
Technology Acceptance ◽  
Web Design ◽  
Quality Criteria ◽  
Buying Behavior ◽  
Website Quality ◽  
Product Value ◽  
Research Findings ◽  
Product Customization ◽  
Acceptance Model

The aim of this chapter is to investigate the effects of website quality criteria that affect the customer purchasing intentions. Website quality criteria are categorized as security, privacy, usability and web design, convenience, trust and confidence, product value, and product customization. In this study, the criteria are chosen in accordance with the two main criteria of the technology acceptance model. In this chapter, Decision-Making Trial and Evaluation Laboratory (DEMATEL) is used to evaluate the effects of criteria on each other from a causal perspective. According to the research findings, security, trust and trustworthiness, product value, and product customization criteria are more effective than privacy, usability, and web design convenience criteria.

Integration of TAM, TPB, and Self-Image to Study Online Purchase Intentions in an Emerging Economy

2018 ◽  
pp. 374-393
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy

2015 ◽  
Vol 5 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Devinder Pal Singh
Keyword(s):  
Consumer Behavior ◽  
Technology Acceptance ◽  
Integrated Model ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Online Consumer Behavior ◽  
Online Purchase ◽  
Self Image ◽  
Online Consumer ◽  
Acceptance Model

E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)', ‘Technology acceptance model (TAM)' and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models. The study tests the various components of integrated model and find that attitudes, subjective norms, self-image, and self-efficacy significantly impact online purchase intentions. The study makes significant theoretical contributions and provides valuable insights into the consumers' online purchase behavior.

scholarly journals Learning Community and Its Impact on Attitude toward Computer-Based Statistics

2021 ◽  
Vol 16 (1) ◽  
pp. 44-53
Author(s):  
Gaffar Hafiz Sagala ◽  
Ramdhansyah Ramdhansyah ◽  
Ulfa Nurhayani
Keyword(s):  
Technology Acceptance ◽  
Learning Community ◽  
Technology Acceptance Model ◽  
Three Dimensions ◽  
Accounting Students ◽  
State Universities ◽  
Task Orientation ◽  
Key Indicator ◽  
Computer Based ◽  
Acceptance Model

This study examined the three dimensions that should exist in a learning community, namely Student Cohesiveness, Integration, and Task Orientation, related to their influence on attitude toward computer-based statistics. Attitude toward computer-based statistics itself is measured using constructs of the revised Technology Acceptance Model (TAM). This study was designed to justify the value of information systems (IS) in overcoming accounting students' statistical problems. The use of IS probable to reduce the pressure in dealing with statistics so that there is an opportunity to increase accounting students' competitive advantage. The respondents consisted of 105 undergraduate accounting students. The data was collected using a 5-scale Likert questionnaire then analyzed using Structural Equational Modelling (SEM). With purposive sampling, this study was collected 105 responses obtained from private and state universities. The results indicate that task orientation is the key indicator of the learning community, affecting attitude toward computer-based statistics. Meanwhile, the second-order factors show that all three predictors were essential in explaining attitude toward computer-based statistics and significantly impacted Reuse Intention. This study also suggests implementing an informal learning community to build learning dynamics that are more independent but still controllable so that the learning topic is integrated with certain subjects.

scholarly journals STUDENTS’ CHARACTERISTICS AS PREDICTORS OF THEIR PERCEPTIONS ON THE EFFECTIVENESS OF COMPUTER-BASED TEST IN NIGERIAN UNIVERSITIES

2011 ◽  
Vol 28 (2) ◽  
Author(s):  
Oyeronke Ogunlade
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Three Dimensions ◽  
Survey Study ◽  
Perceived Ease Of Use ◽  
Perceived Credibility ◽  
Computer Based ◽  
Acceptance Model

Computer and related technologies provide powerful tools to meet the new challenges of designing and implementing assessments methods that go beyond the conventional practices. With the growing population of students in most Nigerian Universities, there is need for the use of Computer-Based Test (CBT) for assessment. CBT has long been regarded as a potentially powerful asset for providing assessment. The successes of transition from Paper-Based Test (PBT) to CBT in Nigerian universities prompted this study to investigate students perceptions in this field based on a survey study underpinned by the modified Technology Acceptance Model (TAM) as the research framework. The study is descriptive and the factors that can predict acceptance of CBT for examination in the Nigerian Universities was investigated in a survey study involving 1506 students. The dimensions used in the study were Perceived Ease of Use (PEOU), Perceived Usefulness (PU) and Perceived Credibility (PC). The three dimensions envisage the use of CBT. The study revealed amongst others that the usefulness, ease of use and credibility are important in the’ use of computer-based test in Nigerian universities. Based on the result, it was recommended that students’ gender and field of study be considered in the use of CBT.

scholarly journals Integrating Trust into Technology Acceptance Model (TAM), the Conceptual Framework for E-Payment Platform Acceptance

2021 ◽  
Vol 4 (4) ◽  
pp. 34-56
Author(s):  
Dickson B.U. ◽  
Oby B.O. ◽  
Samuel N.N. ◽  
Udoka S.O.
Keyword(s):  
Technology Acceptance ◽  
New Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Three Dimensions ◽  
Perceived Ease Of Use ◽  
Payment Systems ◽  
Technology Acceptance Models ◽  
Tam Model ◽  
Acceptance Model

Innovations acceptance is attracting increasing attention. Researchers are particularly interested in factors that affect the adoption of IS and IT innovations. However, despite numerous advantages of e-payment usage such as convenience, speed, efficiency and reduced cost, the economic ecosystem is skeptical to embrace e-payment systems (Adeyelure, Pretorius & Kalema, 2014). This research develops extended TAM model by integrating the three dimensions of trust (integrity, benevolence a0nd competence) and two key constructs from technology acceptance models (perceived ease of use and perceived usefulness of e-payment) to explain online consumers’ intentions to engage in the business relationship with e-payment. Through this framework, researchers can have a more accurate explanation of the consumer behavior and intention to accept new technology. This framework will be used to examine consumer’s behavioral intention to accept e-payment by researchers.

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