scholarly journals Corporate Glocalization Strategy of Nongshim in America: The “Pendulum Theory” of Globalized Localization

2021 ◽  
Vol 7 (4) ◽  
pp. 205
Author(s):  
Songmi Lee ◽  
Hyunjung Kim ◽  
Seungho Choi
Keyword(s):  
Open Innovation ◽  
Case Analysis ◽  
Global Market ◽  
Global Companies ◽  
Three Stages ◽  
Local Companies ◽  
Ultimate Purpose ◽  
Instant Noodle

This study examines how Nongshim, a Korean instant noodle manufacturer, has expanded its operation globally within the concept of “open innovation” through its glocalization strategy, and how this strategy differs from the existing glocalization method enforced by global companies. The study shows how Nongshim used its unique glocalization strategy of “globalized localization”, outlining the three stages by which the company switched its “glocalization focus”, starting with “localizing”, moving through “globalizing”, then back to “localizing”, while retaining its ultimate purpose of globalization. From the basis of the case analysis, the study proposes a “pendulum theory” that can be applied to local companies that are planning to expand their business in a global market.

scholarly journals International Open Innovation Strategies of Firms in European Peripheral Regions

2022 ◽  
Vol 8 (1) ◽  
pp. 7
Author(s):  
João M. Lopes ◽  
Sofia Gomes ◽  
José Oliveira ◽  
Márcio Oliveira
Keyword(s):  
Open Innovation ◽  
Dynamic Capabilities ◽  
International Markets ◽  
Global Market ◽  
Study Approach ◽  
Innovation Activities ◽  
Strategic Processes ◽  
Internationalization Strategies ◽  
Qualitative Nature ◽  
Peripheral Regions

The involvement of companies in different open innovation activities, through knowledge outputs and inputs, has become increasingly important for the success of companies. However, the existing literature on open innovation is scarce concerning the internationalization process of companies. The internationalization of companies is fundamental in the continuous search to increase the performance of companies externally. The objective of the present research is to explain the strategic processes in the internationalization of companies located in peripheral regions at the time of the COVID-19 pandemic from the perspective of dynamic capabilities. The sample used for this research is composed of seven Portuguese companies. The methodology of qualitative nature is exploratory and uses a case study approach. Regarding the foremost modes of operation in international markets and strategies, we find that (1) companies have partnerships with local distributors or appoint exclusive importers/distributors, and (2) companies prefer to place their products in the market through their brand, “co-branded” projects with retailers, or “private label” projects. Of the seven companies under study, six use a standardization strategy, and one opts for a configuration-coordination strategy. Our findings clarified the literature on export and internationalization strategies in a peripheral country, allowing a closer incept of the organizational and dynamic capabilities and an overview of the supporting tools these companies have to compete in the global market. Our study is original because few articles study the internationalization strategies of companies at the time of the COVID-19 pandemic and in peripheral regions of Europe.

scholarly journals Analisis Penerapan Standar Deviasi Dalam Penentuan Persediaan Pengaman Pada Ud Mirama Kota Gorontalo.

2018 ◽  
Vol 1 (1) ◽  
pp. 103
Author(s):  
Sasmita R. Setiawan
Keyword(s):  
Standard Deviation ◽  
International Markets ◽  
Global Market ◽  
Safety Stock ◽  
Trading Company ◽  
Service Production ◽  
Supply Problem ◽  
Additional Costs ◽  
Local Companies ◽  
Deviation Method

