Formation of a range of sports league services

The article discusses the features of sports league services. Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment. As the main of such factors, consumers are singled out, which make it possible to divide the services of sports leagues into commercial and non–commercial. The development of these groups of the range of services of sports leagues occurs in different ways. The main sources of profit in the activities of professional sports leagues are the sale of tickets and season tickets for sports competitions, the sale of rights to television and radio broadcasts of competitions, advertising and sponsorship and licensing and commercial activities of clubs. The problems of the formation of the nomenclature of sports league services are highlighted — this is the lack of market conditions, competition and demand, as well as the lack of consumer orientation. The scientific novelty of the work consists in the proposal to form a range of sports league services based on the use of active marketing, analysis of the solvency of the main consumer groups, as well as the introduction of innovative services using digital technologies.

Safe Deliveries?: a Review of New Zealand's Midwifery Regulation through the Lens of the Health and Disability Commissioner

<p>Although birth is a fundamental part of the life process, competing factions within the health profession struggle to agree on the best way to deliver maternity services. Despite this long-standing tension, the midwifery-led model has dominated New Zealand’s maternity system for more than two decades with the majority of consumers expressing satisfaction with the care provided. Unfortunately for a small number of mothers and babies the pregnancy and birth experience is not a positive one and families are left suffering life-long, and often tragic, consequences. As one of the main consumer watchdogs in New Zealand, the Health and Disability Commissioner is charged with investigating claims of poor quality healthcare. This paper examines the central themes in the Commissioner’s reports on substandard midwifery practice and proposes a number of regulatory solutions to the issues involved. Working in unison, these amendments have the potential to ease the pressure placed on midwives; enhance interprofessional relationships; improve practitioner competence; and increase overall compliance with the Code of Health and Disability Services Consumers’ Rights. By implementing these changes, the New Zealand Government could safeguard valuable midwifery-based principles whilst still ensuring that high quality maternity care is provided to all of the country’s mothers and babies.</p>

Safe Deliveries?: a Review of New Zealand's Midwifery Regulation through the Lens of the Health and Disability Commissioner

<p>Although birth is a fundamental part of the life process, competing factions within the health profession struggle to agree on the best way to deliver maternity services. Despite this long-standing tension, the midwifery-led model has dominated New Zealand’s maternity system for more than two decades with the majority of consumers expressing satisfaction with the care provided. Unfortunately for a small number of mothers and babies the pregnancy and birth experience is not a positive one and families are left suffering life-long, and often tragic, consequences. As one of the main consumer watchdogs in New Zealand, the Health and Disability Commissioner is charged with investigating claims of poor quality healthcare. This paper examines the central themes in the Commissioner’s reports on substandard midwifery practice and proposes a number of regulatory solutions to the issues involved. Working in unison, these amendments have the potential to ease the pressure placed on midwives; enhance interprofessional relationships; improve practitioner competence; and increase overall compliance with the Code of Health and Disability Services Consumers’ Rights. By implementing these changes, the New Zealand Government could safeguard valuable midwifery-based principles whilst still ensuring that high quality maternity care is provided to all of the country’s mothers and babies.</p>

Determination of caffeine, catechins and gallic acid in black tea of different geographical origin

We present the results of studying and selectiing optimal conditions for the determination of caffeine, catechins and gallic acid in black tea by the method of micellar electrokinetic chromatography. The choice of analytes is determined by the fact that they form the main consumer qualities of tea and, due to their antioxidant properties, have a positive effect on human health. Optimization of the electrophoretic detemination of seven catechins, caffeine and gallic acid in black tea was carried out using the method of ex­ periment design. Optimized conditions — 25 mM phosphate buffer solution with pH 7.4, containing 30 mM SDS and 5% ethyl alcohol — provided a satisfactory resolution of all electrophoretogram peaks, the analysis time was 25 minutes, and the current in the system did not exceed 120 pA. After the assessment of the metrological characteristics of the proposed method the standard deviation of the determina­tion of analytes did not exceed 15%. The samples of black tea from Ceylon, Chinese, Assamese, Indian, Kenyan and Krasnodar regions of growth were analyzed, and an array of data on the contents of the analytes under study was formed. Discriminant analysis was used to develop a model and obtain classifica­tion functions for six tea groups from different regions of the world. Proceeding from the obtained classifi­cation functions, a scatter diagram of canonical values was constructed, which showed that the samples of Krasnodar and Chinese tea were localized from all the studied groups. Indian, Assamese and Ceylon teas formed a single area with close to the Chinese tea group. The correctness of the model was checked and revealed the total predictive force about 92%. It is shown that the content of catechins, gallic acid and caf­feine are suitable markers for the classification of black tea samples from different regions of origin.

