scholarly journals Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products

2019 ◽  
Vol 16 (17) ◽  
pp. 3014 ◽  
Author(s):  
Rachel Smith ◽  
Bridget Kelly ◽  
Heather Yeatman ◽  
Stuart Johnstone ◽  
Louise Baur ◽  
...  
Keyword(s):  
Skin Conductance ◽  
Physiological Response ◽  
Skin Conductance Responses ◽  
Emotional Appeals ◽  
Food And Beverage ◽  
Food And Drink ◽  
Implicit Response ◽  
Favourite Food

Children’s favourite food and beverage brands use various tactics to foster positive associations and loyalty. This brand-consumer dynamic is frequently influenced by the use of implicit techniques and emotional appeals. Few studies have used physiological methods to examine the connections that brands build with children and the influence this has on their automatic responses. These techniques are potentially less prone to bias than behavioural or cognitive methods. This is the first study to explore the implicit response that children have to images of their favourite food and beverage brands using skin conductance responses as a marker of arousal. Australian children aged 8–11 years (n = 48) were recruited. Images of the participants’ favourite branded food and beverage products, alongside images of the same products unpackaged, their family and friends, and neutral objects were presented in a randomised order with a standard timed interval between images. Children were significantly more aroused by branded images of their favourite food and beverage products than by their unpackaged counterparts (p < 0.042, d = 0.4). The physiological response to the branded products was similar to the response to the children’s family and friends (p = 0.900, d = −0.02). These findings suggest that children may have an implicit connection to their favourite branded products.

Hide or Seek? Physiological Responses Reflect Both the Decision and the Attempt to Conceal Information

2019 ◽  
Vol 30 (10) ◽  
pp. 1424-1433 ◽  
Author(s):  
Nathalie klein Selle ◽  
Naama Agari ◽  
Gershon Ben-Shakhar
Keyword(s):  
Heart Rate ◽  
Skin Conductance ◽  
Physiological Response ◽  
Response Pattern ◽  
Physiological Responses ◽  
Concealed Information Test ◽  
Skin Conductance Responses ◽  
Within Subjects ◽  
Underlying Mechanisms ◽  
Concealed Information

The process of information concealment is more relevant than ever in this day and age. Using a modified concealed-information test (CIT), we aimed to unmask this process by investigating both the decision and the attempt to conceal information in 38 students. The attempt to conceal (vs. reveal) information induced a differential physiological response pattern within subjects—whereas skin conductance increased in both conditions, respiration and heart rate were suppressed only in the conceal condition—confirming the idea that these measures reflect different underlying mechanisms. The decision to conceal (vs. reveal) information induced enhanced anticipatory skin conductance responses. To our knowledge, this is the first study that observed such anticipatory responses in an information-concealment paradigm. Together, these findings imply that our physiological responses reflect, to some degree, both the decision and the attempt to conceal information. In addition to strengthening CIT theory, this knowledge sheds novel light on anticipatory responding in decision making.

Lying and perception of lies by bilingual speakers

2019 ◽  
Vol 40 (05) ◽  
pp. 1313-1329 ◽  
Author(s):  
Nora Kreyßig ◽  
Agnieszka Ewa Krautz
Keyword(s):  
Second Language ◽  
Skin Conductance ◽  
Emotional Response ◽  
Native Language ◽  
Reading Aloud ◽  
Emotional Valence ◽  
Bilingual Speakers ◽  
Skin Conductance Responses ◽  
English Second Language ◽  
Task Requirements

AbstractMultiple studies on bilingualism and emotions have demonstrated that a native language carries greater emotional valence than the second language. This distinction appears to have consequences for other types of behavior, including lying. As bilingual lying has not been explored extensively, the current study investigated the psychophysiological differences between German (native language) and English (second language) in the lying process as well as in the perception of lies. The skin conductance responses of 26 bilinguals were measured during reading aloud true and false statements and listening to recorded correct and wrong assertions. The analysis revealed a lie effect, that is, statistically significant differences between valid and fictitious sentences. In addition, the values in German were higher compared to those in English, in accordance with the blunted emotional response account (Caldwell-Harris &amp; Aycicegi-Dinn, 2009). Finally, the skin conductance responses were lower in the listening condition in comparison to the reading aloud. The results, however, are treated with caution given the fact that skin conductance monitoring does not allow assigning heightened reactivity of the skin to one exclusive cause. The responses may have been equally induced by the content of the statements, which prompted positive or negative associations in the participants’ minds or by the specific task requirements.

scholarly journals Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

2021 ◽  
Vol 18 (7) ◽  
pp. 3588
Author(s):  
Rodrigo Elías Zambrano ◽  
Gloria Jiménez-Marín ◽  
Araceli Galiano-Coronil ◽  
Rafael Ravina-Ripoll
Keyword(s):  
Eating Habits ◽  
Self Regulation ◽  
World Health Organisation ◽  
World Health ◽  
New Paradigm ◽  
Number Of Children ◽  
Food And Beverage ◽  
Qualitative Technique ◽  
Food And Drink ◽  
The One

The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children. The methodology is therefore mixed: on the one hand, a qualitative technique based on discourse analysis and, on the other, a quantitative technique based on the content analysis of the advertising broadcast for seven consecutive days on three specialised channels and two generalist channels on Spanish television. The results reveal a systematic noncompliance with this code, which translates into inadequate eating habits among children. The immediate conclusion is that 9 out of 10 parts of food and drink advertising do not comply with any of the rules of the PAOS Code and that self-regulation by the advertising companies is negligible and insufficient.

scholarly journals Behavioral Triggers of Skin Conductance Responses and Their Neural Correlates in the Primate Amygdala