Currently all companies are looking for opportunities in the openness of international markets or global markets. Companies that can enter this global market are companies that have comparative and competitive advantages. It is necessary to make an important decision concerning the level or quantity of production for the manufacturing company, the determination of the amount or stock of merchandise for the trading company as well as the level of service production for the service company. One important aspect that needs proper management is the supply problem. One of the local companies that became the focus or object of research in this writing is UD. Mirama located in Gorontalo Province, especially the city of Gorontalo which sells AC electronic goods and TV. just like any other trading company the company is also having trouble determining the amount of merchandise inventory. Because often companies have difficulty in the amount of safety stock that must be prepared at the time of booking so that companies can anticipate the number of fluctuating demand. With this problem it is necessary to apply a method used as corporate guidance to overcome the problem of inventory. The method that will try to use is standard deviation method in determining the amount of safety stock. This method is applied to see how the most optimal security inventory, which is the most economical, in the sense that not too much which means waste or additional costs that are not necessary or not too little which means there is still danger of running out of inventory. By using model of qualitative and quantitative analysis, the result of research analysis from the research object is the application of standard deviation method can be determined how much the safety stock will be held by the company and can cover the occurrence of stock out when demand increase or fluctuation in demand.

The Potential Role of the Software Industry in Supporting Economic Development

2018 ◽  
pp. 7259-7269
Author(s):  
Sherif H. Kamel
Keyword(s):  
Economic Development ◽  
Information Technologies ◽  
Potential Role ◽  
Software Industry ◽  
Global Market ◽  
Economic Sectors ◽  
Market Opportunities ◽  
Production Complex ◽  
Information And Communication ◽  
Local Companies

Emerging information technologies provide a solid and promising platform to support economic development. In that respect, the information and communication technology sector has been one of Egypt's strongest economic sectors with increasing prospects for job creation, productivity, scalability, impact and growth. One of the subsets of ICT, the software industry, is gradually becoming more visible, stronger and mature in terms of output and impact both locally and beyond. Software is arguably the best entry platform for developing nations, like Egypt, into the global ICT production complex. Local companies and startups in the software development space have started their operations over the last decade trying to capture a segment of the regional and global market opportunities. This article assesses the developments in the software industry in Egypt and the potential role it can play as a contributor to economic development through the establishment of an export-oriented outsourcing software industry capitalizing on one of Egypt's primary resources, human capital.

Innovating through social media

2019 ◽  
Vol 35 (4) ◽  
pp. 26-27
Keyword(s):  
Social Media ◽  
Open Innovation ◽  
Design Methodology ◽  
Global Market ◽  
Diverse Range ◽  
Content Type ◽  
Social Media Platforms ◽  
Pertinent Information ◽  
External Actors ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Open innovation, bringing internal and external actors together to create new products and services, is the key to survival in the global market. Social media platforms are able to help companies bring a diverse range of actors together to gain competitive advantage. Originality/value The briefing saves busy executives, strategists, and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals An Examination Of Traditional Business Case Studies - Are They Outdated In Today's Technology Connected Environment?

2012 ◽  
Vol 8 (2) ◽  
pp. 217-222 ◽  
Author(s):  
Roland J. Sparks ◽  
Jeri Langford
Keyword(s):  
Real Time ◽  
Case Studies ◽  
Case Analysis ◽  
Business Case ◽  
Harvard Business Review ◽  
The Internet ◽  
Case Method ◽  
Learning Tool ◽  
Standard Case ◽  
Local Companies

The paper examines the effectiveness of using business case studies in today's Internet connected environment. The findings show that 87.8% of Harvard Business Review case solutions are commonly available on the Internet and that students can find an answer within 7.37 minutes. Based on this evidence, the authors contend that current use of business case studies as a learning tool requires a different approach. Standard case questions are no longer sufficient to ensure learning. Alternate approaches suggested are: students developing their own case analysis format, using local companies and data, the Real-Time Case Method, changing classifications and framing of cases, and contrasting case analysis.

