scholarly journals A Cross-Cultural Comparison of the Effects of Alcohol Mixed with Energy Drink (AMED) Consumption on Overall Alcohol Consumption and Related Consequences

Author(s):  
Sarah Benson ◽  
Sean J. Johnson ◽  
Chris Alford ◽  
Andrew Scholey ◽  
Joris C. Verster

There is a growing body of scientific literature examining the effects of alcohol mixed with energy drink (AMED) on alcohol consumption and related negative consequences, such as risky behavior or negative health effects. It is unknown whether differences in cultural context may influence these AMED effects. The current cross-cultural study compared the data of N = 6881 students from The Netherlands (N = 4424), UK (N = 1594), and Australia (N = 863). Demographics, alcohol consumption, its consequences, and motives for AMED consumption were assessed. Analyses included (a) between-groups comparison of AMED and alcohol only (AO) consumers, (b) within-subjects comparison of AMED and AO occasions among AMED consumers only, and (c) comparisons between the three countries. The between-groups analysis revealed that AMED consumers drink more alcohol than AO consumers (p < 0.001). AMED consumers differed from AO consumers in many other aspects. For example, AMED consumers were significantly more often a smoker and had higher risk-taking scores. Within subject analysis among AMED consumers showed that significantly less alcohol was consumed on AMED, compared to AO occasions (p < 0.001). These findings were observed for both typical drinking occasions and the past month’s heaviest drinking occasion, and were consistent across the three countries. Comparisons between countries revealed that on both AMED and AO occasions, the UK sample consumed significantly more alcohol than the Australian and Dutch samples. Across countries, neutral motives such as ‘I like the taste’ and ‘I wanted to drink something else’ were the most frequently reported motives for consuming AMED. The most notable difference between the countries was the finding that consuming AMED ‘To get drunk’ was endorsed significantly more often among the UK sample (45.6%) than the Australian (31.2%) and Dutch (8.0%) samples. Negative alcohol-related consequences were significantly less frequently reported for AMED occasions compared to AO occasions. Some country-specific consequences of AMED consumption were observed, but these were more likely related to characteristics of the country and their drinking culture (e.g., the Australian sample reported more often driving a car after AMED consumption compared to the other countries, and this pattern of results was also found for AO occasions). In conclusion, there were limited differences between countries with regard to demographics of consumers and motives for AMED consumption, but the UK sample consumed significantly more alcohol and reported the highest frequency of negative alcohol related consequences. Consistent across countries was the observation that AMED consumers consume significantly less alcohol on their past month heaviest AMED drinking occasion, compared to their past month heaviest AO drinking occasion.

2020 ◽  
Vol 3 (1) ◽  
pp. 57-80
Author(s):  
Yingwei Liu ◽  
Tao Wang ◽  
Ling Zhou ◽  
Chunyan Nie

PurposeThe essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.Design/methodology/approachBased on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.FindingsIn this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.Originality/valueThis paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.


2016 ◽  
Vol 12 (4) ◽  
pp. 437-452 ◽  
Author(s):  
Naomi Creutzfeldt

AbstractThis paper looks at expectations people have of informal justice mechanisms through a rich empirical dataset of 2,775 recent ombudsman users in Germany and the UK. In a cross-cultural comparison, the ombudsman as a model of justice is explored. Not much is known about people's expectations of the ombudsman model; this paper starts to fill the gap. Four roles became apparent in cross-cultural narratives in the dataset: people who interact with ombudsmen expect them to be interpreters, advocates, allies and instruments. The identified roles are largely common to both countries, but in some aspects they show national specificities. These national specificities are seen mainly in the use of language; in Germany, it is more legalistic in comparison to the UK. I argue that this might be related to what has been described as the general legal culture of each country and the institutional set-up.


