Emoji Essence: Detecting User Emotional Response on Visual Centre Field with Emoticons

User experience is understood in so many ways, like a one on one interaction (subjective views), online surveys and questionnaires. This is simply so get the user’s implicit response, this paper demonstrates the underlying user emotion on a particular interface such as the webpage visual content based on the context of familiarisation to convey users’ emotion on the interface using emoji, we integrated physiological readings and eye movement behaviour to convey user emotion on the visual centre field of a web interface. The physiological reading is synchronised with the eye tracker to obtain correlating user interaction, and emoticons are used as a form of emotion conveyance on the interface. The eye movement prediction is obtained through a control system’s loop and is represented by different color display of gaze points (GT) that detects a particular user’s emotion on the webpage interface. These are interpreted by the emoticons. Result shows synchronised readings which correlates to area of interests (AOI) of the webpage and user emotion. These are prototypical instances of authentic user response execution for a computer interface and to easily identify user response without user subjective response for better and easy design decisions.

Morpho-Physiological Testing of NaCl Sensitivity of Tobacco Plants Overexpressing Choline Oxidase Gene

In this study the transgenic lines (TLs) of tobacco (Nicotianatabacum L.), which overexpress the heterologous gene encoding the bacterial enzyme choline oxidase were evaluated. The goal of our work is to study the effect of choline oxidase gene expression on the sensitivity of plant tissues to the action of NaCl. The regenerative capacity, rhizogenesis, the amount of photosynthetic pigments and osmotically active compounds (proline and glycine betaine) were assessed by in vitro cell culture methods using biochemical and morphological parameters. Transgenic lines with confirmed expression were characterized by high regeneration capacity from callus in the presence of 200 mmol NaCl, partial retention of viability at 400 mmol NaCl. These data correlated with the implicit response of regenerants and whole plants to the harmful effects of salinity. They turned out to be less sensitive to the presence of 200 mmol NaCl in the cultivation medium, in contrast to the WT plants.

The Audience’s Response to Gender Relation Campaign of Ketchup Brand on Youtube

Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience’s attention and responses accordingly to the design(s) like ABC as one of the brands of complementary food (sauce/ketchup) has done. This research tries to find the audience’s responses to gendered-relations campaign through the new media, particularly through social media (YouTube). Based on reader-response theory and using [dominantly] qualitative text online analysis, this research attempts to find the variety of the audience’s response to the Campaign. Finally, this research finds that basically, the responses are implicit and explicit. The explicit means that the icon like and unlike identifies the audience’s positive and negative responses. The implicit response appears in the comment section, both verbal and nonverbal (such as emoticon). We can catch many comments about gender relations. Even between wife-husband (spousal relationship), the dichotomy still exists and shows a negative-positive pole. The diverse responses/comments presented by the audiences seem to be influenced by several factors, such as values of the culture, education, family, environment, society, and religion. It seems that the campaign as a digital marketing strategy has affected the audiences to involve in spreading the idea, called as the word-of-mouth effect. Keywords: audience response, Campaign, gender relation, social media, digital marketing

Meno’s Paradox and First Principles in Fakhr al-Dīn al-Rāzī

This article examines Fakhr al-Dīn al-Rāzī’s (d. 606/1210) epistemology and his understanding of syllogistic reasoning through a consideration of Meno’s paradox. It focuses on later works, namely, al-Maṭālib al-ʿāliya, Kitāb al-Jabr, and al-Tafsīr al-kabīr as well as his treatment of the subject in al-Mulakhkhaṣ fī l-ḥikma. Informed by the theories of epistemology developed through the philosophical tradition of Meno’s paradox and first principles, Rāzī views all knowledge formed through syllogistic reasoning as dependent on axiomatic truths (al-badīhiyyāt), a concept with roots in both the philosophical and theological traditions. These first principles are formed immediately upon the presence of the requisite concepts in the mind, and thus comprise Rāzī’s implicit response to the paradox in that all subsequent knowledge does indeed require previous fundamental knowledge that is not sought nor acquired voluntarily. Finally, the article discusses a separate paradox implicit in Rāzī’s works, namely that he both asserts in sections treating divine determinism that no knowledge can in fact be acquired whatsoever while elsewhere emphasizing the fundamental importance of knowledge acquisition.

