scholarly journals Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

2018 ◽  
Vol 10 (11) ◽  
pp. 4050 ◽  
Author(s):  
Nicholas Igbudu ◽  
Zanete Garanti ◽  
Temitope Popoola

As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices in bank loyalty while exploring the mediating effect of corporate image on the relationship between sustainable banking practices and bank loyalty. For this study, 511 questionnaires derived from customers of the banking sector were adopted. Results from structural equation modeling showed that sustainable banking practices positively and directly affected bank loyalty and corporate image, corporate image directly and positively affected bank loyalty, and corporate image also mediated the relationship between sustainable banking practices and bank loyalty.

Author(s):  
Nicholas Igbudu ◽  
Zanete Garanti ◽  
Temitope Popoola

As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices on bank loyalty, while exploring the mediating effect of corporate image in the relationship between sustainable banking practices and bank loyalty. 511 data derived from customers of the banking sector was adopted for this study. Result from the structural equation modeling shows that sustainable banking practices positively and directly affects bank loyalty and corporate image, corporate image directly and positively affect bank loyalty, and also mediates in the relationship between sustainable banking practices and bank loyalty.


2019 ◽  
Vol 11 (17) ◽  
pp. 4651 ◽  
Author(s):  
Ibe-Enwo ◽  
Igbudu ◽  
Garanti ◽  
Popoola

Studies that examine green banking practice from the relationship marketing perspective are limited. Bearing in mind the importance of loyalty to managers in the banking industry, and the increase in the call for greater sustainability performance from banking firms by customers, our study explore customers’ perception on green banking practice and its effect on bank loyalty. It also investigates the mediating effect of green image and bank trust in the relationship between green banking practice and bank loyalty. Through a quantitative survey, data for this study was adopted from 551 customers of the retail banking sector in North Cyprus. The structural equation modeling technique was used to test the relationship between the study variables. Results from the structural equation modeling analysis conducted indicated a direct and significant influence of green banking practice on green image, bank trust, and bank loyalty. Green image significantly affects bank trust and bank loyalty. No significant relationship exist between bank trust and bank loyalty. Green image mediates the relationship between green banking practice and bank loyalty, while bank trust does not mediate the relationship between green banking practice and bank loyalty.


Author(s):  
Hasan Ali Heidari ◽  
Hiva Faroughi ◽  
Mansoor Khaksar

The current paper was conducted with the aim of investigating the role of the competitive advantage in the relationship between the marketing intelligence on the export performance within the scope of the activities of the Industrial towns in the city of Ilam. To attain the research goals, as many as 155 people of mangers and experts were selected through simple random method for responding to the research questionnaires. The research sample group responded to the Marketing Intelligence (L.A. Cacciolatti and A. Fearne) and the Competitive advantage and Exports performance (Murray et al) questionnaires on the Likert scale. The data taken from the research questionnaires were analyzed by using the Pearson correlation coefficient, structural equation modeling and regression analysis. The findings resulting from the data analysis implicated that there is a significant and direct relationship between dimensions of the marketing intelligence (type of information, sources of information, and alternation in using information) and the competitive advantage (r=0.986) and between the competitive advantage and the export performance (r=0.925). The results of the structural equation modeling and regression analysis illustrated that the competitive advantage plays a mediating role in the relationship between the marketing intelligence and export performance of the companies among the industrial companies. The findings suggest that the marketing intelligence will at first result in enhanced competitive advantage of the companies and then the competitive advantage will bring about a boost to the export performance of the companies.


2020 ◽  
Vol 12 (4) ◽  
pp. 1366
Author(s):  
Julio C. Acosta-Prado ◽  
Oscar H. López-Montoya ◽  
Carlos Sanchís-Pedregosa ◽  
Ulpiano J. Vázquez-Martínez

The literature suggests that innovation allows organizations to reach a desirable level of sustainability. There is evidence to support the role of knowledge management (KM) as well as management capability (MC) in producing a sustainable approach at organizations. Furthermore, organizations commonly achieve sustainable practices through corporate social responsibility (CSR). In particular, the health sector is increasingly implementing CSR strategies, although with a narrow understanding of the factors to success. Hence, trends lead to asymmetric growth between organizations. This study aims to examine the mediating role of KM in the relationship between MC and innovative performance (IP) in 331 Health Provider Institutions (HPIs). The research reflective model was assessed through Partial Least Squares Structural Equation Modeling (PLS-SEM). According to the results, MC has a positive effect on IP, MC has a positive effect on KM, and KM has a positive effect on IP. Likewise, KM significantly mediates the relationship between MC and IP. Our findings support the importance of KM in addressing MCs in HPIs as it enables innovative practices to address CSR goals to achieve a sustainable impact. Moreover, this study contributes by expanding KM to contexts that are not usually studied, such as health in a South American country.