Author(s):  
AU Gil ◽  
AK Demin

The significant proportion of the Russian population are active online social media users. Changes in alcohol consumption in this target group during the COVID-19 pandemic remain understudied. The aim of this survey was to investigate changes in alcohol consumption and factors associated with the increase in alcohol use among online social media users in Russia during the first months of the COVID-19 pandemic. An online survey was conducted among 1,518 users of online social networking services popular in Russia from June to September 2020. The survey revealed that 35.4% of men and 25.6% of women started drinking more frequently during the first months of the pandemic; 24.9% of men and 17.7% of women increased their usual consumption (volume) of alcohol on a typical drinking occasion, whereas 28.5% of men and 27.9% of women increased the frequency of heavy episodic drinking. Adjusted binary logistic regression analysis revealed a positive association between the increase in the frequency of alcohol consumption and the following factors: age from 18 to 29 years (OR: 1.710; 95% CI: 1.002–2.917), severe restrictions in everyday private life (OR: 3.127; 95% CI: 1.011–9.675) and severe negative professional or financial consequences due to the spread of SARS-CoV-2 (OR: 2.247; 95% CI: 1.131–4.465). The odds of an increase in the frequency of heavy episodic drinking were more than twice higher (OR: 2.329; 95% CI: 1.001–5.428) among those who had experienced severe negative consequences of the pandemic to their professional and financial situation. Higher typical frequency and usual consumption (volume) of alcohol on a typical drinking occasion and higher typical frequency of heavy episodic drinking before the pandemic were positively significantly associated with the increase in these parameters of alcohol consumption during the first months of the pandemic. In times of large-scale epidemics and public health crises, it is advisable to consider the possibility of implementing screening and brief interventions, including via online social media, to prevent problems associated with alcohol use.


2007 ◽  
Vol 12 (1) ◽  
pp. 105-117 ◽  
Author(s):  
Patrícia Soley-Beltran

In this paper I will present an overview of the current legal, social and political situation of transsexual and transgendered people in Spain. The study is based on qualitative data gathered from in-depth interviews with transsexual people, transgendered activists and legal experts in Spain, including some aspects of a cross-cultural comparison between Spain and the UK. The empirical study accounts for the development of social policies related to sex-reassignment and their evolution in the last decade in Spain, as well as for transsexual associations and activism, issues of social exclusion and prostitution. The study on transsexuals consists of qualitative interviews with selected individuals of the transsexual community in Scotland and Catalonia about their life experiences. The analysis of the qualitative data explores the cultural assumptions underlying the legal aspects of sex-reassignment. Amongst other issues, the paper will deal with Spanish juridical procedures for documental reorientation and its potential role as incentive for undergoing sex-reassignment operation, and the performative character of transsexualism as a scientific category and folk gender myths in the shaping of gender. The cross-cultural comparison concerns scientific terminology and funding, as well as cultural and legal aspects of sex-reassignment. The study reveals the performative character of scientific categories, the mobilisation of conflicting discourses in the negotiation of meaning, the circularity and self-referentiality of the terms used both in expert and folk discourse. Moreover, the cross-cultural comparison demonstrates the conventionality of transsexualism as a scientific category and some of the ways in which social institutions act to perpetuate the erasure of gender fluidity.


Nutrients ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 149 ◽  
Author(s):  
Sarah Benson ◽  
Joris C. Verster ◽  
Andrew Scholey

Studies assessing alcohol mixed with energy drink (AMED) use and drinking behaviors have been largely restricted to student-only cohorts. Thus, it is not known whether evidence from these studies is applicable to non-student populations. This study examined alcohol consumption and involvement in negative alcohol-related consequences among AMED and alcohol-only (AO) users, with the aim of determining whether drinking behaviors differ according to student status. An online survey was conducted in Australia to assess alcohol consumption and alcohol-related consequences following AMED and AO consumption, according to student status. The final sample consisted of 1369 participants. Between-subjects analyses comparing AMED and AO users, confirmed previous findings in that, compared with AO users, AMED users consumed significantly more alcohol, consumed alcohol more frequently and were involved in a greater number of alcohol-related consequences. Within-subjects analyses of AMED users comparing AMED and AO drinking occasions revealed that significantly less alcohol was consumed and involvement in negative alcohol-related consequences was lower during AMED compared with AO drinking occasions. Regardless of drink type, compared with students, non-students consumed more alcohol, consumed alcohol more frequently and were involved in a greater number of negative alcohol-related consequences. These findings provide further evidence that AMED use is one manifestation of a risk-taking personality and suggest that non-students drink more alcohol, drink more frequently and are involved in a greater number of negative alcohol-related consequences than students.


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