Process of Placing Advertisements on Website Homepage

We cannot find any website without advertisements on it. As the number of websites has increased enormously, marketers are trying every niche to target the consumers. While designing a website, a lot of elements are kept in mind. Type of website, ad layout opted, type of internet ad, duration, and position of the ad on the website will be discussed. As the research is based on Harold Laswell model of communication (i.e., who says what, to whom, which channel, and with what effect), the role of the marketers and the way the message is communicated to the online consumers will be discussed. Earlier researches done under this topic will be discussed so as to understand the scope of the research conducted and model suggested. The chapter will include the model suggested at the end of the research and how the basic model of communication by Harold Laswell has diversified over a period of time.

ERP Software Selection Based on Intuitionistic Fuzzy VIKOR Method

This chapter uses intuitionistic fuzzy VIKOR (IFVIKOR) for the application of ERP software selection. First, priority values of criteria in ERP software selection problem have been determined by using the judgments of the experts. IFWA operator is utilized to integrate the judgments of the experts about the weights of criteria. Then, the result of the IFVIKOR can be employed to define the most appropriate ERP alternative in uncertain environment. Intuitionistic fuzzy numbers are presented in all phases in order to overcome any vagueness in the decision-making process. The final decision depends on the degree of importance of each decision so that wrong degree of importance causes the mistaken result. The researchers generally determine the degrees of importance of each decision makers according to special characteristics of each decision maker as subjectivity. In order to overcome this subjectivity in this chapter, the judgments of decision makers are degraded to unique decision by using the importance degree of each expert. There is no study about ERP software selection using IFVIKOR.

Comparison of Private Shopping Sites With User Data From Entropy-Based Moosra Method

The share of electronic commerce (e-commerce) in total trade is increasing. There are many kinds of services and products within the scope of e-commerce. These products and services are subdivided according to their sales forms and product groups. In this chapter, only the private shopping websites in the online sales group were examined. Private shopping sites are the sites where the members buy certain products with limited stock in limited time. In this chapter, six leading sites are defined as alternatives for the purpose of comparison. When the studies in the literature are examined, it is seen that multi-criteria decision making methods are used in order to sort the special shopping sites by taking into consideration the criteria. Entropy method was used to determine the weights of the criteria under each main topic determined in the study. Moosra method was chosen from multi-criteria decision making methods in order to rank alternative websites. As a result, alternative sites were listed separately and then examined as to whether there was a relationship between these groups.

University Website Performance Evaluation Using Fuzzy SWARA and WASPAS-F

The internet has become an indispensable tool for humanity to access any knowledge. Many companies use the internet to provide their customers with information about their organizations. Website development is a tiring process that requires huge investments. If the performance of the website falls below the expected performance, it will have a negative impact on the website owner. Therefore, the measurement of website performance is an important task for companies. Since many factors or criteria affects the website performance, the use of multi-criteria decision-making methods will be helpful to the performance measurement. In this chapter, fuzzy SWARA and WASPAS-F methods are used to evaluate the performance of 10 state universities' websites located in Turkey. According to the results, the website of Erciyes University has been determined to have the best performance among the 10 universities evaluated. Future research may extend the sample size of the websites of universities.

The Criteria of Websites Quality on Consumers' Buying Behavior

The aim of this chapter is to investigate the effects of website quality criteria that affect the customer purchasing intentions. Website quality criteria are categorized as security, privacy, usability and web design, convenience, trust and confidence, product value, and product customization. In this study, the criteria are chosen in accordance with the two main criteria of the technology acceptance model. In this chapter, Decision-Making Trial and Evaluation Laboratory (DEMATEL) is used to evaluate the effects of criteria on each other from a causal perspective. According to the research findings, security, trust and trustworthiness, product value, and product customization criteria are more effective than privacy, usability, and web design convenience criteria.

Technology Acceptance Model-Based Website Evaluation of Service Industry

The aim of this chapter is to evaluate the website of Turkish companies in service industry which are listed in İstanbul Stock Exchange. Within this framework, two different dimensions are identified by considering technology acceptance model. On the other side, six different criteria are also defined based on SERVQUAL method. Fuzzy DEMATEL method is used to weight dimensions and criteria. Moreover, fuzzy VIKOR and fuzzy TOPSIS approaches are considered to rank the service companies according to the website overall performance. The findings show that being user friendly is the most significant criterion with respect to the website effectiveness. Another important result is that banks are on the first rank for this aspect whereas telecommunication companies have the lowest performance. Therefore, it is recommended that telecommunication companies should firstly focus on improving the factors that make the use of website very easily for the investors. This situation attracts the attention of these investors and it has a positive influence on the financial performance of these companies.

Website Evaluation Using Interval Type-2 Fuzzy-Number-Based TOPSIS Approach

In recent years, with the development of the internet, there has been an increase in interest in the internet thanks to other technological developments. In the face of increased user demand, educational institution websites have to maintain high quality of service for a sustainable success. The authors present the possibility degree based TOPSIS method with IT2F numbers as an extension of TOPSIS method to evaluate the educational institution websites. In contrast to precise numbers in TOPSIS method, the merit of fuzzy TOPSIS method is to handle the fuzzy numbers to evaluate the alternatives. Type-1 fuzzy numbers consider crisp membership degrees to express fuzzy numbers but IT2F numbers handle more uncertainties than type-1 fuzzy numbers. The subjective judgments of the decision makers are aggregated by using the IT2F number operations to determine the weights of these criteria. IT2TrF numbers-based TOPSIS phase is employed to rank alternatives based on criteria so that assessment process is completed. The proposed method is applied to evaluate the educational institution websites.

A Hybrid Pythagorean Group Decision Making Model for Website Selection

The digital revolution has transformed many offline retailers to perform their business activities online, resulting in tough competition in a dynamic marketing environment. A well-built, user friendly, and attractive e-commerce website will result in high traffic intensity and eventually impact the market position of the online vendor. Over the past few decades, a number of studies have been done to predict the key determinants of e-commerce system success. This chapter considers the criteria, namely system quality, content quality, use, trust, support, personalization, and electronic word-of-mouth. Evaluating objects based on a single criterion may pose to be subjective, which have shifted these decisions towards multiple criteria, and hence has popularized the concept of multi-criteria decision making (MCDM). This chapter combines Pythagorean fuzzy analytic hierarchy process (PFAHP) and complex proportional assessment of alternatives with grey relations (COPRAS-G), under multiple decision makers, to select the best e-commerce website from five alternatives.

Classification of the Usage of Wikipedia as a Tool of Teaching in Higher Education With Decision Tree Model

Wikipedia is a source that has been used at many universities around the world for students to gain some skills and be motivated positively. In higher education, some academicians have a positive view on the teaching usefulness of Wikipedia, and some of them are determined to use classical teaching. In this chapter, teaching use of Wikipedia in all faculty members of the Universitat Oberta de Catalunya are used as data. Then an entropy-based decision tree algorithm was developed. Wikipedia users and non-users are classified according to some aspects with this decision tree. Thus, it can be understood that whether Wikipedia has been used as a teaching tool by academicians or not. So, researchers can have information about the usefulness of Wikipedia in teaching and the intentions in use of it by academicians.