Pupil size in the evaluation of static and dynamic stimuli in peripheral vision

It has been evidenced that in attention-window tasks, the participants fixate on the center of a screen while inspecting two stimuli that appear at the same time in parafoveal vision. Such tasks have successfully been used to estimate a person’s breadth of attention under various conditions. While behavioral investigations of visual attention have often made use of response accuracy, recent research has shown that the pupil size can also be used to track shifts of attention to the periphery. The main finding of previous studies is that the harder the evaluation of the stimuli becomes, e.g., because they appear farther away from the central fixation point, the stronger the pupils dilate. In this paper, we present experimental data suggesting that in an attention-window task, the pupil size can also be used to assess whether the participants attend to static, non-moving, or dynamic, moving stimuli. That is, regression models containing information on presentation mode (static vs. dynamic) and the visual angle between spatially separated stimuli better predict accuracy of perception and pupil dilation than model without these sources of information. This finding is useful for researchers who aim at understanding the human attentional system, including potential differences in its sensitivity to static and dynamic objects.

Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

A fundamental function of retailing is to bring products into the view of shoppers, because viewing products can activate forgotten or new needs. Retailers thus employ various strategies to entice shoppers to explore the product assortment and store environment, in the hopes of stimulating unplanned purchasing. This article investigates consumers’ breadth of attention as a mechanism of such in-store exploration and hence of unplanned purchasing. Specifically, attentional breadth is the focus that is directed to a wider or more limited area in processing visual scenes. Across several lab and field experiments, the authors show that shoppers’ attentional breadth activates an exploratory mindset that stimulates visual and physical exploration of shopping environments, ultimately affecting their product choices and unplanned purchasing. The results also show that more impulsive buyers are more susceptible to these effects. The present article thus complements and constrains prior theorizing on mindset theory, attention, store exploration, and unplanned purchasing, all of which are of practical importance to both retailers and consumers.

Brief Training to Modify the Breadth of Attention Influences the Generalisation of Fear

Background Generalisation of fear from dangerous to safe stimuli is an important process associated with anxiety disorders. However, factors that contribute towards fear (over)-generalisation remain poorly understood. The present investigation explored how attentional breadth (global/holistic and local/analytic) influences fear generalisation and, whether people trained to attend in a global vs. local manner show more or less generalisation. Methods Participants (N = 39) were shown stimuli which comprised of large ‘global’ letters and smaller ‘local’ letters (e.g. an F comprised of As) and they either had to identify the global or local letter. Participants were then conditioned to fear a face by pairing it with an aversive scream (75% reinforcement schedule). Perceptually similar, but safe, faces, were then shown. Self-reported fear levels and skin conductance responses were measured. Results Compared to participants in Global group, participants in Local group demonstrated greater fear for dangerous stimulus (CS +) as well as perceptually similar safe stimuli. Conclusions Participants trained to attend to stimuli in a local/analytical manner showed higher magnitude of fear acquisition and generalisation than participants trained to attend in a global/holistic way. Breadth of attentional focus can influence overall fear levels and fear generalisation and this can be manipulated via attentional training.

Changes in the breadth of visual-spatial attention affect subsequent mood

Changes in mood can influence the allocation of attention. Positive affect, for example, is often associated with a broadening of attention, whereas negative affect is often associated with a narrowing of attention. Here we examine whether the link between mood and visuospatial attention also works in the opposite direction. Can changes in the breadth of attention affect subsequent mood? We assessed mood both before and after a global/local visual-perception task that required participants to adopt a relatively broad, neutral, or narrow attentional focus. We found that the Broad-focus task resulted in mood ratings that were higher in both affective valence and arousal than those following the Narrow-focus task and Neutral-focus task. These results build on prior findings to show that changes in the focus of attention can have affective consequences that include altered valence and arousal.

Flexibility in resizing attentional breadth: Asymmetrical versus symmetrical attentional contraction and expansion costs depends on context

One of the core ways that attentional resources can be regulated is the breadth of attention: the tendency to concentrate one’s attentional resources over a small region of space (i.e., “narrow scope”), or to spread them over a larger region of space (i.e., “broad scope”). It has long been understood that humans have a preference towards the broad or global level of processing. More recently, beyond any static preference, researchers have increasingly appreciated the importance of rapid rescaling of attentional breadth to meet task demands, especially for real-world tasks such as driving. Here, we examined whether there was any asymmetry in the human capacity to resize attention from a narrow to broad scale (expansion) versus a broad to narrow scale (contraction). In Experiment 1, we found remarkable symmetry in expansion and contraction efficiency, even under conditions where the global stimuli were demonstrably more salient. This indicates that humans can flexibly adapt to the attentional demands of the context. However, in Experiment 2, an asymmetry was revealed, whereby attentional expansion was more efficient than contraction. The key difference between Experiments 1 and 2 was whether or not the initial baseline block demanded frequent attentional resizing, suggesting that recent experience can impact attentional flexibility. We also found reliable individual differences in participants’ ability to resize their attentional breadth, identifying a group of high-flexibility individuals who excelled at both attentional expansion and contraction.

Exercise-Induced Physiological Arousal Biases Attention Toward Threatening Scene Details

The present experiment examined whether physiological arousal induced by acute bouts of aerobic exercise would influence attention and memory for scenes depicting or not depicting weapons. In a repeated-measures design, participants exercised at either low or high exertion levels. During exercise, they were presented with images, some of which depicted weapons; immediately following exercise, they completed a recognition test for portions of central and peripheral scene regions. Two primary results emerged. First, in the low exertion condition, we replicated extant research showing inferior peripheral scene memory when images contained, versus did not contain, weapons. Second, the high exertion condition increased central scene memory relative to low exertion, and this effect was specific to images containing weapons. Thus, we provide evidence for accentuated weapon focus effects during states of exercise-induced physiological arousal. These results contribute new applied and theoretical understandings regarding the interactions between physiological state, breadth of attention, and memory.

The breadth of attention in old age

Older adults typically have more difficulties than younger ones in situations that require attention in the visual periphery, such as driving a car or riding a bicycle. Previous studies accordingly found that the breadth of attention decreases in old age when one attention-demanding task is presented at fixation and simultaneously another one in the visual periphery. The present work evaluates the role of eye position for the observed deficit by presenting both tasks in the visual periphery (condition peripheral-peripheral) or by leaving it up to the subjects where in the visual field the tasks appear (condition free-gaze). Our data indicate that attention breadth decreases by 27% from the age of early 20 to the age of late 60 in both conditions. This outcome generalizes previous findings about age-related attention deficits to scenarios that were not explored in previous studies, yet are relevant for everyday behavior.