An Analysis on Effect of Gender Towards Computer Literacy & E-Commerce

For its own development and governance, the Internet created a ground-breaking open model that involved all stakeholders. In an enormously connected world, Generation Y has been identified as the main consumer group that will bring change to the internet platform.. The aim of this study is to analyze the attitude and the Internet usage among the generation. This study was conducted using a questionnaire that was completed by 432 working professionals in the Kuala Lumpur Federal Territory and Selangor State, specifically MSC (Multimedia Super Corridor). It can be concluded that determinants such as gender and computer literacy influences internet moderators. in addition, as a moderator, the association between gender and computer literacy is imperative.

PROPERTIES OF THE REACTIVE POWER OF THE ASYNCHRONOUS MACHINE AS A LOAD OF THE ELECTRIC NETWORK

It is known that the voltage mode of the electrical network is associated with the balance of reactive power and directly affects the operation of production equipment. A typical static characteristic of a power supply unit in terms of reactive power, obtained for a load composition characteristic of electrical networks, is an extreme function with a minimum point. It is the presence of a minimum point in the dependence of reactive power on voltage that makes it possible to develop this type of instability as a voltage avalanche. This mode is especially dangerous for industrial units with abruptly variable loads, which can create significant fluctuations in the supply voltage, which significantly affects the operation of powerful asynchronous motors. Therefore, the issues of the relationship between the parameters mode of the electrical network and the properties of electrical loads are always important, especially asynchronous machines as the main consumer of electricity, which largely determines the properties of the generalized reactive power curve of the entire load unit. Literary sources do not explain in detail why the curve of the dependence of the reactive power of the power supply unit on voltage has a minimum. The article sets out this issue in sufficient detail for asynchronous machines as the main consumer of reactive power in electrical networks. The task is to obtain the dependence of the reactive power of an induction machine with a squirrel-cage rotor on the voltage of the supply network, as well as to determine the criteria for controlling reactive power flows in order to inadmissibly reduce the voltage in the load unit. As a result, based on the system of equations of an asynchronous machine, the dependence of its reactive power on the supply voltage of the network was derived. The mathematical properties of this function are investigated with a physical justification of its unimodality and the presence of a minimum point. The obtained expressions make it possible to determine the magnitude of the control action on the high-speed reactive power compensation devices to stabilize the voltage level in the power supply unit.

The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior

Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.

Greek and Roman Pottery in the African Kingdom of Meroe: Ways of Penetration and Influence

The article analyzes the ceramic imports found on the territory of the Meroitic Kingdom – the southern neighbour of Egypt, which existed on the territory of modern Sudan since the second half of the 6th century B.C. until the middle of the 4th century A.D. The imported pottery revealed in the process of archaeological excavations of necropoleis, residential and temple complexes are mainly of Mediterranean origin and are associated with the Hellenistic world that later became a part of the Roman Empire. The finds are mostly rare and are represented by fragments of amphorae from various regions of Italy, Aegean region, Asia Minor, the Levant, northern Africa, as well as the European provinces of the Roman Empire – Baetika and Gaul. The main consumer of foreign goods, in small numbers reaching the middle and upper reaches of the Nile, was probably the Meroitic elite. It is logical to assume that the penetration of Mediterranean ceramics into Meroe was facilitated by the trade ties of its northern neighbour – Egypt:trade with the Mediterranean took place through Egyptian river and caravan routes; although hypothetically, one cannot exclude the possibility of goods entering Meroe bypassing Egypt, through the Red Sea ports. Despite a small share of imported products in the Meroitic Kingdom and regardless of the ways of their movement, they had a significant influence on the local pottery manufacturing; a reflection of this process was the appearance in the African kingdom of Hellenistic forms of vessels (kraters, askoses, lekythoi, clepsydras, etc.) and vase painting in the Greek style. As a result, a very special synthesis of artistic ideas emerged, embodied in Meroitic ceramics. Along with the local Nubian features, Egyptian and Hellenistic themes, techniques and ceramic forms are recognized there, which are characteristic for the pottery of Late and Ptolemaic Egypt, ancient Greece and Rome and allows us to see the Kingdom of Meroe as the extreme southern outpost of the Hellenistic world.