Merging Explicit Declarations With Implicit Response Time to Better Predict Behavior

Declarations and actions do not always overlap, and thus, predicting future behavior solely on the basis of self-reported measures seems to be ineffective. The authors propose a confidence index (CI): a measure based on Fazio's attitude accessibility model. CI integrates explicit and implicit perspectives and captures how long a person hesitates when stating an opinion. The more certain someone is the stronger the attitude-behavior link is likely to be. A study was conducted to uncover differences in attitudes between average- and top-performing sales agents from the automotive industry. The results for declarative data did not show any significant differences; however, the CI results yielded interesting significant differences between groups. Random decision forests analyses confirmed that merging explicit and implicit measures increases predictive power of the tool. The study provided actionable insights on how to improve sales team performance, which were then implemented and eventually validated by sales results.

Skin Conductance Responses Indicate Children are Physiologically Aroused by Their Favourite Branded Food and Drink Products

Children’s favourite food and beverage brands use various tactics to foster positive associations and loyalty. This brand-consumer dynamic is frequently influenced by the use of implicit techniques and emotional appeals. Few studies have used physiological methods to examine the connections that brands build with children and the influence this has on their automatic responses. These techniques are potentially less prone to bias than behavioural or cognitive methods. This is the first study to explore the implicit response that children have to images of their favourite food and beverage brands using skin conductance responses as a marker of arousal. Australian children aged 8–11 years (n = 48) were recruited. Images of the participants’ favourite branded food and beverage products, alongside images of the same products unpackaged, their family and friends, and neutral objects were presented in a randomised order with a standard timed interval between images. Children were significantly more aroused by branded images of their favourite food and beverage products than by their unpackaged counterparts (p < 0.042, d = 0.4). The physiological response to the branded products was similar to the response to the children’s family and friends (p = 0.900, d = −0.02). These findings suggest that children may have an implicit connection to their favourite branded products.

Reliability Analysis of Underground Structures Using Metamodels and FORM

<p>An engineering reliability analysis method of underground structures using metamodels and a first-order reliability method (FORM) was studied. Surrogate models, or metamodels are approximate models that can be constructed to replace implicit response functions that involve finite element analyses. The radial basis functions (RBFs) are suitable for creating metamodels for general linear or nonlinear responses and they are locally and globally adaptive. After a performance function was replaced by an augmented RBF metamodel, an alternative FORM was applied. The method was tested using mathematical functions and applied to a tunnel engineering example. Different numbers of samples were tested and reliability analyses were performed. The failure probabilities and reliability indices were found to have a good accuracy. The proposed method combining RBFs and FORM is useful for practical engineering problems involving expensive response simulations.</p>

Small Fires Burning: Bruce Nauman and the Activation of Conceptual Art

In 1968, a year of mounting opposition to the Vietnam War, a young Bruce Nauman laid waste to a work of contemporary art. His antagonism was unleashed on Various Small Fires (1964) by Ed Ruscha, a booklet of fifteen black-and-white photos of harmless, domestic-scaled flames. After ripping out and igniting each page, Nauman photographed and rebound the charred remnants to form a new text, Burning Small Fires. Here Ruscha's volume supplies the fodder for its own assault, as Nauman cannibalizes a work of Conceptual art to expose its limitations and blind spots. For although it has never been read as such, Nauman's book was a timely project: both an explicit dialogue with the work of a peer and an implicit response to the events of the day. While Ruscha's static images treat burning as “absolutely neutral”—an “introverted” and “meaningless” subject—Nauman restores the sense of ritual power that fire then held in the culture of protest. This essay measures the distance in tone and technique between the original work and its destructive double, as an early-1960s aesthetic of relentless banality gave way to more volatile forces.

Acute aerobic exercise increases implicit approach motivation for dessert images

We examined the effect of acute exercise compared to a cognitive task on implicit approach/avoidance motivation to dessert food images using the Dessert–Approach–Avoidance Task. Participants randomized to exercise had a greater increase in approach motivation to dessert images compared to those completing cognitive tasks ( p=0.046), adjusting for disordered eating, task difficulty, and changes in negative affect. This study provides the first evidence for the use of the Dessert–Approach–Avoidance Task to evaluate the effects of acute exercise on implicit motivations for dessert images. Future studies should examine implicit response to food images using the Dessert–Approach–Avoidance Task in response to chronic exercise.