scholarly journals Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase

Sensors ◽  
2021 ◽  
Vol 21 (4) ◽  
pp. 1381 ◽  
Author(s):  
Piotr Sulikowski ◽  
Tomasz Zdziebko ◽  
Kristof Coussement ◽  
Krzysztof Dyczkowski ◽  
Krzysztof Kluza ◽  
...  

Recommendation systems play an important role in e-commerce turnover by presenting personalized recommendations. Due to the vast amount of marketing content online, users are less susceptible to these suggestions. In addition to the accuracy of a recommendation, its presentation, layout, and other visual aspects can improve its effectiveness. This study evaluates the visual aspects of recommender interfaces. Vertical and horizontal recommendation layouts are tested, along with different visual intensity levels of item presentation, and conclusions obtained with a number of popular machine learning methods are discussed. Results from the implicit feedback study of the effectiveness of recommending interfaces for four major e-commerce websites are presented. Two different methods of observing user behavior were used, i.e., eye-tracking and document object model (DOM) implicit event tracking in the browser, which allowed collecting a large amount of data related to user activity and physical parameters of recommending interfaces. Results have been analyzed in order to compare the reliability and applicability of both methods. Observations made with eye tracking and event tracking led to similar results regarding recommendation interface evaluation. In general, vertical interfaces showed higher effectiveness compared to horizontal ones, with the first and second positions working best, and the worse performance of horizontal interfaces probably being connected with banner blindness. Neural networks provided the best modeling results of the recommendation-driven purchase (RDP) phenomenon.

2014 ◽  
Vol 10 (S306) ◽  
pp. 279-287 ◽  
Author(s):  
Michael Hobson ◽  
Philip Graff ◽  
Farhan Feroz ◽  
Anthony Lasenby

AbstractMachine-learning methods may be used to perform many tasks required in the analysis of astronomical data, including: data description and interpretation, pattern recognition, prediction, classification, compression, inference and many more. An intuitive and well-established approach to machine learning is the use of artificial neural networks (NNs), which consist of a group of interconnected nodes, each of which processes information that it receives and then passes this product on to other nodes via weighted connections. In particular, I discuss the first public release of the generic neural network training algorithm, calledSkyNet, and demonstrate its application to astronomical problems focusing on its use in the BAMBI package for accelerated Bayesian inference in cosmology, and the identification of gamma-ray bursters. TheSkyNetand BAMBI packages, which are fully parallelised using MPI, are available athttp://www.mrao.cam.ac.uk/software/.


2017 ◽  
Author(s):  
◽  
Zeshan Peng

With the advancement of machine learning methods, audio sentiment analysis has become an active research area in recent years. For example, business organizations are interested in persuasion tactics from vocal cues and acoustic measures in speech. A typical approach is to find a set of acoustic features from audio data that can indicate or predict a customer's attitude, opinion, or emotion state. For audio signals, acoustic features have been widely used in many machine learning applications, such as music classification, language recognition, emotion recognition, and so on. For emotion recognition, previous work shows that pitch and speech rate features are important features. This thesis work focuses on determining sentiment from call center audio records, each containing a conversation between a sales representative and a customer. The sentiment of an audio record is considered positive if the conversation ended with an appointment being made, and is negative otherwise. In this project, a data processing and machine learning pipeline for this problem has been developed. It consists of three major steps: 1) an audio record is split into segments by speaker turns; 2) acoustic features are extracted from each segment; and 3) classification models are trained on the acoustic features to predict sentiment. Different set of features have been used and different machine learning methods, including classical machine learning algorithms and deep neural networks, have been implemented in the pipeline. In our deep neural network method, the feature vectors of audio segments are stacked in temporal order into a feature matrix, which is fed into deep convolution neural networks as input. Experimental results based on real data shows that acoustic features, such as Mel frequency cepstral coefficients, timbre and Chroma features, are good indicators for sentiment. Temporal information in an audio record can be captured by deep convolutional neural networks for improved prediction accuracy.


Materials ◽  
2021 ◽  
Vol 14 (23) ◽  
pp. 7232
Author(s):  
Costel Anton ◽  
Silvia Curteanu ◽  
Cătălin Lisa ◽  
Florin Leon

Most of the time, industrial brick manufacture facilities are designed and commissioned for a particular type of manufacture mix and a particular type of burning process. Productivity and product quality maintenance and improvement is a challenge for process engineers. Our paper aims at using machine learning methods to evaluate the impact of adding new auxiliary materials on the amount of exhaust emissions. Experimental determinations made in similar conditions enabled us to build a database containing information about 121 brick batches. Various models (artificial neural networks and regression algorithms) were designed to make predictions about exhaust emission changes when auxiliary materials are introduced into the manufacture mix. The best models were feed-forward neural networks with two hidden layers, having MSE < 0.01 and r2 > 0.82 and, as regression model, kNN with error < 0.6. Also, an optimization procedure, including the best models, was developed in order to determine the optimal values for the parameters that assure the minimum quantities for the gas emission. The Pareto front obtained in the multi-objective optimization conducted with grid search method allows the user the chose the most convenient values for the dry product mass, clay, ash and organic raw materials which minimize gas emissions with energy potential.