The Growth of E-Commerce in Developing Countries

2013 ◽  
pp. 29-43
Author(s):  
Japhet E. Lawrence
Keyword(s):  
United States ◽  
Developing Countries ◽  
Developed Countries ◽  
The United States ◽  
Global Market ◽  
European Countries ◽  
Purchase Behavior ◽  
The Internet ◽  
Three Stages ◽  
Use Of The Internet

The growth of the Internet has opened up a vast arena, providing more opportunities for businesses, particularly small to medium-sized enterprises (SMEs) to sell their products and services to a global audience than they would have been able to afford to reach using the traditional methods. SMEs are extremely important to many countries and their contribution to economy cannot be over emphasized. Several researchers have studied the contribution of the Internet and highlight the importance of convenience, satisfaction, quality, and consumer purchase behavior. In this study, it is argued that SMEs stand to benefit significantly from the opportunities and benefits that the Internet offers to businesses. Therefore, the use of the Internet is widely seen as critical for the competitiveness of SMEs in the emerging global market. The study is exploratory in nature and will be conducted in three stages. The findings presented in this paper, argues that SMEs in developing countries must learn from the experiences of developed countries, such as the United States and European countries, and use the Internet more frequently.

Open Innovation and Crowdsourcing Communities Design: A Cross Case Analysis

2012 ◽  
pp. 143-155 ◽  
Author(s):  
Francesca Cabiddu ◽  
Manuel Castriotta ◽  
Maria Chiara Di Guardo ◽  
Paola Floreddu
Keyword(s):  
Open Innovation ◽  
Case Analysis ◽  
Cross Case Analysis

The Growth of E-Commerce in Developing Countries

2011 ◽  
Vol 2 (1) ◽  
pp. 15-28
Author(s):  
Japhet E. Lawrence
Keyword(s):  
United States ◽  
Developing Countries ◽  
Developed Countries ◽  
The United States ◽  
Global Market ◽  
European Countries ◽  
Purchase Behavior ◽  
The Internet ◽  
Three Stages ◽  
Use Of The Internet

The growth of the Internet has opened up a vast arena, providing more opportunities for businesses, particularly small to medium-sized enterprises (SMEs) to sell their products and services to a global audience than they would have been able to afford to reach using the traditional methods. SMEs are extremely important to many countries and their contribution to economy cannot be over emphasized. Several researchers have studied the contribution of the Internet and highlight the importance of convenience, satisfaction, quality, and consumer purchase behavior. In this study, it is argued that SMEs stand to benefit significantly from the opportunities and benefits that the Internet offers to businesses. Therefore, the use of the Internet is widely seen as critical for the competitiveness of SMEs in the emerging global market. The study is exploratory in nature and will be conducted in three stages. The findings presented in this paper, argues that SMEs in developing countries must learn from the experiences of developed countries, such as the United States and European countries, and use the Internet more frequently.

scholarly journals International human resource management and organizational learning

2005 ◽  
Vol 50 (167) ◽  
pp. 171-198
Author(s):  
Biljana Bogicevic-Milikic ◽  
Ana Aleksic
Keyword(s):  
Resource Management ◽  
Organizational Learning ◽  
Human Resource Management ◽  
Human Resource ◽  
Transfer Of Learning ◽  
Relevant Literature ◽  
Global Market ◽  
Global Companies ◽  
Important Challenge ◽  
International Hrm

Global companies are pressed by the need to simultaneously manage globally since they consider the whole world as their own market, and locally, because the global market consists of various different and weakly connected market segments. The need to be global and local at the same time presents, perhaps the most important challenge for management of global companies in 21st century. Searching this balance presents also an important challenge for human resource management (HRM), regarding the ways of accomplishing it. HRM is expected to contribute to achievement of global competitive advantage worldwide efficiency, local responsiveness, as well as transfer of learning within global organizations. The transfer of learning gains on its importance as many authors see it as the main motive of establishing global companies. However, regardless of recognized significance of organizational learning for global companies, international HRM literature simply lacks studies related to transfer of learning, recommendations about how to develop this organizational ability, how to improve it and measure, and how to provide permanency of the learning process. Therefore, the aim of this paper is through reviewing the relevant literature, to shed light on different aspects of the responsiveness-integration paradigm and its implications on the transfer of learning in global companies.

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