scholarly journals An Approach to Integrating Sentiment Analysis into Recommender Systems

Sensors ◽  
2021 ◽  
Vol 21 (16) ◽  
pp. 5666
Author(s):  
Cach N. Dang ◽  
María N. Moreno-García ◽  
Fernando De la Prieta

Recommender systems have been applied in a wide range of domains such as e-commerce, media, banking, and utilities. This kind of system provides personalized suggestions based on large amounts of data to increase user satisfaction. These suggestions help client select products, while organizations can increase the consumption of a product. In the case of social data, sentiment analysis can help gain better understanding of a user’s attitudes, opinions and emotions, which is beneficial to integrate in recommender systems for achieving higher recommendation reliability. On the one hand, this information can be used to complement explicit ratings given to products by users. On the other hand, sentiment analysis of items that can be derived from online news services, blogs, social media or even from the recommender systems themselves is seen as capable of providing better recommendations to users. In this study, we present and evaluate a recommendation approach that integrates sentiment analysis into collaborative filtering methods. The recommender system proposal is based on an adaptive architecture, which includes improved techniques for feature extraction and deep learning models based on sentiment analysis. The results of the empirical study performed with two popular datasets show that sentiment–based deep learning models and collaborative filtering methods can significantly improve the recommender system’s performance.

Author(s):  
Cach Nhan Dang ◽  
María N. Moreno ◽  
Fernando De la Prieta

Recommender systems have been applied in a wide range of domains such as e-commerce, media, banking, and utilities. This kind of system provides personalized suggestions based on large amounts of data in order to increase user satisfaction. These suggestions help client select products, while organizations can increase the consumption of a product. In the case of social data, sentiment analysis can help gain better understanding of a user’s attitudes, opinions and emotions, which is beneficial to integrate in recommender systems for achieving higher recommendation reliability. On the one hand, this information can be used to complement explicit ratings given to products by users. On the other hand, sentiment analysis of items that can be derived from online news services, blogs, social media or even from the recommender systems themselves is seen as capable of providing better recommendations to users. In this study, we present and evaluate a recommendation approach that integrates sentiment analysis into collaborative filtering methods. The recommender system proposal is based on an adaptive architecture, which includes improved techniques for feature extraction and deep learning models based on sentiment analysis. The results of the empirical study performed with two popular datasets show that sentiment–based deep learning models and collaborative filtering methods can significantly improve the recommender system’s performance.


Electronics ◽  
2021 ◽  
Vol 10 (20) ◽  
pp. 2459
Author(s):  
Cach N. Dang ◽  
María N. Moreno-García ◽  
Fernando De la Prieta

Recommender systems are being used in streaming service platforms to provide users with personalized suggestions to increase user satisfaction. These recommendations are primarily based on data about the interaction of users with the system; however, other information from the large amounts of media data can be exploited to improve their reliability. In the case of media social data, sentiment analysis of the opinions expressed by users, together with properties of the items they consume, can help gain a better understanding of their preferences. In this study, we present a recommendation approach that integrates sentiment analysis and genre-based similarity in collaborative filtering methods. The proposal involves the use of BERT for genre preprocessing and feature extraction, as well as hybrid deep learning models, for sentiment analysis of user reviews. The approach was evaluated on popular public movie datasets. The experimental results show that the proposed approach significantly improves the recommender system performance.


Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-16
Author(s):  
Cach N. Dang ◽  
María N. Moreno-García ◽  
Fernando De la Prieta

Sentiment analysis on public opinion expressed in social networks, such as Twitter or Facebook, has been developed into a wide range of applications, but there are still many challenges to be addressed. Hybrid techniques have shown to be potential models for reducing sentiment errors on increasingly complex training data. This paper aims to test the reliability of several hybrid techniques on various datasets of different domains. Our research questions are aimed at determining whether it is possible to produce hybrid models that outperform single models with different domains and types of datasets. Hybrid deep sentiment analysis learning models that combine long short-term memory (LSTM) networks, convolutional neural networks (CNN), and support vector machines (SVM) are built and tested on eight textual tweets and review datasets of different domains. The hybrid models are compared against three single models, SVM, LSTM, and CNN. Both reliability and computation time were considered in the evaluation of each technique. The hybrid models increased the accuracy for sentiment analysis compared with single models on all types of datasets, especially the combination of deep learning models with SVM. The reliability of the latter was significantly higher.