2020 ◽  
Vol 17 (06) ◽  
pp. 2050040
Author(s):  
Alejandro Coronado-Medina ◽  
Jose Arias-Pérez ◽  
Geovanny Perdomo-Charry

This paper analyzes the mediating effect of absorptive capacity (AC) on the relationship between digital transformation from e-business capabilities (EBC) perspective and product innovation (PI). Structural equation modeling (SEM) was carried out with the survey data from a sample of firms that belong mainly to highly digitalized sectors. The results indicate the existence of a full mediation, which means knowledge derived from the digital operation of the business can only result in PI if AC plays an intermediation role. Hence, this finding calls into question the idea that digitalization alone and automatically acts as a PI driver.


Author(s):  
Tariq Khairo Issa Al Daabseh ◽  
Ahmad Aljarah

The aim of this research is to identify the relationship between online sale and customer value co-creation. In addition, to identify the mediating role of E-Satisfaction and E-Trust in the relationship between the online sale and customer value co-creation. This study selected a sample of 364 customers who shopped from the Modanisa website in Jordan, and a structural equation modeling (SEM) approach was applied in this study to suit the nature of the study and to achieve the desired goals. This approach is based on showing the variables' relationship with each other. In this study, the relationship between online sale and customer value co-creation was influenced by E-trust and E-satisfaction. As per the results have indicated the foregoing, the analysis exhibited a favorable relation between them. E-trust impacts online sale and customer value relationship CO-creation, E-satisfaction affects the connection between the customer and online sales value. In addition, this study proves that online transactions contribute to the CO-creation of customer value for Modanisa. The customer value of CO-creation is, however, influenced by online purchases by E-trust and E-satisfaction in the Modanisa site. The findings of the study show that consumers with the higher online sale are far more committed to rising customer value by enhancing E-trust and E-satisfaction.


2021 ◽  
Vol 7 (1) ◽  
pp. 105
Author(s):  
Sherly Sherly ◽  
Darwin Lie ◽  
Vivi Candra ◽  
Dolly Miduk Siallagan ◽  
Acai Sudirman

This research aims to determine the role of job satisfaction as a mediator of the relationship between principal supervision and compensation for teacher performance. The research design used a quantitative approach to causality. To obtain research data using documentation instruments and distributing questionnaires online. The sample used in the study was 215 respondents. The basis for determining the sample is oriented towards a non-probability sampling approach using a purposive sampling formula. To test the mediating effect of satisfaction and the relationship between principal supervision and compensation on teacher performance, a structural equation modeling (SEM) approach is used using partial least squares. Under the research results, It was found that the fact that principal supervision had a significant effect on job satisfaction and teacher performance. Then compensation also has a significant effect on job satisfaction and teacher performance. The findings of the mediation effect state that job satisfaction successfully mediates the relationship between principal supervision and compensation for teacher performance


2021 ◽  
Vol 49 (7) ◽  
pp. 1-8
Author(s):  
Guodong Yang

Leader humor plays an important role in organizations because it affects employees' attitude and behavior. The positive effect of humor in organizations has been widely touted; however, research on the effect of leader humor on employee creativity is still rare. This study addressed how leader positive humor affects employee creativity and whether work engagement mediates this relationship. Data were collected from 233 supervisor–subordinate dyads in 23 Chinese hightech companies. Results of structural equation modeling indicate that leader positive humor was positively related to work engagement, and that work engagement was positively related to employee creativity. Additionally, work engagement mediated the relationship between leader positive humor and employee creativity. Thus, organizations should encourage managers to use positive humor to enhance employees' engagement at work, which will, in turn, lead to creative outcomes. This research extends understanding of the leader positive humor–employee creativity relationship.


2008 ◽  
Vol 36 (6) ◽  
pp. 753-764 ◽  
Author(s):  
Eun Hee Seo

The purpose of this study was to provide a better understanding of the link between selforiented perfectionism and academic procrastination by examining the role of self-efficacy as a mediator in the relationship. We explored the preliminary model and the competitive model. To examine these two models, we collected the survey results of 692 college students and employed structural equation modeling. The results of this study showed that students with high self-oriented perfectionism procrastinated less than others. It was also found that self-efficacy fully, rather than partially, mediated the relationship between self-oriented perfectionism and academic procrastination. Implications of this study are discussed.


2015 ◽  
Vol 43 (8) ◽  
pp. 1233-1242 ◽  
Author(s):  
Xiaobo Yu ◽  
Junbo Chen ◽  
Jing Liu ◽  
Xiaodong Yu ◽  
Kongqing Zhao

Many researchers have focused on the impact of rumination and optimism on anxiety, but few have examined the trilateral relationships among these factors. In this study, we explored the mediating effect of dispositional optimism in the relationship between rumination and anxiety. Participants were 448 Chinese undergraduate students who completed a survey assessing rumination, optimism, and anxiety. The results suggested that rumination was positively correlated with anxiety and that dispositional optimism was negatively correlated with anxiety. Structural equation modeling further showed that dispositional optimism partially mediated the impact of rumination on anxiety. The bootstrapping test also revealed significant paths from rumination to anxiety through dispositional optimism. We concluded that both rumination and dispositional optimism can affect anxiety.


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