ENLIGHTENMENT ACTIVITIES IN THE FIELD OF HEALTH AND MEDICINES IN THE CONTEXT OF GOOD PHARMACY PRACTICE

The aim: To study and substantiate normative, organizational and methodical approaches to the conducting of enlightenment activities in the field of health preservation and proper use of medicines in the context of the prospect of implementation of Good Pharmacy Practice (GPP) in Ukraine. Materials and methods: The research methods are: questionnaire survey, bibliographic, systemic review, systemic analysis, generalization, graphical modeling. The questionnaire survey was conducted by filling out questionnaires by pharmacists on paper or electronic media. Results: It is found that 51,5 % of the pharmacies surveyed are involved in sanitary enlightenment activities on health preservation and proper use of medicines. The need for introducing mechanisms to encourage pharmacy institutions to participate more actively in sanitary enlightenment among the population is substantiated. The expediency of combination of active and passive forms of sanitary enlightenment in pharmacies is shown. The enlightenment program «Health and Medicines» for the population has been developed. Methodical approaches to conducting enlightenment classes have been worked out. The algorithm infographic, describing the content of main consumer (patient) measures towards quality control of medicines purchased in the pharmacies, has been developed. Conclusions: The implementation of the results of the study into the professional activities of pharmacists will significantly increase the erudition of citizens on preserving health and proper use of medicines and is the important element in the implementation of international GPP standard in domestic pharmacies.

ОРГАНИЗАЦИОННЫЕ И ФИНАНСОВЫЕ АСПЕКТЫ РАЗВИТИЯ НАУЧНОЙ СФЕРЫ КАЗАХСТАНА

This paper analyzed the state and trends in science, identifies positive and negative factors affecting the development of Kazakhstani science, identifies priority directions for its development. The article revealed the scientific potential of Kazakhstan in terms of the following indicators: the number of organizations performing R&D; the number personnel involved in the implementation of R&D; the internal R&D expenditures. Significant factors limiting innovation in Kazakhstan are low scientific potential: lack of competent staff; lack of internal R&D expenditures. It revealed that in Kazakhstan with the existing system of financing science, there is no opportunity to increase the Research and Development (R&D) expenses. In addition, the main consumer of R&D is the manufacturing sector, which has been reducing its activity recently. This negatively affected the country's scientific sphere, which led to a reduction in R&D, and also negatively affected the implementation of government innovative development programs and strategies. The results allowed concluding that it is necessary to strengthen the relationship between the science and real sector, commercialization of the scientific activities’ results on the basis of the public-private partnerships. В статье проводится анализ состояния и основных тенденций в науке, выявление позитивных и негативных факторов, влияющих на казахстанскую науку и инновационную сферу. Предложены рекомендации для дальнейшего развития научной сферы страны. В статье научный потенциал Казахстана рассматривается по следующим показателям: количество научных организаций, численность научных кадров, объем и источники финансирования НИОКР. По результатам исследования определены факторы, ограничивающие инновации в Казахстане: нехватка компетентного персонала и низкий уровень расходов на НИОКР. Выявлено, что в Казахстане при существующей системе финансирования науки и исследований возможность увеличить затраты на выполнение научно-исследовательских и опытно-конструкторских работ отсутствует. Помимо этого, производственный сектор, который является основным потребителем научных исследований и разработок, сокращает свою деятельность в последнее время. Это оказывает негативное влияние на научную сферу страны, что влечет к сокращению исследований и разработок, а также отрицательно влияет на реализацию государственных программ и стратегий инновационного развития секторов экономики. Полученные результаты позволили сделать вывод, что в сложившейся ситуации необходимо усиление взаимосвязи науки с реальным сектором экономики, коммерциализация результатов научной деятельности на основе государственно-частного партнерства.