Electronics ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 483 ◽  
Author(s):  
Nhan Cach Dang ◽  
María N. Moreno-García ◽  
Fernando De la Prieta

The study of public opinion can provide us with valuable information. The analysis of sentiment on social networks, such as Twitter or Facebook, has become a powerful means of learning about the users’ opinions and has a wide range of applications. However, the efficiency and accuracy of sentiment analysis is being hindered by the challenges encountered in natural language processing (NLP). In recent years, it has been demonstrated that deep learning models are a promising solution to the challenges of NLP. This paper reviews the latest studies that have employed deep learning to solve sentiment analysis problems, such as sentiment polarity. Models using term frequency-inverse document frequency (TF-IDF) and word embedding have been applied to a series of datasets. Finally, a comparative study has been conducted on the experimental results obtained for the different models and input features.


2021 ◽  
Vol 223 ◽  
pp. 107058
Author(s):  
Mayukh Sharma ◽  
Ilanthenral Kandasamy ◽  
W.B. Vasantha

2021 ◽  
pp. 101224
Author(s):  
Saja Al-Dabet ◽  
Sara Tedmori ◽  
Mohammad AL-Smadi

2020 ◽  
Vol 10 (7) ◽  
pp. 2441 ◽  
Author(s):  
Jesus Bobadilla ◽  
Santiago Alonso ◽  
Antonio Hernando

This paper provides an innovative deep learning architecture to improve collaborative filtering results in recommender systems. It exploits the potential of the reliability concept to raise predictions and recommendations quality by incorporating prediction errors (reliabilities) in the deep learning layers. The underlying idea is to recommend highly predicted items that also have been found as reliable ones. We use the deep learning architecture to extract the existing non-linear relations between predictions, reliabilities, and accurate recommendations. The proposed architecture consists of three related stages, providing three stacked abstraction levels: (a) real prediction errors, (b) predicted errors (reliabilities), and (c) predicted ratings (predictions). In turn, each abstraction level requires a learning process: (a) Matrix Factorization from ratings, (b) Multilayer Neural Network fed with real prediction errors and hidden factors, and (c) Multilayer Neural Network fed with reliabilities and hidden factors. A complete set of experiments has been run involving three representative and open datasets and a state-of-the-art baseline. The results show strong prediction improvements and also important recommendation improvements, particularly for the recall quality measure.


2018 ◽  
Vol 7 (2.14) ◽  
pp. 5726
Author(s):  
Oumaima Hourrane ◽  
El Habib Benlahmar ◽  
Ahmed Zellou

Sentiment analysis is one of the new absorbing parts appeared in natural language processing with the emergence of community sites on the web. Taking advantage of the amount of information now available, research and industry have been seeking ways to automatically analyze the sentiments expressed in texts. The challenge for this task is the human language ambiguity, and also the lack of labeled data. In order to solve this issue, sentiment analysis and deep learning have been merged as deep learning models are effective due to their automatic learning capability. In this paper, we provide a comparative study on IMDB movie review dataset, we compare word embeddings and further deep learning models on sentiment analysis and give broad empirical outcomes for those keen on taking advantage of deep learning for sentiment analysis in real-world settings.


AI Magazine ◽  
2022 ◽  
Vol 42 (3) ◽  
pp. 7-18
Author(s):  
Harald Steck ◽  
Linas Baltrunas ◽  
Ehtsham Elahi ◽  
Dawen Liang ◽  
Yves Raimond ◽  
...  

Deep learning has profoundly impacted many areas of machine learning. However, it took a while for its impact to be felt in the field of recommender systems. In this article, we outline some of the challenges encountered and lessons learned in using deep learning for recommender systems at Netflix. We first provide an overview of the various recommendation tasks on the Netflix service. We found that different model architectures excel at different tasks. Even though many deep-learning models can be understood as extensions of existing (simple) recommendation algorithms, we initially did not observe significant improvements in performance over well-tuned non-deep-learning approaches. Only when we added numerous features of heterogeneous types to the input data, deep-learning models did start to shine in our setting. We also observed that deep-learning methods can exacerbate the problem of offline–online metric (mis-)alignment. After addressing these challenges, deep learning has ultimately resulted in large improvements to our recommendations as measured by both offline and online metrics. On the practical side, integrating deep-learning toolboxes in our system has made it faster and easier to implement and experiment with both deep-learning and non-deep-learning approaches for various recommendation tasks. We conclude this article by summarizing our take-aways that may generalize to other applications beyond Netflix.


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