Atmosphere ◽  
2020 ◽  
Vol 11 (8) ◽  
pp. 823
Author(s):  
Ting Peng ◽  
Xiefei Zhi ◽  
Yan Ji ◽  
Luying Ji ◽  
Ye Tian

The extended range temperature prediction is of great importance for public health, energy and agriculture. The two machine learning methods, namely, the neural networks and natural gradient boosting (NGBoost), are applied to improve the prediction skills of the 2-m maximum air temperature with lead times of 1–35 days over East Asia based on the Environmental Modeling Center, Global Ensemble Forecast System (EMC-GEFS), under the Subseasonal Experiment (SubX) of the National Centers for Environmental Prediction (NCEP). The ensemble model output statistics (EMOS) method is conducted as the benchmark for comparison. The results show that all the post-processing methods can efficiently reduce the prediction biases and uncertainties, especially in the lead week 1–2. The two machine learning methods outperform EMOS by approximately 0.2 in terms of the continuous ranked probability score (CRPS) overall. The neural networks and NGBoost behave as the best models in more than 90% of the study area over the validation period. In our study, CRPS, which is not a common loss function in machine learning, is introduced to make probabilistic forecasting possible for traditional neural networks. Moreover, we extend the NGBoost model to atmospheric sciences of probabilistic temperature forecasting which obtains satisfying performances.


2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Jamie Miles ◽  
Janette Turner ◽  
Richard Jacques ◽  
Julia Williams ◽  
Suzanne Mason

Abstract Background The primary objective of this review is to assess the accuracy of machine learning methods in their application of triaging the acuity of patients presenting in the Emergency Care System (ECS). The population are patients that have contacted the ambulance service or turned up at the Emergency Department. The index test is a machine-learning algorithm that aims to stratify the acuity of incoming patients at initial triage. This is in comparison to either an existing decision support tool, clinical opinion or in the absence of these, no comparator. The outcome of this review is the calibration, discrimination and classification statistics. Methods Only derivation studies (with or without internal validation) were included. MEDLINE, CINAHL, PubMed and the grey literature were searched on the 14th December 2019. Risk of bias was assessed using the PROBAST tool and data was extracted using the CHARMS checklist. Discrimination (C-statistic) was a commonly reported model performance measure and therefore these statistics were represented as a range within each machine learning method. The majority of studies had poorly reported outcomes and thus a narrative synthesis of results was performed. Results There was a total of 92 models (from 25 studies) included in the review. There were two main triage outcomes: hospitalisation (56 models), and critical care need (25 models). For hospitalisation, neural networks and tree-based methods both had a median C-statistic of 0.81 (IQR 0.80-0.84, 0.79-0.82). Logistic regression had a median C-statistic of 0.80 (0.74-0.83). For critical care need, neural networks had a median C-statistic of 0.89 (0.86-0.91), tree based 0.85 (0.84-0.88), and logistic regression 0.83 (0.79-0.84). Conclusions Machine-learning methods appear accurate in triaging undifferentiated patients entering the Emergency Care System. There was no clear benefit of using one technique over another; however, models derived by logistic regression were more transparent in reporting model performance. Future studies should adhere to reporting guidelines and use these at the protocol design stage. Registration and funding This systematic review is registered on the International prospective register of systematic reviews (PROSPERO) and can be accessed online at the following URL: https://www.crd.york.ac.uk/PROSPERO/display_record.php?ID=CRD42020168696 This study was funded by the NIHR as part of a Clinical Doctoral Research Fellowship.


2019 ◽  
Vol 11 (2) ◽  
pp. 196 ◽  
Author(s):  
Omid Ghorbanzadeh ◽  
Thomas Blaschke ◽  
Khalil Gholamnia ◽  
Sansar Meena ◽  
Dirk Tiede ◽  
...  

There is a growing demand for detailed and accurate landslide maps and inventories around the globe, but particularly in hazard-prone regions such as the Himalayas. Most standard mapping methods require expert knowledge, supervision and fieldwork. In this study, we use optical data from the Rapid Eye satellite and topographic factors to analyze the potential of machine learning methods, i.e., artificial neural network (ANN), support vector machines (SVM) and random forest (RF), and different deep-learning convolution neural networks (CNNs) for landslide detection. We use two training zones and one test zone to independently evaluate the performance of different methods in the highly landslide-prone Rasuwa district in Nepal. Twenty different maps are created using ANN, SVM and RF and different CNN instantiations and are compared against the results of extensive fieldwork through a mean intersection-over-union (mIOU) and other common metrics. This accuracy assessment yields the best result of 78.26% mIOU for a small window size CNN, which uses spectral information only. The additional information from a 5 m digital elevation model helps to discriminate between human settlements and landslides but does not improve the overall classification accuracy. CNNs do not automatically outperform ANN, SVM and RF, although this is sometimes claimed. Rather, the performance of CNNs strongly depends on their design, i.e., layer depth, input window sizes and training strategies. Here, we conclude that the CNN method is still in its infancy as most researchers will either use predefined parameters in solutions like Google TensorFlow or will apply different settings in a trial-and-error manner. Nevertheless, deep-learning can improve landslide mapping in the future if the effects of the different designs are better understood, enough training samples exist, and the effects of augmentation strategies to artificially increase the number of existing samples are better understood.


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