scholarly journals The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior

Nutrients ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 344
Author(s):  
Antonella Samoggia ◽  
Tommaso Rezzaghi
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Product Category ◽  
Extended Model ◽  
Sports Performance ◽  
Purchasing Behavior ◽  
Comprehensive Picture ◽  
Statistical Analysis Software ◽  
Main Consumer

Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

2017 ◽  
Vol 11 (1) ◽  
pp. 4-21 ◽  
Author(s):  
Sheetal Jain ◽  
Mohammed Naved Khan ◽  
Sita Mishra
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Content Type ◽  
Luxury Market

Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study is to examine the purchasing behavior for luxury fashion goods using the framework of the theory of planned behavior. Design/methodology/approach A total of 257 respondents were included after distributing a structured questionnaire by surveying real luxury consumers in Delhi. Data were analyzed using structural equation modeling. Findings The results of the study indicated that subjective norm was the most important determinant of the purchasing intentions for luxury fashion goods, followed by attitude. Perceived behavioral control was not found to have a significant relationship with purchasing intentions, but it showed a strong positive relationship with actual purchasing behavior. Originality/value This study provides new theoretical insights regarding luxury consumer behavior in India. It explains the motivating factors behind purchasing intentions for luxury goods among Indian consumers. The findings of the study will provide great help to global luxury companies in formulating their penetration and expansion strategies in the Indian market.

Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

scholarly journals Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

2021 ◽  
Vol 13 (2) ◽  
pp. 565
Author(s):  
Muhammad Rizwan Ali ◽  
Muhammad Shafiq ◽  
Murad Andejany
Keyword(s):  
Energy Efficiency ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Energy Efficient ◽  
Behavioral Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Policy Implications ◽  
Extended Model ◽  
Awareness Campaigns

Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.

scholarly journals HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES)

2018 ◽  
Vol 16 (2) ◽  
pp. 82-92
Author(s):  
Sulis Riptiono
Keyword(s):  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Subjective Norms ◽  
Basic Theory ◽  
Binding Properties ◽  
Research Gap ◽  
The Creation

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).

Consumer Behavior, Trust, and Electronic Word-of-Mouth Communication

2021 ◽  
pp. 1328-1345
Author(s):  
Francesca Di Virgilio ◽  
Gilda Antonelli
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Purchase ◽  
Social Media Platforms ◽  
Word Of Mouth Communication

Social media platforms have become a major forum for consumers to interact with firms and other individuals. Drawing on both the customer-dominant logic and the theory of planned behavior, the present chapter aims to advance understanding and encourage research on the variables that drive consumers' online purchase intention. Al though there is a general agreement in recognizing the importance of social media platforms as a source of information about consumer behavior, a complete theorization of the variables that affect the relation between behavioral intention and online purchase intention is still lacking. The proposed theoretical model is an extension of the theory of planned behavior and incorporates trust and electronic word-of-mouth communication as part of the customers' online purchase intention. Finally, the theoretical and managerial implications are further discussed.

Modal salient belief and social cognitive variables of anti-doping behaviors in sport: Examining an extended model of the theory of planned behavior

2015 ◽  
Vol 16 ◽  
pp. 164-174 ◽  
Author(s):  
Derwin King Chung Chan ◽  
Sarah Hardcastle ◽  
James A. Dimmock ◽  
Vanessa Lentillon-Kaestner ◽  
Robert J. Donovan ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Social Cognitive ◽  
Extended Model ◽  
Cognitive Variables
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