scholarly journals Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives

2022 ◽  
Vol 17 (1) ◽  
pp. 122-137
Author(s):  
Judith Cavazos-Arroyo ◽  
Aurora Irma Máynez-Guaderrama
Keyword(s):  
Statistical Technique ◽  
The Internet ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Cross Sectional ◽  
Electronic Survey ◽  
Normative Evaluation ◽  
Secondary Objective ◽  
Relevant Topic ◽  
Impulse Buying Tendency

Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of normative evaluation and the urge to buy impulsively on the Internet. As a secondary objective, we aim to identify whether gender and generation influence the model. The research was conducted in Mexico with millennials and centennials who had previously bought products on the Internet. We used quantitative, explanatory, non-experimental, cross-sectional research. We applied an electronic survey, and, for the statistical technique, we used PLS. According to the results, impulse buying tendency both directly and indirectly influences online impulse buying behavior through the mediating roles of normative evaluation and the urge to buy impulsively on the Internet. Moreover, we found that gender does not have an effect on the model. Regarding generation, two significant differences were found between centennials and millennials.

scholarly journals IMPACT OF INDIVIDUALISM, COLLECTIVISM, MOOD, PROXIMITY AND SAVINGS ON IMPULSE BUYING BEHAVIOR IN PAKISTAN

2015 ◽  
Vol 03 (02) ◽  
pp. 01-09
Author(s):  
SAIRA ASHFAQ ◽  
◽  
Dr. Ayub Siddiqui ◽  
M. Jan Khan ◽  
◽  
...  
Keyword(s):  
Specific Impulse ◽  
Negative Association ◽  
Least Square ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Ordinary Least Square ◽  
Independent Variables ◽  
Impulsive Buying ◽  
Correlation Techniques ◽  
Impulse Buying Tendency

The present study focuses on finding out the main attributes that determine the reasons of impulse buying behavior in Pakistan. The data has been gathered through questionnaires from 400 buyers of different cities of Pakistan, like Rawalpindi, Islamabad, Karachi, and Sargodha. The current study focuses on identifying people, who can be classified as “impulsive buyers”, and “non-impulsive buyers. Despite the classifications of impulsive and non- impulsive buyers, it also identifies the level of impulsiveness in reference to purchasing, varied from time to time for both the impulsive buyers and non-impulsive buyers. After reviewing the literature, five variables have been taken for the study to determine the dependent variable. Results were analyzed using ordinary least square (OLS) regression and correlation techniques, and data has been tested which appeared significant statistically. The results indicate that impulsive buying behavior is positively associated with the collectivism, proximity and mood and have negative association with savings and collectivism. Further analysis can be done on the more independent variables, such as product specific impulse buying tendency.

scholarly journals Analyzing the Impact of Fashion Influencer on Online Impulsive Buying Behavior

2020 ◽  
Author(s):  
Najla Prihana Gunawan ◽  
Ir. Budi Permadi Iskandar
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
The Internet ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Diffusion Of Innovation Theory ◽  
Depth Interview ◽  
Impulsive Buying ◽  
Online Consumer ◽  
The Impact

As the internet has growth expeditiously, many people use the internet also for running their business and use one of the most powerful platforms on the internet, which is social media. To market their product, there are several ways to promote the product and to attract the customer such as by endorsing people that interested in fashion and can give influence to their followers, called Fashion Influencer. One of the main reason why people buy a product is because of the recommendation of fashion influencer on social media, people buy for something that they don’t intend to buy it. And the impulse buying behavior happens.This research aims to analyze and identify the impact of fashion influencer marketing on Instagram to customer impulsive buying behavior and related to the fashion style adopted by the online consumer using a diffusion of innovation theory. This research used a qualitative approach with a semi-structured and in-depth interview, and quantitative approach through a questionnaire to validate the data by knowing the percentage of consumer based on the sample was conducted. The result of coding interpretation and questionnaire shows that 80% of participants are adopting the fashion product and influenced by a purely specific influencer that leads to impulsive buying Results indicate that macro influencer affects the impulsive purchase of fashion product to early majority stage and self-updated stage. Micro influencer affects the impulsive purchase of fashion product to early adopter fashion adaptation stage and leads to pure impulsive buying of the consumer. Keywords: fashion influencer, fashion adaptation style, impulsive buying behavior, online shopping, diffusion of innovation

ELEKTRONİK ORTAMDA ALIŞVERİŞ YAPANLARIN KONTROLSÜZ SATIN ALMA EĞİLİMLERİNİN İNCELENMESİ: İNTERAKTİF BİR UYGULAMA

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Zeynep Üster
Keyword(s):  
Survey Method ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Electronic Environment ◽  
Impulsive Buying ◽  
Survey Results ◽  
Spss Software ◽  
Impulse Buying Tendency ◽  
Manova Analysis ◽  
Buying In

In recent years, along with the advances in technology the internet is also differentiated. Internet, meets the needs of information on any subject, has become faster, easier and cheaper shopping environment for consumers to reach. The features of internet that make life easier make the electronic environment attractive for shoppers. However, as a side effect of these advantages, consumers begin to show behavior of buying goods without the need in electronic environment. In this study aim is to examine the impulsive buying trends of consumers that shop in electronic environment. Other sub-objective is to determine the effects of demographic characteristics and psychological factors on impulsive buying trends of consumers’ impulse buying tendency. Moreover it analyzes the factors effecting impulsive buying in electronic environment. In the part of application, interactive implementation is made to analyze the impulsive buying behavior of consumers that shop in electronic environment. Research data is collected by survey method and 245 valid survey results analyzed by SPSS software. Data reliability levels were determined, the frequency and average values were calculated, factor analysis and MANOVA analysis were applied.

scholarly journals NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

2003 ◽  
Vol 5 (1) ◽  
pp. 1 ◽  
Author(s):  
Danes Jaya Negara ◽  
Basu Swastha Dharmmesta
Keyword(s):  
Empirical Evidence ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Normative Evaluation ◽  
Impulsive Buying ◽  
Behavioral Aspects ◽  
Buying Behaviors ◽  
The Relationship ◽  
Moderating Role

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

Impulse Buying Tendency Scale

2001 ◽  
Author(s):  
Bas Verplanken ◽  
Astrid Herabadi
Keyword(s):  
Impulse Buying ◽  
Impulse Buying Tendency

A Study on Apparels’ Impulse Buying Behavior of Engineering Students in Indore City

2012 ◽  
Vol 3 (4) ◽  
pp. 146-148
Author(s):  
Dr. Vishal Soni ◽  
◽  
Dr. Harish B Bapat ◽  
Dr. Vinayak Khare
Keyword(s):  
Engineering Students ◽  
Impulse Buying ◽  
Buying Behavior

Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Hadijah Iberahim ◽  
Nur Amira Zureena Zulkurnain ◽  
Raja Najwa Syamim Raja Ainal Shah ◽  
Siti Quraisyiah Rosli
Keyword(s):  
Adverse Effect ◽  
Statistical Data ◽  
Impulse Buying ◽  
Kuala Lumpur ◽  
Statistical Data Analysis ◽  
Buying Behavior ◽  
Specialty Store ◽  
Research Outcome ◽  
Five Elements ◽  
Visual Merchandising

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

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