2009 ◽  
Vol 101 (4) ◽  
pp. 1749-1754 ◽  
Author(s):  
Christopher M. Laine ◽  
Kevin M. Spitler ◽  
Clayton P. Mosher ◽  
Katalin M. Gothard
Keyword(s):  
Skin Conductance ◽  
Single Unit ◽  
Population Level ◽  
Emotional Reaction ◽  
Neural Population ◽  
Experimental Conditions ◽  
Indirect Measure ◽  
Skin Conductance Responses ◽  
The Right ◽  
Sympathetic Arousal

The amygdala plays a crucial role in evaluating the emotional significance of stimuli and in transforming the results of this evaluation into appropriate autonomic responses. Lesion and stimulation studies suggest involvement of the amygdala in the generation of the skin conductance response (SCR), which is an indirect measure of autonomic activity that has been associated with both emotion and attention. It is unclear if this involvement marks an emotional reaction to an external stimulus or sympathetic arousal regardless of its origin. We recorded skin conductance in parallel with single-unit activity from the right amygdala of two rhesus monkeys during a rewarded image viewing task and while the monkeys sat alone in a dimly lit room, drifting in and out of sleep. In both experimental conditions, we found similar SCR-related modulation of activity at the single-unit and neural population level. This suggests that the amygdala contributes to the production or modulation of SCRs regardless of the source of sympathetic arousal.

scholarly journals Complexity on the Menu and in the Meal

Foods ◽  
2018 ◽  
Vol 7 (10) ◽  
pp. 158 ◽  
Author(s):  
Charles Spence
Keyword(s):  
Food And Beverage ◽  
Food And Drink ◽  
The Moment ◽  
Over Time

Complexity is generally perceived to be a desirable attribute as far as the design/delivery of food and beverage experiences is concerned. However, that said, there are many different kinds of complexity, or at least people use the term when talking about quite different things, and not all of them are relevant to the design of food and drink experiences nor are they all necessarily perceptible within the tasting experience (either in the moment or over time). Consequently, the consumer often needs to infer the complexity of a tasting experience that is unlikely to be perceptible (in its entirety) in the moment. This paper outlines a number of different routes by which the chef, mixologist, and/or blender can both design and signal the complexity in the tasting experience.

Latency of skin conductance responses across stimulus modalities

2018 ◽  
Vol 56 (4) ◽  
pp. e13307 ◽  
Author(s):  
R. Sjouwerman ◽  
T. B. Lonsdorf
Keyword(s):  
Skin Conductance ◽  
Skin Conductance Responses ◽  
Stimulus Modalities

scholarly journals Identification of Emotions in Offenders With Antisocial Personality Disorder (ASP)

2020 ◽  
Vol 41 (1) ◽  
pp. 8-16
Author(s):  
Catarina Iria ◽  
Fernando Barbosa ◽  
Rui Paixão
Keyword(s):  
Personality Disorder ◽  
Facial Expressions ◽  
Skin Conductance ◽  
Antisocial Personality Disorder ◽  
Monetary Reward ◽  
Control Group ◽  
Antisocial Personality ◽  
Response Cost ◽  
Skin Conductance Responses ◽  
Facial Expressions Of Emotion

Abstract. A group of offenders with antisocial personality (ASP) and a control group identified facial expressions of emotion under three conditions: monetary reward, monetary response cost, and no contingency, to explore effects on the antisocial offenders’ deficits commonly reported in these tasks. Skin Conductance Responses (SCRs) indexed emotional arousal. Offenders with ASP performed worse than controls under reward and no contingency conditions, but under the response-cost condition results were similar. The offenders with ASP presented higher SCR than the controls in the two monetary conditions. Findings suggest that offenders with ASP are hypersensitive to monetary contingencies; monetary reward seems to interfere negatively in their performance while monetary response cost improves it. Arousal level seems unable to explain ability to identify facial affects, while results suggest that methodological variations may explain the conflicting results in the literature.

scholarly journals Brief Training to Modify the Breadth of Attention Influences the Generalisation of Fear

2020 ◽  
Author(s):  
Mohith M. Varma ◽  
Riddhi J. Pitliya ◽  
Tomislav D. Zbozinek ◽  
Tomer Shechner ◽  
Tom J. Barry
Keyword(s):  
Skin Conductance ◽  
Reinforcement Schedule ◽  
Local Group ◽  
Attentional Focus ◽  
Important Process ◽  
Attentional Training ◽  
Brief Training ◽  
Skin Conductance Responses ◽  
Attentional Breadth ◽  
Breadth Of Attention

Abstract Background Generalisation of fear from dangerous to safe stimuli is an important process associated with anxiety disorders. However, factors that contribute towards fear (over)-generalisation remain poorly understood. The present investigation explored how attentional breadth (global/holistic and local/analytic) influences fear generalisation and, whether people trained to attend in a global vs. local manner show more or less generalisation. Methods Participants (N = 39) were shown stimuli which comprised of large ‘global’ letters and smaller ‘local’ letters (e.g. an F comprised of As) and they either had to identify the global or local letter. Participants were then conditioned to fear a face by pairing it with an aversive scream (75% reinforcement schedule). Perceptually similar, but safe, faces, were then shown. Self-reported fear levels and skin conductance responses were measured. Results Compared to participants in Global group, participants in Local group demonstrated greater fear for dangerous stimulus (CS +) as well as perceptually similar safe stimuli. Conclusions Participants trained to attend to stimuli in a local/analytical manner showed higher magnitude of fear acquisition and generalisation than participants trained to attend in a global/holistic way. Breadth of attentional focus can influence overall fear levels and fear generalisation and this can be manipulated via attentional training.

Sign in / Sign up

Export Citation Format

Share Document